The Social of Greenwood
The Social of Greenwood is a nonprofit senior community center founded in 1979 in Greenwood, Indiana, serving adults aged 50+ in Johnson County with membership-based fitness, daily congregate meals, Parkinson's boxing, social activities, and information and assistance services.
- Company typePrivate
- Founded1979
- HeadquartersGreenwood, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Social of Greenwood does
The Social of Greenwood is a nonprofit senior community center founded in 1979 and headquartered at 550 Polk Street in Greenwood, Indiana (Johnson County). It serves adults aged 50 and older in the Greenwood and broader Johnson County area through a unified membership-based program. Core offerings include a daily congregate community lunch operated in partnership with CICOA, a Health & Wellness fitness center offering yoga, stretch and flex classes, and general gym access, a Rock Steady Boxing program for Parkinson's disease patients led by certified coaches, and an Information & Assistance service providing referrals on housing, care, transportation, and benefits. The organization also runs recurring social programming — trips, clubs, games, educational seminars, and volunteer opportunities — and hosts annual events such as the Senior Expo (held jointly with the City of Greenwood) and Purse Bingo fundraisers.
The business model combines annual membership fees ($200 for Johnson County residents, $250 for non-residents), pay-as-you-go fitness class fees, tiered newsletter advertising ($50–$250), event sponsorships, and tax-deductible donations. The center is supported by a dense local partnership network including CICOA, United Way, the City of Greenwood, Franciscan Health, Communicare, Senior Helpers, and multiple senior living communities. Technology infrastructure is minimal: the organization operates a WordPress website, maintains social media profiles across Facebook, Instagram, X, YouTube, and LinkedIn, and offers no proprietary software, mobile app, or public API. Operations are delivered in-person during weekday business hours (Monday–Friday, 9:00 AM–4:30 PM) with a small staff of 1–10 employees.
The Social of Greenwood firmographics
Firmographics- Name
- The Social of Greenwood
- Legal name
- The Social of Greenwood
- Website
- https://thesocialofgreenwood.org
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Social of Greenwood is a nonprofit senior community center founded in 1979 in Greenwood, Indiana, serving adults aged 50+ in Johnson County with membership-based fitness, daily congregate meals, Parkinson's boxing, social activities, and information and assistance services.
- Ownership category
- akta.pro rank
The Social of Greenwood industry classification
Industry- Product category
- Senior Community Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Civic and Social Organizations (8134)
- SIC
- Services-Social Services (8300), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)
- akta.pro secondary industries
- Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA), Meals, Nutrition & Congregate Dining Day Programs (HSABANAM), Community Resources, Social Services & Transportation Coordination (HLADALAK)
Keywords
Where The Social of Greenwood is headquartered
LocationHeadquarters
- HQ city
- Greenwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Social of Greenwood business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Membership Fees: Annual membership fees providing access to all facilities, programs, and services including trips, clubs, exercise classes, gym, cards, games, educational seminars, daily congregate lunch, and Rock Steady Boxing
- Fitness Class Fees: Individual class fees for fitness programs including Gentle Yoga ($5), Stretch & Flex ($3), and punch cards for Rock Steady Boxing sessions
- Rock Steady Boxing Program: Initial assessment fee of $15 plus per-class fees of $5 or discounted punch cards ($15 for 3 classes, $60 for 12 classes) for Parkinson's disease boxing program
- Newsletter Advertising: Revenue from newsletter ad placements ranging from $50 (business card) to $250 (full page) for full-color print and email advertising
- Donations: Tax-deductible donations from community members supporting senior services and programming
- Event Sponsorships: Sponsorship revenue from events including Purse Bingo and Senior Expo, with various sponsorship tiers available
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Johnson County Residents - Annual Membership |
| Subscription | Annual | Non-Residents - Annual Membership |
| Unit Pricing | Pay-as-you-go | Gentle Yoga Class |
| Unit Pricing | Pay-as-you-go | Stretch & Flex Class |
| Unit Pricing | One time/ perpetual license | Rock Steady Boxing Initial Assessment |
| Unit Pricing | Pay-as-you-go | Rock Steady Boxing Per Class |
| Subscription | Pay-as-you-go | Rock Steady Boxing Punch Card |
| Other | Multi-year contract | Newsletter Full Page Ad |
| Other | Multi-year contract | Newsletter Half Page Ad |
| Other | Multi-year contract | Newsletter Quarter Page Ad |
| Other | Multi-year contract | Newsletter Business Card Ad |
Distribution channels1 record
Marketing channels4 records
The Social of Greenwood product offering
Product offeringCore offering
The Social of Greenwood is a nonprofit membership-based senior community center offering daily congregate lunch, a fitness center with yoga and exercise classes, information and assistance referrals, social activities (trips, clubs, games, cards), and a specialized Rock Steady Boxing program for people with Parkinson's disease. Annual membership at $200 (residents) or $250 (non-residents) provides access to nearly all programs and facilities.
