What Shark Helmets does

Shark Helmets is a French motorcycle helmet manufacturer founded in 1986, headquartered in Annequin, France, and operating as a subsidiary of 2Ride Group, a diversified European motorcycle equipment company. The company designs and sells a comprehensive portfolio of motorcycle helmets across four categories: full-face (integral), modular (flip-back), jet (open-face), and racing, alongside official MotoGP-licensed sub-brands and a Johann Zarco replica collection. Product lines include the AERON GP (carbon, FIM Racing homologated), SPARTAN GT PRO and SPARTAN RS (sport), D-SKWAL 3 and SKWAL i3 (urban, with integrated LED lighting), RIDILL 2 (entry-level), OXO (modular), and RS JET (carbon open-face). It serves four primary rider segments — urban/scooter, touring/sport-touring, sport enthusiasts, and racing/track riders — across 25+ European countries.

Technology is centered on rider safety, aerodynamics, and visibility: multi-density EPS liners, ECE 22.06 and FIM Racing certifications, Pinlock anti-fog systems, adaptive spoilers on the AERON GP, IRID photochromic visors, an Emergency Remove System for first responders, and integrated LED lighting on SKWAL i3 models. Materials range from thermoplastic and polycarbonate LEXAN in entry-level shells to carbon fiber in premium racing and RS JET models. Accessories including replacement visors, Pinlock inserts, and Sena/Sharktooth intercom compatibility extend an aftermarket ecosystem tied to the installed helmet base.

The business model is direct-to-consumer e-commerce combined with an authorized dealer network. The website operates in five languages (French, English, German, Italian, Spanish) and ships across Western, Northern, Southern, and Eastern European markets. Pricing ranges from approximately €142 (RIDILL 2) to over €1,200 (Zarco GP de France 2026 carbon replica). All helmets carry a 5-year warranty and 30-day return policy. Revenue streams include hardware sales across the four helmet categories, accessories and spare parts, and licensing/royalty revenue from official MotoGP and Johann Zarco branded products.

Name

Shark Helmets

Legal name

Shark Helmets

Website

https://shark-helmets.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Shark Helmets is a French motorcycle helmet manufacturer (founded 1986) under 2Ride Group, selling full-face, modular, jet, and racing helmets priced €142-€1,200+ to European riders across urban, touring, sport, and racing segments via DTC e-commerce and authorized dealers.

Ownership category

akta.pro rank

Product category

Motorcycle Helmets

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (44133)

SIC

Motor Vehicle Parts & Accessories (3714), Motorcycles, Bicycles & Parts (3751), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)

akta.pro secondary industries

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC)

Keywords

• Motorcycle helmets
• Racing helmets
• Modular helmets
• Helmet accessories
• Protective headgear

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Helmet Sales: Primary revenue from direct sales of motorcycle helmets across four main categories: full-face (integral), modular (flip-back), jet (open-face), and racing helmets. Products sold through owned e-commerce and authorized dealer network.
2. Accessories and Spare Parts: Sales of replacement visors (IRID, smoked, clear), Pinlock systems, and other helmet accessories.
3. Licensing (MotoGP): Official licensed MotoGP merchandise and replica helmets featuring professional rider designs (Johann Zarco, etc.).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Shark Helmets designs, manufactures, and sells motorcycle helmets across four primary categories: full-face (intégral), modular (modulable), jet (open-face), and racing. The portfolio spans entry-level to professional FIM-homologated carbon fiber racing replicas, and includes branded sub-collections (SHARK x MotoGP, Johann Zarco replicas) plus accessories such as replacement visors and intercom systems.

Product overview

Shark Helmets is a French motorcycle helmet manufacturer offering a comprehensive portfolio of helmets across four main categories: full-face (Intégral), modular (Modulable), open-face (Jet), and racing. The product lineup centers on flagship models including the AERON GP (racing with adaptive spoiler, FIM homologated), SPARTAN GT PRO and SPARTAN GT (Sport GT premium segment), SPARTAN RS (performance full-face), D-SKWAL 3 (urban-styled), SKWAL i3 (innovative with integrated LED lighting), SKWAL CUP (circuit-inspired with spoiler), RIDILL 2 (entry-level accessible), RS JET (carbon open-face), and OXO (modular/flip-back). The portfolio includes licensed sub-brands SHARK x MotoGP™ and Johann Zarco Replica Collection featuring racing-derived designs. Accessories include replacement visors (Ecrans) with photochromic and iridium options, and intercom systems. An Outlet section offers previous-season models at reduced prices. The company is part of 2Ride Group and sells directly to consumers via their e-commerce platform, competing with brands such as Shoei, HJC, Scorpion, and Arai.

