What Zuriga Ag does

Zuriga Ag, operating under the brand ZURIGA, is a Swiss manufacturer of premium espresso machines and coffee grinders founded in 2015 by Moritz Güttinger in Zürich. The company designs, engineers, assembles, and distributes all of its products from a single Manufaktur in Zürich Altstetten (Hohlstrasse 420), occupying the former SBB repair workshops, with primary suppliers located within roughly one hour by train. The core product portfolio comprises the E2 espresso machine (CHF 1,480-1,780) and E2-S with integrated steam (CHF 1,890-2,180), the G2 grinder (CHF 980-1,080), and the G2-GBW grinder with integrated 0.1g precision scale (CHF 1,180-1,280). A flagship T2 machine targeting barista champions is scheduled to begin production in September 2026 at a price of at least 2x the E2-S.

The technological differentiator is proprietary precision hardware: the Z2 heating element measures and regulates water temperature more than 10 times per second to ±0.1°C, the T2 adds continuous pressure, flow, and in-cup weight monitoring, and Shot-Repair technology automatically compensates for non-optimal grind settings. Machines use 318 individually hand-assembled parts and are designed for repair, supported by a 20-year minimum spare parts commitment and service centers in Zürich and Konstanz. Build-to-order production reduces inventory and waste, and products carry an energy efficiency rating of A with CE certification.

Zuriga operates a pure direct-to-consumer model with no third-party resellers, selling through zuriga.com and two owned retail stores in Zürich (Zollstrasse 178) and Munich (Sendlinger Str. 36), supplemented by seasonal pop-up tours in German cities and a German subsidiary, ZURIGA Deutschland GmbH. Customer segments center on home espresso enthusiasts, specialty coffee hobbyists, and small offices/studios in Switzerland, Germany, and Austria; over 10,000 households are claimed as customers. The business is founder-owned, self-financed ("eigenfinanzierte, wertegetriebene und finanziell kerngesunde Firma"), and explicitly avoids hyper-growth, prioritizing repairability, Swiss craftsmanship, and simplicity (Einfachheit), proximity (Nähe), and humility (Demut). Ancillary revenue streams include home barista courses (CHF 145), factory tours (from CHF 24), service contracts (CHF 95-195), refurbished machines under the ZURIGA:re sub-brand, and proprietary coffee beans.

Name

Zuriga Ag

Legal name

ZURIGA AG

Website

https://zuriga.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Zuriga Ag is a Swiss founder-owned manufacturer of premium espresso machines and coffee grinders, designed and hand-assembled in its Zürich Manufaktur. The company sells direct-to-consumer across Switzerland, Germany, and Austria through owned retail stores, its e-commerce site, and pop-up events.

Ownership category

akta.pro rank

Product category

Espresso Machines

NAICS

Small Electrical Appliance Manufacturing (335210)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Espresso machines
• Coffee grinders
• Specialty coffee equipment
• Home barista training
• Swiss coffee manufacturing

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Espresso Machines: Core revenue from sale of espresso machines (E2, E2-S) and upcoming T2. Made to order in own Zurich manufactory. Prices range from CHF 1,480 to over CHF 2,180.
2. Coffee Grinders: Sale of G2 and G2-GBW coffee grinders with integrated scale technology. Prices from CHF 980 to CHF 1,280.
3. Accessories: Supplementary products including knock boxes, portafilters, tampers, cleaning supplies, grinder accessories, spare parts, and care products.
4. Coffee Beans: Proprietary coffee bean blends including House Blend, Specialty, and Decaf options starting at CHF 10.50.
5. Home Barista Courses: In-person training courses teaching espresso making skills, priced at CHF 145 per participant.
6. Manufacturing Facility Tours: Guided tours of the Zurich manufactory with espresso tasting, priced from CHF 24.
7. Service and Repair: Professional workshop service for machines every 2-3 years, including replacement of wear parts and cleaning. Prices from CHF 95 to CHF 195 depending on model.
8. Refurbished Machines (ZURIGA:re): Certified refurbished machines sold at discounted prices with same quality standards as new units.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

ZURIGA designs, develops and assembles premium home espresso machines (E2, E2-S, and the upcoming T2) and coffee grinders (G2 and G2-GBW with integrated scale) by hand in its own Zürich manufactory. All products are made-to-order in Switzerland, sold direct-to-consumer through the company's web shop, two physical stores in Zürich and Munich, and seasonal pop-up events in Germany. The company also offers accessories, proprietary coffee bean blends, refurbished machines under the ZURIGA:re sub-brand, home barista training courses, guided factory tours, and a repair and maintenance workshop service.

Product overview

Zuriga Ag is a Swiss manufacturer of premium espresso machines and coffee grinders produced in their own workshop (Manufaktur) in Zurich Altstetten. The product portfolio centers on four core products: the E2 espresso machine (CHF 1,480-1,780), the E2-S espresso machine with steam function (CHF 1,890-2,180), the G2 coffee grinder (CHF 980-1,080), and the G2-GBW grinder with integrated scale (CHF 1,180-1,280). All products feature high-quality materials including stainless steel housings, walnut wood components, and borosilicate glass elements. The company operates on a build-to-order model, with physical retail stores in Zurich and Munich. The new T2 high-performance espresso machine is launching in Fall 2026 as the flagship professional model. Accessories include knock boxes, portafilters, tampers, cleaning supplies, and proprietary coffee bean blends. The company also offers a ZURIGA:re refurbished line and Home Barista training courses.

Differentiator

Problem solved

Functional benefit

Brands

• ZURIGA:re: Certified refurbished ZURIGA machines. Products include refurbished E2, E2-S, and G2 models at discounted prices.

