The Museum of Tolerance

Museum & Educational Servicesmuseumoftolerance.com

Company typePrivate
Founded1993
HeadquartersLos Angeles, United States
Headcount11–50
GTM typeB2C
OfferingServices

The Museum of Tolerance firmographics

Firmographics

Name: The Museum of Tolerance
Legal name: Simon Wiesenthal Center, Inc.
Website: https://museumoftolerance.com
Company type: Private
Founded year: 1993
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

The Museum of Tolerance industry classification

Industry

Product category: Museum & Educational Services
NAICS: Museums (71211), Museums, Historical Sites, and Similar Institutions (7121)
SIC: Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
akta.pro primary industry: History Museums (THAJADAB)
akta.pro secondary industries: Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA), Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

Keywords

Holocaust education
Human rights exhibits
Tolerance education
Museum experiences
Educational programming

Where The Museum of Tolerance is headquartered

Location

Headquarters

HQ city: Los Angeles
HQ country: United States
HQ region: North America

Offices1 record

Markets served

The Museum of Tolerance business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

Ticket Sales: The museum sells admission tickets through ETIX for visitors to access exhibits including the Holocaust Exhibit, Social Lab, Anne, Witness to Truth, and Para Todos Los Niños.
Membership Program: Annual membership tiers offering free admission, discounts, and exclusive access. Tiers range from Individual ($75) to Director's Council ($1,000).
Donations: The museum accepts donations through its website and various campaigns including general donations, tributes, and member support.
Group Tours and Events: Revenue from hosting events, group tours, and special programs including speaker series, film screenings, and professional workshops.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Individual Membership - $75 per year with free admission and 10% shop discount
Subscription	Annual	Dual Membership - $100 per year for two people
Subscription	Annual	Family Membership - $125 per year for families
Subscription	Annual	Student or Senior Membership - $50 per year
Subscription	Annual	Sustainer Membership - $150 per year with enhanced benefits
Subscription	Annual	Associate Membership - $250 per year
Subscription	Annual	Colleague Membership - $500 per year
Subscription	Annual	Director's Council - $1,000 per year VIP tier

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

The Museum of Tolerance product offering

Product offering

Core offering

The Museum of Tolerance is a nonprofit museum and educational institution that designs, operates, and curates immersive exhibits, educational programs, and outreach activities focused on the Holocaust, antisemitism, prejudice, and human rights. It sells admission tickets, annual memberships, and venue event hosting to individual visitors, students, educators, and professionals, while operating the Mobile Museums of Tolerance to extend programming beyond its Los Angeles facility.

Product overview

The Museum of Tolerance is a physical museum and educational institution offering a unified portfolio of visitor experiences and programs. The core product consists of five permanent and traveling exhibits: The Holocaust Exhibit (audio-narrated historical journey), Social Lab (prejudice-confronting interactive displays), Anne (immersive Anne Frank experience), Witness to Truth (Holocaust survivor photography collection), and Para Todos Los Niños (Latino civil rights history). These exhibits are complemented by educational programming including Youth Programs & Tours, Educator Resources, Programs for Professionals, and Survivor Speaker Series. The organization also operates Mobile Museums of Tolerance for outreach, provides event hosting services for private gatherings and corporate events, and offers retail through the MOT Shop. Membership programs range from Individual ($75) to Director's Council ($1,000) tiers, providing graduated benefits including free admission, discounts, and exclusive access to VIP events.

Differentiator

Problem solved

Functional benefit

Companies that use The Museum of Tolerance

Customer profile

Segments4 records

Ideal customer profiles4 records

The Museum of Tolerance technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

The Museum of Tolerance partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

The Museum of Tolerance competitors and assessment

Company assessment

Broad incumbents

Yad Vashem: Israel's official Holocaust memorial and a global incumbent in the category, setting the standard for Holocaust education content and competing for international donor mindshare.

Direct peers

Holocaust Museum Houston: A Holocaust education museum with comparable survivor testimony programming, student field trip offerings, and traveling exhibitions, mirroring the Museum of Tolerance's community-based operating model.
Illinois Holocaust Museum and Education Center: A regional Holocaust and human rights education museum with similar exhibits, speaker series, and youth/educator programming, operating as a direct comparable peer in mission, programming mix, and revenue model.
United States Holocaust Memorial Museum: The U.S. national Holocaust museum in Washington, D.C., offers directly comparable Holocaust exhibits, survivor testimony programs, and educator resources, competing for the same student group, donor, and general public audiences.
National Civil Rights Museum: Operates at the Lorraine Motel in Memphis with comparable civil rights, social justice, and human rights educational exhibits aimed at student groups, educators, and general visitors.
Museum of Jewish Heritage – A Living Memorial to the Holocaust: A New York-based Holocaust museum with similar exhibit, education, and survivor testimony programs, competing for East Coast visitors, school groups, and philanthropic donors.

Regional players

Skirball Cultural Center: A Los Angeles-based Jewish cultural center with overlapping educational programming and a similar audience of educators, students, and families, competing directly for the same Southern California market.
Japanese American National Museum: Another Los Angeles-based museum focused on civil rights, tolerance, and community history, competing for the same LA school field trip market, cultural tourists, and culturally engaged members.

Others

Classy / GoFundMe Pro: The fundraising platform powering the museum's membership and donation portal; relevant as the enabling infrastructure partner for the nonprofit's recurring giving model.

Emerging players

Simon Skjodt Center for the Prevention of Genocide (at USHMM): A prevention-focused program housed within the U.S. Holocaust Memorial Museum with overlapping human rights and atrocity-prevention educational programming for educators and professionals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

The Museum of Tolerance compliance and trust

Trust signal

Compliance1 record

The Museum of Tolerance financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Museum of Tolerance leadership team

Management profile

Number of profiles

The Museum of Tolerance funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Museum of Tolerance M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Museum of Tolerance

What does The Museum of Tolerance do?

Is The Museum of Tolerance a public or private company?

The Museum of Tolerance is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was The Museum of Tolerance founded?

The Museum of Tolerance was founded in 1993. It employs 11 to 50 people.

Where is The Museum of Tolerance based?

The Museum of Tolerance is headquartered in Los Angeles, United States, in the North America region.

How does The Museum of Tolerance make money?

Four revenue lines are on record. Ticket Sales are the primary driver. The others are membership Program, donations and group Tours and Events.

Who are The Museum of Tolerance's main competitors?

Yad Vashem is listed as a broad incumbent. Direct peers are Holocaust Museum Houston, Illinois Holocaust Museum and Education Center, United States Holocaust Memorial Museum, National Civil Rights Museum and Museum of Jewish Heritage – A Living Memorial to the Holocaust. Regional players are Skirball Cultural Center and Japanese American National Museum. Classy / GoFundMe Pro is listed as an others. Simon Skjodt Center for the Prevention of Genocide (at USHMM) is listed as an emerging player.

Does The Museum of Tolerance have an API?

No public API is recorded for The Museum of Tolerance.

What industry is The Museum of Tolerance in?

The Museum of Tolerance's product category is Museum & Educational Services. Its primary akta.pro industry code is THAJADAB, History Museums, with a secondary code of BPAGAHAA, Museums & Heritage Sites (History, Science, Specialty). Its NAICS code is 71211 and its SIC code is 7900.