Tre Luna Catering Corporation

What Tre Luna Catering Corporation does

Tre Luna Catering Corporation is a family-owned full-service catering company headquartered in Birmingham, Alabama, founded in 2014 by owners Brian Mooney (Executive Chef, trained at Florida Culinary Institute and Bottega under Frank Stitt) and Erin Mooney (CEO). The company provides customized food service for weddings, corporate events, private celebrations, galas, and fundraisers across four service tiers — Pickup, Delivery, Premium Set Up, and Full Service — with a 10-person minimum order requirement and quote-based pricing. Core distribution operates through direct sales engagement with event specialists via phone, email, and website 'Request a Proposal' inquiries, supplemented by a network of 80+ venue partnerships across Birmingham and Central Alabama including Alys Stephens Performing Arts Center, Events at Haven, Birmingham Museum of Art, and Legacy Arena.

The company has expanded into adjacent hospitality verticals: Tre Luna Bar & Kitchen (a restaurant opened in 2019), Theodore by Tre Luna (a 19,000+ sq ft historic 1929 industrial event venue acquired in 2019), and the Tre Luna Event Space (a downtown venue adjacent to the commercial kitchen). Geographic reach covers Birmingham plus destination catering to Tuscaloosa, Lake Martin, Huntsville, Auburn, and Montgomery. Operating infrastructure is anchored by a single commercial kitchen at 2513 5th Ave S, Birmingham, AL 35233.

Revenue mechanics are entirely professional-services based, with all orders requiring payment prior to event execution and full-service or premium orders requiring four business days' lead time. There is no disclosed revenue, no external funding, no public ticker, and no parent company — Tre Luna remains privately held by the Mooney family. The technology stack is not disclosed; the company operates on a Squarespace website, an allergen-guide integration via the Picknic app, and downloadable PDF menus. Marketing relies on organic search, earned media (Styleblueprint, regional press), and venue partner referrals.

Name

Tre Luna Catering Corporation

Legal name

Tre Luna Catering

Website

https://trelunacatering.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Tre Luna Catering Corporation is a family-owned Birmingham, Alabama catering company founded in 2014, providing full-service, delivery, and pickup catering for weddings, corporate events, and private celebrations across Central Alabama, with two owned event venues and a network of 80+ venue partnerships.

Ownership category

akta.pro rank

Product category

Catering Services

NAICS

Caterers (722320), Caterers (72232), Food Service Contractors (722310), Full-Service Restaurants (722511)

SIC

Retail-Eating Places (5812)

akta.pro industry

PRIMARYHSACAGAA

Full-Service Catering (Off-Premise)

Home & Personal Services/Event & Personal Concierge Services/Catering Coordination & Food Service (Non-restaurant)

SECONDARYTHAHAKAD

Off-Premise / Mobile Event Catering

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Catering & Banqueting Services for Events

SECONDARYTHAFAIAI

Drop-Off / Delivery Catering

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Catering & Banquet Foodservice

Keywords

• Event catering services
• Wedding catering
• Corporate event catering
• Event venue rental
• Food service

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Catering Services: Full-service and pickup catering for events of all sizes, from intimate gatherings to large-scale weddings and corporate events. Services include pickup orders, delivery with basic setup, premium setup with chafers and serving platters, and full-service events with complete setup, serving, and cleanup.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Tre Luna Catering is a full-service catering company that prepares and delivers food for events across Birmingham and Central Alabama. Offerings span four service tiers — Pickup Orders, Delivery with basic setup, Premium Set Up with chafers and serving platters, and Full Service events with complete setup, serving, cooking, and cleanup — with customizable menus covering breakfast/lunch, hors d'oeuvres, buffet dinner, and seated dinner. All orders require a minimum of 10 people and Full Service and Premium Set Up orders must be placed four business days in advance.

Product overview

Tre Luna Catering Corporation operates as a family-owned catering company offering a portfolio of products and services centered around food catering and event hospitality. The core offering is Tre Luna Catering, providing customized menus for events of all sizes including breakfast/lunch, hors d'oeuvres, buffet dinner, and seated dinner options. The company expanded with Tre Luna Bar & Kitchen (2019), a restaurant complementing the catering business. Additionally, the company owns/manages event venues including Theodore by Tre Luna (historic 1929 warehouse with 19,000+ sq ft) and the Tre Luna Event Space (downtown Birmingham). Service offerings include Pickup Orders, Premium Set Ups, Full Service Events, and Delivery Orders, with a focus on customizable menus for any palate or dietary need.

