World Horti Center

Name

World Horti Center

Legal name

World Horti Center

Website

https://worldhorticenter.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Horticulture Innovation Center Services

NAICS

Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Horticulture, Nursery & Greenhouse Operations (EDAOAOAB)

akta.pro secondary industry

Landscape, Turf & Groundskeeping Trades (EDAOAOAC)

Keywords

• Greenhouse horticulture center
• Horticulture innovation hub
• Horticulture training programs
• Controlled environment agriculture
• Horticulture event venue

Headquarters

HQ city

Naaldwijk

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Office Rental: Companies rent office spaces in World Horti Center, automatically becoming partners and gaining access to the network, meeting facilities at reduced rates, and participation in events
2. Identity and Hardware Stands: Exhibition spaces for companies to showcase their innovations, products and technologies to visitors
3. Training Programs: IntoHorticulture (€1,950) and IntoHorticulture Flex (€2,250) five-day training courses for people entering the horticulture sector, delivered by HortiTech
4. Guided Tours: Theme-based guided tours for groups: General/Theme tours at €650 and Taste & Feel combined tours at €950 (excluding VAT)
5. Venue Rental: Rental of meeting rooms, auditorium (Rabotorium with 266 seats), and Event Square for events and conferences
6. Event Hosting: Hosting external events organized by third parties, with registration forms managed by organizing party

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

World Horti Center operates as a physical knowledge and innovation hub for international greenhouse horticulture, offering office and workspace rental, identity and hardware exhibition stands, themed exhibition squares, venue rental for events and meetings, professional training programs (IntoHorticulture), and guided tours. The center co-locates companies, vocational and higher education programs (MBO Westland, Inholland), applied research (Vertify), and government (Gemeente Westland) to advance the greenhouse horticulture sector.

Product overview

World Horti Center is a knowledge and innovation hub for international greenhouse horticulture, operating as a physical center where businesses, education, research, and government collaborate. The offering is structured as a multi-faceted platform combining: (1) Education and training programs including IntoTuinbouw/IntoHorticulture courses (5-day and flex formats), HortiHeroes professional development programs (intra-entrepreneurship and ChangeMakers), vocational education (MBO Westland), and bachelor's/associate degree programs with Inholland; (2) Nine themed exhibition squares covering I-Grow, Cultivation for Compounds, Value Chain, HortiHeroes Startup Wall, Robotics & AI, WaterWise, Energy, Health, and Power of Plants; (3) Event and hospitality services including the Rabotorium auditorium (266 seats), Event Square, meeting rooms (Einstein, Nature's Green Arena, Westland Business Room), restaurant, and office workspace rental; (4) Career services through Banen- & Stagemarkt job fairs; (5) Research facilities with 39 Vertify research greenhouses. The center receives approximately 40,000 visitors annually and hosts around 1,200 MBO students daily.

Differentiator

Problem solved

Functional benefit

Products and services

• Office and Workspace Rental
• Guided Tours
• IntoHorticulture (IntoTuinbouw) Training Course
• IntoHorticulture Flex (IntoTuinbouw Flex)
• HortiHeroes Intra-preneurship Programme
• HortiHeroes ChangeMakers Programme
• Identity Stand
• Hardware Stand
• Venue and Meeting Room Rental

Quantifiable outcome

• 40,000+ visitors annually from around the world
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

19 partnerships are on record, tiered major, core and minor.

