What Toyota Tsusho Group does

Toyota Tsusho Group (legal name: Comércio de Veiculos Toyota Tsusho Ltda) is a privately held Toyota automobile dealership network operating five physical locations across Greater São Paulo, Brazil — Saúde (headquarters), Mogi das Cruzes, São Caetano do Sul, Suzano, and Tsusho Auto (used vehicles). The legal entity sits under the strategic operating umbrella of Toyota do Brasil, the national distributor. The group retails the full Toyota passenger, SUV, pickup, and commercial lineup — including the Corolla sedan, Corolla Cross (and Hybrid), Yaris Cross (and Hybrid), SW4, RAV4, the all-electric bZ4X, Hilux single- and double-cab pickups, and Hiace minibus/van variants — alongside GAZOO Racing sport sub-brands (GR Corolla, Corolla GR-Sport, Corolla Cross GR-Sport). Vehicle technology transferred from the OEM includes the Hybrid Synergy Drive system (notably the ethanol-flex Corolla Cross Hybrid), the GA-C platform (TNGA), Toyota Safety Sense ADAS, and Connected Services telematics accessed through the Toyota App.

The business operates as a full-stack retail and aftermarket provider. Revenue is generated primarily through one-time new and certified pre-owned vehicle sales, supplemented by financing referrals through Banco Toyota (including 0% interest rate promotions and R$10,000–R$40,000 trade-in bonuses), interest-free consortium credit letters (up to 84 months), after-sales services (maintenance, bodywork, parts), and certified armoring (Blindagem Certificada) installed via OEM-certified partners (Avalon, Evolution, Carbon). Recurring revenue is sourced from the Kinto mobility brand — Kinto Share (hourly/daily rental), Kinto One Personal (subscription), and Kinto One Fleet (corporate fleet outsourcing) — and from Connected Services subscriptions (R$44.99/month or R$499/year after a 1-year free trial). Go-to-market is direct-to-consumer and sales-led, executed through physical showrooms complemented by a website (tsusho.com.br), WhatsApp, Facebook, and Instagram channels.

The customer base is segmented horizontally, with individual consumers as the primary segment and distinct programs for fleet owners (Frotistas), government entities, diplomatic missions (IPI/ICMS exemptions), taxi drivers, people with disabilities (PCD), and rural producers/small fleets. Differentiation rests on the Toyota brand, the 10-year / 200,000 km warranty program, hybrid/ethanol-flex leadership, certified armoring availability, and the integrated financing-and-mobility ecosystem anchored by Banco Toyota and Kinto.

Name

Toyota Tsusho Group

Legal name

Comércio de Veiculos Toyota Tsusho Ltda

Website

https://tsusho.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Toyota Tsusho Group is a private Toyota dealership network operating five locations across Greater São Paulo, Brazil, retailing new and used Toyota vehicles alongside financing, warranty, Kinto mobility, connected, and certified armoring services.

Ownership category

akta.pro rank

Product category

Automotive Dealership Services

NAICS

Other Motor Vehicle Dealers (4412), Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Corporate Vehicle Subscription & Flexible Access Programs (TLABALAH)

Keywords

• Automotive dealership services
• Vehicle sales financing
• Fleet management services
• Mobility subscription services
• Automotive after-sales

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Primary revenue stream from sales of new Toyota vehicles including Corolla, Corolla Cross, Yaris Cross, Hilux, SW4, RAV4, bZ4X, and commercial vehicles. Vehicles sold at listed prices with options for cash purchase or financing through Banco Toyota.
2. Used/Seminovos Vehicle Sales: Certified pre-owned vehicle sales with warranty. Includes vehicles from various brands traded in by customers (Toyota, Volkswagen, Jeep, Hyundai).
3. Vehicle Financing: Financing arrangements through Banco Toyota partner. Offers 0% interest rate promotions, trade-in bonuses (R$10,000-R$40,000), and structured payment plans with up to 60% down payment and 18-month terms.
4. Consortium (Consórcio): Vehicle purchase consortium administered through Toyota Consórcio. Customers join groups contributing monthly payments with chance of winning credit through lottery or bidding. Up to 84-month payment terms, no interest charges.
5. Vehicle Rental and Subscription (Kinto): Kinto mobility brand offering vehicle rental (Kinto Share), subscription (Kinto One Personal), and fleet management (Kinto One Fleet) services. Includes short-term hourly/daily rentals and medium-to-long-term subscriptions with maintenance, insurance, and assistance included.
6. After-Sales Services: Maintenance, repairs, periodic inspections, parts replacement, bodywork (funilaria), painting, tire changes, oil changes, brake service, alignment, and air conditioning sanitization services performed at dealerships.
7. Certified Armoring Services: Factory-certified vehicle armoring installation through certified partners (Avalon, Evolution, Carbon) for Corolla and Corolla Cross models. Includes 5-10 year warranty on armor work.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Toyota Tsusho Group operates as an authorized Toyota dealership network in Brazil, primarily serving the Greater São Paulo region through five physical locations. The company sells new Toyota vehicles (passenger cars, SUVs, pickups, commercial vehicles) and certified pre-owned cars, arranges vehicle financing through Banco Toyota, offers consortium purchase plans, and provides comprehensive after-sales services including maintenance, repairs, certified armoring for Corolla models, and extended warranty coverage up to 10 years. Mobility solutions are offered under the Kinto brand (short-term rental, personal subscription, corporate fleet management).