Differentiator

Problem solved

Functional benefit

Products and services

• Tre Luna Catering Full-service catering company providing customized menus for events of all sizes, from weddings and corporate events to private gatherings, featuring breakfast/lunch, hors d'oeuvres, buffet dinner, and seated dinner options.
• Tre Luna Bar & Kitchen Restaurant opened in 2019 by owners Brian and Erin Mooney, complementing the catering business with a dining establishment in Birmingham, AL.
• Theodore by Tre Luna Historic industrial event venue originally built in 1929 as the Swann & Co. pharmaceutical research warehouse, featuring over 19,000 square feet of interior event space, private get-ready suite, dock-high loading access, and versatile layouts. Located at 3211 2nd Avenue South, Birmingham, AL 35222, blocks from Pepper Place.
• Tre Luna Event Space Versatile event space located downtown at 2509 5th Avenue South, next to the commercial kitchen, suitable for corporate meetings, rehearsal dinners, and intimate gatherings. Features free Wi-Fi, self-parking lot, and audio/visual setup.
• Pickup Orders Call-ahead pickup catering service with orders delivered in insulated bags to maintain temperature. Pickup location is 2513 5th Ave S, Birmingham, AL 35233. Minimum order quantity of 10 people.
• Delivery Orders Basic setup delivery catering service on disposable platters and containers, with charges based on time and delivery location. Minimum order quantity of 10 people.
• Premium Set Ups Catering delivery with professional presentation, using chafers, serving platters, and risers; equipment available to rent for additional cost. One-hour setup time included. Minimum order quantity of 10 people.
• Full Service Events Complete event catering service including setup, serving, cooking, and cleanup. Includes two-hour setup and one-hour cleanup. Staff fee is a flat rate based on event size and type. Minimum order quantity of 10 people. Orders must be placed four business days in advance.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Theodore by Tre LunacoreOthersHistoric industrial venue built in 1929 as Swann & Co. pharmaceutical research warehouse, named after Birmingham socialite Theodore Swann. Features over 19,000 sq ft of interior event space, private get-ready suite, dock-high loading access, and versatile layouts. Located at 3211 2nd Avenue South, blocks from Pepper Place.
• Alys Stephens Performing Arts CenterminorChannel Partner/ Reseller/ DistributorPart of UAB Center for the Arts, one of Birmingham's premier cultural venues hosting Alabama Symphony Orchestra performances, nationally recognized speakers, and touring artists. Tre Luna provides elevated cuisine and professional service for events, receptions, and galas.
• Events at HavenminorChannel Partner/ Reseller/ DistributorExpansive event space in Birmingham's Lakeview District in a restored 1924 building with soaring ceilings, large windows, and over 20,000 sq ft of flexible event space. Accommodates up to 1,100 guests. Tre Luna provides elevated cuisine and polished service for large gatherings.
• Birmingham Museum of ArtminorChannel Partner/ Reseller/ DistributorArchitecturally striking and culturally significant event setting in downtown Birmingham with dramatic galleries and world-class collections. Tre Luna crafts thoughtfully curated menus for elegant seated wedding receptions, black-tie galas, and sophisticated corporate affairs.
• Legacy ArenaminorChannel Partner/ Reseller/ DistributorBirmingham's premier entertainment venue welcoming nationally recognized performers and major live events. Tre Luna provides customized food service for performers, production teams, and special guests.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Pinch Food Design: Premium event catering and food design firm serving corporate, wedding, and brand activation clients nationwide. Comparable as a high-end, full-service catering operator with a similar creative-menu and presentation-driven value proposition, though at much greater scale.
• Catering Works: Large multi-city catering and event services company serving corporate and institutional clients across the Southeast. A broader incumbent offering overlapping full-service catering capabilities at greater scale and geographic reach than Tre Luna.

Direct peers

• Kathy G Catering & Event Design: Birmingham-area catering company offering customized menus for weddings, corporate events, and private celebrations. Directly competes with Tre Luna for the same Birmingham venue partnerships and customer segments, with similar full-service and drop-off capabilities.
• Marigold & Honey Catering: Birmingham-based catering company focused on weddings and events with an emphasis on elevated, custom cuisine. Direct peer competing for the same high-end wedding and event clientele in Central Alabama.
• Savoie Catering: Long-standing Birmingham-area caterer serving weddings, corporate events, and social functions. Direct competitor with similar service model, venue network access, and customer base to Tre Luna.
• Ashley Mac's: Established Birmingham-based full-service catering company specializing in corporate events, weddings, and social gatherings. Closest direct competitor to Tre Luna in the Central Alabama market with overlapping venue partnerships, comparable service tiers, and similar customer segments.

Others

• Bottega Restaurant: Frank Stitt's flagship Birmingham restaurant where Executive Chef Brian Mooney trained. Comparable as a Birmingham Southern-cuisine authority; provides the culinary lineage and credentialing that underpins Tre Luna's brand, though not a direct catering competitor.
• Highlands Bar & Grill: Frank Stitt's James Beard-recognized Birmingham restaurant. Comparable through the Stitt culinary lineage that trained Tre Luna's chef; represents the kind of elevated Southern food credibility Tre Luna aspires to, though not a catering competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tre-luna-catering-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tre Luna Catering Corporation