What Karl Andersson & Söner does

Karl Andersson & Söner is a fourth-generation, family-owned Swedish manufacturer of handcrafted wooden furniture, founded in 1898 in Berghem near Huskvarna, where all production remains. The company designs and builds tables (folding, pedestal, sofa, standing-height, extendable), chairs (Sander, Colo, Ondulé), sofas and armchairs, storage (KA72 sideboard, chests, shelves, media benches), room dividers (Ray), coat racks, and display systems, using solid wood, veneered MDF, and species including oak, birch, and ash. Each product is the output of internal craftsmanship and recurring collaborations with external Scandinavian and European designers such as Roger Persson, Kauppi & Kauppi, Hannes Åström, Anton Björsing, kaschkasch, Indicum Inredningsarkitekter, and Simon Bågstam, with new collections typically launched at Stockholm Furniture Fair.

The business operates a multi-channel distribution model combining direct-to-consumer e-commerce (KA SHOP, Sweden-only with Klarna payments), an authorized dealer network of interior design firms and furniture retailers across the Nordics, and company-affiliated or own showrooms in Stockholm (Studio B3), Göteborg (Studio L6), Oslo (Studio SKøI/BOA/SKAR), Paris (Interior / Nordic Design Lab), and the factory in Huskvarna. Customer segments are split across two primary use cases — personal/home interiors and contract/public spaces (offices, universities, government, healthcare, hospitality, retail) — served through B2B and B2C motions, with named enterprise references including Adyen, Castellum, Malmö Rådhus, Piab, Uppsala Universitet, Göteborgs Universitet, Idun Korttidsboende, HSB Stockholm, Lunds Tingsrätt, and Umeå Universitet. An Återbruk program restores previously sold and exhibition furniture, providing a recurring services revenue stream alongside product sales. Pricing is not publicly disclosed; sales are largely quote-based, particularly for contract and custom configurations.

Operational geographies extend across Sweden, Norway, Denmark, Finland, Germany, the Netherlands, and France. The company is currently owned and led by Maria, Sara (marketing), and Andreas Wadskog in the fourth generation. It has no external funding, no subsidiaries, no acquisitions, no public listing, and no disclosed revenue figures, and it remains tightly held within the founding family.

Name

Karl Andersson & Söner

Legal name

Karl Andersson & Söner

Website

https://karl-andersson.se

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

11–50 employees

Short description

Karl Andersson & Söner is a fourth-generation, family-owned Swedish manufacturer of handcrafted wooden furniture (tables, chairs, sofas, storage, room dividers) made in Huskvarna since 1898, sold through dealers, showrooms across the Nordics and Paris, and direct e-commerce to contract and residential customers.

Ownership category

akta.pro rank

Product category

Wooden Furniture Manufacturing

NAICS

Nonupholstered Wood Household Furniture Manufacturing (337122), Office Furniture (including Fixtures) Manufacturing (3372), Upholstered Household Furniture Manufacturing (337121), Reupholstery and Furniture Repair (81142)

SIC

Wood Household Furniture, (No Upholstered) (2511), Household Furniture (2510), Office Furniture (2520)

akta.pro primary industry

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)

akta.pro secondary industry

Furniture & Built-In Wood Repair (Shelving, Mantels, Built-ins) (HSAGABAK)

Keywords

• Wooden furniture manufacturing
• Scandinavian design furniture
• Contract furniture solutions
• Handcrafted home furniture
• Public space furniture

