The Nomad World Pub
The Nomad World Pub is a single-location sports bar in Milwaukee, Wisconsin, founded in 1995 and branded as "Milwaukee's Original Soccer Bar." It serves walk-in patrons and event customers with food, beverages, a coffee bar, catering, private events, branded merchandise, and online ordering via ToastTab.
- Company typePrivate
- Founded1995
- HeadquartersMilwaukee, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Nomad World Pub does
The Nomad World Pub is a single-location independent sports bar located at 1401 East Brady Street in Milwaukee, Wisconsin, operating since 1995 under owner Todd Smith. The venue self-identifies as "Milwaukee's Original Soccer Bar" and has built a niche category position around soccer viewership, ranking 5th most popular soccer bar in the United States on Lyft's World Cup data. Its physical footprint includes the "Brady Beach" outdoor viewing area, which features a Jumbotron and materially extends match-day capacity beyond a conventional bar interior.
The core product is on-premise food and beverage service, with food items priced roughly $7-$13 and cocktails around $13, complemented by a coffee bar that targets morning European fixture traffic. Revenue streams include walk-in bar and food sales, private events and parties, catering, and a branded merchandise line (hoodies, beanies, t-shirts, tanks). The business operates digital ordering through the third-party ToastTab platform, and event-driven demand is significant: during the FIFA World Cup, the venue reported six months of normal sales compressed into six weeks and onboarded approximately 15 additional temporary staff to support the surge.
The business model is a traditional single-site hospitality operation that has layered incremental revenue streams — coffee bar, catering, private events, merchandise, and online ordering — onto its core soccer-viewing proposition. Distribution is concentrated entirely at the Brady Street location, with no franchising, multi-unit expansion, or external capital disclosed. The competitive position rests on brand longevity (30+ years), a category-defining niche in U.S. soccer fandom, and a purpose-built match-day venue, rather than on proprietary technology, multi-site scale, or data-driven differentiation.
The Nomad World Pub firmographics
Firmographics- Name
- The Nomad World Pub
- Legal name
- Nomad World Pub
- Website
- https://nomadworldpub.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Nomad World Pub is a single-location sports bar in Milwaukee, Wisconsin, founded in 1995 and branded as "Milwaukee's Original Soccer Bar." It serves walk-in patrons and event customers with food, beverages, a coffee bar, catering, private events, branded merchandise, and online ordering via ToastTab.
- Ownership category
- akta.pro rank
The Nomad World Pub industry classification
Industry- Product category
- Sports Bar & Pub
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Neighborhood & Sports Bars (THAFAEAA)
- akta.pro secondary industries
- Sports Bars (CRANACAC), Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)
Keywords
Where The Nomad World Pub is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Nomad World Pub business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Food and Beverage Sales: Primary revenue stream from selling food and drinks to pub customers. Menu includes burgers, tacos, appetizers, and specialty cocktails. Online ordering available via ToastTab platform.
- Catering Services: Provides catering for private events including birthday parties, holiday parties, corporate events, and wedding festivities.
- Private Events and Parties: Hosts private parties and group events in dedicated event spaces, generating revenue from venue rental and food/beverage sales for hosted events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Specialty Cocktails and Frozen Drinks |
| Unit Pricing | Pay-as-you-go | Food Menu Items |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
The Nomad World Pub product offering
Product offeringCore offering
The Nomad World Pub is a soccer-themed sports bar and full-service restaurant in Milwaukee serving a full food, beer, and cocktail menu alongside a daytime coffee bar. It operates 7am-2am daily, with 80+ TVs, a Jumbotron, and a Nomad Fan Zone supporting live match viewing, and supplements on-premises service with catering, private events, and branded merchandise.
Product overview
Nomad World Pub is a single-location sports bar and restaurant in Milwaukee, Wisconsin, established in 1995. The venue operates as a unified hospitality service combining a traditional bar and restaurant with specialized sports viewing infrastructure. The core offering includes the main pub venue with indoor/outdoor seating, the Brady Beach outdoor viewing area with Jumbotron, and the Nomad Fan Zone for soccer match viewing. Additional services include catering, private event hosting, a coffee bar, and online ordering via Toast Tab. The venue is particularly known for its soccer bar atmosphere and has been operating for over 30 years.
Differentiator
Problem solved
Functional benefit
Products and services
- Food and Beverage Service Full-service food, beer, and cocktail menu served at the Milwaukee bar from 7am to 2am daily, including signature cocktails and an extensive beer selection for walk-in patrons.
- Coffee Bar (Morning Cafe) Daytime cafe service offering coffee and cafe selections from 7am to 4pm at the same venue, targeting morning customers and early kick-off match viewers.
