Voisinmalin

What Voisinmalin does

VoisinMalin is a French non-profit association (association loi 1901), founded in October 2010 by Anne Charpy and headquartered in Paris (19th arrondissement), that recruits and employs residents of popular neighborhoods as 'Voisins Malins' to conduct door-to-door information, mobilization, and cooperation campaigns on health, employment, housing, civic rights, and other issues. The organization operates 30 sites across 19 French cities (Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France, Grand-Est, Bretagne, Sud, Occitanie) with 160 active Voisins Malins embedded in the communities they serve, supported by ~40 managerial staff (head office, site managers, territorial directors) and an 8-member Board. The methodology — the 'aller-vers' (going-to) approach — is a manual, peer-to-peer intervention model: trained resident-employees (working 12-19 hours per month) walk door-to-door and engage neighbors at the threshold, achieving an approximate 70% door-opening rate and reaching 446,000 residents since 2011. The technology underpinning the model is largely human and relational; Voisins Malins are equipped with digital tablets to demonstrate third-party services (e.g., France Travail's 'MES OFFRES' app), but no proprietary software platform is described — the public technology stack is standard (WordPress CMS, Matomo analytics).

The business model is non-profit and grant-funded; VoisinMalin does not sell a product to end customers but is commissioned by institutional partners — local authorities, social landlords, public agencies (ARS, CAF, France Travail, INED), and corporate foundations (AG2R La Mondiale, Veolia, AXA, Schneider Electric, La Poste, Fondation Bettencourt Schueller, Fondation Vinci pour la Cité). The organization reports 100-200+ financial and operational partners annually and approximately 30 dedicated financial partners per year. Additional revenue comes from individual donors (the 'Parrains Malins' program at €1,000/year, deductible 66% in France) and direct European Commission funding (the Citizen Doors project, 2026-2027). The organization also monetizes its operational methodology through a 3-step 'essaimage' (replication) program, which has transferred the approach to 9 partner associations in France and abroad (A Porta/Barcelona via CONFAVC, La Cohue/Rennes, L'établi/Porte de Hainaut, Le Lien/Saint-Malo, and three Paris TZCLD sites), producing a franchise-like network without diluting the parent organization's brand control. Reported impact metrics include 73% of residents learning new information, 85% of partners reporting better understanding of resident priorities, 60% of partners experiencing increased service uptake, 76% of Voisins Malins being women, and randomized and qualitative evaluations by J-PAL-trained researchers, ESSEC/Antropia (SROI), Avise, KIMSO, and Conseil d'État recognition (2023).

Name

Voisinmalin

Legal name

VoisinMalin

Website

https://voisinmalin.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

VoisinMalin is a French non-profit association that recruits and employs residents of popular neighborhoods as paid door-to-door outreach agents to help institutions reach and serve under-connected communities across France and Europe.

Ownership category

akta.pro rank

Product category

Community Outreach Services

NAICS

Social Advocacy Organizations (8133), Civic and Social Organizations (813410), Human Rights Organizations (813311)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Community Health, Prevention & Health Education (BPAGACAC)

akta.pro secondary industry

Global Health Advocacy, Policy & Rights Organizations (HLAJAKAO)

Keywords

• Community outreach services
• Door-to-door campaigns
• Neighborhood engagement
• Resident-led mediation
• Social impact research

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices21 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Institutional partner financing: VoisinMalin's primary revenue comes from financial partnerships with public and private institutional actors — local authorities (cities, departments, métropoles), social landlords (bailleurs sociaux), public agencies (ARS, CAF, EPFIF), and companies with foundations (AG2R La Mondiale, Veolia, AXA, Schneider Electric, La Poste, etc.). These partners fund door-to-door campaigns, cooperation projects, and research-action collaborations. Approximately 100+ partners support the organization annually. Since 2011, the organization has grown and developed innovative projects thanks to these financial partnerships.
2. Individual donations and 'Parrains Malins' sponsorship: Individual donors contribute through the 'Parrains Malins' (Godfather/Goddmother) program — a personal sponsorship model where supporters give EUR 1,000 per year (costing EUR 340 after 66% income tax deduction). One-off donations are also collected via HelloAsso.
3. European Commission funding: The 'Citizen Doors' project (2026–2027) is financed directly by the European Commission, pooling VoisinMalin and two European partner associations (CONFAVC, Spain; Régie des quartiers de Comines-Warneton, Belgium) to promote democratic citizenship in popular neighborhoods across three countries.
4. Women's empowerment program funding: The 'Empowerment des femmes des quartiers populaires' program is supported by dedicated foundations (Fondation Bettencourt Schueller, among others) and private partners, enabling specialized campaigns and accompaniment for women in popular neighborhoods.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

