The New Beginnings of Southwest Florida, Inc.

What The New Beginnings of Southwest Florida, Inc. does

The New Beginnings of Southwest Florida, Inc. is a 501(c)-equivalent private nonprofit founded in 2011 by Bill and Mary Masters and based at 4810 Marine Drive, Cape Coral, Florida. The organization operates a single Christ-centered residential program that serves single mothers aged 18 and older who have full custody of one to three children aged ten and under, are homeless or at risk of homelessness, and are motivated to pursue higher education. Capacity is capped at six mothers at any given time, with persistent waiting lists and an admission process that includes program inquiry, interviews, and eligibility verification typically spanning two to six weeks.

The integrated service offering combines fully furnished two-bedroom, two-bathroom apartments with income-based monthly case management fees ($50-$300) and a $500 refundable security deposit; structured weekly life skills classes covering parenting, health and wellness, and finances; budgeting support during case management meetings; referrals to individual counseling and psychiatric services; a mandatory spiritual development program including Sunday church attendance and on-site bible studies; one-on-one Christian mentorship; higher education financial assistance (certificate, two-year, and four-year programs); and access to low-cost daycare. Operating support is provided by two paid staff (Executive Director Danyale Kinney and Bookkeeper Monica Bejarano), an independent uncompensated Board of Directors, and a network of volunteers and mentors drawn from local churches and the community.

The business model is donation-driven and explicitly excludes government funding. Revenue is generated from individual and corporate donations supplemented by event sponsorships tied to the recurring Annual Benefit Dinner fundraiser, with a separate Kindful-powered online donation page. Marketing and beneficiary outreach rely on the organization website (thenewbeginnings.org), Facebook (tnbswfl), quarterly newsletters, and referral partnerships with state and government agencies. The stated mission is to move single mothers from dependence on public resources to self-sufficiency through education, employment, and spiritual formation.

Name

The New Beginnings of Southwest Florida, Inc.

Legal name

The New Beginnings of Southwest Florida, Inc.

Website

https://thenewbeginnings.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

The New Beginnings of Southwest Florida is a faith-based nonprofit in Cape Coral, Florida that provides furnished housing, life skills training, higher education assistance, and Christian mentorship to single mothers and their children, funded entirely by private donations.

Ownership category

akta.pro rank

Product category

Faith-Based Transitional Housing Services

NAICS

Educational Services (61), Child Care Services (62441), Other Residential Care Facilities (6239)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Home Visiting & Parent Coaching Programs (EDACALAC)

akta.pro secondary industry

Community & Nonprofit Before/After Care Programs (Early Years) (EDACAHAD)

Keywords

• Transitional housing services
• Faith-based social services
• Life skills training
• Single mother support
• Nonprofit residential program

Headquarters

HQ city

Cape Coral

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Individual and Corporate Donations: The organization receives support from generous donors including individuals and local businesses. No government funding is received. The Annual Benefit Dinner serves as a major annual fundraising event with various sponsorship levels available to local businesses.
2. Event Sponsorships: Annual Benefit Dinner offers sponsorship packages that provide local businesses visibility through company logo placement at events and on social media.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The New Beginnings of Southwest Florida operates a Christ-centered residential program that provides single mothers with fully furnished two-bedroom apartments, higher education assistance, weekly life skills classes, budgeting support, counseling referrals, spiritual development, one-on-one mentorship, and access to low-cost daycare. The program accepts up to six mothers at a time at its Cape Coral, Florida facility, serving women aged 18+ with full custody of 1-3 children aged 10 and under who are pursuing self-sufficiency through education.