- Catering Service Off-premises catering of food and beverages for local events, parties, and watch gatherings, ordered through the venue and supported by its online ordering platform.
- Private Events and Party Bookings Booking of the venue for private parties, group screenings, and small events, leveraging the existing TV and Jumbotron infrastructure for group viewing.
- Branded Merchandise Nomad-branded apparel and accessories including hoodies, beanies, t-shirts, and tanks sold to fans and patrons.
- Online Ordering (ToastTab) Digital ordering channel for takeout and catering, operated through the ToastTab platform, allowing customers to place orders online for pickup or off-site events.
Quantifiable outcome
- Ranked as nation's 5th most popular soccer bar during World Cup per Lyft data
- +1 more outcomes
Companies that use The Nomad World Pub
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
The Nomad World Pub technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
The Nomad World Pub partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Nomad World Pub competitors and assessment
Company assessmentBroad incumbents
- Punch Bowl Social: Multi-concept venues combining food, drinks, games, and event hosting. Broad incumbent offering overlapping sports viewing atmosphere and private event catering.
- Buffalo Wild Wings: National sports bar chain with extensive screen coverage and broad game-day menu. Broad incumbent offering overlapping sports viewing and food service at much larger scale.
- Dave & Buster's: National entertainment-venue chain combining sports viewing with games and food/beverage. Broad incumbent similar in offering event-driven sports viewing alongside F&B.
- Twin Peaks Restaurant: National sports bar chain with multiple screens, full bar, and casual dining. Comparable as a broad sports bar concept with mass-market positioning.
Regional players
- Who's on Third: Milwaukee sports bar/restaurant in the Third Ward area with multiple screens and full bar/food menu. Comparable single-location Milwaukee sports bar with similar GTM.
- Drink Wisconsinbly: Milwaukee-themed sports bar in Walker's Point serving a wide beer list and bar food. Directly comparable single-location Milwaukee sports bar competing for the same local game-day crowd.
- Camp Bar: Milwaukee bar/restaurant with multiple locations offering a similar sports bar + food + private events model. Comparable neighborhood sports bar with private event catering.
- Trinity Three Irish Pubs: Milwaukee Irish pub serving traditional food and drinks with a neighborhood pub atmosphere. Comparable neighborhood bar with food and event hosting.
- Stubby's Gastrogrub & Beer Bar: Milwaukee gastropub with beer-forward drink list and bar food. Comparable single-location Milwaukee pub with food and beverage focus.
Direct peers
- The Globe Pub: Milwaukee pub known for showing Premier League and Champions League matches. Direct competitor for the soccer-fan segment that Nomad serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Nomad World Pub social profiles
Digital presenceThe Nomad World Pub compliance and trust
Trust signalCompliance1 record
The Nomad World Pub financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Nomad World Pub leadership team
Management profileNumber of profiles
Profiles1 record
The Nomad World Pub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Nomad World Pub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Nomad World Pub
What does The Nomad World Pub do?
The Nomad World Pub is a soccer-themed sports bar and full-service restaurant in Milwaukee serving a full food, beer, and cocktail menu alongside a daytime coffee bar. It operates 7am-2am daily, with 80+ TVs, a Jumbotron, and a Nomad Fan Zone supporting live match viewing, and supplements on-premises service with catering, private events, and branded merchandise.
Is The Nomad World Pub a public or private company?
The Nomad World Pub is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Nomad World Pub founded?
The Nomad World Pub was founded in 1995. It employs 11 to 50 people.
Where is The Nomad World Pub based?
The Nomad World Pub is headquartered in Milwaukee, United States, in the North America region.
How does The Nomad World Pub make money?
Three revenue lines are on record. Food and Beverage Sales are the primary driver. The others are catering Services and private Events and Parties.
Who are The Nomad World Pub's main competitors?
Broad incumbents on record are Punch Bowl Social, Buffalo Wild Wings, Dave & Buster's and Twin Peaks Restaurant. Regional players are Who's on Third, Drink Wisconsinbly, Camp Bar, Trinity Three Irish Pubs and Stubby's Gastrogrub & Beer Bar. The Globe Pub is listed as a direct peer.
Does The Nomad World Pub have an API?
No public API is recorded for The Nomad World Pub.
What industry is The Nomad World Pub in?
The Nomad World Pub's product category is Sports Bar & Pub. Its primary akta.pro industry code is THAFAEAA, Neighborhood & Sports Bars, with a secondary code of CRANACAC, Sports Bars. Its NAICS code is 7224 and its SIC code is 5810.