Workshop: Architecture

What Workshop: Architecture does

Workshop: Architecture is a boutique architecture firm headquartered at 1420 McCallie Avenue in Chattanooga, Tennessee, founded in 2016 by registered architect Wayne Williams. The firm provides architectural design services for custom residential, multi-family infill, and small commercial projects, with a stated specialization in energy-efficient, net-zero, and sustainable design. Its portfolio spans custom single-family residences (Jones Residence, Lakefront Residences 1.0 and 2.0), townhome and apartment developments (Sculpture Flats, NextGen Homes, The Outpost), adaptive reuse conversions (Market South, Frios), and community-serving facilities (Chambliss Youth Homes). The firm also publishes free educational resources via its Toolkit and a "Shop Talk" blog covering design processes, project updates, and local development trends.

The firm operates from a collaborative open studio with a four-architect team — Wayne Williams (founder, LEED AP since 2008), Aaron Cole, Jared Hueter, and Sarah Page — supplemented by administrative staff added in 2018. Its technical differentiators include advanced building-envelope design using Greenguard-certified spray-applied open-cell foam insulation, vapor-permeable air barriers, advanced framing, high-efficiency heat pumps, energy recovery ventilators, and integrated solar arrays; deep expertise in adaptive reuse of underutilized buildings (former tire stores, daycares, knitting mills); and specialization in "missing middle" housing typologies including townhomes, duplexes, and live/work units. Documented performance outcomes include the Jones Residence setting a local airtightness record and the NextGen Homes project achieving Net Zero Energy Certification.

Workshop: Architecture generates revenue through project-based professional services fees tied to scope, size, and complexity; no pricing is publicly disclosed and clients contact the firm directly for consultations. Its go-to-market is sales-led, relying on direct outreach, referrals, community engagement, board involvement (AIA Chattanooga, AIA Tennessee, green|spaces, Bike/Walk Chattanooga), and content marketing via its website, newsletter, and blog. The firm has operated without external funding, mergers, or acquisitions since founding, and was recognized in 2019 with the AIA Tennessee Outstanding Emerging Professional Friendly Firm Award.

Name

Workshop: Architecture

Legal name

Workshop: Architecture

Website

https://workshoparch.net

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Boutique Chattanooga architecture firm specializing in net-zero, energy-efficient custom residential, multi-family infill, and adaptive reuse projects for homeowners, developers, small businesses, and nonprofits across the Chattanooga, Tennessee market.

Ownership category

akta.pro rank

Product category

Architectural Services

NAICS

Architectural Services (541310), Interior Design Services (54141)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industry

Interior Design Services (BPAHAKAB)

Keywords

• Residential architecture services
• Multi-family housing design
• Net-zero building design
• Adaptive reuse architecture
• Commercial architecture services

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Architectural Design Services: The firm earns revenue through providing architectural design services for residential, multi-family, and commercial projects. This includes site analysis, programming, schematic design, construction documents, and project oversight. Revenue is generated on a project-by-project basis, with fees typically tied to the scope and complexity of the project. No specific pricing is publicly disclosed; clients contact the firm directly to discuss project needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Workshop: Architecture is a boutique architecture firm providing custom design services for residential, multi-family, and small commercial projects, primarily in Chattanooga, Tennessee. The firm specializes in gracious modern homes, infill multi-family developments, and adaptive reuse projects, with a focus on energy-efficient, net-zero, and sustainable design solutions.

Product overview

Workshop: Architecture is an architecture firm offering a unified service portfolio centered on residential, multi-family, and commercial architectural design. The firm's core offerings include custom home design (Jones Residence, Lakefront Residences 1.0/2.0), multi-family housing developments (Sculpture Flats, NextGen Homes, Chambliss Youth Homes), and commercial/adaptive reuse projects (Market South, Frios). A key specialization is energy-efficient and sustainable design, particularly net-zero homes with solar integration. The firm also provides free educational resources through its Toolkit to guide clients through the design process.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Architecture Design Services Custom residential architecture services for clients in Chattanooga, including single-family homes, renovations, and additions, with a focus on energy efficiency and thoughtful spatial design.
• Multi-Family Housing Design Design of infill and multi-family residential developments, including townhomes, apartments, and mixed-use buildings, intended to increase housing density and affordability in Chattanooga's urban neighborhoods.
• Commercial Architecture Services Design services for commercial clients, including restaurants, cocktail lounges, retail spaces, and adaptive reuse projects in Chattanooga's urban corridors.
• Energy-Efficient and Net-Zero Design Services Specialized design services delivering net-zero energy homes and sustainable building practices, including advanced insulation, air-sealing, high-efficiency heat pumps, energy recovery ventilators, and solar array integration.