VoisinMalin recruits and employs residents of popular neighborhoods as salaried "Voisins Malins" and deploys them to conduct door-to-door information and mobilization campaigns on health, employment, housing, urban renewal, and access-to-rights topics. It also runs longer-term cooperation projects between residents and public institutions, researchers, and companies, and operates a structured essaimage (franchise) program that transfers its approach to other associations in France and abroad. Revenue is derived from financial partnerships with public bodies, social landlords, health agencies, companies, and foundations.

Product overview

Voisinmalin is a social association (not a technology company) that operates as a unified service focused on activating and revealing the citizen capacities of inhabitants in popular neighborhoods. The organization does not have a traditional product portfolio but delivers services through its core methodology: recruiting and employing local residents (Voisins Malins) to conduct door-to-door information campaigns and build cooperative projects between inhabitants and institutions. The main offerings include: (1) Door-to-door campaigns addressing health, employment, housing, and rights topics; (2) Cooperative projects with public institutions and researchers; (3) An essaimage (replication) program to transfer the methodology to partner associations; (4) A women's empowerment program; and (5) initiatives to promote a new citizen narrative valorizing residents' skills.

Differentiator

Problem solved

Functional benefit

Products and services

• Door-to-Door Information and Mobilization Campaigns (Campagnes de porte-à-porte) Door-to-door and public-space information and mobilization campaigns conducted by salaried resident-employees (Voisins Malins) on topics including health prevention, employment access, urban renewal, housing, and civic participation. Designed for public institutions, social landlords, health agencies, and companies that need to reach residents they struggle to engage through conventional channels.
• Resident-Institution Cooperation Projects (Coopération habitants-institutions) Multi-stakeholder cooperation projects that bring residents together with public institutions, researchers, and companies to co-design public services and improve institutional understanding of resident priorities. Targeted at local authorities, ARS, research bodies, and corporate partners.
• Essaimage / Franchise Methodology Transfer Program 3-step structured program that accompanies partner associations in adopting the VoisinMalin approach (mutual discovery; 1 year of A-to-Z accompaniment covering recruitment, training, and execution of a first campaign; integration into the franchise network). Intended for associations and TZCLD companies seeking to run VoisinMalin-style door-to-door outreach on a new territory.
• Women's Empowerment Program (Programme Empowerment des Femmes des Quartiers Populaires) Program strengthening the role and impact of women in popular neighborhoods through gender-equality workshops, door-to-door campaigns on women's issues, and personalized socio-professional support. Targeted at women residents and women's-rights funders/institutional partners.
• Parrains Malins — Individual Sponsorship Program Annual recurring individual sponsorship program (EUR 1,000/year per Parrain/Marraine) enabling individual donors to financially support VoisinMalin's mission alongside institutional and foundation funding.

Quantifiable outcome

• 446,000 residents met since 2011
• +13 more outcomes

Named customers71 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

43 partnerships are on record, tiered minor and core.

