What Yellow Studio does

Yellow Studio is a privately-held design and creative direction firm founded in 2003, headquartered in New York City at 80 Eighth Avenue with an international team presence in London. The firm specializes in production design for broadcast events, live experiences, esports championships, world tours, and large-scale public art installations. Its client roster spans the highest tier of global entertainment: the Recording Academy's Grammy Awards (five consecutive years, 2022–2026), MTV Video Music Awards, NBC's American Song Contest, ABC/Disney's Beauty and the Beast special, the Eurovision Song Contest for BBC/EBU, BAFTA Film and Television Awards, Apple's Mariah Carey special, TikTok's In The Mix festival, Riot Games' Valorant Champions, Nike's House of Go, Elie Saab's 1001 Seasons, Miss Universe, Shakira's Las Mujeres Ya No Lloran world tour, and Bad Bunny's Super Bowl LX Halftime Show.

The firm's core technical toolkit integrates physical scenic construction with digital and emerging-stagecraft technologies: LED video integration, AR overlays blended with physical sets, robotic stage systems for cameras and lighting, kinetic lighting and rotating/sliding LED screen components, inflatable sculptural structures, projection mapping on fabric surfaces, hydraulic staging, programmable light choreography, and festival-scale 360-degree circular stage designs. Notable proprietary capabilities include AR-physical set integration (used at the 2019 and 2022 VMAs), robotic arms for stage transitions, programmable bioluminescent water installations, and hydraulic shape-shifting stage landscapes deployed for Shakira's tour.

Yellow Studio's business model is professional services: project-based creative direction and production design fees negotiated directly with clients per engagement. The firm operates an enterprise field-sales motion with no self-serve, transactional, or marketplace channels — each mandate is bespoke, with scope, scale, and complexity varying by client and event. Pricing is not publicly disclosed. Revenue derives primarily from creative direction and scenic design services for flagship broadcast and live events; a secondary stream of self-initiated public art installations functions as brand-building portfolio investment rather than a primary revenue driver. The firm is privately held with no disclosed funding rounds, parent company, or institutional investors.

Name

Yellow Studio

Legal name

Yellow Studio

Website

https://yellowstudio.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Yellow Studio is a New York-based creative design firm providing production design and creative direction for broadcast events, live experiences, esports championships, world tours, and public art installations for global brands, broadcasters, and recording artists.

Ownership category

akta.pro rank

Product category

Live Event and Broadcast Production Design

NAICS

Other Performing Arts Companies (711190)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Studio Campus / Production Facility Operators (MPADAIAC)

Keywords

• Stage design
• Broadcast production
• Live event design
• Creative direction
• Scenic design

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Production Design and Creative Direction Services: Yellow Studio earns fees by designing and creatively directing stage sets, live event environments, and broadcast production designs for major events. Revenue is project-based, derived from creative fees negotiated with brands, broadcasters, artists, and event organizers. Each engagement is a bespoke mandate covering concept development, scenic design, set construction oversight, and on-site production management.
2. Self-Initiated Art Installations: The studio occasionally creates self-initiated public art installations (e.g., Mill Hook Sculptures, Within Water, United By Music) that serve as creative portfolio showcases and reputational amplifiers. While these may be commissioned by city councils or festivals, they function more as brand-building investments than primary revenue generators.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Yellow Studio is a creative design firm that provides artistic direction, scenic design, and production services for live broadcast events, award shows, concerts, brand activations, esports tournaments, and public installations. The studio designs and produces visual environments for clients in music, entertainment, fashion, sports, and corporate sectors.

Product overview

Yellow Studio is an artistically minded design firm specializing in production design and creative direction for broadcast and live events. The company operates as a single unified offering—a full-service stage design and creative direction practice—rather than a modular product platform. Their portfolio encompasses five distinct service areas: stage design for broadcast events (Grammy Awards, MTV VMAs, BAFTA, Super Bowl Halftime Shows), live event experiences (brand activations, concerts, competitions), esports stage design (Valorant Championships), large-scale public installations, and world tour set design. These services are delivered through a collaborative team of designers, artists, producers, and architects based in New York City and London, working with leading brands and artists to translate abstract creative concepts into physical and broadcast environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Broadcast and Award Show Scenic Design
• Grammy Awards Stage Design

Quantifiable outcome

• Broadcast to 165+ countries (Miss Universe 2023)
• +2 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moment Factory: Montreal-based multimedia studio producing immersive environments, projection mapping, and live-event installations. Comparable to Yellow Studio in combining physical scenic builds with digital content for brand and cultural experiences.
• Stufish Entertainment Architects: Architect-led design firm specializing in entertainment architecture and stage design for concerts, theatre, ceremonies, and themed attractions. Overlaps directly with Yellow Studio on stadium and arena set design for touring artists and award shows.
• Es Devlin Studio: London-based designer of large-scale installations and stage sets for the same marquee events as Yellow Studio (Grammys, Super Bowl halftime shows, Olympics ceremonies, fashion). Both are boutique creative-direction firms serving global broadcasters and artists.
• TAIT: Global stage and event engineering company that fabricates kinetic staging, scenic builds, and automation for tours, ceremonies, and immersive events. Adjacent to Yellow Studio as a key collaborator/competitor on stadium-scale scenic design.
• Bureau Oberhauser: Boutique creative studio producing scenic and experiential design for live events, brand activations, and broadcast. Comparable scale and project type to Yellow Studio's experiential and broadcast work.

Emerging players

• Mpire (production design): Smaller-scale scenic and production design firm serving music tours, brand activations, and live broadcasts. Comparable offering to Yellow Studio but with smaller portfolio scale.
• Jason Sherwood Studio: Boutique scenic and production designer for Broadway, concert tours, and televised events. Comparable client mix and design philosophy to Yellow Studio at a smaller scale.

Others

• Hofesh Shechter Company / Random International: Large-scale sculptural and immersive art-installation studio with crossover work into festivals and brand experiences. Adjacent to Yellow Studio's self-initiated public-art installations rather than its broadcast design core.

Broad incumbents

• Rock Nation / Live Nation Design: Live Nation is the dominant live-entertainment promoter whose in-house teams frequently commission or produce stage designs for tours and festivals — the same buyer category Yellow Studio serves.

Regional players

• WOHA Architects: While primarily a sustainable-architecture practice, WOHA produces large-scale public installations and immersive environments in Asia-Pacific. Adjacent to Yellow Studio's public-installation work (e.g., Liverpool River of Light) but does not directly compete in broadcast-event design.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/yellowstudionyc
• LinkedInlinkedin.com/company/yellow-studiony

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellow Studio