Torkelson möbler

What Torkelson möbler does

Torkelson is a Swedish furniture brand founded in 1958, operating as a wholly-owned subsidiary of the private Swedish company Venture Design AB, headquartered in Växjö. The brand designs and manufactures solid-wood furniture — with oak as its signature material — for the Scandinavian home market, spanning chairs and seating, tables, storage, hall/entryway pieces, and bedroom furniture; specific named SKUs include the NAVO swivel chair, the LÖDERUP smoked-oiled oak display cabinet with integrated LED lighting, and the KYOTO white-oiled oak bar stool with black leather. Manufacturing is carried out in Europe with an emphasis on craftsmanship and durability, and products are delivered fully assembled (färdigmonterad).

Torkelson does not sell directly to consumers. All wholesale orders, customer service, and data-protection/GDPR are routed through its parent company Venture Design AB via a B2B portal at venturedesign.se; end customers discover products through Torkelson's catalog and website, identify the article number, and purchase through an authorized retailer (återförsäljare) located via the store locator on torkelson.se. Pricing is in SEK at recommended retail (e.g., 1,990 SEK for the NAVO 2-pack, 2,860 SEK for the KYOTO bar stool, 21,580 SEK for the LÖDERUP cabinet) under a one-time unit-purchase model.

The brand is privately held under Venture Design AB (Swedish org.nr 556787-4424), with no disclosed funding rounds, no VC or institutional backing in the source data, and no headcount disclosed. Torkelson maintains a top-of-funnel presence on Facebook, Instagram, and LinkedIn, distributes a digital catalog via Yumpu (2023 edition referenced), and serves the Scandinavian region with no global footprint claim. The brand's stated positioning is "Swedish design that stands the test of time" built on 65 years of solid-wood expertise.

Name

Torkelson möbler

Legal name

Venture Design AB

Website

https://torkelson.se

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Torkelson is a Swedish solid-wood furniture brand (founded 1958), owned by Venture Design AB, that designs oak-focused Scandinavian home furnishings and sells wholesale exclusively through authorized retailers in Scandinavia, with all orders processed via Venture Design's B2B portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Skånes Fagerhult

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Furniture sales through retailers: Torkelson designs and manufactures furniture, selling through authorized retailers. All ordering is processed through Venture Design AB. Revenue comes from wholesale furniture sales to retail partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Torkelson designs and manufactures solid wood Scandinavian furniture, primarily in oak, for the home. The range spans chairs and seating, tables, storage, hall (entryway), and bedroom furniture, delivered fully assembled and sold wholesale through authorized Swedish retailers with orders processed via parent company Venture Design AB.

Product overview

Torkelson is a Swedish furniture company founded in 1958, offering a comprehensive range of solid wood furniture with oak as a signature material. The product portfolio includes: Möbler (core furniture category) with sub-categories for Stolar & Sittmöbler (chairs and seating such as bar stools, benches, chairs, stools, armchairs), Bord (tables including dining tables, coffee tables, desks, side tables), Förvaring (storage solutions like dressers, shelves, cabinets, media benches, sideboards), Hall (entryway furniture including benches, dressers, hat shelves, coat racks, wall shelves, mirrors, stools), Sovrum (bedroom furniture including nightstands and dressers), and Möbelserier (furniture series). Specific named products include the NAVO swivel chair, LÖDERUP display cabinet, and KYOTO bar stool. The company operates as a modern furniture enterprise with 65 years of experience, emphasizing Scandinavian design that is both contemporary and timeless, suitable for modern home interiors.

