CUSTOM PATCHES AND WEAR LTD

What CUSTOM PATCHES AND WEAR LTD does

Custom Patches and Wear Ltd is a privately held UK-registered e-commerce company operating the DTC storefront patchesandwears.com, selling custom embroidered patches, woven patches, PVC patches, chenille patches, and printed patches alongside customizable apparel (t-shirts, hoodies, jackets, hats) and accessories (bags, lanyards, keychains, enamel pins). The company serves SMBs, sports teams and clubs, motorcycle and community organizations, and charities/non-profits, with a self-serve ordering model centered on an in-browser interactive canvas designer that supports shapes, text, clipart, and uploaded artwork (PNG, SVG) without requiring external design software. B2B and larger-volume buyers are routed through a separate bulk quote portal that offers free design assistance, dedicated account management, and volume discounts on orders of 50+ patches.

Revenue is generated primarily through one-time unit-priced product sales, supplemented by store credits (100 credits issued on sign-up, applied to future purchases with no expiration) and tiered shipping fees (Standard $5.99, Express $12.99, Rush Production + Shipping $24.99, free standard shipping on orders over $50). Standard production turnaround is 5–7 business days, with express (2–3 days) and rush (1–2 days) options. The company ships to the UK, US Domestic, Canada, and International destinations (10+ countries) from a London, UK headquarters and markets primarily through blog content, email newsletters, and the designer tool itself.

Notably, the source materials show conflicting jurisdictional signals: the 'Ltd' entity suffix and a London contact address point to a UK operation, while the Terms of Service specify California law and Los Angeles County courts. Management team, headcount, funding, and revenue figures are not disclosed, and several contact details (street address, phone numbers) appear to be placeholders, suggesting this may be an early-stage or limited-scale operator rather than an established mid-market business.

Name

CUSTOM PATCHES AND WEAR LTD

Legal name

Custom Patches and Wear Ltd

Website

https://patchesandwears.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Custom Patches and Wear Ltd is a UK-registered e-commerce company that designs and sells custom embroidered patches, apparel, and accessories through a self-serve online storefront with an in-browser canvas designer, serving SMBs, sports clubs, motorcycle groups, and charities.

Ownership category

akta.pro rank

Product category

Custom Embroidered Patches & Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Retailers (4581)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

akta.pro secondary industries

Customized & Personalized Fan Gear Retail (CRAMAOAJ), Labels, Tags & Branding Trims (Woven/Printed Labels/Hangtags/Patches/Heat Transfers) (IMAOALAC)

Keywords

• Custom embroidered patches
• Woven patch production
• Custom apparel design
• Promotional merchandise
• Branded accessories

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Product Sales: One-time purchase revenue from the sale of custom embroidered patches, woven patches, PVC patches, chenille patches, custom apparel (t-shirts, hoodies, jackets, hats), and accessories (bags, lanyards, keychains, enamel pins). Customers design and order via the website designer tool or by uploading artwork.
2. Store Credits: New customers receive 100 free credits upon sign-up. Store credits can be applied to any purchase and have no expiration, providing loyalty incentives and repeat purchase revenue.
3. Shipping Revenue: Revenue generated from shipping fees, including Standard ($5.99), Express ($12.99), and Rush Production + Shipping ($24.99) options. Free standard shipping on orders over $50.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Custom Patches and Wear Ltd designs, manufactures, and sells custom embroidered patches (including woven, PVC/rubber, chenille, and printed variants), customizable apparel (t-shirts, hoodies, jackets, hats), and branded accessories (bags, lanyards, keychains, enamel pins) through a direct-to-consumer e-commerce storefront with an integrated browser-based interactive canvas designer tool. The company serves individual consumers, small businesses, sports teams, clubs, charities, and other organizations with low minimum order quantities (10 patches), multiple backing options (iron-on, sew-on, Velcro, self-adhesive), and a bulk quote channel for larger B2B orders.

Product overview

Custom Patches and Wear Ltd operates an e-commerce platform offering custom embroidered patches, apparel, and accessories, unified through an interactive online designer tool. The product portfolio centers on five patch types (embroidered, woven, PVC/rubber, chenille, printed), complemented by customizable apparel (t-shirts, hoodies, jackets, hats) and accessories (bags, lanyards, keychains, enamel pins). The Interactive Designer Tool serves as the core design interface, allowing customers to create and customize products directly in-browser. Free design consultation and bulk quote services support B2B ordering for larger quantities.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Patches Custom patches available in five styles — embroidered, woven, PVC/rubber, chenille, and printed — produced to customer specifications in sizes from 2" to 5", in standard shapes (circle, rectangle, shield) or custom die-cut shapes, and with backing options including iron-on, sew-on, Velcro, and self-adhesive. Minimum order of 10 patches for most styles. Designed for sports teams, clubs, motorcycle groups, small businesses, charities, and individuals needing durable branded patches for apparel, tactical gear, and uniforms.
• Custom Apparel Custom apparel including t-shirts, hoodies, jackets, and hats available in multiple color variants (black, cream, green, blue, white), featuring user-designed artwork or applied embroidered patches. Targeted at small businesses, sports teams, clubs, charities, and individuals seeking branded apparel for uniforms, events, or personal use.
• Custom Accessories Custom branded accessories including bags, lanyards, keychains, enamel pins, headwear, tactical gear, and other specialty items. Targeted at small businesses, clubs, event organizers, and individuals seeking branded merchandise and promotional items beyond apparel and patches.
• Patch Design Consultation Free design assistance and expert consultation service that helps customers choose the optimal patch type, materials, specifications, and design refinements based on their requirements and budget, including digital proof review prior to production. Available to bulk and B2B customers as part of the quote-based ordering experience.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Vistaprint: Large incumbent custom printing platform offering apparel, signage, and promotional products including embroidery. Overlaps with CP&W in embroidery/apparel but serves a much broader SMB portfolio.
• CafePress: Custom products marketplace spanning apparel, accessories, and gifts with a designer tool. Adjacent overlap with CP&W's customizable product and SMB/personal-use buyer segment.
• Zazzle: Custom products marketplace with apparel, accessories, and patches made by independent designers. Overlaps in custom apparel/accessories but operates a marketplace model rather than in-house production.

Direct peers

• The/Studio: Direct-to-consumer custom patches and embroidery platform with an online design tool and bulk ordering. Closely comparable in product offering, GTM motion, and target buyer to CP&W.
• Sticker Mule: Custom stickers and patches e-commerce platform with a self-serve design tool and fast turnaround. Directly comparable product category, online designer UX, and SMB/marketing-buyer focus.
• Printful: Print-on-demand apparel and accessories platform with embroidery, patches, and an online design tool. Comparable self-serve design-and-order flow, although Printful's core is apparel/print rather than patches.
• American Patch: Direct-to-consumer custom patches specialist with multiple patch types (embroidered, PVC, woven, leather). Closely comparable in product line, GTM, and target buyer to CP&W.
• Custom Patch Hats: Niche custom patch and hat e-commerce retailer with similar product mix (patches, embroidered headwear) and SMB/club buyer focus.
• UberPrints: Custom apparel and accessories screen-print/embroidery platform with online design and bulk ordering. Overlaps with CP&W in custom apparel/embroidery and SMB/team buyer segment.
• Printify: Print-on-demand apparel and accessories platform with embroidery capabilities and a design tool. Comparable self-serve customization flow and SMB target market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/patchesandwears

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CUSTOM PATCHES AND WEAR LTD