Wicked Wave Sdn. Bhd.

What Wicked Wave Sdn. Bhd. does

Wicked Wave Sdn. Bhd. is the Malaysian operating entity behind the Rip Curl Malaysia Singapore business, an authorized regional distributor for the Australian heritage surf brand Rip Curl (founded at Bells Beach in 1969). The company was incorporated in 2007, is headquartered in Petaling Jaya, Malaysia, and operates with a 1–10 employee footprint. Its primary commercial channel is the Shopify-powered direct-to-consumer e-commerce site ripcurl.my, which retails Rip Curl branded surfwear, beachwear, street apparel, footwear, bags, backpacks, wallets, hats, watches, and kids' apparel to consumers in Malaysia and Singapore, with localized pricing in Malaysian Ringgit. The company also maintains a physical retail presence via a store locator.

The catalog spans core product categories (men's and women's apparel, boardshorts, bikinis, rash vests, footwear, travel gear) and multiple Rip Curl sub-brands including Mirage Boardshorts, Anti Series, VaporCool performance wear, F-Light premium luggage, and the Search Series. The company also curates Malaysia-specific limited editions — KL Tees, Merdeka Tee, Batik Collection, Couple Tees, and Destination Tees — and has executed at least one artist collaboration (Rip Curl x Perempuan Melawan Art, with Finn Anuar) to localize the global brand for the Malaysian market.

The business model is transactional DTC retail: one-time product sales at unit prices ranging from RM25 (surf wax) to RM1,499 (F-Light Hybrid 70L Cordura backpack), supported by promotional mechanics including 2-for-RM bundles, volume discounts (10% on 3 items, 15% on 5), free shipping over RM180, a 20% first-purchase email signup incentive, and a Buy Now Pay Later arrangement with Atome for 3-installment split payments. Demand generation runs across Instagram (@ripcurlmy), Facebook, TikTok, an email newsletter, a company blog, and an ambassador/affiliate program. Technology is a standard Shopify storefront with variant selection, stock tracking, discount code management, and integrated payment processing; no proprietary AI/ML, data assets, or differentiated platform architecture is disclosed.

Name

Wicked Wave Sdn. Bhd.

Legal name

Rip Curl MY

Website

https://ripcurl.my

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Wicked Wave Sdn. Bhd. operates as the authorized Malaysian and Singaporean distributor for Rip Curl, running a Shopify-powered DTC e-commerce site and physical retail selling surfwear, beachwear, apparel, footwear, and accessories to surf enthusiasts and lifestyle consumers across both markets.

Ownership category

akta.pro rank

Product category

Surfwear and Beachwear Retail

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Swim & Surf Performance Wear (CRAAAEAG)

akta.pro secondary industry

Paddle Sports Retail (Kayak, Canoe, SUP, Paddles) (CRAMAIAD)

Keywords

• Surfwear retail
• Beachwear distribution
• Action sports apparel
• Online apparel store
• Outdoor lifestyle clothing

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Direct retail sales of Rip Curl branded surfwear, apparel, accessories, and equipment through the e-commerce platform. Revenue is generated through one-time product purchases at listed retail prices, with periodic promotional discounts and bundle deals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Wicked Wave Sdn. Bhd. distributes and retails Rip Curl-branded surfwear, beachwear, street apparel, footwear and accessories to consumers in Malaysia and Singapore. Sales are made through the company's own Shopify-powered e-commerce platform ripcurl.my and through physical Rip Curl retail stores, with localized pricing in Malaysian Ringgit and an integrated Atome Buy Now Pay Later payment option.

