Ws Spalluto Gmbh

What Ws Spalluto Gmbh does

WS Spalluto GmbH is a privately held, family-owned B2B distributor of professional AV solutions, headquartered in Bischweier, Baden-Württemberg, Germany, and founded around 1970. The company operates as an intermediary between international AV manufacturers and a Germany-wide network of authorized specialist dealers, system integrators, and AV installers, serving end applications in home cinema, corporate conference rooms, digital signage, education, and event venues. Its product portfolio spans projection screens, projectors, professional displays, LED walls, soundbars, media furniture, signal management solutions, and mounting accessories, sourced through authorized distribution relationships with approximately twenty partner brands including Sharp/NEC (20+ years), Optoma (since 2006, authorized distributor since April 2024), Panasonic Connect (from June 2026), HikVision (from February 2024), JVC, Kramer, CHIEF, Vaddio, Philips PPDS, DA-Lite, Screen Innovations, ScreenLine, Screen Excellence, PeTa, Digital Projection, ViewSonic, CYP, and Dynamic Projection.

The company differentiates through two proprietary screen brands: WS Screens as the mainstream own brand and LS Screens as a premium, Germany-manufactured line focused on bright-room and ambient-light projection. In 2026 it expanded beyond screens into room acoustics with the TruTile modular PET felt wall panel line. Revenue is generated through hardware distribution margins on the multi-brand portfolio, supplemented by project consultation and technical support services for dealer partners. Customer access is gated through a registered B2B e-commerce portal (WS Händler-Shop), with pricing not publicly disclosed.

WS Spalluto is led by Managing Director Luisa Spalluto-Fähndrich and has no disclosed parent company, subsidiaries, institutional investors, or external funding. The business is German-registered (GmbH), privately held, and remains under family ownership after more than 50 years of continuous operation. Its growth strategy has been executed through incremental partnership deepening (upgrading Optoma from collaboration to authorized distributor in 2024, adding HikVision and Klick&Show) and new-category entry (Panasonic projectors in 2026, TruTile acoustic panels in 2026), rather than through geographic expansion or M&A.

Name

Ws Spalluto Gmbh

Legal name

WS Spalluto GmbH

Website

https://wsspalluto.de

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

WS Spalluto GmbH is a German family-owned B2B AV distributor, founded around 1970, that supplies projection screens, projectors, displays, LED, signal management, and accessories from approximately twenty partner brands to a Germany-wide network of specialist AV dealers and system integrators.

Ownership category

akta.pro rank

Product category

Professional AV Equipment Distribution

akta.pro primary industry

Smart Home, Security & Home Automation Distribution (CRAOAFAK)

Keywords

• Professional AV distribution
• Projection screen solutions
• AV system integration
• B2B AV equipment
• Conference room technology

Headquarters

HQ city

Bischweier

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. AV Product Distribution: B2B distribution of professional AV equipment including screens, projectors, displays, LED solutions, soundbars, media furniture, signal management, and accessories. Revenue generated through product margins as an authorized distributor for multiple manufacturers.
2. Project Support Services: Technical consultation and project planning services provided to integrator and dealer partners, supporting the sale of AV solutions. Services include product selection assistance and installation planning.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

WS Spalluto GmbH is a family-owned B2B distributor of professional AV solutions headquartered in Bischweier, Germany, serving integrators, system houses, and specialist AV dealers for over 50 years. The company distributes a comprehensive portfolio of projection screens (including its own WS Screens and premium LS Screens brands), projectors, professional displays, LED walls, soundbars, media furniture, signal management, and mounting accessories from global manufacturers such as Sharp/NEC, Optoma, Panasonic, JVC, Kramer, CHIEF, Da-Lite, and Hikvision. Sales are routed exclusively through an authorized dealer network and the WS Händler-Shop B2B portal, with technical project consultation, configuration tools, and installation support provided to integrator partners.