• Le Lien (Saint-Malo)minorChannel Partner/ Reseller/ Distributor · 1 January 2025Association Le Lien (Saint-Malo), an insertion through economic activity association, launched its first VoisinMalin campaign in summer 2025 on water consumption, accompanied by VoisinMalin for several months. Press coverage by Ouest-France highlighted the arrival of the VoisinMalin approach in Saint-Malo.
• Impact TankcoreStrategic or Co-development Partner · 1 January 2023The Impact Tank identified VoisinMalin as an inspiring evaluated project in its 2023 report on inclusive urbanism. The Impact Tank brings together academics, public and private actors to study solutions for unmet social needs, and featured VoisinMalin's evaluation methodology as a model.
• Le SociaLabcoreImplementation/ SI/ Consulting Partner · 1 January 2022Le SociaLab conducted an external evaluation (2022–2024) of the women's empowerment program ('Empowerment des femmes des quartiers populaires'), identifying impact dimensions and levers. The evaluation informed a practical guide for disseminating the program's learnings.
• Malakoff HumaniscoreStrategic or Co-development Partner · 1 January 2021Partnership since 2021 to reach isolated seniors and caregivers in popular neighborhoods, guide them toward local services, and facilitate reconnection. Extended in 2022 to support the franchising network. Results: 12 campaigns on 8 territories, 600 elderly met, 17 in great fragility identified, 400 caregivers met. More than 80% of seniors and caregivers learned a new piece of information.
• iesMedminorStrategic or Co-development Partner · 1 January 2021iesMed, a European cooperative specializing in strategic support for social economy enterprises in the Mediterranean, introduced the VoisinMalin model to CONFAVC in 2016, leading to the creation of A Porta in Barcelona.
• Etablissement public foncier d'Ile-de-France (EPFIF)coreStrategic or Co-development PartnerSince 2017, EPFIF has mandated VoisinMalin for resident communication and accompaniment in ORCOD-IN urban renewal operations in Clichy-sous-Bois (since 2017), Grigny 2 (since 2018), and Mantes-la-Jolie (since 2020). VoisinMalin conducts information, mobilization, and fraud prevention campaigns, and provides daily on-site reception for residents.
• Agence régionale de santé (ARS) Ile-de-FrancecoreStrategic or Co-development PartnerARS Ile-de-France has partnered with VoisinMalin and INED/CEPED for a research-action project on health-work links in popular neighborhoods (Grigny, Mantes-la-Jolie, Montreuil), funded by an ARS structural action grant. Phase 1: survey of 462 people. Phase 2: door-to-door campaign at 900 households. Phase 3: scientific evaluation. The ANR (Agence nationale de la Recherche) also provides funding.
• Campus de la TransitioncoreStrategic or Co-development PartnerThe Campus de la Transition and VoisinMalin launched 'Chaleureusement Vôtres' — a research-action project on thermal sobriety in popular neighborhoods — in partnership with ESSEC. The project aims to develop frugal, accessible solutions co-built with residents, reappropriating collective comfort as an empowerment exercise. Located in Evry-Courcouronnes.
• Institut national d'études démographiques (INED)coreStrategic or Co-development PartnerINED is partnered with VoisinMalin and CEPED in a research-action project on health-work links in popular neighborhoods. INED co-designs scientific surveys with Voisins Malins, who administer them to residents. The project involves quantitative survey (462 people), intervention phase (900 households), and qualitative evaluation.
• Centre Population et Développement (CEPED)minorStrategic or Co-development PartnerCEPED (Université Paris Cité/IRD) supports INED and VoisinMalin in the research-action project on health-work links in popular neighborhoods.
• CONFAVC (Confédération des Associations de Voisins de Catalogne)coreStrategic or Co-development PartnerCONFAVC, through its A Porta project in Barcelona, is a franchisee of VoisinMalin and the European partner in the Citizen Doors project. A Porta operates in 31 neighborhoods across 16 Catalan municipalities, with 41,658 beneficiaries reached and 62 Picaportes employed.
• Régie des quartiers de Comines-WarnetoncoreStrategic or Co-development PartnerRégie des quartiers de Comines-Warneton (Belgium) is a franchisee of VoisinMalin and the Belgian partner in the Citizen Doors European project, working to strengthen democratic citizenship in Belgian popular neighborhoods.
• AvisecoreStrategic or Co-development PartnerAvise — a national resource center for social and solidarity economy organizations in France — published a 2017 case study on VoisinMalin's comprehensive impact evaluation framework. Avise supports VoisinMalin in its mission to enable ESS enterprises to evaluate their social impact.
• Cabinet KIMSOcoreImplementation/ SI/ Consulting PartnerKIMSO conducted an external qualitative evaluation of VoisinMalin's impact on local partners and defined ongoing evaluation indicators for this impact — part of the association's comprehensive evaluation framework.
• Cabinet EexisteminorImplementation/ SI/ Consulting PartnerEexiste helped VoisinMalin define continuous evaluation indicators for the impact of door-to-door campaigns on residents met.
• Cabinet Bleu Blanc ZèbreminorStrategic or Co-development PartnerVoisinMalin testified to the Bleu Blanc Zèbre community about its social impact evaluation experience alongside Avise, KIMSO, and La Cravate Solidaire, contributing to shared learning on impact measurement in social innovation.
