The Royal Nnz Group B.v.

What The Royal Nnz Group B.v. does

Koninklijke NNZ bv (The Royal NNZ Group B.V.) is a privately held, Boot-family-owned industrial and agricultural packaging company founded in 1922 in Groningen, the Netherlands. The company supplies transport, wholesale, and consumer packaging for the fresh-produce (AGF) sector alongside adjacent agricultural and industrial end-markets, and describes itself as the market leader in its core AGF niche. Roughly 96% of its portfolio is designed to be recyclable, and the company holds ISO 9001, GFSI, BRC, and ISO 21898:2024 certifications.

The product range is organized around branded lines including Power-Lift FIBC big bags, Log-Lift firewood bags, Q-Bag shape-stable bags, Kuub-zak construction-material bags, Carry-Fresh fresh-produce packaging, Twin-Bag net packaging, Liqui-Sorb liquid-absorbing blankets, and Paper-Vento paper films, with the technology base protected by patents such as WO2019/168397A1, WO2018/111088A1, and EP3141496A1. Rather than manufacturing these products itself, NNZ operates an independent-advisor model: it sources packaging from an international network of producers and supplies customers through 24 subsidiaries across Europe, the United States, Canada, and Africa, with reach extending into more than 50 countries. Headcount stood at approximately 250 employees during the 2010–2020 period, and a new executive team (CEO Ronald Hoozemans, COO Tjerk Dantuma, CFO Harold Sanders) was installed in 2025.

Name

The Royal Nnz Group B.v.

Legal name

Koninklijke NNZ bv

Website

https://nnz.nl

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

1–10 employees

Short description

The Royal NNZ Group B.V. is a privately held Dutch packaging distributor and advisor (founded 1922) that supplies transport, wholesale, and consumer packaging for the fresh-produce, agricultural, and industrial sectors through 24 subsidiaries across more than 50 countries.

Ownership category

akta.pro rank

Product category

Industrial Packaging

NAICS

Paper Bag and Coated and Treated Paper Manufacturing (322220), Plastics Bag and Pouch Manufacturing (326111), Packaging and Labeling Services (56191)

SIC

Plastics, Foil & Coated Paper Bags (2673), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Industrial Sacks & Bags (Paper/Plastic/Woven) (IMALAGAD)

akta.pro secondary industries

Paper Bags & Sacks (retail, industrial, multiwall) (IMAMAHAC), Plastic Trays, Clamshells & Blister Packaging Manufacturing (IMANAEAE)

Keywords

• Industrial packaging solutions
• Flexible intermediate bulk containers
• Fresh produce packaging
• Big bag FIBC packaging
• Sustainable packaging network

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Industrial Packaging Sales: NNZ generates revenue primarily through the sale of industrial packaging solutions including big bags (FIBC), net bags, paper bags, jute bags, and other packaging materials to agricultural, industrial, and food sector customers.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Koninklijke NNZ bv is an independent packaging advisor that supplies industrial and agricultural packaging — including big bags (FIBC), net bags, paper bags, jute bags, plastic films and cardboard packaging — to fresh produce, animal feed, food, chemical, fertilizer, mineral, wood and construction material customers through direct sales and 24 wholly-owned subsidiaries across Europe, North America and Africa. The portfolio is organized into retail packaging, transport packaging and industrial packaging lines, with the proprietary Power-Lift®, Log-Lift®, Q-Bag, Kuub-zak®, Carry-Fresh®, Twin-Bag®, Liqui-Sorb®, Bellavista, Apple-Set, Paper-Vento® and Bag-2-Paper™ brands, and 96% of the portfolio is designed for recycling.

Product overview

The Royal NNZ Group B.V. (Koninklijke NNZ bv) is a multinational packaging company founded in 1922, headquartered in Groningen, Netherlands, serving customers in 50+ countries through 24 subsidiaries across Europe, North America, Canada, and Africa. The company offers a comprehensive packaging portfolio organized into three main product lines: (1) Retail Packaging for Fresh Vegetables and Fruit (including net bags, plastic bags, cardboard trays, cups/shakers, and films), (2) Transport Packaging for Fresh Vegetables and Fruit (including big bags, pallet boxes, pallet nets, and woven bags), and (3) Industrial Packaging for Animal Feed, Food, and Non-Food products (including big bags, film bags, horti packaging, and various bag types). The core products include the Power-Lift® big bag brand family (4-Loop, 1-Loop/2-Loop, Q-Bag, Kuub-zak®, ventilated variants, and static conductive variants), Log-Lift® for wood blocks, extensive net bag offerings (Carry-Family®, Twin-Bag®), various paper/jute/cotton/PP woven bags, cardboard and plastic trays, horticultural packaging, and transport securing solutions. NNZ positions itself as an independent advisor offering customized packaging solutions rather than manufacturing its own products, with a strong focus on sustainability and innovation (circular packaging, CO₂ reduction, responsible sourcing).

