A FASHION DAY LTD

What A FASHION DAY LTD does

A FASHION DAY LTD is a London-based direct-to-consumer fashion retailer incorporated in 2021. The company curates and sells multi-brand apparel and accessories through its own online storefront, branded A-FASHION-DAY. Its single visible product is the Studio Blazer, presented via standard e-commerce product photography on a Shopify-style website.

The company's go-to-market is a password-protected pop-up store format, with access gated by a password and an email signup form collecting prospective customers for notifications about future product drops. Demand generation is handled almost exclusively through this email capture mechanism; no social channels, paid acquisition, or partnership-driven traffic sources are evidenced. Pricing is not publicly disclosed because the storefront is currently closed, and no historical price points are available in the source data.

A FASHION DAY LTD is presently in a paused state: the website displays "Pop-Up Store Closed (for now!)" with a message indicating a forthcoming relaunch. No management team, investors, funding history, headcount, partnerships, certifications, app, or API surface is disclosed. Ownership structure, operating geographies beyond a UK domicile, and customer composition are all undetermined from the available evidence.

Name

A FASHION DAY LTD

Legal name

A FASHION DAY LTD

Website

https://a-fashion-day.com

Company type

Private

Founded year

2021

Short description

A FASHION DAY LTD is a London-based direct-to-consumer fashion retailer that curates multi-brand apparel and accessories through a password-protected online pop-up store. It currently sells the Studio Blazer and is building an email list ahead of future product drops.

Ownership category

akta.pro rank

Product category

Online Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Fashion & Accessories Marketplaces (CRAFABAA)

akta.pro secondary industry

Streetwear & Contemporary Apparel Retail (CRAAABAM)

Keywords

• Multi-brand fashion
• Fashion e-commerce
• Apparel retail
• Direct-to-consumer fashion
• Online clothing store

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Supply Chain

Revenue model

1. Direct fashion retail sales: The company operates a direct-to-consumer fashion e-commerce store selling apparel items such as blazers. Revenue is generated through direct online sales of fashion merchandise, with a pop-up store model that is temporarily closed while preparing for future product releases.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

A FASHION DAY LTD curates and sells multi-brand fashion apparel and accessories (such as blazers) through its own direct-to-consumer online storefront. The business operates a password-protected pop-up shop format, with email list capture for notifications about future product drops and a planned new webshop launch.

Product overview

A-FASHION-DAY is a single-product fashion e-commerce offering presented as a password-protected pop-up store. The company operates a webshop selling fashion items, with the Studio Blazer shown as a featured product. The store is currently closed with plans for a new webshop launch, and customers can sign up for email updates about upcoming drops.

Differentiator

Problem solved

Functional benefit

Products and services

• A-FASHION-DAY Pop-Up Store

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Direct peers

• LN-CC: LN-CC (Late Night Chameleon Café) is a London concept store curating luxury and contemporary fashion with a strong editorial and exclusive-drop orientation. It is comparable to A FASHION DAY on the curated multi-brand, drop-style, London-based positioning.
• Hypebeast (HBX): HBX is the e-commerce arm of Hypebeast, curating streetwear, contemporary fashion, and sneaker brands globally. Directly comparable to A FASHION DAY on the curated multi-brand, trend-led, drop-oriented assortment serving a fashion-literate urban consumer.
• END. END. is a UK-headquartered curated multi-brand fashion e-commerce retailer specializing in contemporary, streetwear, and luxury labels. It is directly comparable to A FASHION DAY in target customer, curated multi-brand assortment model, and DTC-led online distribution.
• Goodhood: Goodhood is a London-based independent retailer curating contemporary menswear, womenswear, and lifestyle brands. It mirrors A FASHION DAY's London positioning, curated multi-brand assortment, and independent specialty DTC model.
• Dover Street Market: Dover Street Market is a global multi-brand concept retailer carrying luxury, contemporary, and streetwear labels in a curated, drop-influenced format. Comparable to A FASHION DAY in multi-brand curation and exclusivity-led merchandising philosophy.
• Opening Ceremony: Opening Ceremony is a New York/London-based multi-brand concept retailer curating emerging designers and contemporary fashion. Directly comparable to A FASHION DAY on curated multi-brand assortment, concept-store positioning, and fashion-editorial-led branding.

Broad incumbents

• Browns Fashion: Browns is a London-based luxury and contemporary multi-brand fashion retailer (now part of Farfetch). Comparable to A FASHION DAY as a broader incumbent operating in the same curated multi-brand fashion space with deeper assortment and capital.
• SSENSE: SSENSE is a Montreal-based global multi-brand luxury and streetwear e-commerce platform. Comparable to A FASHION DAY on multi-brand curated fashion assortment and trend-led positioning, but operating at much larger scale.
• Farfetch: Farfetch is a global luxury fashion marketplace aggregating boutiques and brands worldwide. Comparable to A FASHION DAY on the curated/marketplace approach to multi-brand fashion, though at vastly greater scale.
• Net-a-Porter: Net-a-Porter is a global luxury multi-brand fashion e-commerce retailer. Comparable to A FASHION DAY as a broader incumbent in curated multi-brand online fashion, with an overlapping premium apparel customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/a-fashion-day

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A FASHION DAY LTD