The Nanny Authority, Inc.

What The Nanny Authority, Inc. does

The Nanny Authority, Inc., doing business as The Nanny Boutique, is a privately held childcare placement agency headquartered in Raleigh, North Carolina. Founded in 2003 originally as Nancy's Nannies of Raleigh and later rebranded, the company serves families across the North Carolina Triangle market — specifically Raleigh, Durham, Cary, Chapel Hill, and Wake Forest — through in-person caregiver screening and human-based matchmaking rather than technology-driven matching. The company is a participating member of the International Nanny Association.

The agency operates three revenue streams: (1) babysitting referral fees of $25-$45 per booking, with additional premiums for short-notice and out-of-area hotel requests; (2) nanny placement fees tiered from $500 (summer placements) to $2,500 (full-time permanent placements), each requiring a non-refundable $300 startup fee; and (3) nanny hiring consulting packages priced at $199 (Jump Start) and $999 (Family Planner). Distribution is exclusively direct service delivery within a single U.S. metro, supported by SEO, an educational blog, and word-of-mouth referrals. The company has no disclosed headcount, no external funding, and no identified institutional investors.

In March 2020 the company announced a temporary halt to operations due to the COVID-19 pandemic. As of the latest available data there is no documented evidence of resumption; the operating status is recorded as closed. The company has no proprietary technology platform, no disclosed data assets, and no AI/ML components — the underlying "product" is a curated, screened caregiver pool matched manually to client requirements.

Name

The Nanny Authority, Inc.

Legal name

Nanny Boutique Inc.

Website

https://nannyboutiquenc.com

Company type

Private

Founded year

2003

Operating status

Closed

Headcount range

1–10 employees

Short description

The Nanny Authority, Inc. (d/b/a The Nanny Boutique) is a privately held Raleigh, NC-based nanny and babysitter placement agency serving Triangle-area families via in-person caregiver screening and matchmaking; operations were halted in March 2020 due to COVID-19.

Ownership category

akta.pro rank

Product category

Childcare Placement Services

NAICS

Child Care Services (62441), Private Households (8141)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Nanny Agency / Placement Services (HSAAABAN)

akta.pro secondary industries

Nanny & In-Home Infant/Toddler Care Services (EDACAGAE), Part-Time Nanny Services (HSAAABAD)

Keywords

• Nanny placement services
• In-home babysitting referral
• Household employment consulting
• Childcare placement agency
• Screened caregiver matching

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Babysitting Referral/Booking Fees: The company charges a booking/referral fee each time a babysitter is sent to a family's location. Standard bookings are $25, with higher fees for short notice and hotel babysitting.
2. Nanny Placement Fees: One-time placement fees for nanny services, with tiered pricing based on commitment level and duration. Startup fee of $300 required to begin the placement process.
3. Nanny Hiring Consulting: Consulting services for families who want to find their own nanny. Two packages available: Jump Start Package ($199) and Family Planner Package ($999).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Nanny Authority, Inc. (d/b/a The Nanny Boutique) is a specialty nanny and babysitting placement agency serving families in the Triangle area of North Carolina. Its core offerings are full-time and part-time nanny placement, on-demand in-home babysitting referrals (including hotel, corporate, church, and wedding events), and nanny hiring consulting packages for families that want to recruit independently.

Product overview

The Nanny Boutique is a specialty nanny placement and babysitting agency serving the Triangle area of North Carolina (Raleigh, Durham, Cary, Chapel Hill, Wake Forest, Apex, Morrisville). The company operates three main service offerings: Nanny Placement Services for permanent childcare arrangements, Babysitting Services for as-needed childcare referrals, and Nanny Hiring Consulting for families seeking guidance in finding their own caregivers. Formerly known as Nancy's Nannies of Raleigh, the agency has been placing caregivers since 2003 and is a participating member of the International Nanny Association (INA).

Differentiator

Problem solved

Functional benefit

Products and services

• Nanny Placement Services Full-service placement of nannies with families, covering full-time, part-time, temporary, live-in, weekend, and overnight arrangements. Placement fees range from $500 (summer) to $2,500 (full-time permanent), with a $300 non-refundable startup fee. Candidates are pre-screened, and the agency provides a 30-day placement guarantee along with work agreement drafting and negotiation support.
• Babysitting Services Professional in-home babysitting referral service available Monday–Friday after 5pm and anytime on weekends. Offers hotel babysitting, corporate functions, church events, wedding babysitting, group babysitting, and travel babysitting. Standard booking fee is $25 with premiums for short notice and out-of-area hotels.
• Nanny Hiring Consulting Consulting services to assist families in finding their own nanny. The Jump Start Package ($199) covers a phone consultation including industry overview, family profile assessment, candidate search guide, and interview guidelines. The Family Planner Package ($999) is a full-service engagement including phone interviews, reference checks, background checks, and work agreement preparation for the top three candidates.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• International Nanny Association (INA)coreStrategic or Co-development PartnerThe Nanny Boutique is a participating member of the International Nanny Association (INA) and follows their recommended practices for placing qualified nannies and babysitters in family homes, church nurseries, corporate functions, and hotels.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Sittercity: Online platform for booking babysitters, nannies, and childcare providers. Competes directly with The Nanny Boutique's babysitting referral service through a larger national network and lower-friction booking experience.
• College Nannies + Tutors: Multi-location nanny and tutor placement agency that combines vetted childcare matching with in-person placement services. Directly comparable business model to The Nanny Boutique, though operating at greater geographic scale through a franchise structure.
• AuPairCare: Au pair agency placing live-in caregivers with American families under the U.S. Department of State program. Comparable in-home placement model targeting families seeking long-term childcare arrangements similar to Nanny Boutique's full-time placements.
• Nannies Plus: Specialty nanny placement agency offering full-service in-home childcare matching. Operates with a similar consultative, screened-candidate model and targets families willing to pay premium placement fees comparable to The Nanny Boutique's $1,000-$2,500 tiers.
• Cultural Care Au Pair: Au pair placement agency that matches international au pairs with host families for in-home childcare. Comparable placement-and-fee model and serves a similar family segment seeking vetted in-home childcare solutions.
• Town & Country Domestic Placement: Household staffing agency placing nannies, housekeepers, and other domestic staff. Directly comparable screened-candidate placement model serving affluent families willing to pay premium placement fees.
• UrbanSitter: Online platform specializing in babysitter and nanny matching with a focus on urban and suburban families. Overlaps with The Nanny Boutique's Triangle-area babysitting referral service and represents the tech-enabled alternative model.
• Care.com: Online marketplace connecting families with nannies, sitters, and caregivers. Directly competes for the same Triangle-area family customers but uses a self-serve, tech-enabled matching model rather than an in-person agency approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-nanny-boutique-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Nanny Authority, Inc.