The Pet Stop

What The Pet Stop does

Pet Stop, doing business as the Pet Stop Dog Fence Company and legally operated through Perimeter Technologies, Inc. (Pennsylvania, USA), designs, manufactures, and distributes underground electronic pet containment systems for residential dog and cat owners. Founded in 1989 by Bob Slattery and Bob Wolfe in Cincinnati, Ohio, and now headquartered at 10 Vanguard Drive in Reading, Pennsylvania, the company sells three main system tiers — the EcoLite (entry-level rechargeable), the UltraElite (premium with Edge-to-Edge technology), and the PCC-200 Pro (Consumer's Digest Best Buy winner) — each built around three components: buried boundary wire, a signal transmitter, and a proprietary receiver collar.

The underlying technology centers on radio-frequency containment rather than physical fencing, augmented by a portfolio of patented and trademarked features including TriScann three-antenna reception, GentleSteps low-stress training, Safety Stop correction limiting, Flash Alert battery monitoring, DM digital modulation, and StabiliTemp temperature protection. Most products are designed and manufactured in the USA. The most recent generation, the OT-300 WiFi Transmitter launched in mid-2025, links the containment system to the Pet Stop Link mobile app for iOS and Android, enabling remote monitoring, real-time notifications, and collar adjustments over WiFi and Bluetooth LE.

Pet Stop operates a pure dealer-direct go-to-market model, selling exclusively through a nationwide network of over 350 independent authorized dealers across 30+ US states and Ontario, Canada. Dealers handle quoting, professional installation, GentleSteps training, and ongoing service; Pet Stop monetizes through hardware system sales (EcoLite, UltraElite, PCC-200), recurring replacement collars, batteries, charging cradles, and boundary wire, a $75 standard warranty replacement fee under the UltraCare lifetime-plus-accidental-damage warranty, and professional installation services billed by the dealer. The 2025 launch of shop.petstop.com with an "Invisible Fence Compatible" accessories line extends monetization into cross-brand replacement parts. Leadership is Blaine Bacher (President), John Purtell (President Emeritus, founder of Invisible Fence), Kevin Hafer (Chief Engineer), and Lisa Kimpel (Office Manager).

Name

The Pet Stop

Legal name

Pet Stop Dog Fence Company

Website

https://petstop.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Pet Stop designs, manufactures, and distributes underground electronic pet containment systems (EcoLite, UltraElite, PCC-200 Pro) through a network of 350+ independent dealers across 30+ US states and Ontario, serving residential dog and cat owners.

Ownership category

akta.pro rank

Product category

Electronic Pet Containment Systems

NAICS

Pet and Pet Supplies Retailers (459910)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Pet Technology & Smart Devices Distribution (Trackers, Feeders) (CRAOAKAI)

akta.pro secondary industry

Pet Bedding, Crates & Carriers Retail (CRALAHAF)

Keywords

• Pet containment systems
• Electronic dog fences
• Underground pet fencing
• Receiver collar systems
• Pet boundary solutions

Headquarters

HQ city

Reading

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Pet Containment Hardware Systems: Sale of underground/wireless pet fence systems including transmitters, receiver collars, and boundary wire. Systems offered include EcoLite, UltraElite, and PCC-200. Professional installation included or available through dealers.
2. Replacement and Accessory Sales: Ongoing revenue from replacement collars, batteries, charging cradles, boundary wire, and accessories. Warranty replacements with deductible fees ($75 standard replacement fee).
3. Professional Installation Services: Dealers provide professional installation services including burying boundary wire, installing transmitters, and customizing receiver collars for each pet.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pet Stop designs, manufactures, and distributes underground and wireless electronic pet containment systems sold through a nationwide network of independent authorized dealers. The core product is a three-component system—buried boundary wire, radio-frequency signal transmitter, and receiver collar worn by the pet—offered in three main tiers (EcoLite, UltraElite, PCC-200 Pro), with the Link WiFi platform adding smartphone monitoring and the UltraCare warranty covering manufacturing defects plus accidental damage.

