Tournet Hawaii, Inc.

What Tournet Hawaii, Inc. does

Tournet Hawaii, Inc. is a privately-held, Korean-managed inbound travel agency headquartered in Waikiki, Honolulu, with a branch office in Seoul, South Korea. Founded in 2000 and operating for 25+ years, the company positions itself as the largest Korean-owned travel company in Hawaii and serves Korean-speaking travelers visiting Hawaii through three primary lines: FIT (Foreign Independent Traveler) reservations (flights, hotels, rental cars, cruises, honeymoon and family packages, golf, and custom itineraries); large-scale corporate incentive and group event services (with documented events ranging from 25 to 1,700 attendees for clients such as ING Life, Prudential, Samsung Life, Unicity, and Hoban Construction); and media/broadcast production coordination for Korean entertainment companies including YG Entertainment, SM Entertainment, and BTS. The company operates physical tour desks inside the Waikiki Beach Marriott and Waikiki Gateway hotels, runs Korean-language shuttle services on Oahu and Maui, and produces KTN, a Korean-language travel broadcast distributed to hotels across Hawaii.

The company operates a portfolio of wholly-owned subsidiaries that extend its service surface: Labella Hawaii Wedding (라벨라 하와이 웨딩) provides full destination wedding consulting including resort, beach, and family wedding services, and Hawaii Snap (하와이 스냅) provides magazine-style professional photography services. Supporting offerings include a Foodie Restaurant discount card and a Korean-language Hawaii travel map distributed to hotels and tourists. Underlying technology is a web-based online reservation system for tour and travel booking; no APIs, SDKs, or proprietary AI/data assets are documented.

The business model is primarily transaction-fee based on travel bookings (FIT travel agency services) plus professional services revenue from weddings and photography. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led across B2C concierge desk sales, B2B corporate incentive and group bookings, and event-driven services for entertainment/media clients. Distribution runs through hotel-embedded tour desks, the Seoul branch, the company's own websites and subsidiary websites, social channels (Facebook, YouTube, Naver Cafe), and a network of 100+ partner travel agencies in Korea and other markets. Key supply-side partnerships include major hotel chains (Marriott, Hilton, Hyatt, Sheraton, Prince, Fairmont, Aqua, Aston, Outrigger), Hawaiian Airlines, Hawaii Tourism Authority, Polynesian Cultural Center, and Roberts Hawaii.

Name

Tournet Hawaii, Inc.

Legal name

Tournet Hawaii, Inc.

Website

https://tnhawaii.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Tournet Hawaii is a Korean-managed inbound travel agency in Waikiki that serves Korean travelers visiting Hawaii with FIT reservations, large corporate incentive groups, destination weddings, and K-entertainment production coordination. It operates the Labella Hawaii Wedding and Hawaii Snap subsidiaries and a Seoul branch office.

Ownership category

akta.pro rank

Product category

Inbound Travel Services

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

akta.pro secondary industry

Destination Management Companies (Cruise DMCs) (THAEAFAD)

Keywords

• Hawaii inbound travel services
• Korean tour operator
• Destination wedding services
• Incentive group travel
• Hawaii travel reservations

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Travel Agency Services: Core revenue from FIT travel reservations (flights, hotels, rental cars, cruises), group and incentive event services, wedding services, and activity bookings. Services include honeymoon packages, golf reservations, and custom itinerary planning.
2. Hawaii Snap Photography Services: Magazine-style photography services for tourists visiting Hawaii, including honeymoons, couples, families, and friend trips. Professional photographers capture memories at scenic Hawaii locations.
3. Labella Hawaii Wedding Services: Total wedding consulting including resort weddings, beach weddings, reminder/family weddings, wedding dresses, photography, event planning, and receptions. Operated as a subsidiary company.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Tournet Hawaii is a Korean-managed inbound travel agency specializing in Hawaii-bound travel for Korean tourists. Its core offering covers FIT travel reservations (airline, hotel, rental car, cruise, honeymoon, family, study, golf, custom itineraries), large-scale group and incentive event planning (25-1,700 attendees), Korean media and broadcast filming coordination, and destination wedding services through the Labella Hawaii Wedding sub-brand and professional photography through the Hawaii Snap sub-brand.