• Antropia ESSEC (incubateur)minorImplementation/ SI/ Consulting PartnerAntropia ESSEC, the ESSEC Business School incubator, accompanied VoisinMalin in conducting a Social Return on Investment (SROI) analysis.
• Vincent Pons (researcher, J-PAL)minorStrategic or Co-development PartnerVincent Pons, an economist trained at the J-PAL lab of Esther Duflo, conducted a randomized external evaluation of VoisinMalin's impact.
• Barbara Allen (psychosociologist)minorStrategic or Co-development PartnerBarbara Allen, a psychosociologist, conducted a sociological study on the association's impact on inhabitants who become Voisins Malins.
• Veolia Eau d'Ile-de-FrancecoreStrategic or Co-development PartnerVeolia Eau d'Ile-de-France (part of Veolia Environnement) is a corporate partner of VoisinMalin. A Veolia project director cited VoisinMalin's professionalism in training, supervision of Voisins Malins, and impact measurement as reasons for confidence in the partnership.
• Grand Paris SudcoreStrategic or Co-development PartnerGrand Paris Sud is a metropolitan authority partner of VoisinMalin.
• Métropole de LyoncoreStrategic or Co-development PartnerMétropole de Lyon is a metropolitan authority partner of VoisinMalin.
• Eurométropole de StrasbourgcoreStrategic or Co-development PartnerEurométropole de Strasbourg is a metropolitan authority partner of VoisinMalin.
• Métropole européenne de LillecoreStrategic or Co-development PartnerMétropole européenne de Lille is a metropolitan authority partner of VoisinMalin.
• Département de la Seine-Saint-DeniscoreStrategic or Co-development PartnerDépartement de la Seine-Saint-Denis is a departmental council partner of VoisinMalin.
• CAF de PariscoreStrategic or Co-development PartnerCAF de Paris (Caisse d'Allocations Familiales) is a public social finance partner of VoisinMalin.
• AG2R La MondialecoreStrategic or Co-development PartnerAG2R La Mondiale is an insurance group partner of VoisinMalin.
• Schneider ElectriccoreStrategic or Co-development PartnerSchneider Electric is a corporate partner of VoisinMalin.
• AXAcoreStrategic or Co-development PartnerAXA is a corporate partner of VoisinMalin.
• La PostecoreStrategic or Co-development PartnerLa Poste is a corporate partner of VoisinMalin.
• BATEG (Vinci group)minorStrategic or Co-development PartnerBATEG, part of the Vinci group, is a corporate partner of VoisinMalin.
• Essonne HabitatcoreStrategic or Co-development PartnerEssonne Habitat is a social housing partner of VoisinMalin for door-to-door campaigns involving residents on topics such as housing rehabilitation.
• ICF Habitat La SablièrecoreStrategic or Co-development PartnerICF Habitat La Sablière is a social housing partner of VoisinMalin.
• 1001 vies HabitatcoreStrategic or Co-development Partner1001 vies Habitat is a social housing partner of VoisinMalin.
• CDC HabitatcoreStrategic or Co-development PartnerCDC Habitat is a social housing partner of VoisinMalin.
• Lille Métropole HabitatcoreStrategic or Co-development PartnerLille Métropole Habitat is a social housing partner of VoisinMalin.
• RIVP (Régie Immobilière de la Ville de Paris)coreStrategic or Co-development PartnerRIVP is a social housing partner of VoisinMalin.
• ODAS (Observatoire de la Santé)minorStrategic or Co-development PartnerODAS featured VoisinMalin's approach to intergenerational connection for seniors through its platform, highlighting the methodology for addressing isolation.
• La Cohue (Rennes)coreChannel Partner/ Reseller/ DistributorLa Cohue is a franchisee of VoisinMalin in Rennes (Maurepas neighborhood). Created in 2019, it is a third-place (tiers-lieu) that adopted the VoisinMalin approach. Results: 1,300+ homes visited, >80% door-opening rate, partnerships with VINCI Fondation, Politique de la Ville, Fédération desESH, Fonds pour l'Innovation Sociale, and CARSAT.
• L'établi – Porte de HainautcoreChannel Partner/ Reseller/ DistributorL'établi – Association d'Éducation Populaire – is a franchisee of VoisinMalin in the Porte de Hainaut territory. It conducted a pilot cancer screening campaign (145 interviews, 42% intending to get screened, 91% intending to share information). Team: 4 Voisines Malines. Partners:Communauté d'Agglomération des Portes du Hainaut, CPAM, ARS.
• 13 Avenir (TZCLD, Paris 13e)coreChannel Partner/ Reseller/ Distributor13 Avenir is a franchisee of VoisinMalin under the TZCLD experiment in Paris 13e arrondissement. It conducted health rights campaigns (250 households, 42 inhabitants referred to health services) with ARS. 10 employees trained in the VoisinMalin approach. Partnership with VoisinMalin enriches its mediation social activities and strengthens partner trust.
• La Compagnie du 20e (TZCLD, Paris 20e)coreChannel Partner/ Reseller/ DistributorLa Compagnie du 20e is a franchisee of VoisinMalin under the TZCLD experiment in Paris 20e arrondissement (Fougères Le Vau). Conducted a pilot on parenting support structures (143 interviews, 91% intending to visit at least one presented structure). 10 Voisins Malins. Partners: CAF, Paris Habitat, RIVP, APES, CPCU, Emmaüs Coup de Main, Veni Verdi, MDS 20e.
• Activ'18 (TZCLD, Paris 18e)minorChannel Partner/ Reseller/ DistributorActiv'18 is a franchisee of VoisinMalin under the TZCLD experiment in Paris 18e arrondissement (Chapelle Nord). Conducted a selective waste sorting campaign (80 people in building lobbies, 192 in door-to-door). Guardians confirmed better sorting after VoisinMalin passage. Partners: bailleurs including Résidences Yvelines Essonne, RIVP, Elogie-SIEMP.

