Titan Fitness
- Company typePrivate
- Founded1997
- HeadquartersCoogee, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Titan Fitness firmographics
Firmographics- Name
- Titan Fitness
- Legal name
- Titan Fitness
- Website
- https://titanfitness.com.au
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Titan Fitness industry classification
Industry- Product category
- Premium Fitness Center Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Diet and Weight Reducing Centers (812191)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industry
- Weight Loss & Body Transformation Training (HSADAAAC)
Keywords
Where Titan Fitness is headquartered
LocationHeadquarters
- HQ city
- Coogee
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Titan Fitness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Gym Membership Subscriptions: Tiered membership subscriptions (Bronze, Silver, Gold) with 3-month minimum commitment, rolling to month-to-month after minimum term. Payment options include weekly or fortnightly direct debit. Three levels differ in access to Reformer Pilates and HYROX class booking. Membership is the primary revenue driver.
- Paid In Full Memberships: Fixed-term memberships (1 week, 2 weeks, 1 month) with total fee payable upfront. No lock-in commitment. Access limited to weights, cardio, recovery, and cycle classes (no Reformer or HYROX).
- Personal Training: One-on-one coaching sessions with certified personal trainers. Trainers offer hybrid in-person and online packages. Members can select specific trainers for tailored strength, conditioning, and nutrition coaching.
- EVOLT 360 Body Composition Scans: Body scanning sessions using EVOLT 360 technology. Two complimentary scans are included in new member joining offer (valued at $100). Scans can be purchased separately as add-ons.
- Group Fitness Classes: 80+ group fitness classes including Cycle, HYROX, Underground, and Reformer Pilates. Class access varies by membership tier — Reformer and HYROX class booking access is tier-gated (Gold includes, Bronze/Silver exclude).
- Recovery Facilities: Recovery zone amenities including compression boots, sauna, and ice baths are included in all membership tiers. No additional charge for access.
- Studio & Space Hire: Gym studio spaces available for external hire — 'Hire the Studio' and 'Hire a Space' options listed as services.
- Joining Fee: One-time joining/admin fee charged to new members. Standard joining fee is $119 (currently discounted to $0 as part of promotional offer). Additional $15 administration fee applies to all new contracts.
- Suppstance Supplements: Supplement products recommended and linked via the Titan Fitness website. Recovery supplements including grass-fed whey isolate, German creatine, GHK-CU Advanced Recovery, and Inferno Thermogenic Fat Burner are promoted through the recovery and trainers pages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bronze — Level 1: Standard gym access, excludes HYROX and Reformer class booking |
| Subscription | Monthly | Silver — Level 2: Full gym access, excludes Reformer class booking |
| Subscription | Monthly | Gold — Level 3: Full gym access including HYROX and Reformer class booking |
| Subscription | Monthly | Under 18s Membership: Access for under-18s with parental/guardian supervision requirements |
| Subscription | Monthly | Joining Promotion: Up to $900 value bonus stack for new members joining this month |
| One time/ perpetual license | Pay-as-you-go | Paid In Full Memberships: Fixed-term, no minimum commitment |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Titan Fitness product offering
Product offeringCore offering
Titan Fitness operates a single premium multi-level gym facility in Coogee, Sydney, selling tiered membership subscriptions (Bronze, Silver, Gold) that grant access to a four-level training environment, 80+ weekly group fitness classes, recovery amenities, and personal training. Add-on revenue streams include one-on-one coaching, EVOLT 360 body composition scans, and studio/space hire, all delivered directly through the company's own physical facility and digital booking platform.
Product overview
Titan Fitness is a premium multi-level gym in Coogee, Sydney, operating a four-floor facility (The Underground, Cardio Central, Weights Floor, Booty Room, Sky Studio) with approximately 80+ group classes including Cycle, HYROX, and Reformer Pilates. The core offering is structured around three membership tiers (Bronze, Silver, Gold) that gate access to different facilities and classes, with the Gold tier providing full access including Reformer and HYROX class booking. The gym differentiates through the EVOLT 360 Body Composition Scanner, which delivers 40+ health metrics via a companion mobile app, and comprehensive personal training services from seven named trainers. Recovery amenities (compression boots, sauna, ice baths) and a complimentary training app are included across all tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- Titan Fitness Multi-Level Gym Facility (Coogee) A four-level premium gym facility in Coogee, Sydney, offering progressive training environments from The Underground (high-performance space) to Cardio Central, Weights Floor, Booty Room, and Sky Studio, and providing membership, classes, personal training, and recovery services to individual local members.
- Bronze Membership Entry-level gym membership tier providing standard access to weights, cardio, recovery facilities, and Cycle classes, with a free training app included. Excludes HYROX and Reformer class booking. Three-month minimum commitment.