Differentiator

Problem solved

Functional benefit

Brands

• Power-Lift®: Exclusive strong 4-loop big bag brand of NNZ for packaging, transporting and protecting bulk materials
• Q-bag
• Kuub-zak®
• Log-Lift®
• Carry-Fresh®
• Liqui-Sorb®
• Twin-Bag®
• Bellavista
• Apple-Set
• Technopac
• Paper-Vento®
• Power-Block®

Products and services

• Retail packaging for fresh vegetables and fruit Retail-level packaging solutions for fresh fruits and vegetables — net bags, paper bags, jute bags, plastic bags, cardboard and plastic trays, cups/shakers and films — supplied to packers, distributors and retail customers across Europe.
• Transport packaging for fresh vegetables and fruit Transport-level packaging for fresh produce — big bags (FIBC), jute bags, net bags, pallet boxes, pallet nets, paper and PP woven bags, plus transport securing (corner supports, Top-Guard®, Liqui-Sorb®) — for packers and distributors handling bulk fresh produce shipments.
• Industrial packaging for animal feed, food and non-food products Industrial packaging for animal feed, food, chemicals, fertilizers, minerals, wood, construction and other non-food products — big bags, film bags, horti packaging, cotton/jute/paper/PP woven bags and net bags — supplied to industrial customers across Europe, North America and Africa.
• Power-Lift® Big Bags (FIBC) High-quality Flexible Intermediate Bulk Containers (FIBC) branded Power-Lift® for efficient packaging, transport and storage of powders, granules, minerals and bulk materials, supplied to industrial customers in food, feed, fertilizer, chemical and pharmaceutical sectors.
• 4-Loop Power-Lift® Big Bags Power-Lift® 4-loop big bags for safe and efficient packaging, transporting and storing of powders, granules and minerals across food, feed, chemical, agricultural and industrial applications.
• 1-Loop and 2-Loop Power-Lift® Big Bags Cost-effective 1-loop and 2-loop FIBC big bags (Power-Lift® brand) for fertilizers, seeds, chemicals and cement, with flexible lifting options and proven performance across logistics chains.
• Q-Bag shape-stable Big Bags Shape-stable Q-Bag FIBC with internal baffles that maintain form, minimise bulging and maximise storage efficiency for fine powders, minerals, chemicals, food and pharmaceutical products.
• Kuub-zak® Big Bags Square-shaped Kuub-zak® FIBC big bags designed for efficient transport of sand, gravel, cement powder, stones and other construction materials with maximum stacking stability.
• Log-Lift® ventilating Big Bags for wood blocks Ventilating Log-Lift® big bags specifically developed for firewood, kindling and wood blocks with ventilation strips on all sides for optimal air circulation and drying during outdoor storage.
• Ventilating Power-Lift® Big Bags for vegetables and fruit Ventilating big bags for safe packaging, transport and storage of vegetables and fruit such as potatoes, onions and carrots, with controlled-condition ventilation per ISO 21898:2024.
• Static-conductive Power-Lift® Big Bags Static-conductive FIBC big bags (Power-Lift® Type B/C/D) for safely transporting and storing flammable materials or working in explosive atmospheres, certified to IEC 61340-4-4 and ISO 21898:2024.
• Big Bags with Liners Power-Lift® big bags with protective liners (PE, PE/Al, PE/EVOH) for products requiring extra protection against moisture, oxygen and contamination during filling, transport and storage.