Product overview

WS Spalluto GmbH operates as a B2B distributor of professional AV solutions with a comprehensive portfolio organized around core product categories: projection screens (Leinwände), projectors (Projektoren), displays, LED solutions, soundbars, media furniture (Medienmöbel), signal management, and accessories (Zubehör). The company distributes its own brands (WS Screens and premium LS Screens) alongside partner brands including Sharp/NEC, CHIEF, Optoma, Panasonic, JVC, Da-Lite, Vaddio, Hikvision, Kramer, Klick&Show, Digital Projection, Screen Innovations, ScreenLine, Screen Excellence, PeTa, Philips, ViewSonic, CYP, and Dynamic Projection. The offering is complemented by an e-commerce platform (WS Händler-Shop) for trade partners, technical support tools including configurators and calculators, and solution packages for home cinema, conference rooms, LED installations, collaboration, education, and event/entertainment applications.

Differentiator

Problem solved

Functional benefit

Brands

• WS Screens: Own brand of WS Spalluto offering professional projection screens for various applications including home cinema, conference rooms, schools, and event spaces. Products include motorized screens, frame screens, ceiling-recessed screens, and ALR/CLR screens.
• LS Screens

Products and services

• Projection Screens (Leinwände)
• Projectors (Projektoren)
• Professional Displays
• LED Solutions
• Soundbars
• Media Furniture (Medienmöbel)
• Signal Management Solutions
• Mounting Accessories (Zubehör)
• WS Screens (Own Brand)
• LS Screens (Premium Own Brand)
• WS Händler-Shop (B2B E-Commerce Portal)
• Project Consultation and Technical Support Services

Quantifiable outcome

• Over 50 years of continuous operation as family-owned AV distributor
• +1 more outcomes

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Panasonic ConnectcoreChannel Partner/ Reseller/ Distributor · 8 June 2026New partnership announced June 2026 for Panasonic projector distribution. Panasonic projectors are known worldwide for high image quality, reliability, and long-lasting performance in professional use. Products are suitable for conference rooms, education, events, and digital signage applications.
• OptomacoreChannel Partner/ Reseller/ Distributor · 15 April 2024Expanded partnership in April 2024 from previous collaboration (since 2006) to authorized distributor status. WS Spalluto now distributes Optoma's full product portfolio including projectors, interactive displays, non-touch displays, and LED walls. The partnership enables faster product availability and greater product variety for customers.
• HikVisioncoreChannel Partner/ Reseller/ Distributor · 27 February 2024Distribution partnership for HikVision displays and video conferencing equipment. HikVision is known for intelligent security solutions including video surveillance, access control, and alarm systems. Since 2008, the company expanded into commercial displays including LED, LCD videowalls, monitors, touch displays, and digital signage solutions.
• Klick&Show (Kindermann)coreChannel Partner/ Reseller/ Distributor · 1 October 2023Official AV distribution partnership started October 2023. Klick&Show is a wireless presentation system for meeting rooms, classrooms, and huddle spaces. The partnership enables WS Spalluto to offer simple wireless content sharing without cables, configuration, or waiting times.
• Sharp / NECcoreChannel Partner/ Reseller/ DistributorLong-standing distribution partnership spanning more than 20 years. Sharp/NEC offers innovative laser projectors, LCD displays, touch displays, dvLED, 8K/5G technologies, collaboration solutions, and digital signage for professional and commercial use. WS Spalluto values the relationship for reliability, quality, and competent support.
• CHIEF (Legrand AV)minorChannel Partner/ Reseller/ DistributorDistribution partnership for CHIEF mounting systems for displays, LED walls, and projectors. CHIEF products are popular among installers and AV integrators due to easy handling. Products are based on a modular system that can be adapted to various room requirements.
• DA-LiteminorChannel Partner/ Reseller/ DistributorDistribution of DA-Lite projection screens. DA-Lite is a globally leading manufacturer of high-quality projection screens with production in the USA and Netherlands (previously known as Projecta until 2023). Offers extensive screen models with various high-resolution and ambient light rejecting fabrics.
• JVCminorChannel Partner/ Reseller/ DistributorDistribution of JVC home cinema projectors. JVC is a brand of the JVC Kenwood Corporation and offers first-class home cinema projectors known for excellent black representation, high native contrast, and exceptional image depth.
• Vaddio (Legrand AV)minorChannel Partner/ Reseller/ DistributorDistribution of Vaddio professional PTZ cameras, Pro AV solutions, and unified communication/collaboration systems. Vaddio products include controllable HD and 4K cameras, AV bridges, and camera mounts for video conferencing and streaming applications.
• Screen Innovations (SI)minorChannel Partner/ Reseller/ DistributorOfficial German distribution partner for Screen Innovations. SI offers screen solutions for controlled and ambient light dependent rooms with elegant designs that integrate into any home or business environment, compatible with all standard control systems.
• Digital ProjectionminorChannel Partner/ Reseller/ DistributorDistribution of Digital Projection high-end laser projectors for professional AV installations. Known for extremely powerful 3-chip and 1-chip DLP projection systems used in large event spaces, live events, training, medical/scientific research, control rooms, cinemas, and premium home cinemas.
• KramerminorChannel Partner/ Reseller/ DistributorDistribution of Kramer professional AV solutions including signal management, AV-over-IP, matrix switches, media controls, and conference room technology. Kramer enables reliable transmission of audio, video, and USB signals over HDMI, HDBaseT, fiber, or IP networks.
• Philips (PPDS)minorChannel Partner/ Reseller/ DistributorDistribution of Philips professional digital signage displays, interactive displays, professional TVs, LED displays, and LED walls for integration in hospitals, hotels, schools, events, public institutions, transportation, retail, and restaurants.
• PetaminorChannel Partner/ Reseller/ DistributorLong-standing partnership for Made in Germany projector lifts, ceiling lifts, and mechanical installation solutions. Peta is known for TÜV-certified holding systems and offers media furniture, projector mounts, display mounts, ceiling lifts, display carts, and table integration panels.
• Screen ExcellenceminorChannel Partner/ Reseller/ DistributorDistribution of Screen Excellence English screen manufacturer specializing in acoustically transparent high-end home cinema screens. All screens are custom-made to customer specifications offering curved screens, fixed frame screens, motorized frame screens, and motor screens.
• ScreenLineminorChannel Partner/ Reseller/ DistributorDistribution of Italian ScreenLine projection screens. With over 40 years of experience, ScreenLine produces high-quality projection screens for home cinemas, conference rooms, meeting rooms, schools, museums, and event halls in various configurations.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Ingram Micro: Global IT and AV distribution incumbent with broad product portfolio including displays, projectors, and collaboration solutions. Represents the large incumbent scale competitor with extensive channel coverage.
• Also Group: Large European B2B technology distributor with a broad AV/IT portfolio. Comparable distribution model at much larger scale, representing the incumbent competitive benchmark rather than a focused AV specialist.

