New Blue Construction
New Blue Construction is a private, founder-owned Chattanooga general contractor delivering commercial construction, custom homes, renovations, and historic restorations up to 30,000 sf across Southeast Tennessee and North Georgia, supported by an in-house carpentry team and design-build services.
- Company typePrivate
- Founded2008
- HeadquartersChattanooga, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What New Blue Construction does
New Blue Construction is a private, founder-owned general contractor headquartered at 1134 E 14th Street, Chattanooga, Tennessee, operating since August 2008 when Stuart Gaines founded the firm; its inaugural project was the restoration of a 19th-century Flintstone water wheel. The company delivers two primary service lines: commercial construction (adaptive re-use projects up to 30,000 square feet, downtown building restorations, tenant improvements, and new construction across metro Chattanooga) and residential construction (custom homes often exceeding $2M, full-home renovations priced at $1M and beyond, additions, kitchen and bath remodels, and mid-sized "Special Projects"). Differentiated technical capabilities center on a "near-legendary" in-house carpentry team that handles specialized woodworking, custom cabinetry, historic restoration, and finish work; a collaborative pre-construction process covering constructability review, engineering integration, schedule formation, contract negotiation, and value engineering; and an integrated design-build approach for residential renovations under $1 million that lets clients control budget, schedule, and quality from design through construction.
The business model is project-based, quote-driven, and executed under multi-year fixed-price contracts. Revenue is generated through one-time project fees across four streams: commercial construction, custom home building, residential renovation, and Special Projects, with no subscription, licensing, or recurring services. Customers span non-profit, religious/institutional, and civic clients (e.g., Big Brothers Big Sisters of Greater Chattanooga, Stove Works arts center, Church of the Good Shepherd) as well as residential homeowners in Southeast Tennessee and North Georgia. Pricing ranges from approximately $30,000 for minor remodels to over $1M for luxury/historic restorations and over $2M for custom homes, with work delivered under warranties of up to 3 years.
The go-to-market motion is consultative and relationship-driven rather than bid-driven: sales are conducted through website inquiry forms, direct phone contact, and structured pre-construction engagement with clients. The company is selective in commercial bidding, preferring projects where lowest price is not the sole criterion, and relies heavily on long-standing architectural and engineering partners (HK Architects, JCC Design Group, JCC Design Studio, Artech Design Group, Elemi Architecture, Franklin Architects, BACE Structural) for referral flow. Geographic reach is intentionally constrained to approximately one hour from Chattanooga, covering Southeast Tennessee and North Georgia including Monteagle Mountain, Marion, and Sequatchie Counties. Marketing investment emphasizes craftsmanship through a website portfolio, a "New Blue Backstage" YouTube series, social media (Facebook, Instagram), and a community-involvement newsletter.
New Blue Construction firmographics
Firmographics- Name
- New Blue Construction
- Legal name
- New Blue Construction
- Website
- https://newblueconstruction.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New Blue Construction is a private, founder-owned Chattanooga general contractor delivering commercial construction, custom homes, renovations, and historic restorations up to 30,000 sf across Southeast Tennessee and North Georgia, supported by an in-house carpentry team and design-build services.
- Ownership category
- akta.pro rank
New Blue Construction industry classification
Industry- Product category
- General Construction Services
- NAICS
- Residential Remodelers (236118), Residential Building Construction (23611), Nonresidential Building Construction (2362), Commercial and Institutional Building Construction (23622)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), General Bldg Contractors - Nonresidential Bldgs (1540)
- akta.pro primary industry
- Residential General Contracting (New Build) (IMAFAAAB)
- akta.pro secondary industry
- Commercial General Contracting (New Build) (IMAFAAAA)
Keywords
Where New Blue Construction is headquartered
LocationHeadquarters
- HQ city
- Chattanooga
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Blue Construction business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Commercial Construction: Full-service commercial construction including adaptive re-use up to 30,000 sf, downtown building restorations, conventional tenant improvements, and new construction. Projects span civic, institutional, and business expansion work across metro Chattanooga.
- Custom Home Building: Custom home construction often exceeding $2M, built in collaboration with local and regional architects. Revenue is generated through fixed-price contracts for complete home construction from foundation to finish.
- Residential Renovation: Renovation services ranging from smaller Special Projects to full home and historic restorations priced at $1M and beyond. Includes additions, bathroom and kitchen remodels, and adaptive re-use of existing structures.