- Silver Membership Mid-tier gym membership providing full access to weights, cardio, recovery, Cycle classes, and HYROX class booking, with a free training app included. Excludes Reformer class booking. Three-month minimum commitment.
- Gold Membership
Quantifiable outcome
- Members have achieved 11kg weight loss in 6 weeks through personal training programs (as reported by Colette Bonner testimonial)
- +2 more outcomes
Companies that use Titan Fitness
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Titan Fitness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Titan Fitness partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SuppstanceminorSuppstance is a performance supplement brand recommended by Titan Fitness trainers across the Personal Trainers and Recovery pages. The gym recommends Suppstance supplements (grass-fed whey isolate, German creatine, GHK-CU Advanced Recovery, Inferno Thermogenic Fat Burner, Electro+ Collagen & EAA Blend) as supporting products for members' training and recovery. No formal commercial partnership or affiliate arrangement is explicitly described — it appears to be a trainer recommendation and product link rather than a formalised alliance.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Titan Fitness competitors and assessment
Company assessmentDirect peers
- Body Fit Training (BFT): BFT is an Australian group strength-and-conditioning fitness franchise with hybrid-athlete programming, directly comparable to Titan's HYROX-focused Underground concept and tiered membership model.
- Barry's Bootcamp: Barry's is a premium global group-fitness brand with proprietary studio environments, comparable to Titan's multi-level premium studio design and class-led value proposition.
- F45 Training: F45 is a global functional-training franchise offering group HIIT classes — directly comparable to Titan's group class programming (HYROX, Cycle, Underground) and member experience.
- KX Pilates: KX is an Australian Reformer Pilates studio chain — directly comparable to Titan's Reformer Pilates studio offering and class-based revenue model.
Broad incumbents
- Plus Fitness: Plus Fitness is an Australian low-cost 24/7 gym franchise — competes with Titan at the budget end of the local fitness market.
- Virgin Active Australia: Virgin Active is a premium international health club operator with Australian clubs offering classes, recovery, and PT — competes with Titan for premium Sydney members.
- Anytime Fitness Australia: Anytime Fitness is Australia's largest 24/7 gym franchise network — competes with Titan for suburban Eastern Suburbs members with lower price points and greater accessibility.
- Fitness First Australia: Fitness First is a major Australian premium multi-site gym chain that competes with Titan for members across Sydney, offering broader facility scale and multi-location convenience.
Emerging players
- Reformer Pilates Studios (generic): Independent Reformer Pilates studios across Sydney compete with Titan's Reformer offering on specialised programming and instructor quality.
Regional players
- Flow Athletic: Flow Athletic is a premium Sydney-based fitness and Pilates studio — comparable to Titan's premium positioning, Reformer Pilates offering, and affluent Sydney catchment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Titan Fitness social profiles
Digital presenceTitan Fitness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Titan Fitness leadership team
Management profileNumber of profiles
Profiles7 records
Titan Fitness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Titan Fitness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Titan Fitness
What does Titan Fitness do?
Titan Fitness operates a single premium multi-level gym facility in Coogee, Sydney, selling tiered membership subscriptions (Bronze, Silver, Gold) that grant access to a four-level training environment, 80+ weekly group fitness classes, recovery amenities, and personal training. Add-on revenue streams include one-on-one coaching, EVOLT 360 body composition scans, and studio/space hire, all delivered directly through the company's own physical facility and digital booking platform.
Is Titan Fitness a public or private company?
Titan Fitness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Titan Fitness founded?
Titan Fitness was founded in 1997. It employs 11 to 50 people.
Where is Titan Fitness based?
Titan Fitness is headquartered in Coogee, Australia, in the Oceania region.
How does Titan Fitness make money?
Nine revenue lines are on record. Gym Membership Subscriptions are the primary driver. The others are paid In Full Memberships, personal Training, EVOLT 360 Body Composition Scans, group Fitness Classes, recovery Facilities, studio & Space Hire, joining Fee and suppstance Supplements.
Who are Titan Fitness's main competitors?
Direct peers on record are Body Fit Training (BFT), Barry's Bootcamp, F45 Training and KX Pilates. Broad incumbents are Plus Fitness, Virgin Active Australia, Anytime Fitness Australia and Fitness First Australia. Reformer Pilates Studios (generic) is listed as an emerging player. Flow Athletic is listed as a regional player.
Does Titan Fitness have an API?
No public API is recorded for Titan Fitness.
What industry is Titan Fitness in?
Titan Fitness's product category is Premium Fitness Center Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAC, Weight Loss & Body Transformation Training. Its NAICS code is 713940 and its SIC code is 7997.