Vertify
Vertify is a no-code RevOps automation and iPaaS platform that connects, cleanses, and synchronizes customer data across CRM, marketing, sales, eCommerce, and data warehouse systems for mid-market and enterprise revenue teams, monetizing via tiered subscriptions and managed services.
- Company typePrivate
- Founded2021
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Vertify does
Vertify is an Austin, Texas-based private software company that builds a no-code RevOps automation and iPaaS platform for revenue teams at mid-market and enterprise organizations. The platform connects, translates, deduplicates, and synchronizes customer data across CRM, marketing automation, sales engagement, eCommerce, ERP, and data warehouse systems using a proprietary "RevOps Common Data Model" and a patented data collection, translation, multi-directional integration, and transformation engine. Core capabilities are delivered through five modules — Automations, Integrations, Data Orchestration, Data Quality, and Revenue Reporting — supplemented by RevOps-as-a-Service (ROaaS) managed services, dedicated Adobe and Salesloft practices, tiered onboarding, and compliance with HIPAA, GDPR, CCPA, and SCC. Founded in 2017, Vertify serves roughly 40+ named customers including Tyson Foods, Qualcomm, Citrix, Franklin Templeton, MetaBank, LogMeIn, and CSC Corptax, and operates with 11-50 employees.
Vertify monetizes through tiered annual subscriptions (Starter $10K, Growth $22K, Premium $40K, Enterprise custom) priced by number of connected apps and CRM contact database size, plus a $3,500 per-additional-connector fee and a usage-based ROaaS service ranging from $4,800 to $60,000 per month. Go-to-market combines enterprise field sales for multi-app deployments, an inside-sales motion with a transparent pricing calculator for mid-market, and a RevShare partner program that enables services partners to resell or white-label the platform and technology partners to co-sell. The company is an OEM partner of Adobe (covering AEP, CDP, Marketo Engage, Adobe Commerce) and a product/GTM partner of Salesloft, providing privileged access to two of the most important RevTech ecosystems. As of available data, Vertify is founder-owned and bootstrapped aside from approximately $4.66M in disclosed funding across four rounds (2019-2021), with the most recent being a $2.5M round in November 2021, and acquired Synthio in February 2020 to bolster data capabilities.
Vertify firmographics
Firmographics- Name
- Vertify
- Legal name
- Vertify
- Website
- https://vertify.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vertify is a no-code RevOps automation and iPaaS platform that connects, cleanses, and synchronizes customer data across CRM, marketing, sales, eCommerce, and data warehouse systems for mid-market and enterprise revenue teams, monetizing via tiered subscriptions and managed services.
- Ownership category
- akta.pro rank
Vertify industry classification
Industry- Product category
- Revenue Operations (RevOps) Automation Platform
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)
- akta.pro secondary industries
- DevOps Consulting & Transformation (BPAEAKAA), CI/CD Pipeline Engineering & Automation (BPAEAKAB)
Keywords
Where Vertify is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vertify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription (Starter, Growth, Premium, Enterprise): Tiered subscription pricing based on number of apps connected and contact database size. Starter starts at $10,000 for 2 apps, Growth at $22,000 for 3 apps, Premium at $40,000 for 4+ apps. Enterprise pricing is custom. Additional pricing scales with CRM contact count from 10K+ to 5M+ contacts.
- RevOps-as-a-Service (ROaaS): Flexible subscription service providing on-demand RevOps expertise including training, consultation, error analysis, workflow construction, and data admin services. Priced at $4,800 per month for 2 hours, scaling to $60,000 per month for 25 hours.
- Partner Reseller/White-label: Services partners can resell or white-label the Vertify platform, creating recurring revenue streams for partners while expanding Vertify's distribution reach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter - 2 apps starting at $10,000/year |
| Subscription | Annual | Growth - 3 apps starting at $22,000/year |
| Subscription | Annual | Premium - 4+ apps starting at $40,000/year |
| Subscription | Multi-year contract | Enterprise - Custom pricing |
| Usage-based | Monthly | ROaaS - Starting at $4,800/month for 2 hours |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Vertify product offering
Product offeringCore offering
Vertify sells a no-code RevOps automation and iPaaS platform that connects, translates, cleanses, orchestrates, and synchronizes customer data between CRM, marketing automation, eCommerce, sales engagement, ERP, and data warehouse applications. The platform is built on a patented data collection, translation, multi-directional integration, and transformation engine with a proprietary RevOps Common Data Model, and is sold primarily through tiered annual subscriptions (Starter, Growth, Premium, Enterprise) supplemented by usage-based RevOps-as-a-Service.