Differentiator

Problem solved

Functional benefit

Products and services

• AERON GP Premium racing helmet featuring an adaptive spoiler for maximum aerodynamic stability at racing speeds; select variants carry FIM Racing homologation for competitive track use, targeting professional and enthusiast racers.
• AERON Sport-touring helmet combining racing-derived aerodynamic performance with comfort for spirited road and touring use.
• SPARTAN GT PRO Premium Sport GT full-face helmet designed for performance and comfort across varied road conditions, targeted at sport-touring riders.
• SPARTAN GT Sport GT full-face helmet delivering performance and comfort for spirited road riding.
• SPARTAN RS Performance full-face helmet combining custom style with a racing-inspired design.
• D-SKWAL 3 Stylish mid-range full-face helmet suitable for daily commuting and long-distance touring.
• SKWAL i3 Innovative full-face helmet featuring integrated LED lighting system and futuristic styling, providing enhanced visibility for urban and night riding.
• SKWAL CUP Circuit-inspired full-face helmet equipped with a spoiler for enhanced aerodynamic stability, control, and bold visual styling.
• SKWAL i3 JET Urban jet (open-face) helmet integrating LED technology for connected journeys and combined style and safety for day/night riding.
• SKWAL JET Lightweight, practical urban jet helmet offering comfort, clean styling, and simplicity for daily commuter use.
• SKWAL JET CUP Compact and aerodynamic jet helmet featuring a circuit-inspired spoiler for added stability and styling.
• RIDILL 2 Entry-level full-face helmet offering Shark's core expertise at an accessible price point for first-time buyers and budget-conscious riders.
• RS JET Premium carbon-fiber jet helmet with a racing-inspired look, combining urban style, comfort, and racing heritage.
• RACE-R PRO Professional-grade racing helmet designed for track use with high-performance construction and features.
• OXO Modular flip-back helmet offering P/J dual homologation, allowing riders to switch between jet (open) and integral (full-face) configurations for varied riding conditions.
• SHARK x MotoGP™ Collection Officially licensed collection of helmets featuring MotoGP™ branding, designs, and graphics derived from top-level motorcycle competition.
• Johann Zarco Replica Collection Special edition replica helmets co-developed with MotoGP rider Johann Zarco, featuring aerodynamic performance and track-derived technology.
• Ecrans (Visors) Replacement and upgrade visors including photochromic IRID®, smoked, iridium-coated, and Pinlock-compatible options, model-specific to Shark helmets.
• Intercom Systems Bluetooth communication systems (Sharktooth and Sena-compatible) that integrate into Shark helmets for GPS navigation, music, and rider-to-rider communication.
• Outlet Collection Previous-collection and end-of-series helmets offered at reduced prices while maintaining Shark quality standards.
• AERON-GP FIM 2 Replica Zarco GP de France 2026 Premium replica of Johann Zarco's AERON GP FIM Racing helmet in Carbon Chrome Red livery for the GP de France 2026 race.
• AERON-GP FIM 2 Replica Zarco Signature 2026 Signature edition replica of Johann Zarco's AERON GP FIM Racing helmet for 2026.
• SKWAL CUP Replica Granado Replica of the SKWAL CUP helmet in the Mat Blue Green Yellow Granado colorway.

Quantifiable outcome

• 5-year warranty on all helmets demonstrates confidence in product durability
• +2 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MotoGP / FIMcoreStrategic or Co-development PartnerOfficial MotoGP licensing partnership allowing Shark to produce and sell officially licensed replica helmets featuring MotoGP branding, professional rider designs (Johann Zarco), and race-specific graphics. Includes exclusive AERON GP FIM RACING #2 MotoGP collection and various SKWAL CUP and SKWAL JET CUP MotoGP editions.
• Johann ZarcocoreStrategic or Co-development PartnerProfessional MotoGP rider partnership featuring dedicated Johann Zarco replica helmet collection. Includes AERON GP FIM replica designs inspired by his race helmets, including GP de France 2026 Victory edition and Signature series. Collection includes multiple helmet models across the range.
• VenumminorStrategic or Co-development PartnerShark x Venum collaboration creating a co-branded helmet collection combining both brands' design aesthetics. Featured across SKWAL JET, D-SKWAL 3, and SKWAL i3 Jet models.
• 2Ride GroupcoreOthersParent company and umbrella organization for Shark Helmets. 2Ride Group is a major European motorcycle equipment manufacturer with multiple brands in its portfolio.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schuberth: German premium helmet maker (also part of a larger group) known for modular and touring helmets; directly comparable to Shark on European premium positioning and dealer distribution.
• Bell Helmets: US heritage helmet brand with global distribution; offers modular, full-face, and racing helmets that overlap with Shark's product mix, particularly in the sport and sport-touring segments.
• Shoei: Japanese premium motorcycle helmet manufacturer with global racing pedigree and similar full-face, modular, and racing product lines competing head-to-head with Shark at the premium tier.
• Nolan Helmets: Italian helmet maker with strong modular/touring positioning and integrated N-Com intercom ecosystem; competes with Shark on modular (OXO equivalent), touring, and connected-helmet features.
• Suomy: Italian boutique helmet brand focused on sport and racing; offers premium carbon racing helmets that overlap with Shark's AERON and SPARTAN GT PRO range, typically at similar premium price points.
• LS2 Helmets: Spanish-origin, Asia-manufactured helmet brand with strong value-segment presence in Europe; competes with Shark's entry-level RIDILL 2 and mid-range SKWAL families on price.
• HJC Helmets: Korean global helmet manufacturer offering entry-level to mid-range full-face, modular, and racing helmets; competes with Shark across most price tiers and is the largest volume rival in the segment.
• Scorpion EXO: US-headquartered helmet maker with European manufacturing presence; offers a full range (full-face, modular, jet, racing) at mid-to-premium price points, directly overlapping Shark's D-SKWAL, SKWAL, and SPARTAN lines.
• Arai Helmet: Japanese premium helmet maker famous for round-shell safety design; competes directly with Shark in the racing and premium sport-touring segments via MotoGP-adjacent positioning.
• AGV Helmets: Italian premium helmet brand owned by Dainese; competes with Shark in the racing and sport segments with strong MotoGP heritage (Valentino Rossi legacy) and similar €500–€1,500 price ladder.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SHARKHELMETSVIDEO
• Facebookfacebook.com/sharkhelmets
• Instagraminstagram.com/shark_helmets
• TikToktiktok.com/@sharkhelmets
• Xx.com/shark_helmets
• LinkedInlinkedin.com/company/shark-helmets

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shark Helmets