Scale indicators46 records

Recent moves13 records

Expansion highlights8 records

Direct peers

• Les Compagnons Bâtisseurs: Compagnons Bâtisseurs is a French network running auto-construction, technical mediation, and youth-inclusion programs in priority neighborhoods. It shares the resident-empowerment approach and engagement with social landlords and local authorities, and operates a similar territorial presence across French regions.
• AFEV (Association de la Fondation Étudiante pour la Ville): AFEV mobilizes student volunteers for educational accompaniment in priority neighborhoods across France. It addresses non-take-up of rights and educational inequality through trained peers embedded in quartiers populaires, mirroring VoisinMalin's trusted-mediator model, although AFEV uses students rather than adult residents.
• Petits Frères des Pauvres: Petits Frères des Pauvres accompanies isolated elderly people, including in quartiers populaires. It is an existing VoisinMalin operational partner (cited in Strasbourg campaigns) and shares the trusted-intermediary approach to reaching populations that institutions struggle to engage, focused on seniors rather than the general population.
• FACE (Fondation Agir Contre l'Exclusion): FACE is a French foundation mobilizing companies against exclusion through corporate engagement in priority neighborhoods. It is a peer in addressing non-recours and supporting access to rights via partnerships with major French corporates (AXA, Schneider, Veolia–overlapping with VoisinMalin's partner base) and neighborhood-level programs.
• ATD Quart Monde: ATD Quart Monde is a leading French anti-poverty NGO co-founded by Joseph Wresinski, working with residents of the most excluded neighborhoods. It shares VoisinMalin's resident-led approach to combating extreme poverty, focus on droits sociaux (social rights), and institutional advocacy on behalf of quartiers populaires.
• Fédération des Régies de Quartier: The French federation of Régies de Quartier is a national network of associations operating in popular neighborhoods for resident mediation, service coordination, and local employment. It shares VoisinMalin's hyper-local presence, institutional funding model, and mission of empowering residents. A Belgian Régie des quartiers (Comines-Warneton) is already a VoisinMalin franchisee.
• PIMMS (Points Information Médiation Multi Services): PIMMS operates a network of physical mediation points in French quartiers populaires, helping residents navigate administrative, employment, and digital services. Like VoisinMalin, it bridges institutions and residents and is funded by public partners and corporate sponsors (including La Poste, Groupe Caisse des Dépôts). Both share the 'last-mile' outreach mission to reduce non-take-up of rights.

Regional players

• Habitat et Humanisme: Habitat et Humanisme is a French federation providing housing and accompaniment to vulnerable populations, including in popular neighborhoods. It overlaps on social-housing mediation (a core VoisinMalin partner segment, including Essonne Habitat, CDC Habitat, RIVP, etc.) but with a different primary mission: housing provision rather than information outreach.

Broad incumbents

• Emmaüs France: Emmaüs is the largest French social-insertion federation (founded by Abbé Pierre), with broad activities in housing, employment, and accompaniment of vulnerable populations. It is a broader, more established incumbent that addresses many of the same exclusion and access-to-rights problems VoisinMalin targets, though via a wider portfolio of programs.
• Croix-Rouge française: France's Red Cross society delivers a wide range of social, health, and emergency services in priority neighborhoods. It overlaps with VoisinMalin on social-services access, health prevention, and accompaniment of vulnerable populations, but operates at a much larger scale and across many more verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/voisinmalin

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voisinmalin