Touristik-gmbh Krummhorn-greetsiel

What Touristik-gmbh Krummhorn-greetsiel does

Touristik GmbH Krummhörn-Greetsiel is the official Destination Management Organization (DMO) for the Krummhörn-Greetsiel holiday region on the East Frisian North Sea coast in Lower Saxony, Germany. The organization markets and coordinates tourism across 18 historic warf villages and the fishing-and-artists' village of Greetsiel, anchoring its proposition on the UNESCO Wadden Sea World Heritage, the Pilsumer Leuchtturm ('Otto Turm') and Campener Leuchtturm, a 600-year-old harbour with a 25-cutter crab fleet, twin windmills, and chiefdom castles. Its customer base spans families with children, wellness and health tourists, active and nature-based tourists, cultural and heritage tourists, and a niche segment of care-holiday guests requiring ambulatory nursing services.

The company operates a website-based destination management platform at greetsiel.de, integrating a feratel-powered accommodation booking engine, an online ticket shop (shop.greetsiel.de), a mobile WebApp, live webcams (FOSS), an event calendar, and multilingual children's apps (Watten Games, Nordseeflitzer). Supporting marketing infrastructure includes CleverReach email newsletters, Google Analytics/Ads, social media channels, a biweekly podcast, and earned-media exposure through NDR, ARD, ZDF and Sat.1. The organization also operates or curates physical visitor infrastructure including the Koppke swimming pool and sauna, the newly opened Solehuus gradierwerk (2025), and the Lückko Leuchtturm Kinderhaus children's activity centre.

Revenue is generated through a hybrid public-private model: a per-night visitor levy (Gästebeitrag) collected under local regulation, accommodation booking commissions via feratel, ticket sales for guided tours and events, and admissions at wellness facilities (Oasis Greetsiel, Koppke, Solehuus). Go-to-market is primarily direct-to-consumer via greetsiel.de and a physical Tourist-Information office in Greetsiel, supplemented by event-driven demand generation (Zugvogeltage, Krabbenwoche, Schlickschlittenrennen) and joint marketing through Ostfriesland Tourismus GmbH. The organization holds the i-Marke certification from the Deutscher Tourismusverband and has recorded guest-satisfaction scores of 1.5–1.76 on the German school-grade scale annually since 2012 under the VGM comparative monitoring programme.

Name

Touristik-gmbh Krummhorn-greetsiel

Legal name

Touristik GmbH Krummhörn-Greetsiel

Website

https://greetsiel.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Touristik GmbH Krummhörn-Greetsiel is the official German Destination Management Organization for the Krummhörn-Greetsiel region on the East Frisian North Sea coast, providing tourism marketing, accommodation booking, event ticketing, and wellness services across 18 warf villages and Greetsiel to leisure travellers, families, and care-holiday guests.

Ownership category

akta.pro rank

Product category

Destination Management and Tourism Marketing Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Water (48721), Food Service Contractors (722310), Scenic and Sightseeing Transportation (487)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Facilities Support Management Services (8744), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Inbound DMCs (Full-Service Ground Handling) (THAKAEAA)

akta.pro secondary industries

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Group Accommodation Sourcing & Contracting (Room Blocks, Allotments) (THAHADAD), Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE)

Keywords

• Destination management services
• Tourism marketing
• Accommodation booking
• Visitor information services
• Event ticketing

