Ashley Mac's
- Company typePrivate
- Founded2007
- HeadquartersVestavia Hills, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Ashley Mac's firmographics
Firmographics- Name
- Ashley Mac's
- Legal name
- Ashley Mac's Kitchen
- Website
- https://ashleymacs.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Ashley Mac's industry classification
Industry- Product category
- Fast-casual restaurants
- NAICS
- Limited-Service Restaurants (722513), Caterers (722320), Retail Bakeries (311811)
- SIC
- Retail-Eating Places (5812), Food And Kindred Products (2000), Bakery Products (2050)
- akta.pro primary industry
- Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA)
- akta.pro secondary industries
- Shelf-Stable Prepared Meals & Heat-and-Eat Retail (CRAHAJAF), Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ)
Keywords
Where Ashley Mac's is headquartered
LocationHeadquarters
- HQ city
- Vestavia Hills
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Ashley Mac's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Dine-in and Takeout Sales: Ashley Mac's Kitchen generates primary revenue through in-cafe dining and takeout orders at their 5 cafe locations. The fast-casual model serves a variety of menu items including sandwiches, salads, entrees, soups, and their signature chicken salad and strawberry cake.
- Market (Frozen Take-Home Meals): The Market section sells frozen take-and-bake meals, casseroles, soups, salads, appetizers, and desserts for customers to prepare at home. Popular items include poppyseed chicken, beef stroganoff, breakfast casserole, baked spaghetti, and whole cakes.
- Catering Services: Catering services for events including corporate meetings, office parties, weddings, and celebrations. Requires minimum 10 people. Offers delivery within 15 miles of Cahaba Heights location.
- Wholesale Distribution: Wholesale products sold through local Piggly Wiggly grocery stores including Signature Chicken Salad, Classic Pimento Cheese, Sour Cream Biscuits, Poppyseed Chicken, and select sweets.
- Public Speaking and Cookbook Sales: Founder Ashley Mac offers speaking engagements for $500 local speaking fee. Cookbook sales (Ashley Mac's Kitchen cookbook released March 2023 with 100+ recipes) available through website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Public Speaking Engagement |
| Unit Pricing | Pay-as-you-go | DoorDash Delivery Fee |
| Unit Pricing | Pay-as-you-go | Catering Minimum Order |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Ashley Mac's product offering
Product offeringCore offering
Ashley Mac's Kitchen is a fast-casual restaurant brand operating five cafe locations in the Birmingham, Alabama metro area, serving made-from-scratch Southern comfort food (sandwiches, salads, soups, entrees, and signature items such as chicken salad, poppyseed chicken, and strawberry cake) for dine-in and takeout. The company also sells frozen take-and-bake meals through its Market line, provides catering (AMK Catering) for corporate and personal events of 10 or more, distributes signature products wholesale through Piggly Wiggly grocery stores, and sells a branded cookbook and merchandise online.
Product overview
Ashley Mac's Kitchen is a fast-casual restaurant company operating as a unified brand with multiple integrated product lines. The core offering consists of five cafe locations serving dine-in and takeout meals, complemented by the Market (frozen take-home casseroles and prepared meals), Catering services for events, Sweets (desserts), and Wholesale distribution to grocery stores. Additional revenue streams include E-Gift Cards, a published cookbook, a Merch Store, and a kids' menu called Mini Macs. The company uses Toast Tab for online ordering and rewards, and DoorDash for delivery services.
Differentiator
Problem solved
Functional benefit
Brands
- Mini Macs: Kids menu featuring grilled cheese, turkey & cheese sandwich, mac & cheese bowl, grilled chicken strips, and signature chicken salad with sides and brownie.
- AMK Catering
- Ashley Mac's Market
Products and services
- Ashley Mac's Cafe Fast-casual dining experience at five cafe locations in the Birmingham, AL metro area, serving hot, fresh, made-to-order Southern comfort food including sandwiches, salads, soups, entrees, and house-made desserts. Operates first-come, first-served for dine-in and takeout, targeted at local individuals, families, and walk-in diners.