• Netzakken (Net Bags) Net bags in multiple formats — Carry-Family® stay bags, net headerbags, raschel bags, monofilament net bags and breathable Twin-Bag® net bags — for retail, transport and industrial packaging applications.
• Jute Bags Jute bags for retail and transport packaging of potatoes, seeds, coffee and cocoa beans, nuts and mussels, supplied to retail and industrial customers.
• Paper Bags (multi-wall, block bottom, conical) Multi-wall paper bags (valve and open-mouth), block bottom paper bags with net windows and conical paper bags with perforations for industrial, agricultural and retail applications.
• PP Woven Bags (Power-Block® and sewn-bottom) Polypropylene (PP) woven bags offered as Power-Block® block bottom bags and sewn-bottom woven bags, used for industrial and agricultural packaging applications.
• Cotton Bags Cotton bags available in a standard fabric version and as special bags with safety seams and stitching, used for seeds and various bulk products in industrial and agricultural markets.
• Cardboard Trays and Folding Boxes for fresh produce Corrugated cardboard trays, solid cardboard trays and cardboard folding boxes for retail and transport packaging of fresh produce such as stone fruit, chanterelles, cooking vegetables and meal kits.
• Pulp / Fiber Trays and Aluminium Trays Sustainable pulp or fiber trays (bagasse, recycled paper, wood fiber) and aluminium trays for fresh-produce packaging on flowpack and topseal machines.
• Plastic Trays, Cups/Shakers and AGF Buckets Plastic trays (PP and rPET), cups/shakers (rPET, PP, cardboard with rPET lids) and AGF produce buckets (cardboard, PP, rPET with handle) for retail fresh-produce packaging.
• Palletdozen (Cardboard Pallet Boxes) and Palletnets Sturdy cardboard pallet boxes for transport of pumpkins, cabbage, carrots, onions and broccoli, plus knitted pallet nets for securing pallet loads in transport packaging.
• Film Bags and Film on Roll (PP, PE, PLA, bioplastic) Plastic film bags and film on roll in PP, PE, PLA and bioplastic (starch), including BOPP, PVC, PE, POF and laminates for vertical and horizontal form-fill-seal machines.
• Consumer packaging via Bol.com (jute, paper and net bags) Small quantities of NNZ jute, paper and net bags offered to consumers and small businesses through the Dutch online marketplace Bol.com.
• Horti Packaging (woven crate bag, non-woven crop cover, bark protector) Horticultural packaging including woven crate bags for seed drying, non-woven crop covers and bark protectors for the horticulture and nursery sector.
• Paper-Vento® paper film for form-fill-seal machines Paper-Vento® paper film on roll with PE, Sustainex™ or NoW™ heat-seal coating for form-fill-seal machines, used as a sustainable paper-based packaging alternative.
• Bag-2-Paper™ licensed bag-to-paper conversion Bag-2-Paper™ licensed conversion technology for migrating traditional bag applications to sustainable paper packaging solutions.
• Boodschappentassen (shopping bags for fresh produce) Reusable shopping bags for fresh produce distributed through NNZ's retail packaging portfolio.
• Packaging accessories (wine glass labels, ribbons, banderole, elastic labels) Packaging accessories such as wine glass labels, ribbons, banderole and clip wire for closing nets, and elastic labels for bundling produce.

