The Olivia Neal Experience, Inc.

What The Olivia Neal Experience, Inc. does

The Olivia Neal Experience, Inc. (T.O.N.E.) is a Seattle-based talent agency and design studio founded in 2019 by Olivia Neal Howell. It operates as a privately held, founder-owned corporation registered in Washington with no disclosed external funding, parent company, or institutional investors. The firm describes itself as a "general contractor" of creative services, providing a single coordinated point of engagement for clients seeking talent matching, marketing campaign development, experiential event production, and end-to-end sourcing and product development.

The company's offering is organized into three service modules: Talent Services, which connects clients with a curated roster of artists, producers, designers, photographers, filmmakers, stylists, DJs, and musicians; Marketing + Production Events, which delivers strategic campaign planning, quality storytelling, and experiential activations; and Sourcing + Product Development, which provides project management, design, and production oversight with global vendor relations spanning the U.S., Hong Kong, and India. T.O.N.E. also owns and co-produces branded experiential event series including HAPPY TRAILS (with Tier One Entertainment), EVOKE UPROAR (with Gravillis, Inc), and RAVE PICKLE. There is no proprietary technology platform, API, or software product; the company runs on human-powered creative delivery supplemented by a Squarespace-hosted website and standard social channels.

Revenue is generated through quote-based professional and managed services engagements rather than a productized catalog. Pricing is not publicly disclosed and varies by project scope and duration. Customer logos span cannabis (Heylo, The Reef Cannabis), fashion and retail (Filson), arts and music festivals (Bumbershoot), tech conferences (Women in Tech REGATTA with Fathom Branding), and bespoke creative collaborations (EVOKE, Inc). The go-to-market motion is community- and event-led, leveraging self-produced events and partnerships to attract clients, with direct inquiry via website form, email at [email protected], and phone as primary intake channels.

Name

The Olivia Neal Experience, Inc.

Legal name

The Olivia Neal Experience, Inc.

Website

https://toneglobal.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

T.O.N.E. is a Seattle-based talent agency and design studio founded in 2019 that connects clients with curated creative talent, produces branded experiential events, and provides sourcing and product development with global operations spanning the U.S., Hong Kong, and India.

Ownership category

akta.pro rank

Product category

Creative Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Talent Agency & Representation Services (HSACAHAK)

akta.pro secondary industries

Full-Service Artist Management (MPAIAGAA), Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Talent agency services
• Creative production services
• Experiential event production
• Sourcing product development
• Marketing campaign services

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Others

Revenue model

1. Talent Agency Services: T.O.N.E. connects clients with vetted artists, producers, creatives, entertainers, and musicians for various creative projects. Revenue is generated through service fees for talent matching, booking, and project management.
2. Marketing and Production Services: The company provides end-to-end marketing campaign development, experiential event production, and strategic planning services. With over 20+ years of experience in design, sourcing, product development, and production, T.O.N.E. delivers cohesive campaigns with meaningful activations across target audience platforms.
3. Sourcing, Product Development, and Production Management: T.O.N.E. offers outsourcing for project management, product design and development, and production oversight. The company leverages global team relationships in U.S., Hong Kong, and India to provide cost-saving measures and reduce lead times while managing timelines and procuring resources.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Olivia Neal Experience, Inc. (T.O.N.E.) is a talent agency and design studio that connects clients with vetted artists, producers, creatives, entertainers, and musicians across various mediums. The company delivers three integrated service modules: Talent Services (roster matching and creative staffing), Marketing + Production Events (strategic campaign planning and experiential event production), and Sourcing + Product Development (end-to-end product development and global production management). T.O.N.E. operates as a "general contractor" for creative needs with global team relationships spanning the U.S., Hong Kong, and India.

Product overview

The Olivia Neal Experience, Inc. (T.O.N.E.) is a talent agency x design studio offering a unified portfolio of creative services organized into three core modules: Talent Services (connecting clients with vetted artists, creatives, and performers), Marketing + Production Events (strategic campaign planning, experiential events, and production management), and Sourcing + Product Development (end-to-end product development and global sourcing with operations in U.S., Hong Kong, and India). The company also produces branded experiential event series including HAPPY TRAILS, EVOKE UPROAR, and RAVE PICKLE as sub-brand activations. The core value proposition is providing comprehensive CONNECT + CREATE collaborative experiences as a 'one-stop-shop' for talent, creatives, and arts + culture projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Services Curated talent roster and matching service connecting clients with vetted artists, producers, creatives, entertainers, and musicians for projects ranging from mild to wild creative visions.
• Marketing + Production Events Strategic marketing campaign planning, quality storytelling, and experiential event production delivering cohesive campaigns with meaningful activations across target audience platforms.
• Sourcing + Product Development End-to-end sourcing, product development, and production management services with global team relations in U.S., Hong Kong, and India, simplifying production processes and reducing lead times with cost-saving measures.
• HAPPY TRAILS Community social gathering event series featuring live performances, experiential elements, and creative activations focused on positivity, creativity, and community building.
• EVOKE UPROAR A 4-day workshop event centered on creative disruptions, moving projects forward, and connecting entrepreneurs, artists, innovators, producers, and venture capitalists.
• RAVE PICKLE An experiential pickleball rave event combining music, events industry, and athletic enthusiasts for convention and festival after-party experiences.