Product overview
The Social of Greenwood is a senior community center offering a unified membership-based program of services for seniors aged 50 and older. The core offerings include Community Lunch (daily congregate meals), a Fitness Center with yoga and exercise classes, Information & Assistance resources, Rock Steady Boxing for Parkinson's patients, and various social activities including trips, clubs, and games. The organization hosts annual events like the Senior Expo and Purse Bingo fundraiser. Membership ($200/year for Johnson County residents, $250/year for non-residents) provides access to all programs including the gym, classes, lunch services, and Rock Steady Boxing.
Differentiator
Problem solved
Functional benefit
Products and services
- Community Lunch (The Cafe) A daily congregate lunch program providing meals to seniors, operated in partnership with CICOA. Open to members and community seniors needing nutrition support.
- Fitness Center Health and wellness center offering fitness programs including Gentle Yoga ($5/class), Stretch & Flex ($3/class), and general gym access for seniors aged 50 and older.
- Information & Assistance Resource and referral service providing information on topics affecting senior quality of life including housing, care, transportation, benefits, and other senior resources.
- Rock Steady Boxing Non-contact boxing-style fitness program designed to help people with Parkinson's disease improve quality of life, balance, coordination, tremors, and strength. Includes a $15 initial assessment plus per-class fees of $5 or punch cards ($15 for 3 classes, $60 for 12 classes).
- Annual Membership Program Annual membership offering access to trips, clubs, exercise classes, health & wellness gym, cards & games, educational seminars, daily congregate lunch, Rock Steady Boxing, and volunteer opportunities. $200/year for Johnson County residents; $250/year for non-residents.
- Senior Expo Annual senior expo event (27th annual in 2026) featuring vendor booths and community resources for seniors, hosted in collaboration with the City of Greenwood and Greenwood Park & Recreation.
- Purse Bingo Community fundraising event featuring 20 rounds of bingo with designer purses as prizes, hosted at The Barn at Bay Horse Inn.
Quantifiable outcome
- Improved quality of life for seniors through social connection and comprehensive services
- +1 more outcomes
Companies that use The Social of Greenwood
Customer profileSegments1 record
Ideal customer profiles1 record
The Social of Greenwood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Social of Greenwood partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major, supporting and minor.
- CICOA (Central Indiana Council on Aging)coreKey partner providing community lunch program coordination and senior services support. Featured prominently on website with logo placement indicating ongoing collaborative relationship.
- United WaycoreMajor community partner providing funding and support for senior programs. Featured with logo on website indicating sustained partnership.
- City of GreenwoodcoreMunicipal partner collaborating on senior services and hosting the annual Senior Expo with Greenwood Park & Recreation.
- United Way of Johnson CountymajorLocal United Way chapter supporting community programs and services for Johnson County seniors.
- ASC CaresupportingSenior care provider listed as community partner.
- Communicare Health CentersupportingHealthcare provider partnership for Greenwood location.
- Franciscan HealthsupportingHealthcare system partnership providing medical support and services for senior community.
- Senior HelperssupportingIn-home senior care provider partnership for Indianapolis South location.
- Indiana SHIP (State Health Insurance Assistance Program)supportingState program providing health insurance counseling for seniors referenced through information and assistance services.
- Encore 55+minorSenior living community partner.