Quantifiable outcome

• 96% of packaging portfolio designed for recycling
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

14 partnerships are on record, tiered industry association, sustainability partnership, sustainability/csr, compliance/ethics, social impact, charitable foundation, sustainability network, marketing technology and joint venture.

• EFIBCA (European Flexible Intermediate Bulk Container Association)industry associationOthersNNZ is a member of EFIBCA, the European Flexible Intermediate Bulk Container Association, supporting industry standards and best practices in FIBC/big bag packaging.
• Plastic Pactsustainability partnershipStrategic or Co-development PartnerNNZ participates in Plastic Pact Netherlands, working with other companies to accelerate circular economy and reduce plastic usage through more sustainable packaging solutions.
• Bamboo Village Ugandasustainability/csrStrategic or Co-development PartnerPartnership with Bamboo Village Uganda that fights climate change and poverty by planting and growing bamboo, supporting environmental sustainability.
• Sedexcompliance/ethicsStrategic or Co-development PartnerNNZ is a Sedex member, working to manage and improve working conditions in global supply chains through their ethical trade platform.
• Trees for Allsustainability/csrStrategic or Co-development PartnerPartnership with Trees for All to plant trees together for a green and healthy world, supporting carbon offsetting and reforestation initiatives.
• Quasem Foundationsocial impactStrategic or Co-development PartnerPartnership with Quasem Foundation to improve the lives of impoverished people of Northern Bangladesh. NNZ has also built the NNZ-Quasem School with annual reports published.
• Will en Wim Boot Stichtingcharitable foundationOthersCharitable foundation supporting charitable institutions and causes in the broadest sense, named after company founders.
• Terre des Hommessocial impactStrategic or Co-development PartnerPartnership with Terre des Hommes, united against child trafficking, child labour and sexual exploitation.
• The Ocean Cleanupsustainability/csrStrategic or Co-development PartnerPartnership with The Ocean Cleanup to develop and scale technologies to rid the oceans of plastic, supporting marine environmental protection.
• Oxfam Novibsocial impactStrategic or Co-development PartnerPartnership with Oxfam Novib to beat global poverty through development programs and sustainable economic initiatives.
• Future Up - Platform Sustainable Economysustainability networkStrategic or Co-development PartnerNNZ is a member of Future Up, the leading sustainable business network in the Netherlands, supporting the transition to sustainable economy.
• Eurojuteindustry associationOthersNNZ is a member of Eurojute, the Association for Textile Packaging & Industrial Textiles.
• Mailchimp (The Rocket Science Group LLC)marketing technologyTechnology or IntegrationNNZ uses Mailchimp as their marketing service supplier for email campaigns, newsletters and marketing automation, with data processing agreement in place.
• Chase Bag Companyjoint ventureStrategic or Co-development PartnerHistorical joint venture established in the 1940s with Chase Bag Company (USA) to serve Spain as an important market for onion bags.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Greif Inc: Greif is a global industrial packaging producer with a leading FIBC and bulk container product line, selling into chemical, food, agricultural and construction markets that overlap directly with NNZ's industrial and AGF segments. It is one of the most direct comparables for the big bag portion of NNZ's portfolio.
• Mauser Packaging Solutions: Mauser Packaging Solutions is a global industrial packaging manufacturer with a portfolio of drums, IBCs, reconditioning services and bulk containers. Its industrial container and IBC product lines overlap with NNZ's FIBC and bulk industrial packaging offering for chemical and industrial customers.
• LC Packaging: LC Packaging is a Dutch-headquartered independent FIBC and industrial packaging distributor serving customers globally, with a multi-country subsidiary footprint and an asset-light sourcing model that closely mirrors NNZ's independent advisor positioning. Both companies operate in big bags, jute, paper and woven packaging for agricultural and industrial end markets.

Broad incumbents

• Smurfit Kappa: Smurfit Kappa is one of the world's largest paper-based packaging manufacturers with broad product coverage including corrugated, paper bags and agri-industrial packaging. It overlaps with NNZ in cardboard trays, folding boxes and agricultural packaging segments as a much larger incumbent.
• Sonoco Products Company: Sonoco is a diversified global packaging manufacturer serving consumer, industrial and fresh produce end markets with paperboard, rigid plastics and flexible packaging. Its fresh produce and industrial packaging segments overlap with NNZ's AGF and industrial packaging businesses.
• Mondi Group: Mondi is a European integrated paper and packaging group with extensive FIBC, paper bag and flexible packaging capabilities. It serves many of the same industrial, agricultural and fresh produce customers as NNZ but at much greater scale and with owned manufacturing assets, making it a broad incumbent benchmark.
• Berry Global Group: Berry Global is a major global plastics packaging manufacturer with strength in films, rigid containers and engineered materials relevant to NNZ's plastic trays, films and FIBC liner offerings. Its scale and vertical integration make it a broad incumbent competitor across multiple NNZ product lines.
• Sealed Air Corporation: Sealed Air is a global packaging solutions provider with strong positions in protective, food and industrial packaging. It competes in adjacent categories such as films, trays and protective packaging that overlap with several NNZ product lines.

Emerging players

• Coveris Holdings: Coveris is a European flexible and rigid packaging manufacturer specializing in films, trays and food packaging. It is a more focused emerging player competing with NNZ in fresh produce trays, films and retail packaging categories.

Regional players

• Bischof + Klein: Bischof + Klein is a German family-owned manufacturer of flexible packaging, technical films and FIBC liners. It is a regional Central European peer with strong industrial and agricultural packaging presence, comparable to several of NNZ's German operations and FIBC liner offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Royal Nnz Group B.v.