Headquarters

HQ city

Greetsiel

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Visitor Tax / Guest Contribution (Gästebeitrag): The organization levies a guest contribution (Gästebeitrag) on all visitors staying in the region, which is the primary public funding mechanism for the tourism board's operations. This is a mandatory per-night levy charged to tourists, managed and collected by the organization.
2. Accommodation Booking Commissions: The online accommodation search and booking platform (greetsiel.de/unterkuenfte) generates commission revenue from booked stays. Bookings are facilitated via an embedded third-party booking engine (feratel media technologies AG).
3. Event Ticket Sales: The integrated Ticket Shop (shop.greetsiel.de) sells tickets for tours, guided excursions, events, and experiences, serving as a direct revenue stream and customer acquisition touchpoint.
4. Wellness and Spa Services (Oasis Greetsiel / Koppke): Revenue from swimming pool and sauna admissions at the Oasis Greetsiel and Koppke facilities, including reservation-based sauna access.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Touristik GmbH Krummhörn-Greetsiel operates as the official Destination Management Organization (DMO) for the Krummhörn-Greetsiel holiday region in Lower Saxony, Germany. It markets the 18 warf villages and the fishing village of Greetsiel, provides visitor information and accommodation booking via its greetsiel.de platform, sells event and tour tickets through its Ticket Shop, and operates complementary visitor facilities such as the Koppke swimming pool and sauna and the Solehuus saltwater therapy gradierwerk.

Product overview

Touristik GmbH Krummhörn-Greetsiel operates as the official tourism organization for the Krummhörn-Greetsiel region on the East Frisian North Sea coast of Germany. The company's portfolio is a unified destination marketing and visitor services platform centered around the Ferienregion Krummhörn-Greetsiel, which encompasses 18 traditional warf villages and the fishing/artistic village of Greetsiel. Core offerings include tourist information services, accommodation search and booking through feratel, event ticketing via the Ticket Shop, and regional attraction passes like the Nordsee Card. The company operates complementary visitor facilities including Koppke swimming pool and sauna, the Solehuus gradierwerk (saltwater therapy), and the Lükko Leuchtturm Kinderhaus children's activity center. Digital products include webcams, the Watten Games mobile app, virtual experiences (Krummhörn für zu Hause), and seasonal events like Zugvogeltage. The region features UNESCO Wadden Sea World Heritage access, two famous lighthouses (Campener and Pilsumer), twin windmills in Greetsiel, and maritime heritage including a 25-cutter fishing fleet.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourist-Information Services