Product overview

Tournet Hawaii, Inc. is a Hawaii-focused inbound travel company serving Korean-speaking travelers. The core product is the Tournet Hawaii travel services platform offering reservations for airlines, hotels, rental cars, cruises, and custom travel packages. Two key sub-brands operate as specialized service lines: Labella Hawaii Wedding (라벨라 하와이 웨딩) provides destination wedding consulting and photography services, while Hawaii Snap (하와이스냅) offers professional photography for travelers. Supporting services include group and incentive event coordination, media broadcast coordination, KTN broadcasting, a Foodie Restaurant Card, shuttle services, and a Korean-language travel map.

Differentiator

Problem solved

Functional benefit

Brands

• 라벨라 하와이 (Labella Hawaii): Hawaii's only Korean-exclusive total wedding consulting company with professional wedding shop, luxury wedding dresses, high-quality sudeome services, event team, and media team. Offers resort weddings, beach weddings, remind weddings, parties, receptions, proposal events, and wedding photo services.
• 하와이 스냅 (Hawaii Snap)

Products and services

• Tournet Hawaii FIT Travel Services Core inbound travel service for Korean visitors to Hawaii, covering airline, hotel, rental car, and cruise reservations, plus honeymoon packages, family travel, study programs, custom itineraries, golf bookings, and tour options. Designed for Korean-speaking individual and family travelers.
• Group & Incentive Events Service End-to-end event planning and on-the-ground coordination for corporate incentive and group trips to Hawaii. Handles logistics, venues, accommodation, transportation, and execution for groups ranging from 25 to 1,700+ attendees.
• Media & Broadcast Coordination Service Local Hawaii production coordination for Korean TV programs, magazines, and entertainment productions, including filming permits, location access, and on-the-ground production support.
• Labella Hawaii Wedding (라벨라 하와이 웨딩) Total destination wedding consulting for Korean couples in Hawaii, including resort weddings, beach weddings, reminder/family weddings, receptions, proposals, wedding dresses, wedding photography, and event planning. Operated as a wholly-owned subsidiary sub-brand of Tournet Hawaii.
• Hawaii Snap (하와이 스냅) Magazine-style professional photography service for Korean travelers in Hawaii, including honeymoon, couple, family, and friendship-trip photo shoots with professional photographers at scenic locations. Operated as a wholly-owned subsidiary sub-brand of Tournet Hawaii.

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and standard.