Differentiator

Problem solved

Functional benefit

Products and services

• NAVO Swivel Chair, Frida Dark Grey Fabric Fully upholstered swivel chair in Frida dark grey fabric with black metal legs and swivel function, sold in 2-packs at a recommended retail price of 1,990 SEK. Targeted at consumers furnishing Scandinavian-style interiors.
• KYOTO Bar Stool, White-Oiled Oak with Black Leather Scandinavian-design bar stool in solid white-oiled oak with a black leather seat, manufactured in Europe and delivered fully assembled at a recommended retail price of 2,860 SEK. Aimed at consumers outfitting kitchen islands, bars, or Scandinavian-style interiors.
• LÖDERUP Display Cabinet, Smoked-Oiled Oak Display cabinet in smoked-oiled oak with turned legs, rounded tabletops, rounded corners, two display doors, three glass shelves, and included LED lighting. Recommended retail price: 21,580 SEK. Designed for living/dining storage in Scandinavian interiors.
• Chairs & Seating Collection (Stolar & Sittmöbler) Scandinavian chairs and seating line including bar stools, benches, chairs, stools, and armchairs for various interior settings. Solid wood, oak-forward construction.
• Tables Collection (Bord) Scandinavian-design table collection including dining tables, coffee tables, desks, and side tables in solid wood.
• Storage Collection (Förvaring) Solid wood storage solutions including dressers, shelves, cabinets, media benches, and sideboards.
• Hall / Entryway Collection (Hall) Entryway furniture including benches, dressers, hat and shoe shelves, coat racks, hooks, wall shelves, mirrors, and stools.
• Bedroom Collection (Sovrum) Bedroom furniture including nightstands and dressers in solid wood, Scandinavian design.
• Furniture Series (Möbelserier) Curated Scandinavian furniture collections and series built around consistent design themes, allowing coordinated room furnishing.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Venture Design ABcoreChannel Partner/ Reseller/ DistributorVenture Design AB is the parent company and exclusive distribution partner for Torkelson. All ordering, sales, and customer service for Torkelson products are handled through Venture Design. The company also manages GDPR compliance and data protection for Torkelson's website. Website: venturedesign.se

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bolia: Danish Scandinavian-design furniture and interior brand with own retail stores and pan-European e-commerce. Comparable on Scandinavian design positioning and household furniture assortment, but with broader geographic reach and a direct-to-consumer model that Torkelson lacks.
• Muuto: Danish contemporary Scandinavian furniture and lighting brand with broader international distribution and a wider category portfolio. Comparable as a Scandinavian design-led furniture brand in the same household category, but at significantly larger scale and global reach.
• HAY: Danish design furniture and accessories brand with broad European and global retail distribution. Comparable to Torkelson on Scandinavian design language and household category, but operates at much larger scale across multiple sub-categories.
• IKEA: Global Swedish furniture and home furnishings incumbent with mass-market positioning and integrated retail. Comparable as a Sweden-headquartered household furniture player, but operates at vastly different scale, price point, and business model (flat-pack self-assembly vs. Torkelson's delivered fully assembled solid oak).

Direct peers

• Bruno Mathsson: Iconic Swedish furniture designer and manufacturer with deep heritage in bentwood and solid-wood chairs and tables. Comparable to Torkelson on long-standing Swedish design brand, solid-wood craft, and premium household positioning.
• Källemo: Swedish premium furniture manufacturer with a long heritage in solid wood and Scandinavian design, supplying household and contract markets. Comparable to Torkelson on premium solid-wood positioning and Swedish craft tradition.
• Gärsnäs: Swedish furniture maker with deep heritage (founded 1890) producing solid-wood chairs, tables, and storage in a Scandinavian design tradition. Directly comparable to Torkelson on solid-wood craft, premium household positioning, and Swedish-only manufacturing heritage.
• Swedese: Swedish furniture brand designing and manufacturing chairs, tables, and sofas in Småland. Comparable to Torkelson on Scandinavian design DNA, wood-based materials, and household furniture category coverage.
• Karl Andersson & Söner: Swedish family-owned furniture manufacturer (Huseby, founded 1898) producing solid-wood tables, chairs, and storage. Directly comparable to Torkelson on craft heritage, solid-wood emphasis, and Scandinavian household furniture positioning.
• Stolab: Swedish solid-wood furniture manufacturer based in Smålandsstenar, with a similar craft-led, Scandinavian design ethos and emphasis on solid oak and beech. Directly comparable to Torkelson on material focus, geography, and premium household furniture positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/torkelsonmobel
• LinkedInlinkedin.com/company/torkelson
• Instagraminstagram.com/torkelsonmobel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Torkelson möbler