Quantifiable outcome

• Guest satisfaction score of 1.51 (2016) and 1.5 (2019, 2020) on the German school grade scale (1 = best), verified through comparative guest monitoring (VGM) across multiple German destinations.
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• feratel media technologies AGcoreTechnology or Integrationferatel provides the embedded accommodation search and booking engine on greetsiel.de. Visitor data entered during the search or booking process is stored and processed by feratel on behalf of the Touristik GmbH. This partnership is fundamental to the organization's primary revenue stream from accommodation commissions.
• CleverReach GmbH & Co. KGcoreTechnology or IntegrationCleverReach is the newsletter and email marketing platform used by the Touristik GmbH to manage the Flaschenpost newsletter distribution, subscriber data, and email campaign analytics.
• Tridem Internet Services GmbHcoreTechnology or IntegrationTridem Internet Services GmbH serves as the appointed Data Protection Officer (Datenschutzbeauftragter) for the Touristik GmbH Krummhörn-Greetsiel, ensuring GDPR compliance across all data processing operations.
• Nationalpark Niedersächsisches WattenmeerflagshipStrategic or Co-development PartnerThe Ferienregion Krummhörn-Greetsiel neighbours and markets itself in direct connection with the Niedersächsisches Wattenmeer National Park, a UNESCO World Heritage Site. The organization collaborates with the National Park administration on events such as Zugvogeltage and promotes joint environmental and tourism messaging.
• Ostfriesland Tourismus GmbHcoreGTM or Marketing PartnerRegional destination marketing organization (DMO) for the wider East Frisia (Ostfriesland) area. The Touristik GmbH participates in joint marketing initiatives, the Watten Games app, and broader regional tourism campaigns promoted through the parent organization.
• Deutscher Tourismusverband (DTV)coreStrategic or Co-development PartnerThe German Tourism Association provides quality certification (i-Marke / DTV Sterneunterkünfte classification) for the region's tourist information offices and accommodation providers. The partnership legitimizes quality standards and integrates the destination into the national tourism quality framework.
• Benchmark Services / Dr. Alexandra PartalecoreTechnology or IntegrationBenchmark Services, led by Dr. Alexandra Partale, conducts the comparative guest monitoring (VGM) programme for the Ferienregion. The scientific analysis and annual benchmarking against other German destinations underpin the organization's quality improvement strategy and marketing claims.
• Biosphärenreservat Niedersächsisches WattenmeercoreStrategic or Co-development PartnerThe Biosphere Reserve partner logo is displayed on greetsiel.de, signalling the region's alignment with UNESCO biosphere reserve principles and environmental sustainability in tourism.
• ProSenis Krummhörn (Ambulante Pflege)minorStrategic or Co-development PartnerProSenis provides ambulatory nursing and care services for guests requiring SGB XI and SGB V care during their holiday stay. The partnership enables the 'vacation and nursing care' (Urlaub und Pflege) product offering, coordinated through the Touristik GmbH.
• Up Visite Greetsiel (Pflegeheim)minorStrategic or Co-development PartnerUp Visite operates a nursing home in Greetsiel and provides care services for guests during their holiday stay. Together with ProSenis, the partnership underpins the 'vacation and nursing care' product for guests with care needs.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tourist-Information Norderney: Tourist information and DMO for the East Frisian island of Norderney. Operates the same Wadden Sea DMO model with a major focus on spa and wellness tourism, including thalassotherapy offerings that closely parallel the Solehuus and BIOMARIS products at Greetsiel.
• Sylt Marketing GmbH: Official DMO for the island of Sylt in the North Sea/Wadden Sea. Operates with a similar model: visitor tax, accommodation booking commissions, event ticketing, and digital marketing for a premium North Sea destination. Comparable in scale and structure.
• Tourismus-Service Wangen im Allgäu: Mid-sized German municipal tourism organization running a comparable platform (accommodation booking, guest card, event ticketing, mobile web app). Operates in Altdeutscher Osten rather than the North Sea but provides a structural benchmark for a small DMO with a digital platform.
• Föhr Tourismus GmbH: Tourist information and DMO for the North Frisian island of Föhr. Operates a similar Wadden Sea-adjacent DMO business model with visitor taxes, accommodation booking, and event programs. Directly comparable in service offering and geographic scope.
• Nordseeheilbad Borkum GmbH: Tourist information and DMO for one of the East Frisian Islands, the closest geographic peer operating in the same water and visitor market. Similar service stack: accommodation booking, guest card, events, webcams, and wellness offerings.

Broad incumbents

• Tourismus-Agentur Schleswig-Holstein (TA.SH): State-level tourism marketing organization for Schleswig-Holstein, a neighboring North Sea coastal region. Comparable mandate to promote a coastal/Wadden Sea destination, with overlapping target segments (families, wellness, nature tourism).
• Tourismus Marketing GmbH Niedersachsen: State-level tourism marketing organization for Lower Saxony, the federal state in which Touristik GmbH Krummhörn-Greetsiel is registered. Plays the same role at a higher tier, aggregating regional DMOs and conducting national marketing campaigns.
• Ostfriesland Tourismus GmbH: Parent regional DMO for the broader East Frisia region in which Touristik GmbH Krummhörn-Greetsiel operates. Coordinates joint marketing, the Watten Games app, and regional tourism campaigns, making it the natural counterpart and umbrella organization.

Regional players

• Timmenendorfer Strand Niendorf Tourismus GmbH: Tourist board for the Timmendorfer Strand/Niendorf area on the Baltic Sea coast, running a similar DMO model with accommodations booking, events, and wellness tourism. Comparable in structure but operates on Germany's Baltic (not North Sea) coast.
• Usedom Tourismus GmbH: Regional DMO for the German portion of the island of Usedom on the Baltic Sea. Comparable business model (visitor tax, accommodation booking, events) but focused on a beach/Baltic Sea tourism market rather than the Wadden Sea.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Greetsiel
• Instagraminstagram.com/diemitdemleuchtturm

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Touristik-gmbh Krummhorn-greetsiel