- Ashley Mac's Market (Frozen Take-Home Meals) Frozen take-and-bake retail meal line including casseroles, sides, soups, salads, appetizers, and desserts such as poppyseed chicken, baked spaghetti, breakfast casserole, chicken pot pie, and twice-baked mashed potatoes. Customers purchase frozen and bake at home, designed for busy families and individuals seeking homemade-quality meals with convenient at-home preparation.
- Ashley Mac's Catering (AMK Catering) Group catering service for corporate meetings, office parties, weddings, showers, and celebrations of 10 or more guests. Offers salads, sides, appetizers, sandwiches, and entrees with delivery within 15 miles of the Cahaba Heights cafe or pickup at any of the five locations, targeted at businesses, event hosts, and individuals planning group gatherings.
- Ashley Mac's Sweets Dessert line featuring strawberry cake slices, chocolate cake slices, mini assorted cupcakes, seasonal pies, cookies, and whole cakes. Available at cafe locations and through the Market (frozen take-home), targeted at cafe diners, takeout customers, and Market shoppers seeking Southern-style desserts.
- Ashley Mac's Wholesale Wholesale distribution of signature Ashley Mac's products including Signature Chicken Salad, Classic Pimento Cheese, Sour Cream Biscuits, Poppyseed Chicken, and select sweets, sold through local Piggly Wiggly grocery stores and Ashley Mac's Kitchen Markets. Targeted at grocery shoppers and retail consumers seeking branded prepared foods.
- E-Gift Cards Electronic gift certificates redeemable at Ashley Mac's Kitchen cafes, available for purchase online or in-store and delivered by email or text with recipient notifications. Targeted at gift givers and Ashley Mac's regular customers seeking a stored-value option.
- Ashley Mac's Kitchen Cookbook Founder Ashley McMakin's debut cookbook featuring over 100 recipes from the restaurant and her personal kitchen, organized around special moments spent with loved ones. Sold directly via the Ashley Mac's website with shipping, targeted at home cooks, fans of the brand, and gift purchasers.
- Mini Macs (Kids Menu) Dedicated kids' menu offering child-friendly entrees (grilled cheese sandwich, turkey & cheese sandwich, mac & cheese bowl, grilled chicken strips, and signature chicken salad) served with a side, a triple chocolate brownie, and a fun pack of Wikki Stix. Available at cafe locations, targeted at families dining with young children.
- Ashley Mac's Kitchen Merch Store Online merchandise store selling branded Ashley Mac's items directly to consumers via the company website, targeted at brand fans and gift purchasers.
Companies that use Ashley Mac's
Customer profileSegments4 records
Ideal customer profiles4 records
Ashley Mac's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Ashley Mac's partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- DoorDashcoreAshley Mac's Kitchen partners with DoorDash for delivery services. Customers place orders directly through the Ashley Mac's Kitchen website and DoorDash drivers handle delivery. The delivery fee (typically around $7.49) is paid through the restaurant's ordering system, while tips go to the DoorDash driver. This enables direct resolution of any issues through the restaurant.
- Piggly WigglyminorAshley Mac's Kitchen sells wholesale products through local Piggly Wiggly grocery stores, including Signature Chicken Salad, Classic Pimento Cheese, Sour Cream Biscuits, Poppyseed Chicken, and select sweets.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Ashley Mac's competitors and assessment
Company assessmentRegional players
- Whitts: Alabama-based casual restaurant group with a Birmingham-area presence. Same regional geography, comparable Southern comfort-food positioning and catering for corporate and family occasions.
- Edgar's Bakery: Birmingham-based bakery and cafe chain operating multiple locations in the same metro as Ashley Mac's. Comparable as a same-format, same-geography scratch bakery/café competitor for the cafe, sweets, and catering occasions Ashley Mac's serves.
Emerging players
- Clean Juice: Franchised fast-casual cafe focused on organic, allergen-friendly bowls, wraps, and juices. Overlaps with Ashley Mac's on the 'accommodates dietary restrictions' positioning and cafe format, though on a different cuisine axis.