- Special Projects: Mid-sized renovation projects and specialty work that complement the company's core construction services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Residential Renovation Projects |
| One time/ perpetual license | Multi-year contract | Custom Home Construction |
| Other | Multi-year contract | Commercial Construction |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
New Blue Construction product offering
Product offeringCore offering
New Blue Construction is a full-service general contractor providing commercial construction (adaptive re-use up to 30,000 sf, downtown restorations, tenant improvements, new builds), custom home construction (often exceeding $2M), residential renovations, and historic restorations. The company operates primarily in Southeast Tennessee and North Georgia, leveraging an in-house carpentry team and a collaborative pre-construction process to deliver projects under fixed-price and RFQ-based contracts. All work is backed by warranties of up to 3 years.
Product overview
New Blue Construction is a full-service general contractor offering a unified suite of construction services centered around two primary divisions: Commercial Construction (adaptive re-use, downtown restorations, tenant improvements, new construction up to 30,000 sf) and Residential Construction (custom homes, full renovations, special projects). The company differentiates through an integrated design-build approach for residential projects under $1 million, in-house carpentry teams, and collaborative pre-construction processes. All services are backed by warranty coverage of 1-3 years depending on project type.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Construction Full-service commercial construction including adaptive re-use up to 30,000 sf, downtown building restorations, conventional tenant improvements (TI), and new construction across metro Chattanooga. Includes tavern expansions, banquet spaces, storefronts, restaurant remodels, and historical restorations, targeting business owners, non-profits, civic organizations, and commercial property owners.
- Residential Construction Custom new homes, complex renovations, and mid-sized residential projects executed with precision and attention to detail, backed by an in-house team specializing in construction management, woodworking, and carpentry. Targets homeowners in Southeast Tennessee and North Georgia.
- Custom Home Construction Custom homebuilding from first sketch to final nail, partnering with clients and architects to deliver exceptional results. Projects often exceed $2M in value and follow a structured process including project study, constructability review, production handoff, and close-out with 2-3 year warranty support.
- Renovation Construction Full-service renovation including complex renovations, additions, and adaptive re-use projects. For projects under $1 million, an integrated design-build approach is offered to help clients control budget, schedule, and quality. Service tiers range from $30,000 minor remodels to $1M+ full home and historic restorations.
- Special Projects Mid-sized renovation projects and specialized construction services tailored to unique client needs, complementing the company's core residential and commercial construction services.
Quantifiable outcome
- Multiple industry awards including 2025 Master Design Award Gold, 2025 AGC Commercial Project of the Year, 2023 BRIC Excellence in Construction, 2021 BRIC Excellence in Construction
- +1 more outcomes
Companies that use New Blue Construction
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
New Blue Construction technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
New Blue Construction partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Outdoor, Inc.minorSitework contractor for Waterfront Haven project, handling extensive rough sitework, excavation, and grading to prepare the property for construction.
- Set In StoneminorMetal fabrication partner for Wagon Wheel House project, creating custom steel staircase with incredible craftsmanship.
- JCC Design StudiocoreLong-standing design partnership with Josh Cooper for residential projects including Brow View 2.0 and House Hunters. Collaborates on custom home and renovation projects, providing architectural design and oversight.
- HK ArchitectscoreArchitectural partner for Wagon Wheel House renovation project, providing design and project oversight.
- Artech Design GroupcoreArchitectural design partner including Rick Thompson for Mid-Century Moment custom home project and Artech for Big Brothers Big Sisters commercial renovation.
- Elemi ArchitecturecoreArchitectural partner for Stoveworks project, adapting 100-year-old factory into nonprofit contemporary arts center.
- Franklin ArchitectscoreArchitectural partner (Bob Franklin) for Church of the Good Shepherd Water Mitigation project, providing design leadership for complex drainage and restoration work.
- BACE StructuralminorStructural engineering partner for Lookout Bluff and Church of the Good Shepherd projects, providing engineering integration for complex structural elements.
- Window GalleryminorWindow and door supplier for Waterfront Haven project, sourcing Sierra Pacific and Kolbe products including custom 8' x 8' picture window.
