HOME CROWD MANAGEMENT LTD

What HOME CROWD MANAGEMENT LTD does

Home Crowd Management Ltd is a UK-based serviced accommodation provider operating in the Yorkshire and East Midlands regions of England. Founded in 2023 and headquartered in Doncaster, the company manages approximately 32 serviced apartments across three locations: Doncaster (14 properties), Sheffield (8 properties), and Chesterfield (8+ properties). It serves a mix of contractors, corporate travelers, and leisure guests seeking short-term accommodation in regional UK markets underserved by branded hotel chains. The company has accumulated 116 "Excellent" Google reviews, which functions as its primary public brand signal.

The core product is direct-booked serviced apartments with nightly rates ranging from £80 to £275 depending on unit configuration and location. Notable properties include 123 Queen Street in Sheffield (launched June 2023) and All Inn Mews in Chesterfield (launched September 2023). Beyond accommodation, the company has launched a tiered property management service for external landlords — Fully Managed, Assured Rent, and Long-Term — extending its offer into B2B landlord services.

The business model combines two revenue streams: nightly accommodation revenue from direct bookings and recurring property management fees from landlord clients. The direct-booking model is designed to eliminate third-party platform commissions, allowing advertised rates approximately 10% below booking platforms. The company operates with 1–10 employees, indicating a small, regionally concentrated operation in the early stages of scaling.

Name

HOME CROWD MANAGEMENT LTD

Legal name

The Home Crowd Properties Limited

Website

https://thehomecrowd.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Home Crowd Management Ltd is a UK-based serviced accommodation provider operating approximately 32 serviced apartments across Doncaster, Sheffield, and Chesterfield, serving contractors, corporate travelers, and leisure guests with direct-booked, commission-free stays, and offering tiered property management services to landlords.

Ownership category

akta.pro rank

Product category

Serviced Accommodation

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Vacation Rental Turnover Operations (Housekeeping, Laundry, Inspections) (BPAJAIAL)

Keywords

• Serviced apartments
• Contractor accommodation
• Corporate accommodation
• Aparthotel operator
• Property management

Headquarters

HQ city

Doncaster

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Serviced Accommodation Rentals: Revenue from short, medium and long-term rentals of serviced apartments and houses across Sheffield, Chesterfield, and Doncaster. Properties include 1-bedroom and 2-bedroom apartments with nightly, weekly and monthly pricing.
2. Property Management Services: Three-tier property management service for landlords: Fully Managed Serviced Accommodation (15% commission), Assured Rent (no cost to landlord, they pay rent), and Long-Term Property Management (12% commission).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Home Crowd rents furnished serviced apartments and aparthotels on nightly, weekly, and monthly terms to individuals, contractors, and corporate clients across Sheffield, Chesterfield, and Doncaster, while also providing tiered property management services to landlords (Fully Managed Serviced Accommodation, Assured Rent, and Long-Term Property Management). The company owns and operates all inventory directly, eliminating third-party commission fees to offer rates approximately 10% below competing booking platforms.

Product overview

The Home Crowd is a serviced accommodation provider operating a portfolio of fully furnished serviced apartments and houses across three UK locations: Sheffield (123 Queen Street aparthotel with 8 units), Chesterfield (All Inn Mews aparthotel with 8 units), and Doncaster (14+ individual properties). The core offering consists of serviced accommodation for short, medium and long-term stays, supplemented by specialized contractor accommodation with flexible booking terms, and corporate accommodation with dedicated workspaces. The company also operates a property management division offering landlords Fully Managed Serviced Accommodation (15% commission), Assured Rent (guaranteed income), and Long-Term Property Management (12% commission) services. Properties feature standard amenities including fully equipped kitchens, free Wi-Fi, Apple TV entertainment systems, secure parking, and weekly housekeeping. Key differentiators include 10% pricing advantage over other booking platforms by operating as direct booking provider, and purpose-built aparthotels completed in 2023.

Differentiator

Problem solved

Functional benefit

Products and services

• Serviced Accommodation Short, medium and long-term furnished apartment and aparthotel rentals across Sheffield, Chesterfield and Doncaster with fully equipped kitchens, Wi-Fi, Apple TV, secure parking and weekly cleaning included.
• Contractor Accommodation Specialised accommodation package for contractors, engineers and project teams with flexible 7-nights-per-week or Monday-Friday booking, 2-week notice flexibility, all-inclusive utilities and secure parking for work vehicles, plus multi-apartment options for team co-location.
• Corporate Accommodation Serviced apartments and houses for corporate housing needs with dedicated workspaces, suited to business travellers and employees on longer assignments who want hotel-alternative amenities and value.
• Home Property Management Three-tier property management service for landlords: Fully Managed Serviced Accommodation (15% commission plus bills and cleaning), Assured Rent (zero landlord cost with guaranteed fixed monthly income paid by the company), and Long-Term Property Management (12% commission, end-of-tenancy clean and decoration at landlord cost).
• Building Property Management Building-level property management service covering housekeeping, light maintenance, guest interaction, marketing with professional photography, social media strategy, insurance administration (buildings, contents, employer's liability, public liability, D&O), and financial management.
• 123 Queen Street Sheffield Aparthotel Purpose-built aparthotel in Sheffield city centre comprising 8 apartments across 4 floors of 1 and 2-bedroom units with secure gated parking, security cameras and proximity to transport links.
• All Inn Mews Chesterfield Aparthotel 8-unit purpose-built aparthotel at All Inn Mews, Lowgates, Staveley, Chesterfield, completed in 4 floors of premium 1-bedroom apartments with sofa beds, free Wi-Fi, security cameras and free secure parking with no height restrictions.

Quantifiable outcome

• 10% cheaper than other booking platforms due to direct ownership model

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Booking.com: Largest OTA globally; competing booking and distribution platform against which The Home Crowd's direct-booking cost advantage is benchmarked.
• Airbnb: Global short-term rental platform and the primary alternative distribution channel; competes for individual leisure guests and indirectly influences regional nightly rates.
• Premier Inn: UK's largest budget hotel operator with broad regional coverage including Sheffield and Doncaster area; competes for overlapping corporate and contractor stays though with a hotel rather than apartment product.
• Travelodge: National UK budget hotel chain present across the same regional cities, competing for price-sensitive short-stay and contractor demand though with a different room format.

Direct peers

• SACO (The Serviced Apartments Company): Established UK serviced apartment operator offering short and long-stay apartments for corporate and leisure guests; competes directly for the same contractor and corporate traveller demand.
• Roomzzz: UK aparthotel brand operating purpose-built serviced apartment buildings in regional cities, comparable in unit format, target customer (corporate/contractor), and aparthotel operating model.
• Staycity: Aparhotel/serviced apartment operator with multi-city UK and European footprint, competing head-to-head in the same product category (short/medium-stay apartments with kitchens and weekly housekeeping).
• Cycas Hospitality: Operator of serviced apartment and hotel properties across UK and Europe under management contracts; comparable property management proposition to The Home Crowd's landlord service tiers.

Emerging players

• Native (Lifestyle Asset Group): Aparhotel operator focused on longer-stay design-led serviced apartments in UK cities, competing for similar corporate and relocation demand with a comparable aparthotel format.

Regional players

• Lambert Hampton: UK-based independent serviced apartment and corporate housing provider focused on regional markets, comparable in size, customer mix (corporate/contractor), and reliance on direct corporate relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-home-crowd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOME CROWD MANAGEMENT LTD