• Korean Smart Agriculture Headquarters (K.O.A.T.)majorStrategic or Co-development Partner · 1 December 2025WHC Korea signed cooperation agreement with Korean Agricultural Promotion Technology Agency to further develop smart agriculture in South Korea.
• Kazakhstan Ministry of Foreign Affairs (Investment Committee)majorStrategic or Co-development Partner · 15 February 2024Hosted large delegation of Kazakh government officials and investors. Three memoranda for cooperation between Dutch and Kazakh companies were signed including MJ-Tech with Union of Greenhouses of Kazakhstan.
• Kyungpook National University (WHC Korea)coreStrategic or Co-development Partner · 1 January 2023WHC Korea established January 2023 as part of Kyungpook National University and Smart Farm Innovation Valley in Sangju. Focus areas: knowledge exchange, joint research on technological innovations, and talent development between Netherlands and Korea.
• CultivatorscoreStrategic or Co-development Partner · 1 January 2022Joint initiator of Cultivation for Compounds consortium with Vertify and World Horti Center. Researching cannabis cultivation for active compounds since 2022.
• MBO WestlandcoreStrategic or Co-development Partner · 1 January 2018Part of the Lentiz educational group, MBO Westland operates vocational education programs within World Horti Center. With ~1,200 daily students, it offers 17 study programs in horticulture. Students work on practical projects with companies participating in World Horti Center, creating talent pipeline.
• VertifycoreStrategic or Co-development Partner · 1 January 2018Applied research organization with state-of-the-art facilities including 39 research greenhouses at World Horti Center. Conducts studies on technology, cultivation systems, crop protection, and breeding. Has become one of the leading applied agricultural research centers in the Netherlands.
• Gemeente Westland (Municipality of Westland)coreStrategic or Co-development Partner · 1 January 2018Local government partner in the World Horti Center consortium, supporting the horticulture sector in the Westland region which is the heart of Dutch greenhouse horticulture.
• WHC Expo bvcoreStrategic or Co-development PartnerOperational partner handling the execution of guided tours, events, and meeting facility hires at World Horti Center. Subject to terms of supply and cancellation.
• HortiHeroesmajorStrategic or Co-development PartnerTalent development and startup platform operating the HortiHeroes Startup Wall at World Horti Center. Programs include Intra-preneurship (€9,995) and ChangeMakers (€4,995). Organizes Growth Sessions, Startup Selection events, and hackathons.
• UWV HaaglandenmajorStrategic or Co-development PartnerDutch employment agency collaborating on job fairs and career events. Organizes workshops like 'Present yourself with confidence' and 'How to change careers' during Banen- & Stagemarkt events.
• HortiTechcoreImplementation/ SI/ Consulting PartnerTraining partner delivering IntoHorticulture (€1,950) and IntoHorticulture Flex (€2,250) courses. Expert trainers guide participants through the entire value chain from seed to consumer.
• Biobest GroupmajorTechnology or IntegrationBelgium-based biological control company with 24 subsidiaries in ~70 countries. Active in Cultivation for Compounds consortium, focusing on IPM strategies and biological control of powdery mildew in cannabis cultivation.
• TomatoworldmajorStrategic or Co-development PartnerCombined Taste & Feel Tour starting at World Horti Center then moving to Tomatoworld for high-tech field lab experience focused on data-driven cultivation and robotics. Tour priced at €950 per group.
• Inholland DelftmajorStrategic or Co-development PartnerUniversity of Applied Sciences with office at World Horti Center, conducting research with Horticulture and Agribusiness students at Vertify. Part of Learning Community.
• CordaidminorStrategic or Co-development PartnerSigned cooperation agreement to jointly contribute to resilient regions and food security through knowledge sharing and international development programs.
• RobocropsmajorStrategic or Co-development PartnerInnovation platform contributing expertise and time to the development of the Robotics & AI theme square at World Horti Center.
• NXTGEN HightechmajorStrategic or Co-development PartnerTechnology partner investing expertise in the development of the Robotics & AI theme square, helping maintain the square's evolution and attractiveness.
• Source, Lencon, FestomajorTechnology or IntegrationTechnology companies providing solutions, practical cases and expertise for the Robotics & AI theme square, giving visitors insight into modern robotics possibilities in horticulture.
• GreenTechminorStrategic or Co-development PartnerHorticulture trade show event organizer. Co-organizer of ∑-Grow Inside seminars and supporter of Fieldlab Vertical Farming research.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Proeftuin Zwaagdijk: Applied agricultural research station in North Holland operating experimental greenhouses and field trials. Comparable to WHC's research offering via Vertify, particularly around crop protection and applied greenhouse research.
• HortiHeroes: Talent and startup platform running the HortiHeroes Startup Wall inside WHC, plus Intra-preneurship (€9,995) and ChangeMakers (€4,995) programs. Closely comparable as an education/talent developer in Dutch greenhouse horticulture, with overlapping programming.
• Tomatoworld: High-tech field lab and information center for the tomato sector in the Westland region. Directly comparable to WHC as a horticulture-focused visitor, education, and demonstration center, and already co-marketed with WHC via the €950 Taste & Feel combined tour.

Broad incumbents

• Royal Brinkman: Major Dutch horticulture supplier and knowledge partner serving greenhouse growers worldwide. Comparable as a long-established horticulture ecosystem player with educational content, demonstration projects, and supplier-customer convening functions.
• GreenTech Amsterdam: Leading global horticulture trade show organizer and supporter of Fieldlab Vertical Farming research. Comparable as a sector convener for greenhouse technology providers, and already partnered with WHC on ∑-Grow Inside seminars.
• Glastuinbouw Nederland: Dutch industry association for greenhouse horticulture. Comparable as a sector-wide institution connecting companies, government, and research with a policy and knowledge mandate, partially overlapping WHC's consortium and convening role.
• Delphy: Dutch consultancy and knowledge company specializing in greenhouse horticulture and soft fruit. Comparable as a knowledge and advisory provider serving growers and technology suppliers, addressing overlapping customers with WHC partner companies.
• Wageningen University & Research: The Netherlands' flagship agricultural and horticultural research university, frequently referenced as a WHC academic partner. Comparable because it operates large-scale greenhouse research facilities, educational programs, and corporate partnership models aimed at Dutch and international horticulture.

Regional players

• Mekong Fruit Export Co. Vietnam-based horticulture and greenhouse operator active across Southeast Asia. Comparable as a regional greenhouse horticulture player that benefits from Dutch knowledge transfer models, illustrating the international demand for WHC-style knowledge export.

Emerging players

• Fieldlab Vertical Farming: Multi-partner Dutch research and demonstration initiative focused on vertical farming, supported by GreenTech and several WHC partner companies. Comparable as an emerging applied research and demonstration hub in adjacent horticulture subsegments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/worldhorticenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Horti Center