Headquarters

HQ city

Huskvarna

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Furniture Sales: Direct sales of manufactured furniture including tables, chairs, sofas, armchairs, storage, display systems, coat racks, room dividers, and desks. Products sold through multiple channels including direct e-commerce (KA SHOP), authorized dealers, and showrooms.
2. Renovation Services: Restoration and renovation services for previously sold Karl Andersson furniture through the Återbruk (recycling) program.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Karl Andersson & Söner designs and handcrafts wood furniture for personal homes and public interiors, producing tables, chairs, sofas, armchairs, stools, storage, display systems, coat racks, room dividers, and desks in Huskvarna, Sweden. The company collaborates with external Scandinavian designers to deliver durable, customizable furniture with options across multiple wood species, finishes, and configurations, distributed through dealers, showrooms, and the KA SHOP e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Ondulé Collection (sofa, easy chair, Ondulé Club) A collection of sofas and armchairs designed by Anton Björsing, featuring curved, wave-inspired Scandinavian design suitable for both residential and public spaces.
• Sander Collection (Lounge, Conference, Meeting, easy chair, bar stool) A seating collection inspired by 1950s Svensk Fur designs, including lounge chairs with swivel bases, conference armchairs for long meetings, and bar stools.
• Cap Collection (table, Podium, Pedestal) A pedestal-based table and podium collection suitable for office, public space, and residential applications, with extensions for standing-height and podium uses.
• Locus Table

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Studio B3coreChannel Partner/ Reseller/ DistributorStockholm-based showroom partner displaying Karl Andersson furniture. Located at Barnhusgatan 3. Co-hosts events during Stockholm Furniture Fair and Stockholm Creative Edition.
• Studio L6coreChannel Partner/ Reseller/ DistributorGothenburg-based showroom partner. Located at Lasarettsgatan 6. Opens from week 9 to showcase new product collections.
• Stoddard AteljéminorStrategic or Co-development PartnerPartner manufacturer for Solveig rugs. Produces unique recycled material rugs designed for the Ray room divider. Specialist in sustainable rug production.
• Indicum InredningsarkitektercoreStrategic or Co-development PartnerDesign firm that designed the Ray room divider and Solveig rug. Key collaboration partner for product development.
• KlarnacoreTechnology or IntegrationPayment solutions provider for KA SHOP e-commerce platform. Offers invoice, card payment, and installment options for customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fritz Hansen: Established Danish heritage furniture manufacturer with a global footprint serving both residential and high-end contract segments, comparable in craftsmanship heritage but materially larger in scale and reach.
• HAY: Danish contemporary furniture brand with broader product breadth across home and contract segments, sharing Scandinavian design positioning and pan-European dealer networks.
• Muuto: Danish/Scandinavian design brand (part of MillerKnoll) offering broader residential and contract furniture collections, overlapping in Scandinavian design language and multi-channel distribution.

Direct peers

• Swedese: Swedish furniture manufacturer founded 1945 producing tables, chairs, and storage for residential and public spaces with a similar Scandinavian design language and dealer-based distribution model.
• OFFECCT: Swedish furniture brand specializing in public spaces and contract furniture, now part of Flokk, with a similar design-collaboration model and presence in European showrooms and design fairs.
• Nikari: Finnish wood furniture manufacturer with a comparable small-scale craftsmanship focus, solid-wood production, and emphasis on durability and longevity in design.
• Johanson Design: Swedish contract furniture maker serving public interiors including offices, education, and civic spaces, directly comparable in target segments and Scandinavian design language.
• Stolab: Swedish solid-wood furniture specialist offering tables, chairs, and case goods for home and contract use, with a comparable small-batch craftsmanship positioning.
• Materia: Swedish/Nordic furniture brand focused on contract and public interiors (now part of Haworth) with overlapping channel structure including dealer networks and showroom presence across Europe.
• Gärsnäs: Swedish heritage furniture maker with similar craftsmanship emphasis and product range spanning tables, chairs, storage, and contract/public interiors. Directly comparable in scale, materials, and design-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@karlanderssonsoner
• Facebookfacebook.com/karlanderssonsoner
• LinkedInlinkedin.com/company/karl-andersson-soner
• Instagraminstagram.com/karl_andersson_soner
• Pinterestpin.it/3zjxVqOGa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Karl Andersson & Söner