[mend]physio

What [mend]physio does

[mend]physio is a privately held, single-location physiotherapy and massage therapy clinic founded in 2012 by Candice Wong and Nicole Sullivan, operating from a 2,200 sq. ft. brick-and-beam facility at 270 Carlaw Avenue in Toronto's Leslieville neighborhood. The clinic employs 16 staff — 13 clinicians (physiotherapists, registered massage therapists, and a Certified Pedorthist) plus 3 operations/customer experience personnel — and is led operationally by a Director of Operations alongside the two co-founder clinicians. Service offerings center on one-on-one physiotherapy, registered massage therapy, pelvic floor physiotherapy (prenatal/postpartum), comprehensive bike fitting (BikeFit Canada methodology, $450 per session), custom orthotics and bracing, manual therapy, acupuncture/dry needling, sport physiotherapy, strength and conditioning, and pre/post-operative therapy, with electrotherapeutic modalities (Therapeutic Ultrasound, IFC, TENS, NMES) as adjuncts.

The underlying technology stack is intentionally non-proprietary: standard physiotherapy and massage equipment, Jane App for online booking (including virtual telerehabilitation), and a Squarespace-hosted website. There is no disclosed in-house software, AI/ML capability, or data platform; the clinic's differentiation comes from clinician credentials (multiple FCAMPTs, CSCS, Certified Pedorthist, Certified Athletic Therapist, BikeFit Canada certified fitters) and the open-clinic layout combining private therapy rooms with an open-concept gym.

The business model is fully direct-to-consumer and transactional: patients book and pay per session (initial physiotherapy assessment $150; 30/45/60-minute sessions $110-$185; pelvic floor initial $175; RMT $95-$180+HST; bike fit $450), self-submit claims to extended health insurance for reimbursement (no direct insurance billing), and a 24-hour cancellation policy applies. A modest across-the-board price increase is scheduled for February 1, 2026. Marketing is organic: an active Instagram (@mendphysio) and the website are the primary channels, with no paid acquisition disclosed. The company is owner-operated by the two co-founders with no external investors, no parent company, and no funding history.

Name

[mend]physio

Legal name

[mend]physio

Website

https://mendphysio.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

[mend]physio is a privately held Toronto physiotherapy and massage therapy clinic in Leslieville, founded in 2012, serving individuals and athletes with one-on-one rehab, pelvic floor therapy, bike fitting, and registered massage therapy on a per-session, out-of-pocket basis.

Ownership category

akta.pro rank

Product category

Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Home Health Physical Therapy & Mobile PT (HSADAIAO)

akta.pro secondary industry

Pelvic Floor Physical Therapy (Women’s & Men’s Health) (HSADAIAG)

Keywords

• Physiotherapy services
• Massage therapy
• Pelvic floor therapy
• Professional bike fitting
• Sports rehabilitation

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Physiotherapy Services: One-time service fees for physiotherapy sessions including initial assessments, manual therapy, exercise prescription, and specialized services like bike fitting and pelvic floor therapy. Revenue is purely transactional per session with no recurring component.
2. Registered Massage Therapy: One-time service fees for massage therapy sessions at various durations (30, 45, 60, 90 minutes). Prices listed exclude HST.
3. Specialty Services: Comprehensive bike fit service priced at $450 (approx. 2 hours). Custom orthotics and bracing services provided by certified pedorthist.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

[mend]physio is a private physiotherapy and massage therapy clinic that delivers one-on-one, in-person and virtual rehabilitation and wellness sessions to individual consumers. Its core sellable services are Physiotherapy, Pelvic Floor Physiotherapy, Comprehensive Bike Fitting, and Registered Massage Therapy, each priced on a per-session unit basis and delivered by a multidisciplinary team of registered physiotherapists, registered massage therapists, and a certified pedorthist.

Product overview

[mend]physio is a private physiotherapy and massage therapy clinic offering a unified service portfolio centered on movement-based rehabilitation and wellness. The core offering consists of physiotherapy services, pelvic floor physiotherapy, comprehensive bike fitting, and registered massage therapy, with prices ranging from $95-$450. Each service category includes specialized sub-services such as manual therapy, exercise prescription, acupuncture/dry needling, sport physiotherapy, custom orthotics/bracing, pre/post-operative therapy, and electrotherapeutic modalities. The clinic operates on a 1-on-1, personalized treatment model in a 2,200 sq. foot brick-and-beam facility with private therapy rooms and an open-concept gym.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Services One-on-one physiotherapy sessions for individual patients in Toronto, including initial assessment ($150), 30-minute ($110), 45-minute ($145), and 60-minute ($185) appointments. Services include manual therapy, exercise prescription, and active rehabilitation delivered by registered physiotherapists.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lifemark Health Group: One of Canada's largest physiotherapy and rehabilitation networks with national clinic footprint — broad incumbent offering overlapping outpatient PT, sport rehab, and massage services across multiple provinces, including the GTA.
• CBI Health Group: Large Canadian multi-disciplinary healthcare provider operating extensive physiotherapy, occupational therapy, and rehabilitation clinics nationally — broader incumbent with overlapping outpatient PT and rehab services, including Greater Toronto.

Direct peers

• Athlete's Care: Toronto-headquartered multi-clinic sports medicine and physiotherapy chain offering sport physiotherapy, massage therapy, and custom bracing — directly comparable service mix and target patient (athletes and active individuals) to [mend]physio, but with broader geographic footprint across the GTA.
• Propel Active Health: Toronto physiotherapy and wellness clinic with sport PT, custom orthotics, massage therapy, and strength & conditioning — comparable breadth of services and patient demographic (active adults, athletes) in the same GTA market.
• Foundation Physiotherapy: Toronto physiotherapy clinic delivering one-on-one manual therapy, exercise prescription, and pelvic floor therapy — directly comparable in clinical model (1:1 sessions, pelvic health, advanced manual therapy certifications) and downtown Toronto positioning.
• Totum Life Science: Toronto integrated sports medicine, physiotherapy, fitness, and wellness clinic — comparable multi-disciplinary model combining PT, massage, performance services, and a strong athlete-oriented brand identity in the same market.
• Rebalance Sports Medicine: Toronto multi-disciplinary sports medicine clinic providing physiotherapy, massage therapy, custom orthotics, and active rehabilitation — directly comparable service portfolio and downtown Toronto patient base to [mend]physio.
• Alpha Health Services: Toronto physiotherapy clinic with specialties in pelvic health, vestibular therapy, and one-on-one manual therapy — overlapping service mix and similar downtown Toronto patient demographic as [mend]physio.
• Cornerstone Physiotherapy: Toronto-based multi-location physiotherapy clinic offering manual therapy, pelvic health, vestibular therapy, and massage — closely comparable private-clinic service portfolio and Leslieville/East York patient geography overlap with [mend]physio.
• Synergy Sports Medicine & Rehabilitation: Toronto clinic offering physiotherapy, massage therapy, chiropractic, and sport-specific rehab — comparable multi-disciplinary service mix targeting athletic and active-lifestyle patients in the same Toronto market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mendphysio
• Instagraminstagram.com/mendphysio
• LinkedInlinkedin.com/company/-mend-physio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about [mend]physio