- Hidden Marble MasonryminorMasonry contractor for Waterfront Haven project, handling extensive stonework throughout the exterior of the waterfront home.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
New Blue Construction competitors and assessment
Company assessmentBroad incumbents
- Holder Construction: Atlanta-headquartered national general contractor with strong Southeast US presence focused on commercial, corporate, and mission-critical construction. Comparable as a regional heavyweight offering overlapping commercial general contracting and tenant improvement capabilities across the same geographic corridor.
- Robins & Morton: Birmingham, Alabama-based regional building contractor with a long-standing Southeast US footprint spanning healthcare, commercial, and institutional projects. Comparable as a larger, established general contractor operating across adjacent Southeast geographies with overlapping capabilities in complex renovations.
- Skender Construction: Chicago-based design-build general contractor delivering commercial, healthcare, and residential projects nationally. Comparable as a larger design-build incumbent offering integrated design and construction services overlapping with New Blue's design-build approach for sub-$1M renovations.
- Clark Construction Group: National general contractor with significant Southeast US operations delivering commercial, institutional, and residential projects. Comparable as a broad incumbent offering design-build and general contracting services that overlap with New Blue's commercial and high-end residential capabilities at larger scale.
Direct peers
- Brasfield & Gorrie: Birmingham-based regional general contractor with deep Southeast US presence across commercial, healthcare, and institutional building construction. Comparable as a multi-segment GC operating across the same Southeast footprint with both commercial and complex project capability.
- RisherMartin: Tennessee-based custom home builder and remodeler serving the Southeast US with a design-build model for high-end custom homes. Comparable as a similarly sized regional competitor focused on luxury custom residential construction and renovation with architect collaboration.
- Hoar Construction: Alabama-headquartered regional general contractor with active operations in Tennessee and across the Southeast. Comparable as a relationship-driven, regionally focused GC executing commercial and institutional work in similar markets to New Blue Construction.
- H&M Hovey Construction: Tennessee-based regional general contractor specializing in commercial, healthcare, and institutional construction with a strong Southeast US presence. Comparable as a similarly positioned Tennessee-licensed GC competing for similar commercial and institutional project scopes in adjacent geographies.
- T.W. Frierson Contractor: Nashville-based general contractor focused on commercial, institutional, and civic construction across Tennessee. Comparable as a similarly sized Tennessee-licensed GC executing complex renovations, civic projects, and new construction in the same regional market.
Emerging players
- Bedrock Construction: Southeast US design-build firm focused on commercial and custom residential construction with a craft-oriented brand similar to New Blue. Comparable as an emerging regional competitor using integrated design-build delivery for both residential and commercial projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
New Blue Construction social profiles
Digital presenceNew Blue Construction financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Blue Construction leadership team
Management profileNumber of profiles
Profiles5 records
New Blue Construction funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Blue Construction M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Blue Construction
What does New Blue Construction do?
New Blue Construction is a full-service general contractor providing commercial construction (adaptive re-use up to 30,000 sf, downtown restorations, tenant improvements, new builds), custom home construction (often exceeding $2M), residential renovations, and historic restorations. The company operates primarily in Southeast Tennessee and North Georgia, leveraging an in-house carpentry team and a collaborative pre-construction process to deliver projects under fixed-price and RFQ-based contracts. All work is backed by warranties of up to 3 years.
Is New Blue Construction a public or private company?
New Blue Construction is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Blue Construction founded?
New Blue Construction was founded in 2008. It employs 11 to 50 people.
Where is New Blue Construction based?
New Blue Construction is headquartered in Chattanooga, United States, in the North America region.
How does New Blue Construction make money?
Four revenue lines are on record. Commercial Construction is the primary driver. The others are custom Home Building, residential Renovation and special Projects.
Who are New Blue Construction's main competitors?
Broad incumbents on record are Holder Construction, Robins & Morton, Skender Construction and Clark Construction Group. Direct peers are Brasfield & Gorrie, RisherMartin, Hoar Construction, H&M Hovey Construction and T.W. Frierson Contractor. Bedrock Construction is listed as an emerging player.
Does New Blue Construction have an API?
No public API is recorded for New Blue Construction.
What industry is New Blue Construction in?
New Blue Construction's product category is General Construction Services. Its primary akta.pro industry code is IMAFAAAB, Residential General Contracting (New Build), with a secondary code of IMAFAAAA, Commercial General Contracting (New Build). Its NAICS code is 236118 and its SIC code is 1520.