Direct peers
- First Watch: Daytime fast-casual cafe chain (~550 locations) serving scratch-made breakfast, brunch, and lunch — same limited-service format, similar 'made-from-scratch daily' positioning, similar daytime-only operating window, and similar customer base of families and individuals.
- Another Broken Egg of America: Southern-inspired breakfast/brunch/lunch fast-casual franchise. Directly comparable menu positioning (Southern comfort, scratch cooking, premium cafe experience) and similar customer demographic, though operating at multi-state scale rather than single-metro.
- Newk's Eatery: Fast-casual Southern-inspired chain (~80+ locations) offering scratch-made sandwiches, salads, soups, and entrees. Direct menu and format overlap with Ashley Mac's cafe offering, including catering for corporate and family events.
- Maple Street Biscuit Company: Southern comfort-food fast-casual concept built around scratch biscuit sandwiches and homestyle sides. Closest direct analog to Ashley Mac's 'homemade Southern comfort, dine-in + takeout' positioning, though larger and multi-state.
- Biscuit Love: Nashville-born Southern comfort-food cafe built around scratch biscuit sandwiches and homestyle plates. Comparable positioning, menu, and limited-service format; smaller regional chain operating in a similar Southern city profile.
Broad incumbents
- Cracker Barrel Old Country Store: National Southern comfort-food restaurant chain with ~660 locations. Comparable on menu (homemade-style Southern plates, scratch cooking narrative) and on serving families/groups, but operates at vastly larger scale and as a sit-down full-service concept rather than Ashley Mac's fast-casual format.
- Zoës Kitchen: Multi-state fast-casual Mediterranean chain (now owned by CAVA). Comparable fast-casual dine-in/takeout/delivery format and lifestyle-oriented customer, though Mediterranean rather than Southern in cuisine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Ashley Mac's social profiles
Digital presenceAshley Mac's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ashley Mac's leadership team
Management profileNumber of profiles
Profiles2 records
Ashley Mac's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ashley Mac's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ashley Mac's
What does Ashley Mac's do?
Ashley Mac's Kitchen is a fast-casual restaurant brand operating five cafe locations in the Birmingham, Alabama metro area, serving made-from-scratch Southern comfort food (sandwiches, salads, soups, entrees, and signature items such as chicken salad, poppyseed chicken, and strawberry cake) for dine-in and takeout. The company also sells frozen take-and-bake meals through its Market line, provides catering (AMK Catering) for corporate and personal events of 10 or more, distributes signature products wholesale through Piggly Wiggly grocery stores, and sells a branded cookbook and merchandise online.
Is Ashley Mac's a public or private company?
Ashley Mac's is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ashley Mac's founded?
Ashley Mac's was founded in 2007. It employs 51 to 100 people.
Where is Ashley Mac's based?
Ashley Mac's is headquartered in Vestavia Hills, United States, in the North America region.
How does Ashley Mac's make money?
Five revenue lines are on record. Dine-in and Takeout Sales are the primary driver. The others are market (Frozen Take-Home Meals), catering Services, wholesale Distribution and public Speaking and Cookbook Sales.
Who are Ashley Mac's's main competitors?
Regional players on record are Whitts and Edgar's Bakery. Clean Juice is listed as an emerging player. Direct peers are First Watch, Another Broken Egg of America, Newk's Eatery, Maple Street Biscuit Company and Biscuit Love. Broad incumbents are Cracker Barrel Old Country Store and Zoës Kitchen.
Does Ashley Mac's have an API?
No public API is recorded for Ashley Mac's.
What industry is Ashley Mac's in?
Ashley Mac's's product category is Fast-casual restaurants. Its primary akta.pro industry code is CRAHAKAA, Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads), with a secondary code of CRAHAJAF, Shelf-Stable Prepared Meals & Heat-and-Eat Retail. Its NAICS code is 722513 and its SIC code is 5812.