Product overview
Vertify is an all-in-one RevOps automation platform consisting of the Vertify Platform as its core product, which provides data collection, translation, cleansing, orchestration, and reporting capabilities through modules for Automations, Integrations, Data Orchestration, Data Quality, and Revenue Reporting. The platform is complemented by RevOps-as-a-Service for managed services, specialized Adobe and Salesloft practices for partner ecosystem support, Onboarding Services for implementation, and Support Services for ongoing technical assistance. Additional offerings include RevOps University for education and a RevOps Slack Community for peer engagement. The platform operates on a tiered pricing model (Starter, Growth, Premium, Enterprise) based on the number of connected applications and contact database size.
Differentiator
Problem solved
Functional benefit
Brands
- RevShare: Vertify's partner program that enables partners to create new revenue streams by enabling revenue operations automation.
- Vertify Adobe Practice
- Vertify Salesloft Practice
Products and services
- Vertify Platform The Vertify Platform is an iPaaS-style, no-code RevOps automation product for revenue teams. It provides data collection, translation, cleansing, orchestration, and revenue reporting across CRM, marketing automation, eCommerce, sales engagement, ERP, and BI/warehouse applications, with bi-directional sync, pre-built connectors to 40+ applications, custom objects and fields, and a RevOps Common Data Model. Sold on tiered annual subscriptions (Starter, Growth, Premium, Enterprise) priced by apps connected and contact database size.
- RevOps-as-a-Service (ROaaS) Managed RevOps subscription service delivering on-demand expertise including GTM automation gap analysis, data hygiene and orchestration, customer journey mapping, training, consultation, error analysis, workflow construction, and data admin services. Priced on a monthly, usage-based model scaling from $4,800/month for 2 hours to $60,000/month for 25 hours.
- Vertify Adobe Practice Vertify's dedicated Adobe practice providing expert migration, integration, orchestration, and data hygiene services for Adobe Experience Platform (AEP), Adobe Customer Data Platform (CDP), Adobe Journey Optimizer B2B (AJO B2B), Marketo Engage, and Adobe Commerce customers.
- Vertify Salesloft Practice Dedicated practice for Salesloft customers that connects the Salesloft suite (including Salesloft Rhythm and Custom Signals) with CRM, marketing automation, and other revenue apps, transforming incomplete and messy data into actionable customer information for sales teams.
- Onboarding Services Implementation and onboarding services bundled with platform subscriptions, providing 20–85+ hours of guided training, workflow setup, and post-go-live support depending on tier.
- Support Services Ongoing technical support for Vertify Platform customers, provided via a tiered color-coded ticket system (Blue, Yellow, Red) covering acknowledgment, response, resolution, and follow-up during business hours, with dedicated customer success representatives assigned per license tier.
Quantifiable outcome
- Up to 29% revenue increase for organizations using iPaaS solutions
- +6 more outcomes
Companies that use Vertify
Customer profileNamed customers21 records
Segments9 records
Ideal customer profiles4 records
Vertify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature6 records
Vertify partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, strategic and minor.
- AdobecoreVertify is an OEM partner of Adobe, partnered to enhance Adobe Experience Platform (AEP), Customer Data Platform (CDP), Adobe Journey Manager B2B (AJO B2B), Marketo Engage, and Adobe Commerce. The partnership enables customers to get more out of their Adobe investments through migration, orchestration, and data hygiene services.
- SalesloftcoreVertify and Salesloft are partnered at the product and GTM level for mutual customer success. Vertify enables the Salesloft Rhythm platform with Custom Signals and connects mission critical Salesloft products to empower customer data. Listed on Salesloft marketplace.
- ZirousstrategicZirous is a Services Partner in the RevShare program. Partners with Vertify to deliver better revenue operating organizations and create greater value for customers through technology and recurring revenue streams.
- RevPulseminorPartner referenced in RevOps University content library for Marketo reporting best practices.