Product overview

Toyota Tsusho Group operates as a Toyota dealership network in Brazil offering a comprehensive portfolio of vehicles and mobility services. The core product portfolio includes passenger vehicles (Corolla sedan), SUVs (Corolla Cross, Yaris Cross, SW4, RAV4, bZ4X electric), pickups (Hilux in single and double cab configurations), and commercial vehicles (Hiace minibus and van). Sports variants include Corolla GR-Sport and GR Corolla with GAZOO Racing branding. Supporting services include connected vehicle services (Serviços Conectados), certified pre-owned vehicles, armored vehicle services (Blindagem Certificada), vehicle consortium financing, and the Kinto mobility brand offering short-term rental (Kinto Share), personal subscription (Kinto One Personal), and fleet management (Kinto One Fleet). The company also provides extended warranty programs (Garantia Toyota 10 Anos) and maintenance services.

Differentiator

Problem solved

Functional benefit

Brands

• KINTO: Vehicle rental and subscription services including KINTO Share (short-term rental), KINTO One Personal (vehicle subscription), and KINTO One Fleet (fleet management)

Products and services

• Corolla

Quantifiable outcome

• Toyota 10-year warranty extends coverage up to 200,000 km
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• KintocoreChannel Partner/ Reseller/ DistributorKinto is Toyota's mobility brand offering vehicle rental (Kinto Share), subscription (Kinto One Personal), and fleet management (Kinto One Fleet) services. Toyota Tsusho operates as a Kinto station offering these mobility solutions to customers.
• Avalon BlindagemminorImplementation/ SI/ Consulting PartnerAvalon is a certified vehicle armoring company providing blindagem (armoring) services for Toyota Corolla and Corolla Cross vehicles. Certified by Toyota with 5-10 year warranties on armor work.
• Evolution BlindagemminorImplementation/ SI/ Consulting PartnerEvolution is a certified vehicle armoring company providing blindagem services for Toyota vehicles. Part of the certified armoring partner network.
• Carbon BlindagemminorImplementation/ SI/ Consulting PartnerCarbon is a certified vehicle armoring company providing blindagem services for Toyota vehicles. Part of the certified armoring partner network.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Grupo Caoa: One of Brazil's largest automotive dealership groups, representing Hyundai, Chery, Subaru and Ford. The closest structural peer to Toyota Tsusho as a multi-brand/multi-store Brazilian dealership network with new vehicle sales, used vehicles, and aftersales.
• Movida: Major Brazilian car rental and used vehicle dealer (Movida Seminovos). Directly comparable to Toyota Tsusho on the rental/fleet management side and on certified used vehicle retail, with a similar mix of consumer and corporate customers.
• Unidas: Brazilian fleet management and car rental operator, part of the Localiza&Co group post-merger. Closely comparable to Toyota Tsusho's Kinto One Fleet offering in serving corporate fleet outsourcing customers with maintenance, insurance, and telematics.
• Grupo Saga: Brazilian automotive dealership group with multi-brand representation across the country. Comparable to Toyota Tsusho as a regional/multi-state dealer network operating with similar sales, financing, and aftersales economics in the Brazilian market.

Emerging players

• BYD Brazil: Chinese EV entrant rapidly expanding its own Brazilian dealership network with aggressive pricing. An emerging peer whose BEV-only portfolio and direct-to-consumer model contrast with Toyota Tsusho's hybrid-heavy, ICE-inclusive lineup, but competes for the same Brazilian new-vehicle buyer.

Broad incumbents

• Localiza: Brazil's largest car rental and fleet management operator (now Localiza&Co). Highly comparable to Toyota Tsusho's Kinto mobility and fleet services business line, and the dominant Brazilian benchmark for vehicle subscription and rental recurring-revenue models.
• Kinto (global Toyota mobility brand): Toyota's global mobility services brand of which Kinto Share, Kinto One Personal and Kinto One Fleet are sub-brands operated through dealers like Toyota Tsusho. Comparable as the parent platform that defines the unit economics, vehicle standards, and growth trajectory of Toyota Tsusho's subscription business.
• Toyota do Brasil (dealer network): Toyota's national distributor in Brazil operating through nearly 300 dealers. Toyota Tsusho is a sub-franchise within this network, and other major Toyota dealers (e.g., Toyota SP, Grupo Tokio) are the most direct head-to-head competitors for the same Toyota customers in their territories.

Others

• Volkswagen Financial Services Brasil: Captive finance arm of a major Toyota competitor in Brazil. Comparable to Banco Toyota in structure and relevant as a benchmark for how dealer-attached financing (consortium, CDC, leasing) drives sales conversion in the Brazilian market.
• Banco Toyota: Toyota's captive finance arm in Brazil, which is both a strategic partner to Toyota Tsusho (providing 0% financing promotions and trade-in bonuses) and a relevant comparable on the auto lending economics that drive dealership attach rates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/toyotatsushoconcessionarias
• Instagraminstagram.com/toyotatsushoconcessionarias
• LinkedInlinkedin.com/company/cvtt-brasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Tsusho Group