Fohr Tourismus Gmbh

Name

Fohr Tourismus Gmbh

Legal name

Föhr Tourismus GmbH

Website

https://foehr.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Destination Management and Tourism Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Water (487210)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Inbound DMCs (Full-Service Ground Handling) (THAKAEAA)

akta.pro secondary industries

Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF), Group Accommodation Sourcing & Contracting (Room Blocks, Allotments) (THAHADAD), Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Destination management services
• Accommodation booking platform
• Tourism marketing organization
• Wellness facility operations
• Visitor information services

Headquarters

HQ city

Wyk Auf Föhr

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Accommodation Booking Commission: The primary revenue mechanism is facilitating bookings for accommodations on Föhr island, including holiday apartments, holiday houses, hotels, and farm stays. The platform charges participating property owners a commission for bookings processed through foehr.de.
2. Tourist Tax (Kurabgabe) and Guest Cards: The organization collects the visitor tax (Kurabgabe) from guests staying on the island, administered through the guest card system. Day visitors can purchase day guest cards through the online shop tagesgaestekarte.foehr.de.
3. Event Ticketing: Revenue generated from ticket sales for island events through the ticket shop ticketshop.foehr.de, including concerts, festivals, harbor events, and children's programs.
4. AQUAFÖHR Wellness Facility: The AQUAFÖHR facility generates revenue from admission to its wave pool, sauna, fitness, wellness, and beauty/cosmetic services.
5. Souvenir and Merchandise Sales: Revenue from the FÖHR to HUUS souvenir shop located at Sandwall 38 in Wyk, selling island-themed merchandise and gifts.
6. Publication Sales: Sale of brochures, magazines, and promotional materials. The organization also sells a vacation magazine and various guide materials.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Föhr Tourismus GmbH operates the official destination marketing organization (DMO) for the German North Sea island of Föhr. It runs the foehr.de tourism portal where travelers can search and book accommodations (holiday apartments, holiday homes, hotels, farm stays), purchase event tickets, buy digital day-visitor and guest cards, and access island information. The company also operates the AQUAFÖHR wellness facility (wave pool, sauna, fitness, thalasso), the Sandwall 38 event venue, and the FÖHR to HUUS souvenir shop.

Product overview

Föhr Tourismus GmbH operates the official tourism platform for Germany's second-largest North Sea island, positioning Föhr as the 'Friesische Karibik' (Frisian Caribbean). The product portfolio centers on the foehr.de web portal, which functions as a comprehensive vacation planning and booking platform. Core offerings include accommodation search and booking across diverse categories (apartments, houses, hotels, farm stays), the AQUAFÖHR wellness facility combining spa and health services, the digital guest card system for visitor services, and the FÖHRgreen sustainability initiative. The organization provides event management services through its venue at Sandwall 38, operates tourist information centers, and manages various island events. Digital services include online ticket sales, a day visitor card shop, webcams, and the 'Watt 'n' Schnack' podcast produced with Inselradio Föhr. Partner integrations enable excursion bookings to neighboring islands via Adler-Schiffe. The platform targets vacationers seeking beach, nature, wellness, and cultural experiences in the Schleswig-Holstein Wadden Sea UNESCO World Heritage region.

Differentiator

Problem solved

Functional benefit

Brands

• FÖHRgreen: Sustainability initiative of the Föhr Tourismus GmbH covering eco-certified accommodations, dining, mobility, and experiences on the island.
• AQUAFÖHR
• Föhr to Huus
• Watt 'n' Schnack

Products and services

• foehr.de Tourism Portal Official tourism portal for Föhr island offering vacation planning, accommodation search and booking, event calendar, tide schedules, webcams, and island-wide travel information for individual travelers.
• Accommodation Booking Service Online booking platform listing holiday apartments, holiday homes, hotels, pensions, farm stays, family-friendly, dog-friendly and accessible accommodations on Föhr, operating on a commission basis with property owners.
• AQUAFÖHR Wellness Facility On-site wellness, thalasso, health and spa facility offering wave pool, sauna, fitness, relaxation treatments, cosmetics, and thalasso therapies under one roof for island visitors.
• Digital Guest Card (Digitale Gästekarte) Digital guest card system accessible via smartphone, providing guests with access to island services and benefits, administered in cooperation with AVS GmbH.
• Day Visitor Card (Tagesgästekarte) Digital day-visitor card available for purchase online, stored on smartphone, providing access to services for short-term visitors to the island.
• Event Management and Ticket Shop Event center at Sandwall 38, venue rentals, online ticket shop at ticketshop.foehr.de, and organization of island events such as harbor festival, pirate days, and over 8,500 events annually.
• Tourist Information Services Physical and digital visitor information at Feldstraße 36 and Sandwall 38 in Wyk auf Föhr, including brochures, magazines, and travel guidance.
• FÖHR to HUUS Souvenir Shop Physical retail location at Sandwall 38 selling Föhr-themed souvenirs, merchandise, and gifts to island visitors.
• Watt 'n' Schnack Podcast Monthly podcast featuring conversations about island life, tourism developments, events, and behind-the-scenes insights from Föhr Tourismus GmbH.