- RevPartnersminorPartner referenced for sales and marketing alignment content in RevOps University library.
- SkaledminorPartner referenced in RevOps University for success and failure insights.
Scale indicators5 records
Recent moves6 records
Expansion highlights8 records
Vertify competitors and assessment
Company assessmentEmerging players
- Airbyte: Airbyte is an open-source data integration platform with strong CRM, ERP, and warehouse connectors, competing with Vertify on multi-source data movement into Snowflake and revenue systems.
- Census: Census is a reverse-ETL and data activation platform overlapping with Vertify's data orchestration, Snowflake integration, and revenue impact reporting use cases for B2B RevOps teams.
- HubSpot Operations Hub: HubSpot's Operations Hub provides native data sync, cleansing, and automation for HubSpot CRM customers, creating a CRM-adjacent alternative to Vertify's data quality and automation for HubSpot-centric mid-market buyers.
- Zapier: Zapier is a broad workflow automation and integration platform used heavily by SMB and mid-market RevOps teams; it competes on price-sensitive, lighter-weight integrations that can substitute for Vertify's Starter tier.
- Hightouch: Hightouch is a leading reverse-ETL platform that activates warehouse data into CRM, marketing, and sales tools, competing with Vertify's data orchestration and revenue reporting use cases for Snowflake-backed enterprises.
Regional players
- RingLead (by Madison Logic): RingLead provides data quality, deduplication, and routing for B2B revenue teams, overlapping with Vertify's data quality engine for enterprise RevOps and Marketing Ops buyers.
Direct peers
- Tray.io: Tray.io is a general-purpose iPaaS with strong RevOps and integration automation capabilities, positioning it as one of Vertify's closest named competitors in RevOps automation, mid-market and enterprise workflows, and CRM/MAP/eCommerce connectivity.
- Workato: Workato is an enterprise iPaaS and automation platform that competes directly with Vertify on RevOps integrations, multi-CRM orchestration, and data quality across the revenue stack.
Broad incumbents
- Boomi: Boomi (Dell) is an established iPaaS incumbent serving enterprise integration, data quality, and API management needs, competing with Vertify for multi-app revenue stack integrations at large enterprises.
- MuleSoft: MuleSoft (Salesforce) is the broad enterprise iPaaS incumbent, competing with Vertify on CRM/MAP/ERP integration, API-led connectivity, and enterprise data orchestration at large organizations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Vertify social profiles
Digital presenceVertify compliance and trust
Trust signalCompliance4 records
Vertify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vertify leadership team
Management profileNumber of profiles
Profiles9 records
Vertify funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vertify M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vertify
What does Vertify do?
Vertify sells a no-code RevOps automation and iPaaS platform that connects, translates, cleanses, orchestrates, and synchronizes customer data between CRM, marketing automation, eCommerce, sales engagement, ERP, and data warehouse applications. The platform is built on a patented data collection, translation, multi-directional integration, and transformation engine with a proprietary RevOps Common Data Model, and is sold primarily through tiered annual subscriptions (Starter, Growth, Premium, Enterprise) supplemented by usage-based RevOps-as-a-Service.
Is Vertify a public or private company?
Vertify is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vertify founded?
Vertify was founded in 2021. It employs 11 to 50 people.
Where is Vertify based?
Vertify is headquartered in Austin, United States, in the North America region.
How does Vertify make money?
Three revenue lines are on record. Platform Subscription (Starter, Growth, Premium, Enterprise) is the primary driver. The others are revOps-as-a-Service (ROaaS) and partner Reseller/White-label.
Who are Vertify's main competitors?
Emerging players on record are Airbyte, Census, HubSpot Operations Hub, Zapier and Hightouch. RingLead (by Madison Logic) is listed as a regional player. Direct peers are Tray.io and Workato. Broad incumbents are Boomi and MuleSoft.
Does Vertify have an API?
No public API is recorded for Vertify.
What industry is Vertify in?
Vertify's product category is Revenue Operations (RevOps) Automation Platform. Its primary akta.pro industry code is BPAFAFAJ, Sales Enablement & Revenue Operations (RevOps) Tools & Services, with a secondary code of BPAEAKAA, DevOps Consulting & Transformation. Its NAICS code is 513210 and its SIC code is 7372.