Von Trier
- Company typePrivate
- Founded1978
- HeadquartersMilwaukee, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Von Trier firmographics
Firmographics- Name
- Von Trier
- Legal name
- Von Trier
- Website
- https://vontriers.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Von Trier industry classification
Industry- Product category
- German Bar & Restaurant
- NAICS
- Drinking Places (Alcoholic Beverages) (722410)
- akta.pro primary industry
- Spirits/Cocktail Bars Operated by Producers (THAFALAJ)
- akta.pro secondary industry
- Beer, Brewery & Craft Beverage Tastings (THAJAGAE)
Keywords
Where Von Trier is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Von Trier business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Food and beverage sales: The primary revenue stream is on-site food and beverage sales including German import draft beers, craft beers, cocktails, wine, and German-centric menu items. Revenue is generated through table service, bar service, and take-out orders at the bar's physical location.
- Private event hosting: Von Trier generates revenue by hosting private events in the Bitburger Bier Stube (up to 60 guests cocktail style) and full-venue buyouts (up to 150 guests). Catering packages, drink packages, and room reservation fees contribute to this revenue stream.
- Travel tour program: Von Trier partnered with InterTrav Corporation to present a European Christmas Tour (November–December 2026) for $4,850 per person. Revenue flows through tour booking fees, though the program is administered by the third-party tour operator.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Happy Hour — $7 Daily 4pm–6pm |
| Unit Pricing | Pay-as-you-go | German draft beer pricing |
| Unit Pricing | Pay-as-you-go | Specialty import and craft draft pricing |
| Unit Pricing | Pay-as-you-go | Wine pricing |
| Unit Pricing | Pay-as-you-go | Weekly food and drink specials |
| Unit Pricing | Pay-as-you-go | Food menu pricing |
| Other | Multi-year contract | Private event packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Von Trier product offering
Product offeringCore offering
Von Trier is a historic German-themed bar and restaurant in operation since 1978 on Milwaukee's East Side. It sells German import drafts, craft beer, wine, cocktails, and a German-inspired food menu, and operates a sidewalk Biergarten and the Bitburger Bier Stube private event space. It also co-markets a European Christmas Tour package with InterTrav Corporation.
Product overview
Von Trier is a historic German bar and cocktail lounge that has operated since July 1978 at the corner of North & Farwell in Milwaukee's East Side. The establishment offers a unified hospitality experience combining German import drafts, craft beer on 30 tap lines, handcrafted cocktails, wine, and German-inspired cuisine across multiple distinct spaces: the main bar room with authentic German antiquities and a Cyril Colnik chandelier; the Bitburger Bier Stube private event room; and an outdoor Biergarten. Additional offerings include weekly Happy Hour specials, themed nightlife events, and private party hosting for up to 150 guests.
Differentiator
Problem solved
Functional benefit
Products and services
- Von Trier Bar and Restaurant Service
Quantifiable outcome
- Consistently rated as one of the best establishments in the greater Milwaukee area for over 45 years
Companies that use Von Trier
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Von Trier technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Von Trier partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- InterTrav CorporationminorVon Trier has partnered with InterTrav Corporation (grouptripsandtravel.com) to present a European Christmas Tour to Trier, Germany (November 30–December 9, 2026). InterTrav administers the tour logistics (flights, hotels, motor coach, tour manager) while Von Trier serves as the presenting brand. The tour is priced at $4,850 per person double occupancy from Chicago, with proceeds benefiting the tour operation.
- Rockstar DesignminorThe Von Trier website was designed by Rockstar Design, a Milwaukee-based web design agency. The website credits Rockstar Design as the designer at the footer of the site.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Von Trier competitors and assessment
Company assessmentRegional players
- Hofbräuhaus Chicago: German beer hall and restaurant replicating the Munich Hofbräuhaus experience, with German import drafts, German cuisine, and event space. Concept-comparable (German beer + food + events) but operates in a different metro (Chicago) at larger scale.