Quantifiable outcome

• Jones Residence set a new local record for airtightness on blower door test at time of completion.
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Renew (Jay Martin)coreStrategic or Co-development PartnerRenew, led by developer Jay Martin, is the owner/contractor for the Sculpture Flats project — a flagship adaptive reuse development consisting of two 11-unit apartment buildings and a renovated commercial building on Chattanooga's Southside. Workshop served as the architect of record for this development, which was Renew's first foray into new multi-family construction.
• green|spacescoreStrategic or Co-development Partnergreen|spaces is a nonprofit dedicated to advancing sustainability in the Chattanooga region. Workshop provided technical consulting and construction drawings for the NextGen Homes initiative — a net zero energy demonstration project. Wayne Williams also serves on green|spaces' board of directors.
• New Blue ConstructioncoreImplementation/ SI/ Consulting PartnerNew Blue Construction served as the general contractor for the Jones Residence project. The firm was noted for exceptional workmanship and attention to detail on custom features such as open riser stairs and deep counters.
• Craig Design GroupminorImplementation/ SI/ Consulting PartnerProvided landscape architecture services for the Sculpture Flats project.
• March, Adams & AssociatesminorImplementation/ SI/ Consulting PartnerProvided engineering services for the Sculpture Flats project.
• Morgan Nowland PhotographyminorOthersProvided professional photography services for Sculpture Flats project documentation.
• New Blue ConstructioncoreImplementation/ SI/ Consulting PartnerServed as the general contractor for the Jones Residence project, demonstrating masterful craftsmanship on custom details including open riser stairs, deep counters, and advanced framing.
• Graffix Collective (Range Projects, Juncture, The Artist Seven)minorStrategic or Co-development PartnerGraffix Collective is a collaborative team of four Chattanooga design firms that submitted the GraffiX Alley design for the Passageways 2.0 competition. Workshop: Architecture was one of three semi-finalist teams (along with teams from Syracuse, NY and Boston, MA).
• Monen Family Restaurant GroupcoreStrategic or Co-development PartnerMonen Family Restaurant Group engaged Workshop to design the Market South adaptive reuse project — a multi-concept food and beverage destination in a formerly vacant building on Chattanooga's Southside, featuring a brewery, bar, coffee shop, chow hall, and multiple lounging spaces.
• green|spaces (NextGen Homes)coreStrategic or Co-development Partnergreen|spaces initiated the NextGen Homes project and Workshop provided technical consulting and prepared construction drawings. Other project team members included WM Whitaker Landscape Architects, Collier Construction, and Grace Frank Group.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lake|Flato Architects: San Antonio-based architecture firm widely recognized for sustainable, context-responsive design across residential, community, and adaptive reuse projects. Highly comparable to Workshop in philosophy (sustainability, community engagement, craftsmanship) and project types, though significantly larger in scale.
• build llc: Portland-based small boutique architecture firm specializing in custom residential and small commercial projects with a strong craft and sustainability orientation. Closest match to Workshop in firm size, project scope, and design philosophy.
• Studio Ma: Phoenix-based architecture and design studio with a comparable focus on sustainable design, climate-responsive architecture, and integrated residential and cultural projects. Similar firm size and design philosophy to Workshop, with emphasis on environmental performance and community engagement.

Broad incumbents

• KieranTimberlake: Philadelphia-based architecture firm widely recognized as a pioneer in net-zero, high-performance, and research-driven sustainable design across residential, institutional, and civic projects. Direct technical parallel to Workshop's net-zero specialization, though operating at a much larger scale and with broader institutional reach.
• Olson Kundig: Seattle-based boutique architecture firm known for highly crafted, site-specific custom residential and small commercial projects. Comparable to Workshop in design philosophy around thoughtful, context-driven architecture, though significantly larger in scale and project budget.
• Brooks + Scarpa: Architecture firm recognized for affordable housing, sustainable design, and community-oriented projects including missing middle housing. Strong values alignment with Workshop around inclusive design and sustainability, though operating at a much larger scale and geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/broadslounge
• LinkedInlinkedin.com/company/workshoparchitecture

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Workshop: Architecture