Quantifiable outcome

• Over 8,500 events per year on the island
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Adler-SchiffecoreStrategic or Co-development PartnerAdler-Schiffe is a ferry and shipping company that operates excursion trips from Föhr to neighboring islands including Sylt, Amrum, Helgoland, and the Halligen (Hooge, Gröde, Langeneß). The partnership provides visitors with day trip options and is promoted extensively on foehr.de. Joint offerings include pirate-themed family excursions and seal observation tours.
• Museum Kunst der Westküste (MKdW)coreStrategic or Co-development PartnerThe Museum Kunst der Westküste collaborated with FTG on the 'Familienzeit' Insta-Reise project from March to April 2026, where eight content-creator families visited the island and documented their experiences on social media. This pilot project aimed to position Föhr as a family-friendly destination.
• Nordsee-Tourismus-Service GmbH (NTS)coreChannel Partner/ Reseller/ DistributorFTG participates in trade fairs as part of NTS's joint exhibition stand, promoting vacation opportunities at the North Sea alongside other destination partners. This includes events like ABF Hannover.
• Wyk auf Föhr Touristik GmbHcoreStrategic or Co-development PartnerJoint initiatives including fundraising campaigns (e.g., for the Stiftung Brustkrebsforschung) and event collaborations between the two main tourism organizations on the island.
• Inselradio FöhrminorGTM or Marketing PartnerInselradio Föhr is a local island radio station that collaborates with FTG on the 'Watt n Schnack' podcast, produced jointly and distributed through inselradiofoehr.de and Spotify.
• Meta Platforms Ireland Limited (Facebook/Instagram)minorChannel Partner/ Reseller/ DistributorSocial media buttons for Facebook and Instagram are embedded on foehr.de using a 2-click solution to limit tracking. FTG maintains official social media presences on these platforms.

Scale indicators2 records

Recent moves1 record

Direct peers

• Pellworm Touristik: DMO for Pellworm, a smaller North Frisian island/ Hallig near Föhr. Highly comparable small-island DMO model with similar reliance on accommodation booking, day-visitor cards, and event programming.
• Amrum Touristik: DMO for Amrum, the neighboring North Frisian island. Highly comparable in scale, geography, and operating model—small island DMO promoting nature-based, family-friendly tourism with similar accommodation and event offerings.
• Nordsee-Tourismus-Service GmbH (NTS): Regional North Sea tourism service company that coordinates joint trade fair presence (e.g., ABF Hannover) for island destinations including Föhr. Functions as both a channel partner and an adjacent DMO-style coordinator.
• Wyk auf Föhr Touristik GmbH: The other principal tourism organization on Föhr island, with which FTG collaborates on events and fundraising campaigns. Operates overlapping DMO responsibilities for the town of Wyk auf Föhr within the same destination.
• Helgoland Tourismus: Tourism organization for Helgoland, another North Sea destination that FTG promotes as an excursion. Operates a comparable island DMO model, though with a very different visitor mix (day-trippers and short-stay).
• Sylt Marketing GmbH: Official DMO for Sylt, the premium-positioned North Sea island that competes directly with Föhr for German domestic tourism. Operates a comparable model of destination portal, accommodation booking, event management, and guest card system.

Broad incumbents

• Tourismus-Agentur Schleswig-Holstein (TA.SH): State-level tourism marketing organization for Schleswig-Holstein, of which Föhr is a constituent destination. Operates as a broader umbrella marketing body rather than at the individual island DMO level.
• Tourismusverband Rügen: Tourism organization for Rügen, a major German island destination on the Baltic. Comparable DMO operating model with destination portal, accommodation booking, and event programming—though at significantly larger scale than Föhr.
• Insel Usedom Touristik: DMO for Usedom, the largest German Baltic island. Operates a similar destination portal / accommodation booking / events model at greater scale, providing a benchmark for what FTG's platform could become at higher traffic levels.

Others

• Booking.com: Global accommodation booking platform that competes with foehr.de for direct accommodation bookings. While not a DMO, it represents the broader-ecosystem competitor for FTG's commission-based accommodation revenue stream.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/NordseeinselFoehr
• Facebookfacebook.com/InselFoehr
• Instagraminstagram.com/inselfoehr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fohr Tourismus Gmbh