Product overview

Rip Curl Malaysia Singapore operates an e-commerce platform (ripcurl.my) selling Rip Curl branded surf and snow apparel, accessories, and equipment. The offering is a single unified e-commerce retail platform rather than a modular platform architecture. The core product is the online store, supported by various product categories spanning Men's Apparel, Women's Apparel, Boardshorts, Bikinis/Swimwear, Rash Vests, Footwear, Bags and Backpacks, Wallets, Hats, and Kids' Apparel. Sub-brands include the Mirage Boardshorts line, Anti Series performance wear, VaporCool moisture-wicking apparel, F-Light premium travel bags, and Search Series. The platform also features Limited Edition Collections including KL Tees, Couple Tees, Destination Tees, Merdeka Tees, and Batik Collection celebrating Malaysian culture, as well as collaborations such as Rip Curl x Perempuan Melawan Art. Payment options include Atome buy-now-pay-later integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Rip Curl MY E-commerce Store Direct-to-consumer online store at ripcurl.my selling Rip Curl branded surf and snow apparel, accessories and equipment to consumers in Malaysia and Singapore, with localized MYR pricing, Atome BNPL payments and free shipping on orders over RM180.
• Men's Apparel Men's clothing line including T-shirts, tops, boardwalks/shorts, boardshorts and rash vests sold individually with prices ranging from RM99 (tees) to RM339 (boardshorts).
• Women's Apparel Women's clothing line including tops, tanks, tees, camis, shorts, rash vests, boardshorts and bikinis/one-pieces priced from RM79 (open-toe sandals) up to RM499 (premium apparel items).
• Kids' Apparel Clothing and apparel for boys and girls under the Rip Curl brand, sold as a dedicated kids' range in the online store.
• Boardshorts Men's and women's boardshorts engineered for surfing with quick-dry fabric and 4-way stretch, priced RM119–RM339 per pair.
• Bikinis and Swimwear Women's bikinis, one-piece swimsuits and surf swimwear for swimming and surfing, priced from RM99 to RM369.
• Rash Vests Men's and women's rash vests and UPF UV tees that provide sun protection for water activities, priced RM169–RM469.
• Footwear Men's and women's footwear including sandals, thongs, open-toe shoes and slides, priced RM79–RM199 per pair.
• Bags and Backpacks Travel bags, backpacks, barrel bags, weekender bags and travel accessories priced from RM119 up to RM1,499 (F-Light Hybrid 70L Cordura backpack).
• Wallets Men's and women's wallets including RFID-blocking wallets and slim wallets, priced RM79–RM179.
• Hats and Headwear Men's and women's hats including trucker caps, bucket hats, beanies and flexfit caps, priced RM99–RM239.
• Travel Collection Travel-specific apparel and gear including travel wear, packable items and travel accessories for men and women.
• Anti Series Technical performance apparel line sold under the Rip Curl brand through the Rip Curl MY store.
• VaporCool Moisture-wicking performance apparel line with cooling technology sold through the Rip Curl MY store.
• F-Light Collection Premium travel bags and luggage line including F-Light Global, F-Light Transit, F-Light Cabin and F-Light Hybrid with durable Cordura construction.
• Mirage Boardshorts Premium boardshort line including Mirage Search, Mirage 321 Byborre and Mirage Medina Archive styles sold through the Rip Curl MY store.
• Search Series Apparel and accessories line inspired by the search for waves, sold through the Rip Curl MY store.
• Limited Edition Collections Exclusive limited edition items including KL Tees, Couple Tees, Destination Tees, Merdeka Tees and Batik Collection celebrating Malaysian culture.
• Rip Curl x Perempuan Melawan Art Limited-edition collaboration celebrating Malaysian culture, unity and creative storytelling, created by Finn Anuar of Perempuan Melawan Art.
• Atome Buy Now Pay Later Payment Option Buy now, pay later payment option integrated into the Rip Curl MY store, allowing customers to split purchases into 3 interest-free installments.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AtomeminorGTM or Marketing PartnerAtome provides Buy Now Pay Later services to Rip Curl Malaysia Singapore customers, enabling split payments into 3 easy installments. This partnership lowers purchase barriers for customers and potentially increases average order value.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• O'Neill: California-based surf and wetsuit brand with parallel product categories (rash vests, boardshorts, beachwear). A natural competitor in the surf apparel niche across Southeast Asian markets.
• Hurley: Nike-owned surf and beach lifestyle brand competing in boardshorts, tees, and beachwear. Operates its own regional DTC channels that overlap with Wicked Wave's target consumer and category mix.
• Volcom: Surf/skate/street apparel brand with overlapping men's and women's product range and active regional distribution. Competes for the same lifestyle/fashion consumer persona Wicked Wave targets through Rip Curl's street apparel positioning.
• Billabong: Iconic Australian surf brand with overlapping product categories (boardshorts, bikinis, rash vests, street apparel) and regional retail presence across Southeast Asia. Directly competes for the same surf-lifestyle consumer and the same distributor/retail relationships in Malaysia/Singapore.
• Quiksilver: Global surf brand with parallel product mix (boardshorts, wetsuits, casual surf apparel) and established MY/SG distribution. Targets the same surf-enthusiast and beach-lifestyle customer segments as Rip Curl Malaysia Singapore.
• Roxy: Women's surf and beach lifestyle brand (sister brand to Quiksilver) competing directly in the women's bikinis, rash vests, and beachwear categories where Rip Curl MY/SG also generates a substantial share of revenue.

Broad incumbents

• Patagonia: Established outdoor and surf-adjacent apparel brand with a strong sustainability positioning that competes for the lifestyle-conscious consumer in the surfwear and travel apparel categories where Wicked Wave also sells (F-Light travel bags, performance wear).
• Decathlon: Global sporting goods retailer with broad Malaysia retail footprint and own-brand surf, swim, and outdoor apparel. Competes on price and assortment breadth with Wicked Wave's surfwear-adjacent SKUs in the same Malaysian and Singaporean markets.
• Rip Curl International: Global parent brand of the surfwear products Wicked Wave distributes. Directly comparable as the brand whose catalog and identity the regional business monetizes; Wicked Wave's success is fundamentally tied to Rip Curl's brand strength.
• Boardriders: Multi-brand owner of Quiksilver, Billabong, Roxy, and DC Shoes — historically operated regional distribution for these competing surf brands, illustrating the consolidator dynamic that could also affect Rip Curl's regional go-to-market and Wicked Wave's positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ripcurlmalaysia
• Instagraminstagram.com/ripcurlmy
• TikToktiktok.com/@ripcurlmy?lang=en
• LinkedInlinkedin.com/company/wicked-wave-sdn-bhd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wicked Wave Sdn. Bhd.