• Marriott Hotels (Hawaii Properties)coreStrategic or Co-development PartnerExtensive partnership with Marriott Hawaii properties including Waikiki Beach Marriott Resort, Wailea Beach Marriott Resort, Ritz Carlton Kapalua, Waikoloa Beach Marriott Resort, Kauai Marriott Resort, Royal Hawaiian, Moana Surfrider, Westin Resort, Sheraton Waikiki, Sheraton Maui, and Sheraton Princess Kaiulani.
• Hilton Hotels (Hawaii)coreStrategic or Co-development PartnerPartnership with Hilton Hawaii properties including Hilton Waikoloa Hotel, Grand Wailea, Hilton Hawaiian Village, Hilton Doubletree Alana, and Hilton Waikiki.
• Hyatt Hotels (Hawaii)coreStrategic or Co-development PartnerPartnership with Hyatt Hawaii including Hyatt Place, Hyatt Regency Waikiki, Hyatt Regency Maui, Grand Hyatt Kauai, and Andaz Maui at Wailea.
• Aqua Hotels ChainstandardChannel Partner/ Reseller/ DistributorPartnership with Aqua hotel chain including Aqua Aloha Surf, Aqua Bamboo, Aqua Essence, Aqua Kuhio Village, Aqua Marina, Aqua Palms, Aqua Continental, Aqua Waikiki Wave, Queen Kapiolani, Wailea Maui, Hilo Naniloa, Ilikai, Lotus, Lanai, and Luana Waikiki.
• Aston HotelsstandardChannel Partner/ Reseller/ DistributorPartnership with Aston Waikiki Beach, Aston Waikiki Sunset, Aston Waikiki Banyan, Aston Kaanapali Shore, Hotel Renew and other Aston properties.
• Outrigger & Ohana HotelsstandardChannel Partner/ Reseller/ DistributorPartnership with Outrigger and Ohana hotel chains including Embassy Suite Waikiki, Outrigger Waikiki on the Beach, Outrigger Regency on Beach and 15 other Outrigger Hotels, Ohana Islander Waikiki, Ohana Waikiki West and 5 other Ohana Hotels.
• Prince HotelscoreStrategic or Co-development PartnerPartnership with Prince Hotel Waikiki, Hapuna Beach Prince, and Mauna Kea Beach hotels.
• Fairmont HotelscoreStrategic or Co-development PartnerPartnership with Fairmont Orchid and Fairmont Kealani properties.
• Hawaii Tourism Authority (하와이 관광청)coreStrategic or Co-development PartnerOfficial partnership with Hawaii Tourism Authority for tourism promotion and destination marketing.
• Hawaiian AirlinescoreStrategic or Co-development PartnerPartnership with Hawaiian Airlines for flight coordination and travel package services.
• Polynesian Cultural CenterstandardChannel Partner/ Reseller/ DistributorPartnership for cultural experience tours and activities at the Polynesian Cultural Center.
• Roberts HawaiistandardChannel Partner/ Reseller/ DistributorPartnership for ground transportation and tour bus services throughout Hawaii.
• Domestic and International Travel Agents (100+)coreChannel Partner/ Reseller/ DistributorNetwork of over 100 domestic and international travel agents in Korea and other markets, providing mutual cooperation through formal agreements and win-win strategies.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pleasant Holidays: US-based inbound tour operator specializing in Hawaii and other US destinations with FIT, group, and wedding products; comparable Hawaii-anchored inbound tour-operator model and DMC capabilities, but serves the broader US/English-speaking market rather than Korean travelers.
• Very Good Tour (베리굿투어): Korean outbound tour operator specializing in package and FIT travel to Hawaii and other destinations; comparable in Korean-source-market FIT and group business, but smaller in scale and lacks Tournet's on-island hotel-desk and DMC infrastructure.

Broad incumbents

• Klook: Asia-focused OTA for tours, activities, and ground transportation with strong Korean-language presence and significant Hawaii inventory; competes directly with Tournet for activity and FIT bookings via mobile-first self-serve funnel rather than concierge desks.
• Interpark Triple (인터파크트리플): Korean online travel platform selling packages, flights, hotels, and activities including Hawaii; competes for Korean FIT demand via a digital OTA channel, complementing rather than replacing Tournet's concierge and DMC services for higher-touch bookings.
• Viator (a Tripadvisor company): Global online marketplace for tours, activities, and experiences with deep Hawaii supply; competes for the activity and shore-excursion layer of Tournet's offering via a digital self-serve channel rather than Korean-language concierge service.
• Mode Tour (모두투어): Major Korean outbound travel agency selling FIT, package, and group tours to global destinations including Hawaii; comparable in targeting Korean travelers with combined FIT and corporate/group offerings, though diversified across many countries.
• Hana Tour (하나투어): South Korea's largest outbound tour operator offering packaged FIT and group travel to Hawaii and other destinations; comparable in serving Korean outbound travelers with FIT, group, and incentive products, but operates at much greater scale and across many countries.

Regional players

• JTB Hawaii: Japanese inbound DMC and tour operator in Hawaii offering FIT packages, group tours, wedding, and activities for Japanese visitors; directly mirrors Tournet's Korean-language inbound model in the same destination with a parallel Asian-language concierge and hotel-desk footprint.
• Kintetsu International (Hawaii): Japan-based travel group with established Hawaii inbound operations serving Japanese travelers with FIT, group, and incentive travel; comparable destination, inbound-DMC function, and Asian-language customer base, though focused on Japanese rather than Korean demand.
• H.I.S. (Hawaii operations): Large Japanese-owned travel company with extensive Hawaii inbound operations serving Japanese visitors via FIT, group, and incentive travel; the closest comparable in destination (Hawaii), inbound model, and Asian-language concierge service, but serving the Japanese rather than Korean source market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/labellahawaii
• Facebookfacebook.com/TOURNEThi
• LinkedInlinkedin.com/company/tournet-hawaii

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tournet Hawaii, Inc.