- Grand VictorianminorSenior living community partner in Greenwood.
- Compass Park - Indiana Masonic HomeminorSenior living community partner.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
The Social of Greenwood competitors and assessment
Company assessmentDirect peers
- CICOA Aging & In-Home Solutions: Central Indiana Council on Aging — the regional Area Agency on Aging that is also a core partner of The Social of Greenwood. Directly comparable as an Indianapolis-area nonprofit delivering information & assistance, nutrition, and care-coordination services to seniors.
- Rock Steady Boxing (national organization): National nonprofit licensing and training the Rock Steady Boxing Parkinson's-specific boxing program. The Social of Greenwood is an affiliate site; comparable as a Parkinson's-fitness service node, though operating at local-community scale.
- Shepherd's Center of America: National network of interfaith nonprofit community centers providing socialization, fitness, education, and trips for adults 55+. Closely comparable operating model to The Social of Greenwood — small-staff, member-supported senior community centers.
- Meals on Wheels of Central Indiana: Central-Indiana nonprofit delivering congregate and home-delivered meals to seniors — directly comparable to The Social of Greenwood's daily Community Lunch (Cafe) program in mission and population served.
Emerging players
- Catholic Charities Indianapolis: Faith-based regional nonprofit offering senior services, case management, and nutrition programs in Central Indiana. Comparable as a community-based social-services provider serving overlapping senior populations in the Indianapolis metro.
Broad incumbents
- YMCA of Greater Indianapolis: Large regional nonprofit fitness and community-services operator offering senior fitness classes, SilverSneakers programming, and group activities. Comparable as a membership-based facility serving older adults with wellness and social programming, but at much greater scale.
- National Council on Aging (NCOA): National nonprofit advocacy and service organization for older adults. Comparable in mission and senior-services focus (wellness, benefits navigation, community programs), but operates at a national scale with policy and grantmaking capabilities.
- AARP Indiana: State chapter of the national 50+ advocacy and member-services organization. Comparable in targeting the 50+ demographic with information, benefits, and community programming, but at advocacy and policy scale rather than facility-based service delivery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Social of Greenwood social profiles
Digital presenceThe Social of Greenwood financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Social of Greenwood leadership team
Management profileNumber of profiles
Profiles2 records
The Social of Greenwood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Social of Greenwood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Social of Greenwood
What does The Social of Greenwood do?
The Social of Greenwood is a nonprofit membership-based senior community center offering daily congregate lunch, a fitness center with yoga and exercise classes, information and assistance referrals, social activities (trips, clubs, games, cards), and a specialized Rock Steady Boxing program for people with Parkinson's disease. Annual membership at $200 (residents) or $250 (non-residents) provides access to nearly all programs and facilities.
Is The Social of Greenwood a public or private company?
The Social of Greenwood is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Social of Greenwood founded?
The Social of Greenwood was founded in 1979. It employs 1 to 10 people.
Where is The Social of Greenwood based?
The Social of Greenwood is headquartered in Greenwood, United States, in the North America region.
How does The Social of Greenwood make money?
Six revenue lines are on record. Membership Fees are the primary driver. The others are fitness Class Fees, rock Steady Boxing Program, newsletter Advertising, donations and event Sponsorships.
Who are The Social of Greenwood's main competitors?
Direct peers on record are CICOA Aging & In-Home Solutions, Rock Steady Boxing (national organization), Shepherd's Center of America and Meals on Wheels of Central Indiana. Catholic Charities Indianapolis is listed as an emerging player. Broad incumbents are YMCA of Greater Indianapolis, National Council on Aging (NCOA) and AARP Indiana.
Does The Social of Greenwood have an API?
No public API is recorded for The Social of Greenwood.
What industry is The Social of Greenwood in?
The Social of Greenwood's product category is Senior Community Services. Its primary akta.pro industry code is HSABANAK, Senior Social Clubs & Community-Based Day Programs (Non-Clinical), with a secondary code of HSABANAA, Social Adult Day Care (Non-Medical Supervision & Activities). Its NAICS code is 624120 and its SIC code is 8300.