Products and services

• ZURIGA E2 (Generation 2) The ZURIGA E2 is a compact home espresso machine (semi-automatic portafilter, 58mm) built in the Zürich Manufaktur with the Z2 heating element, 1.5-minute heat-up, ±0.1°C brew temperature control at 93°C, 9-bar pump pressure, 700ml glass water tank and energy rating A; offered without a steam function for espresso-only users.
• ZURIGA E2-S (Generation 2) The ZURIGA E2-S is the steam-capable version of the E2, adding a patent-pending integrated steam module for milk frothing controlled via the same switches as coffee extraction, with a 30-second pre-heat to 135°C steam readiness, while retaining the E2's compact 17cm footprint and energy efficiency rating A.
• ZURIGA G2 Coffee Grinder The ZURIGA G2 is a compact coffee grinder with 54mm hardened stainless steel conical burrs, stepless grind adjustment and a 1200 RPM motor, designed to match the E2/E2-S aesthetically for home baristas seeking consistent time-based dosing.
• ZURIGA G2-GBW (Grind by Weight) Coffee Grinder The ZURIGA G2-GBW is a ZURIGA G2 variant equipped with an integrated weighing cell that weighs coffee grounds to 0.1g during grinding and auto-stops at the target dose, delivering precise weight-based dosing for espresso preparation with seamless fallback to time-based grinding on disturbance.
• ZURIGA T2 Espresso Machine The ZURIGA T2 is ZURIGA's flagship espresso machine, designed for barista champions and specialty-coffee professionals, featuring continuous monitoring of pressure, temperature, flow rate and cup weight more than 10 times per second, adjustable extraction profiles, Shot-Repair technology, an oak-wood portafilter and chromed steel/anodized aluminum housing, with individually repairable components.
• ZURIGA Abklopfbox (Knock Box) The ZURIGA Abklopfbox is a compact coffee-puck knock box with brushed stainless steel body and a walnut wood striking bar on rubber dampers, designed for home baristas using ZURIGA portafilter machines.
• ZURIGA Coffee Beans The ZURIGA Coffee Beans line is a proprietary trio of blends — 01 Hausmischung (House Blend) from CHF 10.50/kg, 02 Specialty single-origin from CHF 13.50/kg, and 03 Decaf from CHF 12.50/kg — sold to complement the ZURIGA espresso machines and grinders.
• ZURIGA:re Refurbished Machines ZURIGA:re is ZURIGA's certified refurbished product line, offering inspected and serviced E2, E2-S and G2 machines at discounted prices with the same quality standards as new units, supporting the brand's repair-and-resell philosophy.
• ZURIGA Home Barista Course The ZURIGA Home Barista Course is an in-person training program at ZURIGA's Zürich and Munich stores that teaches espresso preparation, milk frothing and machine maintenance to owners of ZURIGA (and other) espresso machines.
• ZURIGA Manufacturer Tours (Manufaktur Tours) ZURIGA Manufacturer Tours are guided evening tours of the Zürich Altstetten Manufaktur with espresso tasting, giving visitors a direct look at hand assembly, design and production of ZURIGA espresso machines.
• ZURIGA Workshop Service & Repair ZURIGA Workshop Service is a recurring professional maintenance service every 2–3 years that includes replacement of wear parts and deep cleaning of ZURIGA espresso machines and grinders, with pricing from CHF 95 (G2) to CHF 195 (E2-S) and a 1-year post-service warranty.

Quantifiable outcome

• 10+ times per second temperature and pressure measurement
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Profitec: German premium home espresso machine brand owned by ECM. Offers prosumer machines in a similar price range to ZURIGA's E2/E2-S, with comparable target customers seeking traditional portafilter experiences.
• Lelit: Italian manufacturer of compact home espresso machines and grinders, known for value-oriented premium positioning. Competes in similar price segments and small-footprint kitchen use cases as ZURIGA.
• La Marzocco: Italian premium espresso machine manufacturer founded in 1927, considered a benchmark in the prosumer and home segment. Directly compared to ZURIGA E2-S in the company's own journal, with overlapping target customers in specialty coffee enthusiasts and baristas.
• Rocket Espresso: Milan-based manufacturer of premium home and commercial espresso machines with strong design language. Competes with ZURIGA in the high-end prosumer segment across Europe and shares a similar compact, design-led positioning.
• ECM (Espresso Coffee Machines Manufacture): German manufacturer of premium home and commercial espresso machines based in Heidelberg. Directly comparable to ZURIGA in product category, price band (€1,500-€4,000+), and target customer (specialty home enthusiasts in DACH markets).
• Mahlkönig: Hamburg-based German manufacturer of premium coffee grinders, now part of Hemro Group. Directly comparable to ZURIGA's G2 and G2-GBW grinder products in the prosumer and specialty coffee segment.

Broad incumbents

• Jura: Swiss premium automatic espresso machine manufacturer headquartered in Niederbuchsiten. Comparable Swiss heritage and premium positioning, though Jura focuses on super-automatic machines rather than traditional portafilters like ZURIGA.
• De'Longhi: Italian global appliance company and one of the largest espresso machine manufacturers worldwide. Adjacent competitor across automatic and traditional portafilter segments with significantly broader distribution than ZURIGA.
• Breville: Australian global consumer appliance brand with broad espresso machine portfolio spanning entry-level to prosumer. Overlaps with ZURIGA on home espresso target customers but competes primarily at lower price points and wider distribution.

Emerging players

• Eureka: Italian manufacturer of prosumer and commercial coffee grinders. Overlaps with ZURIGA's G2-GBW offering in the home/small-office specialty grinder category, with comparable price points.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@zuriga.coffee
• Instagraminstagram.com/zuriga.coffee
• LinkedInlinkedin.com/company/zuriga-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zuriga Ag