Product overview

Pet Stop offers a comprehensive portfolio of underground pet containment systems designed and manufactured in the USA. The product lineup centers on three main system tiers: the EcoLite (entry-level rechargeable), the UltraElite (advanced with Edge-to-Edge technology), and the PCC-200 Pro (Consumer's Digest Best Buy award winner). Each system consists of three core components: buried boundary wire, a signal transmitter, and a receiver collar worn by the pet. The LINK platform adds WiFi connectivity and smartphone control via the Link App. Complementary products include the Universal Trainer Remote for off-property training, RoomWizard for indoor boundaries, and the GentleSteps training program. The UltraCare warranty program provides comprehensive coverage including accidental damage protection.

Differentiator

Problem solved

Functional benefit

Products and services

• EcoLite System Entry-level underground pet containment system consisting of a rechargeable receiver collar, buried boundary wire, and signal transmitter, featuring TriScann three-antenna technology, 80ms reaction time, Flash Alert battery monitoring, Safety Stop correction cap, and full GentleSteps programmability. Sold and professionally installed by authorized Pet Stop dealers for residential dog owners.
• UltraElite System Advanced pet containment system incorporating Edge-to-Edge technology that maximizes usable yard space to the very edge of the property and Stay-Back reinforced training. Features full UltraElite receiver capabilities and is targeted at homeowners wanting maximum roaming area in compact yards.
• PCC-200 Pro System

Quantifiable outcome

• Most dogs fully trained within 2 weeks using GentleSteps program
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Garmin: Garmin's Alpha and Astro lines offer GPS-based dog tracking and containment functionality. While a broad consumer electronics incumbent, Garmin competes with Pet Stop in the connected pet containment and tracking category, particularly for hunting and outdoor dog owners.
• PetSafe (Radio Systems Corporation): PetSafe is the largest pet product brand portfolio in the US, owned by Radio Systems Corporation, which also owns Invisible Fence. While PetSafe offers broader pet products, its containment systems directly compete with Pet Stop, and it dwarfs Pet Stop in scale and marketing reach.

Emerging players

• Halo Collar: Halo Collar is a GPS-based smart fence that allows owners to create wireless containment zones without buried boundary wire. It represents the leading edge of GPS-based disruption to wired containment and competes with Pet Stop for the smart, app-connected pet parent segment.
• Tractive: Tractive is a GPS pet tracker company that has expanded into activity monitoring and location-based smart features. While not a direct fence competitor, it represents the broader GPS-first smart pet category that competes with Pet Stop for connected pet parent wallet share.
• Link AKC: Link AKC was a smart pet collar with GPS tracking and virtual fencing features, distributed through pet retail and DTC channels. It represents the broader smart-collar category that competes for connected pet parent spending alongside Pet Stop's Link WiFi system.
• Wagz: Wagz offers a smart pet collar with GPS-based virtual fencing and activity tracking. It is an emerging player in the smart pet containment space, representing the DTC, app-first model that contrasts with Pet Stop's professional-installation, dealer-led approach.

Direct peers

• Invisible Fence (by PetSafe / Radio Systems): Invisible Fence is the original pet containment brand, founded by John Purtell in 1976 — the same executive who later joined Pet Stop. It is now owned by Radio Systems Corporation (PetSafe) and operates the largest dealer network in the industry, making it Pet Stop's most direct and largest competitor.
• DogWatch: DogWatch is a long-standing direct competitor in hidden electronic pet fencing, offering wired boundary systems with professional dealer installation across the US. It competes head-to-head with Pet Stop on containment technology, training programs, and dealer-driven distribution.
• SportDOG Brand: SportDOG Brand (also under Radio Systems Corporation) offers electronic containment and remote training systems for sporting and working dogs. Its in-ground fence systems directly compete with Pet Stop, particularly with multi-dog and professional-handler customers.
• Extreme Dog Fence: Extreme Dog Fence is a direct competitor that sells DIY and professionally-installed wired containment systems online with strong e-commerce and direct-to-consumer positioning. It competes with Pet Stop primarily on price and convenience for installation-flexible customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/petstopcorp
• LinkedInlinkedin.com/company/pet-stop-pet-fence-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pet Stop