- The Old Fashioned: Wisconsin-themed tavern in Madison offering craft beer, brandy Old Fashioneds, and regional fare in a heritage-style setting. Concept-comparable (Wisconsin identity, classic cocktails, food) but operates in a different city/region.
Direct peers
- At Random Cocktail Lounge: Another John Dye-restored Milwaukee cocktail lounge with a vintage atmosphere and curated cocktail program. Directly comparable in operating concept, ownership, and target audience (classic cocktail enthusiasts seeking old-Milwaukee character).
- Sobelman's Pub & Grill: Historic Milwaukee pub and grill known for its burgers, beer selection, and old-school neighborhood-bar atmosphere. Comparable as a long-standing Milwaukee bar-and-food destination with deep community roots.
- Bryant's Cocktail Lounge: Historic Milwaukee cocktail lounge owned by John Dye (Von Trier's new owner), offering a similar vintage Milwaukee cocktail experience with classic and house cocktails in a heritage setting. Closest comparable as it shares both operator and concept DNA.
- Camp Bar: Wisconsin-themed neighborhood bar with multiple Milwaukee locations, tapping into local identity and craft beer. Comparable in scale and 'local institution' positioning, though operates multiple sites.
- Nomad World Pub: Milwaukee bar with a globally-curated beer program and a long-running neighborhood presence. Comparable in scale and Milwaukee East Side / Brady Street positioning, with a different (travel-themed) curatorial lens.
- The Wicked Hop: Milwaukee's East Side / Brady Street neighborhood bar and restaurant operating for decades with a strong beer list and casual dining. Directly comparable neighborhood-bar concept in an adjacent Milwaukee district.
- Mader's Restaurant: Long-running Milwaukee German restaurant (operating since 1902) offering German cuisine, German beers, and a heritage European atmosphere. Closest concept peer in Milwaukee for German food + German beer heritage positioning.
Broad incumbents
- Lakefront Brewery: Established Milwaukee craft brewery operating a major on-site beer hall with food, tours, and events. Comparable as a Milwaukee alcohol-led hospitality venue but operates as a producer + venue rather than a pure drinking establishment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Von Trier social profiles
Digital presenceVon Trier financial estimates
Financial estimateRevenue estimate
Valuation estimate
Von Trier leadership team
Management profileNumber of profiles
Profiles2 records
Von Trier funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Von Trier M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Von Trier
What does Von Trier do?
Von Trier is a historic German-themed bar and restaurant in operation since 1978 on Milwaukee's East Side. It sells German import drafts, craft beer, wine, cocktails, and a German-inspired food menu, and operates a sidewalk Biergarten and the Bitburger Bier Stube private event space. It also co-markets a European Christmas Tour package with InterTrav Corporation.
Is Von Trier a public or private company?
Von Trier is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Von Trier founded?
Von Trier was founded in 1978. It employs 1 to 10 people.
Where is Von Trier based?
Von Trier is headquartered in Milwaukee, United States, in the North America region.
How does Von Trier make money?
Three revenue lines are on record. Food and beverage sales are the primary driver. The others are private event hosting and travel tour program.
Who are Von Trier's main competitors?
Regional players on record are Hofbräuhaus Chicago and The Old Fashioned. Direct peers are At Random Cocktail Lounge, Sobelman's Pub & Grill, Bryant's Cocktail Lounge, Camp Bar, Nomad World Pub, The Wicked Hop and Mader's Restaurant. Lakefront Brewery is listed as a broad incumbent.
Does Von Trier have an API?
No public API is recorded for Von Trier.
What industry is Von Trier in?
Von Trier's product category is German Bar & Restaurant. Its primary akta.pro industry code is THAFALAJ, Spirits/Cocktail Bars Operated by Producers, with a secondary code of THAJAGAE, Beer, Brewery & Craft Beverage Tastings. Its NAICS code is 722410.