RE/MAX PLATINE INC.

What RE/MAX PLATINE INC. does

RE/MAX Platine Inc. is a privately held, independently owned and operated real estate brokerage franchise of RE/MAX Québec, headquartered at 1850 rue Panama in Brossard, Quebec, and operating across the South Shore (Rive-Sud) of Montreal. The agency runs four offices — Brossard (main HQ and a second DIX30 location), La Prairie, Saint-Constant, and Candiac — and employs more than 200 real estate brokers serving residential and commercial clients. Core offerings span residential brokerage (single-family homes, condos, income properties, chalets, farms, land), commercial real estate transactions through a dedicated RE/MAX Commercial division, and luxury property services via the RE/MAX Collection program. Transaction protection is supported by RE/MAX Québec's exclusive programs (Tranquilli-T, Intégri-T, Copropriété-T).

The firm's product surface combines a field-broker-driven service model with a digital platform — remax-platine.com — that delivers property listings across 200+ Quebec municipalities, interactive tools (mortgage calculator, transfer-tax calculator, property assessment form, property alerts), and a content engine of roughly 600 bilingual articles plus the 'Boundless' (À toute épreuve) and 'Proprio Averti' webseries. Technology references include generative AI content tools and automated profiling for alert delivery, alongside a Centiva-built website; no proprietary model, API, or developer-facing platform is exposed.

Commercially, RE/MAX Platine generates revenue from real estate brokerage commissions on transactions, following standard RE/MAX franchise fee structures (rates not publicly disclosed). Distribution is direct through its broker network, with lead generation supported by organic SEO, social channels (Facebook, Instagram, LinkedIn), content marketing, and a multi-decade Enfant Soleil charitable partnership. The business is a mid-to-large regional franchise by agent count within the broader RE/MAX Québec network.

Name

RE/MAX PLATINE INC.

Legal name

RE/MAX Platine Inc.

Website

https://remax-platine.com

Company type

Private

Founded year

1985

Operating status

Operating

Short description

RE/MAX Platine is a real estate brokerage franchise on Montreal's South Shore, operating four offices and 200+ brokers that serve residential buyers and sellers, commercial investors, and luxury-property clients across Quebec.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Special Purpose & Alternative Asset Brokerage (BPAJABAH)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property listings platform
• Real estate transaction protection
• Luxury property sales

Headquarters

HQ city

Brossard

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Brokerage Commissions: Traditional real estate brokerage收取佣金 on property transactions including residential homes, condos, commercial properties, and income properties. Brokers facilitate buying and selling transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

RE/MAX Platine is a full-service real estate brokerage agency on the South Shore of Montreal (Rive-Sud) that provides residential and commercial property buying, selling, and investment services through more than 200 brokers across four offices. The agency supports transactions with digital tools (mortgage calculator, transfer tax calculator, property assessment, real estate alerts), exclusive RE/MAX Québec protection programs (Tranquilli-T, Intégri-T, Copropriété-T), and dedicated luxury (RE/MAX Collection) and commercial (RE/MAX Commercial) divisions.

Product overview

RE/MAX Platine is a real estate brokerage agency operating as a unified platform with integrated digital tools and services. The core offering is residential and commercial property brokerage through a network of over 200 brokers across 4 physical locations (Brossard, La Prairie, Saint-Constant, DIX30). The digital platform supplements the brokerage with property search, interactive calculators (mortgage, transfer tax), property assessment tools, and alert services. RE/MAX Quebec programs (Tranquilli-T, Intégri-T, Coproprie-T) provide transaction protection and co-ownership services, while RE/MAX Collection serves the luxury segment and RE/MAX Commercial addresses commercial real estate needs. Educational content includes webseries (Boundless) and blog articles covering real estate topics.

Differentiator

Problem solved

Functional benefit

Products and services

• RE/MAX Platine Real Estate Brokerage Full-service real estate brokerage agency serving residential and commercial property buyers, sellers, and investors on Montreal's South Shore (Rive-Sud). Operates 4 office locations (Brossard, DIX30, La Prairie, Saint-Constant) with over 200 real estate brokers.
• RE/MAX Commercial Commercial real estate services including investment properties, commercial buildings, income properties, and business sales with dedicated commercial brokers.
• RE/MAX Collection Luxury property segment offering exclusive high-end residential real estate services for high-net-worth buyers and sellers through dedicated luxury property listings.
• Tranquilli-T Program RE/MAX Québec protection program providing peace-of-mind coverage for real estate transactions, including protection for undisclosed defects and transaction risks.
• Intégri-T Program RE/MAX Québec program offering solutions for hidden defects (vices cachés) in property transactions, providing protection for buyers against undisclosed property issues.
• Copropriété-T Program RE/MAX Québec program providing co-ownership (condo) professional services, support, and documentation for condominium transactions.
• Boundless Webseries 12-episode educational webseries featuring RE/MAX Platine owner and director André-Jean Suta's philosophy and real estate tips, produced as a brokerage educational offering.