Product overview

The New Beginnings of Southwest Florida is a non-profit organization offering a single, comprehensive Residential Program for single mothers. The program integrates housing (two-bedroom furnished apartments), higher education assistance, life skills classes, budgeting support, counseling referrals, spiritual development, mentorship, and access to low-cost daycare into a unified Christ-centered support system. The organization also offers volunteer and mentorship opportunities for community members, and hosts an annual benefit dinner fundraiser. All services are provided from the Cape Coral, Florida facility serving Southwest Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Program A comprehensive Christ-centered residential support program for single mothers offering housing, higher education assistance, life skills training, budgeting support, counseling referrals, spiritual development, and mentorship services to help mothers achieve self-sufficiency. Designed for single mothers aged 18+ with full custody of 1-3 children aged 10 and under who are motivated to pursue education and independence.
• Low-Cost Housing Two-bedroom, two-bathroom fully furnished apartments with washer/dryer, fenced front and back yards, and play areas. Residents pay an income-based monthly case management fee ranging from $50-$300 plus a $500 refundable security deposit.
• Life Skills Classes Weekly volunteer-led sessions covering parenting, health and wellness, and finances designed to equip single mothers with tools needed to nurture their children at each stage of development.
• Budgeting Support Financial guidance provided during weekly case management meetings to help mothers effectively manage their budget while pursuing education and maintaining progress toward goals.
• Counseling Services Referrals to individual counseling and psychiatric services for residents dealing with past trauma or emotional issues affecting their progress toward a healthier life.
• Spiritual Development Program Christian-focused program including mandatory Sunday church attendance, on-site community bible studies, and connection with God-fearing individuals to foster spiritual growth among residents.
• Mentorship Program One-on-one mentorship pairing each resident with a mentor who serves as friend, coach, and cheerleader, providing guidance, listening to frustrations, and offering encouragement throughout the program.
• Higher Education Assistance Financial relief and support services enabling single mothers to pursue higher education, including assistance with certificate programs, two-year degrees, and four-year degrees.
• Low-Cost Daycare Access Access to affordable daycare services for children of resident mothers, supporting mothers' ability to attend school and program activities.
• Volunteer Program Opportunities for community members to assist with tutoring, babysitting, event support, and landscaping to support the residential program and families.
• Annual Benefit Dinner Annual fundraiser event supporting the organization's programs, featuring sponsorship opportunities for local businesses and community engagement.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mary's Place: Seattle-area nonprofit providing emergency shelter, housing, and wraparound support services for women, children, and families experiencing homelessness. Directly comparable in serving single-mother households with integrated housing-plus-services model.
• Family Promise: National nonprofit addressing family homelessness through a network of shelter and housing programs. Comparable to TNB in serving single-mother and family households with wraparound services aimed at achieving stability.
• St. Mary's Center for Women and Children: Dorchester, MA-based nonprofit providing emergency shelter, transitional housing, and education support for women and children experiencing homelessness. Directly comparable in mission, faith-informed approach, and integrated services model.
• Magdalene / Thistle Farms: Nashville-based residential program for women survivors of trafficking, addiction, and homelessness, operating a social-enterprise model. Comparable to TNB in providing faith-informed residential support and life-skills training to vulnerable women.

Broad incumbents

• Catholic Charities USA: National federation of Catholic social-service agencies providing housing, family services, and emergency assistance. Comparable as a much larger faith-based provider that includes residential and family-support programming for vulnerable populations.
• YWCA USA: National nonprofit providing housing, shelter, and support services for women and families, including domestic violence survivors. Comparable as a larger-scale provider of women's residential and wraparound support services.
• The Salvation Army: International faith-based organization providing shelter, transitional housing, and social services for vulnerable populations including single mothers and families. Comparable in faith-rooted model and broad service mix, though at vastly greater scale.
• Volunteers of America: National faith-affiliated nonprofit providing housing, family services, and recovery programs across the U.S. Comparable as a broader-scale faith-aligned social-services organization serving similar vulnerable populations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tnbswfl/?ref=aymt_homepage_panel
• LinkedInlinkedin.com/company/the-new-beginnings-of-southwest-florida-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The New Beginnings of Southwest Florida, Inc.