IRID CORP.

What IRID CORP. does

IRID CORP. is an Italian technology company headquartered in Brescia and coordinated by OUT OF s.r.l., founded by three siblings (Federico, a physicist; Roberto, an industrial designer; and Laura, a graphic designer) as a technological spin-off from years of liquid-crystal research. The company has developed a proprietary liquid crystal platform that produces instant photochromic adaptive tint lenses — visors that adjust their tint in 0.09 seconds (roughly 200x faster than conventional photochromic lenses), are powered by an integrated solar cell with no battery, operate uniformly across the -25°C to +40°C range, and cover a 64% to 20% VLT range with no flicker or interference halo. The platform is protected by more than 12 patents and has received multiple industry awards (ISPO, Silmo d'Or, Red Dot, Amazon Innovation Awards, Vision Plus Awards).

The product portfolio centers on three visor variants (Smoke, Blue, Clear) sold both as standalone accessories and pre-integrated into premium motorcycle helmets from OEM partners Shark (Aeron and Aeron GP Full Carbon), Nolan (X-804 RS Ultra Carbon D.O.C.), and LS2 (Thunder GP PRO). IRID distributes through a hybrid model: direct-to-consumer e-commerce at irid.com with global fulfillment (1–4 day delivery), and OEM/embedded licensing through partner brand retail networks. Pricing is positioned at the premium end of the motorcycle helmet market, with visors at €390–€420 and integrated helmet packages at €999.99–€1,183.99. Customer segments are primarily recreational and professional motorcycle riders, with stated expansion intent into ski goggles, sunglasses, automotive, PPE, and military/defense applications, and existing licensee partnerships with eyewear brands Akoni and Police.

Name

IRID CORP.

Legal name

IRID

Website

https://irid.com

Company type

Private

Operating status

Operating

Short description

IRID CORP. is an Italian photonics company that develops proprietary liquid crystal visor technology for instant photochromic adaptive tint lenses, sold directly to riders via irid.com and licensed to motorcycle helmet OEMs Shark, Nolan, and LS2.

Ownership category

akta.pro rank

Product category

Adaptive Motorcycle Helmet Visors

NAICS

Ophthalmic Goods Manufacturing (339115)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)

Keywords

• Photochromic lens technology
• Motorcycle helmet visors
• Liquid crystal eyewear
• Adaptive tint lenses
• Motorcycle safety equipment

Headquarters

HQ city

Brescia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Direct E-commerce Sales: IRID sells helmets and visors directly to consumers through their irid.com e-commerce platform, operating on a one-time purchase model where customers buy physical products at set price points

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

IRID CORP. designs, manufactures, and sells instant photochromic liquid crystal (LC) visor technology integrated into premium motorcycle helmets and standalone visors. The proprietary LC technology adjusts tint in 0.09 seconds via solar-powered operation, without batteries, providing adaptive eye protection for motorcycle riders. IRID sells these products directly through its irid.com e-commerce platform and via OEM partnerships with major helmet brands including Shark, Nolan, and LS2.

Product overview

IRID CORP. offers a portfolio of instant photochromic liquid crystal (LC) visor technology and compatible motorcycle helmets. The core product is the IRID visor system - available in Smoke, Blue, and Clear variants - which provides battery-free, electronically-controlled tint adjustment reacting to visible light in 0.09 seconds. This technology is integrated into premium motorcycle helmets from partner brands Shark (AERON and AERON GP models), Nolan (X-804 RS Ultra Carbon D.O.C.), and LS2 (Thunder GP PRO). The visors feature integrated 120-second anti-fog treatment and are designed for curved surfaces of motorcycle helmets. The company also offers accessory bundles including racing packs with helmets. The technology portfolio is protected by more than 12 patents.

Differentiator

Problem solved

Functional benefit

Products and services

• IRID Smoke Visor

Quantifiable outcome

• Reaction time: 0.09 seconds vs 40+ seconds for traditional photochromic (200x faster)
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature10 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• SharkflagshipTechnology or IntegrationShark is one of the most innovative motorcycle helmet brands. The collaboration combines cutting-edge instant photochromic visor technology with Shark's helmet expertise to redefine riding experience with solutions blending safety, comfort, and real-time light adaptation. Shark Aeron and Aeron GP helmets feature IRID visors.
• NolancoreTechnology or IntegrationNolan, with its legacy of safety and reliability, integrates IRID visor technology to give riders clear and protected vision in all conditions. Nolan X-804 helmets feature IRID visors.
• LS2coreTechnology or IntegrationLS2, a symbol of lightness and versatility, combines with IRID visor innovation to ensure riders always have perfect vision. LS2 helmets integrate IRID technology.

Scale indicators2 records

Recent moves6 records

Expansion highlights10 records

Broad incumbents

• Bell Helmets: Established motorcycle helmet brand with broad powersports coverage. Comparable as a mainstream helmet incumbent competing in the same end-markets as IRID-equipped Shark/Nolan products.
• HOYA Vision Care: Global lens manufacturer with photochromic and adaptive eyewear products. Comparable as an established photochromic technology incumbent in the broader adaptive lens market where IRID competes.
• Oakley: Premium sport eyewear and goggle brand owned by EssilorLuxottica, with photochromic and Prizm lens technology. Overlaps with IRID on adaptive sport/performance eyewear and broader helmet/goggle ecosystems.
• AGV: Italian premium motorcycle helmet brand (MotoGP heritage). Comparable to IRID's flagship helmet partnerships and shares Italian design-led brand positioning.
• Shoei: Japanese premium motorcycle helmet manufacturer. Direct competitor in the high-end helmet segment where IRID-equipped Shark and Nolan products also compete.
• Nolan Helmets: Italian motorcycle helmet brand integrating IRID visors in the X-804 RS Ultra Carbon. Comparable premium helmet peer that also doubles as IRID OEM partner.
• Shark Helmets: Major European motorcycle helmet manufacturer and IRID's flagship OEM partner (Aeron/Aeron GP). Comparable in helmet product category while also serving as a primary customer/distribution channel.

Emerging players

• Ruroc: Direct-to-consumer performance helmet brand with strong digital-native marketing. Comparable as a smaller, design-led entrant trying to disrupt the same premium helmet category IRID is positioned in.

Direct peers

• Transitions Optical (EssilorLuxottica): Global leader in photochromic lens technology, now part of EssilorLuxottica. Directly comparable as the incumbent standard in adaptive tinting that IRID's LC technology competes against on speed and form factor.
• Bollé: Sport and safety eyewear brand offering photochromic goggles and glasses for skiing, cycling, and industrial use. Comparable to IRID's sport goggles and outdoor eyewear product lines and adaptive lens positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@irid_technology
• LinkedInlinkedin.com/company/iridtechnology
• Instagrambit.ly/Irid_technology_IG

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IRID CORP.