Quantifiable outcome

• Nearly $1 million raised for Enfant Soleil since 1995

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and flagship.

• Enfant SoleilcoreOthers · 1 January 1995Long-standing charitable partnership since 1995. RE/MAX Platine has raised nearly $1 million for Enfant Soleil, which supports children's healthcare in Quebec. This represents the agency's primary community involvement initiative.
• RE/MAX Québec Inc.flagshipStrategic or Co-development PartnerParent franchise organization providing brand, training programs, exclusive tools (Tranquilli-T, Intégri-T, Copropriété-T), and operational support. RE/MAX Platine operates as an independently owned and operated franchise.
• RE/MAX, LLC (Denver, CO)coreStrategic or Co-development PartnerInternational RE/MAX franchisor providing global brand, international referral network, and worldwide real estate market resources.
• RE/MAX CommercialcoreChannel Partner/ Reseller/ DistributorRE/MAX commercial real estate brand providing specialized commercial property listings, commercial broker resources, and business transaction support.
• RE/MAX CollectioncoreChannel Partner/ Reseller/ DistributorExclusive luxury property program connecting high-net-worth buyers with premium real estate through dedicated high-end property services.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• DuProprio / Proprio Direct: DuProprio is a Quebec-born alternative brokerage model that helps sellers list without a traditional agent; it functions as a partial-disintermediation threat in the same Quebec residential market where RE/MAX Platine operates, particularly for lower-priced segments.
• eXp Realty Canada: eXp Realty is a cloud-based brokerage model with low overhead that is recruiting agents away from traditional franchises in Quebec; it competes with RE/MAX Platine for the same agent talent pool via a structurally cheaper, tech-forward commission split.

Direct peers

• Royal LePage Quebec: Royal LePage is one of the largest Canadian brokerage networks with deep Quebec presence, offering residential and commercial brokerage through a similar agent-centric, commission-based franchise model directly comparable to RE/MAX Platine on the Greater Montreal periphery.
• Sutton Québec: Sutton is a Quebec-headquartered independent brokerage network with strong Greater Montreal and Rive-Sud franchisees; one of the most relevant direct competitive peers due to geographic overlap and similar agent-referral franchise economics.
• Sotheby's International Realty Quebec: Sotheby's International Realty's Quebec affiliate competes directly in the luxury and high-net-worth residential segment via the same luxury-brokerage positioning that RE/MAX Platine pursues through its RE/MAX Collection program, serving overlapping Montreal-area affluent buyers.
• Engel & Völkers Montréal: Engel & Völkers operates a luxury-tilted brokerage in Montreal targeting the same RE/MAX Collection buyer profile with high-touch premium service, making it a directly comparable peer in the luxury and international referral segment that RE/MAX Platine addresses.
• Century 21 Canada: Century 21 operates a parallel residential and commercial franchise brokerage model across Quebec and Canada with affiliated local owners; structurally analogous to RE/MAX Platine in serving suburban Toronto/Montreal-caliber buyers with similar commission-driven economics.
• Via Capitale: Via Capitale is a Quebec-based residential and commercial brokerage network with significant South Shore/Longueuil-area presence, offering similar commission-based residential brokerage and directly competing for the same agent pool and seller/buyer leads as RE/MAX Platine.
• Coldwell Banker RMR International (Canada): Coldwell Banker's Canadian network runs a residential and commercial franchise brokerage model competing head-to-head with RE/MAX on suburban and luxury segments, making it a directly comparable peer to RE/MAX Platine's full-service offering.

Regional players

• RE/MAX Westmount / Other Rive-Sud RE/MAX franchises: Other independently owned RE/MAX franchises within the Greater Montreal / Rive-Sud catchment represent intra-brand competitors that recruit from the same agent pool and compete for the same local sellers, making them the tightest geographic comparison set for RE/MAX Platine.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RemaxPlatine
• LinkedInlinkedin.com/company/re-max-platine-inc
• Instagraminstagram.com/remaxplatine

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX PLATINE INC.