DECADENT DECAF COFFEE COMPANY LIMITED

What DECADENT DECAF COFFEE COMPANY LIMITED does

Decadent Decaf Coffee Company Limited is a UK-based, privately held specialty coffee retailer founded in 2014 that sells exclusively decaffeinated coffee. The company offers approximately 25 SKUs covering single-origin coffees (Ethiopia, Colombia, Costa Rica, Guatemala, Indonesia, Brazil, India, Kenya, Nicaragua, Rwanda, Burundi), signature espresso blends, curated bundles (Bold Bundle, full Swiss Water bundle), bulk foodservice packs (8x500g at £137), and £10 digital gift cards. Decaffeination relies primarily on the Swiss Water Process, certified 99.9% caffeine-free and chemical-free, with additional SKUs processed via CO2 and Sugarcane (Ethyl Acetate) methods; products are UK-roasted and sold as whole bean or ground in 227g and 500g formats with strength ratings from 3 to 5.

The company operates a direct-to-consumer Shopify storefront (decadentdecaf.com) with a Recharge-powered subscription service offering a 10% discount and configurable delivery cadence from 1 to 30 weeks, plus a wholesale channel targeting cafes, restaurants, and hospitality operators. Two physical locations support operations: a warehouse and shipping facility in Littlehampton, West Sussex, and a returns address at The Powerhouse in London. Customer-facing segments include health-conscious consumers such as pregnant or breastfeeding women, individuals with caffeine sensitivity, those managing diabetes or following keto diets, and a foodservice/hospitality B2B channel.

The business is independently operated with no disclosed external funding, parent company, or institutional investors. Customer service and complaints are handled via named contacts (Guy Wilmot, Richard), and the company markets through content (blog, health FAQ), SEO, email newsletter, YouTube videos, and Google reviews. No financial metrics, headcount figures, or partnership disclosures are publicly available.

Name

DECADENT DECAF COFFEE COMPANY LIMITED

Legal name

Decadent Decaf Coffee Company

Website

https://decadentdecaf.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Decadent Decaf Coffee Company is a UK-based, privately held specialty coffee retailer founded in 2014 that sells exclusively decaffeinated coffee via DTC e-commerce, subscriptions, and foodservice wholesale, primarily using Swiss Water decaf processing.

Ownership category

akta.pro rank

Product category

Specialty Decaffeinated Coffee

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Single-Serve Coffee (Pods, Capsules) (CRADAHAH)

Keywords

• Decaffeinated coffee
• Specialty decaf
• Swiss water decaf
• Single origin coffee
• Coffee subscription

Headquarters

HQ city

Littlehampton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of decaf coffee beans and ground coffee in various sizes (227g, 500g). Individual products range from £7.99 to £11.99 per bag.
2. Subscription Service: Monthly subscription with 10% discount on all products. Fully flexible plan that can be paused, swapped, or cancelled anytime with no penalties. Delivered on configurable schedules (1-week to 30-week intervals).
3. Bulk/Wholesale: Bulk discount offerings including 8x500g bags at £137.00 for foodservice operators (cafes, restaurants) and 'decafoholics'.
4. Gift Cards: Digital gift cards available at £10.00 denominations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Decadent Decaf Coffee Company Limited is a UK-based online retailer that exclusively sells specialty decaffeinated coffees processed predominantly by the Swiss Water chemical-free method. Its range covers single-origin beans, signature blends, themed gift bundles, bulk-discount bags, and digital gift cards, sold via a Shopify storefront with optional recurring subscription delivery. A secondary wholesale channel supplies cafés, restaurants, and offices with the same Swiss Water decaf range at bulk-discounted pricing.

Product overview

Decadent Decaf Coffee Company is a UK-based specialty decaffeinated coffee retailer offering exclusively Swiss Water decaf products (with some CO2 and Sugarcane decaf options). The company sells single-origin coffees from various countries (Ethiopia, Colombia, Guatemala, Indonesia, Costa Rica, Brazil, India, Kenya, Nicaragua, Rwanda, Burundi) as well as house espresso blends. Products are available in whole bean or ground formats (cafetiere/filter, espresso grind) in 227g and 500g sizes. The portfolio includes core single-origin products, bundle offerings (Bold Bundle, Full Range Bundle, Bulk 8x500g), gift cards, and a subscription service with 10% discount. All decaffeination uses chemical-free processes (Swiss Water, CO2, or Sugarcane methods), and coffees are rated by strength (1-5 scale).

Differentiator

Problem solved

Functional benefit

Products and services

• Ethiopia Sidamo Decaf

Quantifiable outcome

• 99.9% caffeine-free using Swiss Water Decaf process (certified)
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Stumptown Coffee Roasters: Established US specialty coffee brand offering direct trade single origins, blends, and decaf options via DTC, wholesale, and cafes. Comparable premium DTC/wholesale model with decaf in portfolio, though much larger and broader than a decaf-only specialist.
• Kicking Horse Coffee: Canadian specialty coffee brand with strong UK and international retail presence, organic and fair-trade credentials. Comparable premium single-origin positioning and emphasis on ethical sourcing, though much larger and not decaf-specialized.
• Counter Culture Coffee: US specialty coffee roaster and wholesaler with sustainability focus and broad single-origin catalog. Comparable specialty roasting, B2B/B2C distribution, and origin-driven brand positioning, though at much larger scale and broader scope than decaf-only.
• Equator Coffees: US specialty roaster offering single-origin, blends, and decaf via wholesale and DTC. Comparable premium specialty positioning, B2B/B2C channels, and emphasis on quality sourcing.

Direct peers

• Trade Coffee: US specialty coffee subscription service matching customers to roasters via a quiz-based model. Comparable online subscription mechanics, fresh-roasted positioning, and direct-to-consumer focus.
• Hasbean Coffee: UK specialty coffee retailer offering a wide range of single-origin beans with roast-level and grind options online. Comparable specialty e-commerce model, breadth of origin SKUs, and direct-to-consumer positioning toward coffee enthusiasts.
• Volcanica Coffee: US-based online specialty coffee retailer selling single-origin and decaf coffees globally with a broad SKU catalog. Comparable e-commerce-only DTC model, multi-origin catalog, and explicit focus on health-oriented and decaf segments.
• Pact Coffee: UK-based specialty coffee subscription and DTC brand offering single-origin, freshly roasted coffee via online ordering. Directly comparable DTC subscription model, UK market focus, and emphasis on quality provenance and origin storytelling.
• Bean Box: US specialty coffee subscription retailer offering curated single-origin and blend selections delivered to consumers. Comparable subscription-led DTC model and emphasis on discovery via variety packs.

Others

• Swiss Water Decaf: Canadian company that operates the Swiss Water chemical-free decaffeination process used by Decadent Decaf. Not a retail competitor but a critical upstream process provider; relevant for understanding the company's core technology differentiation and supply chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/decadent-decaf-coffee-co-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DECADENT DECAF COFFEE COMPANY LIMITED