Quantifiable outcome

• Produced multiple successful experiential events including HAPPY TRAILS series (2023), EVOKE UPROAR 4-day workshop (2022), Bumbershoot Fashion District 2023, and RAVE PICKLE 2024

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Tier One EntertainmentcoreStrategic or Co-development Partner · 1 January 2023T.O.N.E. co-produces the HAPPY TRAILS experiential event series with Tier One Entertainment, founded by Hassan 'HAPPY' Lovett. This partnership combines T.O.N.E.'s creative production expertise with Tier One's entertainment industry connections to deliver community-focused experiential events featuring live performances, art, and cultural activations.
• BumbershootcoreStrategic or Co-development Partner · 1 January 2023T.O.N.E. partnered with Bumbershoot's inaugural Workforce Development Program in 2023, providing real-world event production experience for young adults ages 17-26 pursuing careers in festival and event production. T.O.N.E. also participated as a destination booth in Bumbershoot's inaugural Fashion District for the 50th Anniversary Arts + Music Festival.
• Fathom BrandingcoreGTM or Marketing Partner · 1 January 2023T.O.N.E. partnered with Fathom Branding to co-produce the WiT REGATTA campaign, with Fathom Branding handling visual branding and T.O.N.E. providing talent solutions and creative communications for the global women in tech conference.
• Creative Mornings SeattleminorGTM or Marketing Partner · 1 January 2023T.O.N.E. participated in Creative Mornings Seattle chapter events, with Founder Olivia Neal Howell serving as speaker on the topic of corruption and artivism. Partnership involved venue hosting and organizational collaboration.
• HeylocoreImplementation/ SI/ Consulting Partner · 1 January 2022T.O.N.E. was retained as event Producer and Creative Consultant for Heylo Sessions concert series, bringing together cannabis, art, and community in novel environments. T.O.N.E. delivered a successful post-pandemic return event featuring local entertainment talent.
• The Reef CannabiscoreImplementation/ SI/ Consulting Partner · 1 January 2022T.O.N.E. served as Consulting Marketing Director for The Reef Cannabis, developing multi-channel strategies, live in-store events, online activations, and seasonal campaigns across print, social, web, and digital platforms for their fleet of three PNW dispensaries.
• Gravillis, Inc / DeAnna GravilliscoreStrategic or Co-development Partner · 1 January 2022T.O.N.E. partnered with Gravillis, Inc founder DeAnna Gravillis to co-produce EVOKE UPROAR, a 4-day workshop event for entrepreneurs, artists, innovators, producers, and venture capitalists. The engagement spanned 9 months of production including brand identity, website, photoshoots, and event execution.
• FilsonminorImplementation/ SI/ Consulting PartnerT.O.N.E. provided sourcing and product development services for Filson, including color and mood board development for product development projects.
• EVOKE, IncminorImplementation/ SI/ Consulting PartnerT.O.N.E. provided creative production services for EVOKE, Inc including graphic hoodies and merchandise design and development.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MKG: Experiential marketing and creative agency that produces brand experiences, events, and content for enterprise clients. Highly comparable to T.O.N.E.'s Marketing + Production Events module in service scope and customer profile.
• The Wall Group: Talent management firm representing stylists, makeup artists, photographers, and creative talent. Directly comparable to T.O.N.E.'s roster of vetted creative talent and artist management positioning.
• Mosaic: Experiential marketing agency focused on brand activations, events, and cultural marketing for enterprise brands. Direct peer to T.O.N.E.'s experiential event production work for clients like Heylo and Bumbershoot.
• Anonymous Content: Talent management and content production company representing directors, writers, and creative talent. Comparable to T.O.N.E. on the talent management side while also producing branded creative work.
• Village Marketing: Experiential and event marketing agency producing brand activations, festivals, and culturally-driven campaigns. Direct peer to T.O.N.E.'s event-led creative production model with similar enterprise client focus.
• 160over90: Full-service creative agency offering marketing, brand experiences, and content production for enterprise clients. Overlaps with T.O.N.E.'s integrated creative services across campaigns and experiential activations.
• Free Range: Creative agency offering integrated brand strategy, creative, content, and experiential production. Comparable to T.O.N.E.'s 'general contractor' positioning across marketing, events, and creative production.

Broad incumbents

• Creative Artists Agency (CAA): Premier talent agency representing artists, athletes, and public figures across entertainment, sports, and media. Shares T.O.N.E.'s talent representation core but with national/global reach and far deeper rosters.
• United Talent Agency (UTA): Global talent and literary agency representing artists, athletes, and creators across entertainment. Comparable to T.O.N.E. as a talent representation firm but operating at vastly larger scale across multiple creative verticals.

Emerging players

• Hero Collective: Boutique talent management and creator agency representing influencers, artists, and cultural figures. Comparable to T.O.N.E. as a smaller, community-driven talent firm focused on culturally relevant projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UChnSwhfLguQ3vPTbhsykfGg
• LinkedInlinkedin.com/company/the-olivia-neal-experience-inc
• Instagraminstagram.com/theolivianealexperience

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Olivia Neal Experience, Inc.