The Reboot Group

What The Reboot Group does

The Reboot Group is a New York-based professional services and coaching firm operating under the legal entity Katie Fogarty Media LLC. Founded by Katie Fogarty around 2005 after career stints at CNN and Edelman, the company specializes in career branding, professional communications coaching, and LinkedIn profile optimization. Its service portfolio is organized into three core offerings: LinkedIn Reboot (comprising Power Profile at $3,000, Power Hour at $750, and custom Reboot for Business engagements), Corporate Workshops (modular curricula covering PowerStory storytelling, networking, and LinkedIn strategies), and Speaking Services (keynotes, panel moderation, and media expert appearances).

The business model is direct-to-client professional services with no technology product layer. Revenue is generated through fixed-fee individual engagements, custom-quoted corporate workshops, and speaking fees. Go-to-market relies on a sales-led and event-driven approach, leveraging the founder's media expert positioning in Forbes, MSNBC, and other outlets, plus speaking presence at SXSW, AdWeek, and corporate events. Customer segments include enterprise and mid-market corporate leaders from companies such as American Express, Condé Nast, Capital One, Morgan Stanley, NBC Universal, WarnerMedia, and FleishmanHillard. The company has reportedly worked with 3,000+ leaders over its operating history.

Operations are small-scale, founder-owned, and bootstrapped, with no disclosed external funding, no software platform, and no AI-driven features. All services are human-powered, with delivery capacity constrained by the small team structure centered on the founder. Geographic focus is primarily the United States, with no disclosed international expansion.

Name

The Reboot Group

Legal name

Katie Fogarty Media LLC

Website

https://therebootgroup.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

The Reboot Group is a New York-based career branding and professional communications coaching firm founded by Katie Fogarty. It serves enterprise and mid-market executives through LinkedIn profile optimization, corporate workshops, and speaking engagements, with a client roster including American Express, Morgan Stanley, and NBC Universal.

Ownership category

akta.pro rank

Product category

Career Coaching Services

NAICS

Professional and Management Development Training (61143), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPACAOAH

Resume, LinkedIn & Personal Branding Services (Transition-Focused)

Business & Public Services/HR, Staffing & Recruitment Services/Outplacement, Career Transition & Workforce Redeployment

SECONDARYBPACANAI

Coaching, Mentoring & Facilitation Services

Business & Public Services/HR, Staffing & Recruitment Services/Training, Learning & Development Services

SECONDARYEDABANAI

Career, Purpose & Executive Wellbeing Coaching

Education/Corporate Training & Professional Development/Executive Coaching Services

SECONDARYMPAAAEAJ

Rebrand & Brand Refresh Programs

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Branding & Design (Brand Strategy, Graphic/Packaging)

Keywords

• Career branding services
• LinkedIn profile optimization
• Executive communications coaching
• Corporate communications workshops
• Professional storytelling training

Headquarters

HQ city

Port Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. LinkedIn Reboot Power Profile: One-time engagement delivering complete LinkedIn profile transformation with 60-minute intake session, custom content, section-by-section feedback, strategy tips, action plan, and 60-minute review session.
2. LinkedIn Reboot Power Hour: One-hour expert coaching session for profile fine-tuning, engagement boost, and positioning improvement. Includes profile pre-assessment, strategy session, messaging coaching, and summary document.
3. Reboot for Business: Custom engagement including executive strategy session, competition benchmarking, diagnostic analysis, custom messaging, and 30-day access retainer. Pricing tailored to client scope and needs.
4. Corporate Workshops: Flexible modular curriculum customizable by audience and format for 60, 90, 120 minutes and half/full day workshops. Builds on proven marketing and communications principles with real tools and frameworks.
5. Speaking Engagements: Keynote presentations, panel moderation, and media expert appearances. Draws on experience from working with 3,000+ executives and 20+ year career in communications.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

The Reboot Group provides career branding and professional communications coaching services for individuals and organizations. Core offerings include LinkedIn profile transformation (Power Profile and Power Hour), custom business brand storytelling engagements (Reboot for Business), modular corporate workshops (PowerStory, Networking Your Story, LinkedIn-focused modules), and keynote speaking/panel moderation services. All services are delivered as human-powered coaching by founder Katie Fogarty and her team, with no software or platform product.

Product overview

The Reboot Group offers a portfolio of career branding and professional communications services centered around three core offerings: LinkedIn Reboot (comprising Power Profile, Power Hour, and Reboot for Business engagements), Corporate Workshops (including PowerStory, Networking Your Story, and LinkedIn-focused modules), and Speaking Services (keynotes, panel moderation, and media expert appearances). All services are human-powered coaching engagements led by founder Katie Fogarty, with no software products or AI-driven features.

Differentiator

Problem solved

Functional benefit

Brands

• Power Profile: One-on-one professional LinkedIn profile transformation service including 60-minute intake, custom content, section-by-section feedback, strategy tips, and a Power Up Action Plan with 60-minute review session. Cost: $3,000.
• Power Hour
• Reboot for Business
• Reboot Workshops

Products and services

• LinkedIn Reboot Power Profile

Quantifiable outcome

• Worked with 3,000+ leaders from major companies

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Find My Profession: Professional resume writing and LinkedIn profile service staffed by certified writers. Directly competes for the same executive and mid-career professional buyer purchasing premium profile transformation engagements.
• TopResume: National resume and LinkedIn profile writing service selling directly to professionals seeking career branding help. Directly competes with The Reboot Group in the LinkedIn/profile transformation category at similar and lower price points.
• ResumeSpice: Professional resume, LinkedIn, and career branding writing service. Competes head-to-head for individual professionals paying for profile rewrites and executive positioning work.
• The Muse: Career content, coaching, and personal branding platform used by professionals and enterprises. Overlaps in career storytelling workshops and one-on-one coaching offerings sold to corporate audiences.
• Career Contessa: Career development platform offering coaching, courses, and workshops for women professionals. Overlaps with Reboot's executive coaching and corporate workshop delivery for similar buyer personas.
• Lettr: Tech-enabled LinkedIn profile and personal branding service targeting executives and job seekers. Directly competes in the LinkedIn Reboot segment with a more productized/automated delivery model.

Broad incumbents

• Korn Ferry: Global executive search and leadership development firm. Provides executive coaching and leadership branding at the senior level, overlapping with Reboot's enterprise executive communications engagements at a much higher price point and scale.
• Right Management (ManpowerGroup): Global outplacement and career transition services arm of ManpowerGroup. Competes for corporate outplacement, career coaching, and workshop contracts, but at much larger scale and broader portfolio.
• LinkedIn Learning: LinkedIn's online learning platform offering courses on personal branding, networking, and career storytelling. Serves as a self-serve alternative to Reboot's workshops and Power Hour sessions for budget-conscious professionals.

Emerging players

• Cultivated Culture: Online career services brand offering resume/LinkedIn templates, courses, and coaching for job seekers. Competes with Reboot in the LinkedIn optimization category at lower price points with a digital-first product model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/reboot-professional-branding-that-helps-you-shine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Reboot Group