Direct peers

• Kindermann: German AV/IT distribution specialist focused on presentation, collaboration, and signal management products. Direct comparable as a German-headquartered B2B AV distributor serving integrators and dealers with a comparable multi-brand portfolio.
• SKS Media: German media and AV technology distributor operating a dealer/integrator network across Germany. Comparable in customer base (specialist AV dealers and integrators) and product categories (projection, display, signal management).
• Audio Pro Heilbronn: German AV distributor with deep roots in projection and home cinema solutions. Comparable as a long-standing German B2B AV distributor serving integrators and specialist dealers with projection and display products.
• Auviso: Swiss AV distributor serving integrators and specialist dealers with projection, display, and conference room solutions. Comparable to WS Spalluto in product scope (screens, projectors, signal management) and channel-led B2B model, though operating primarily in Switzerland.
• ComPeri: German specialist AV distributor focused on professional display, projection, and digital signage solutions. Comparable in dealer-channel B2B model and core product categories across DACH.
• EPICOM: German AV and IT distributor serving integrators and resellers with display, projection, and collaboration solutions. Comparable as a Germany-based B2B AV distributor serving a similar integrator customer base.
• AVS Systeme (AVS-Medien): German AV system distributor focused on professional AV, media technology, and conference room solutions. Comparable in go-to-market approach (B2B dealer/integrator channel) and product portfolio (projection, displays, signal management).

Regional players

• Beamer-Discount / SMARTHOME Trade: German AV specialist retailer and distributor with strong projection and home cinema focus. Comparable in product categories (projectors, screens, home cinema) and German-speaking market presence, though more retail-tilted than WS Spalluto's pure B2B model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ws-spalluto-gmbh1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ws Spalluto Gmbh