Whicker Construction, Inc.
Whicker Construction is a privately held custom home builder and high-end remodeling contractor in Plainfield, Indiana, founded in 1989 by Brad Whicker. It serves affluent Central Indiana homeowners with $1M-$1.5M custom homes and $250K-$750K remodels on a relationship-driven, direct-to-consumer basis.
- Company typePrivate
- Founded1989
- HeadquartersPlainfield, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Whicker Construction, Inc. does
Whicker Construction, Inc. is a privately held, founder-owned custom home builder and high-end remodeling contractor headquartered in Plainfield, Indiana. Founded in 1989 by Brad Whicker, who continues to serve as President, the company serves affluent residential homeowners in Central Indiana, with a primary service area covering Hendricks, Marion, Boone, and Morgan counties. The firm operates with a small team of approximately 1-10 employees, including a Project Manager, Field Supervisor, Office Manager, Marketing and Business Development Manager, and a Master Carpenter/Finish Superintendent, with additional skilled carpenter positions currently open.
The company's core offerings are ground-up custom home construction priced in the $1-1.5 million range and whole-home or room-specific high-end remodeling projects in the $250,000-$750,000 range. Whicker completes roughly 4-7 custom homes and 10-12 remodeling projects per year, using a fixed-cost approach under which the builder absorbs cost overages unrelated to change orders or allowances. A defined 8-step building process, an explicit warranty program, a 60-day post-completion follow-up, and a structured "On Your Lot" service support the core work. The company has also extended into custom home lot sales and reservations in the Avalon North and Willow Pointe neighborhoods in Plainfield.
Whicker Construction sells exclusively direct-to-consumer through consultations and a relationship-led sales motion, supported by a multi-channel digital presence (website, Facebook, Instagram, LinkedIn, Pinterest, Houzz, and an educational blog). The business model is project-based one-time contracting with no recurring or subscription revenue, no external institutional investment, and no franchise or intermediary channels. Revenue is not publicly disclosed; the company holds memberships in BAGI, NAHB, and BPCI, and relies on the founder's personal involvement, repeat customers, and word-of-mouth referrals as primary demand drivers.
Whicker Construction, Inc. firmographics
Firmographics- Name
- Whicker Construction, Inc.
- Legal name
- Whicker Construction
- Website
- https://whickerconstruction.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Whicker Construction is a privately held custom home builder and high-end remodeling contractor in Plainfield, Indiana, founded in 1989 by Brad Whicker. It serves affluent Central Indiana homeowners with $1M-$1.5M custom homes and $250K-$750K remodels on a relationship-driven, direct-to-consumer basis.
- Ownership category
- akta.pro rank
Whicker Construction, Inc. industry classification
Industry- Product category
- Residential Construction Services
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118), Residential Building Construction (23611)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), Operative Builders (1531)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industries
- Post-Disaster Whole-Home Rebuild (Fire/Water/Storm) (HSAPAEAH), Single-Family Home Construction (Detached Homes) (IMAFABAA)
Keywords
Where Whicker Construction, Inc. is headquartered
LocationHeadquarters
- HQ city
- Plainfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Whicker Construction, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Custom Home Construction: Ground-up custom home builds priced in the $1-1.5 million range. The company uses a fixed cost approach where they estimate the cost of building the home and agree to take responsibility for any overages that are not related to change orders or allowances.
- High-End Remodeling Services: Whole-home and room-specific remodeling projects in the $250k-$750k range, including kitchen, bathroom, living areas, and exterior renovations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom Home Construction - $1-1.5 million projects |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Whicker Construction, Inc. product offering
Product offeringCore offering
Whicker Construction is a custom home builder and high-end remodeling contractor serving Central Indiana. The company builds 6-10 custom homes annually in the $1-1.5 million range and completes 4-8 large renovation projects annually in the $250k-$750k range. Services include ground-up custom home construction, whole-home and room-specific remodeling (kitchens, bathrooms, living areas, exteriors), and on-your-lot building services for clients who already own land.
Product overview
Whicker Construction, Inc. is a custom home builder and high-end remodeling contractor operating in Central Indiana. The company operates as a single integrated service offering rather than a platform with modules. Its core offerings include Custom Homes (ground-up construction in the $1-1.5M range, 6-10 annually), Whole-Home Remodeling (kitchen, bathroom, and full renovations in the $250k-750k range, 4-8 annually), and On Your Lot services. These services are supported by an 8-step building process, warranty program, and custom home lot sales in the Avalon North and Willow Pointe neighborhoods.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Homes
- Whole-Home Remodeling
- On Your Lot
- Custom Home Lots
Companies that use Whicker Construction, Inc.
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Whicker Construction, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Whicker Construction, Inc. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Building Association of Greater Indianapolis (BAGI)minorProfessional association membership providing industry networking and resources for home builders in the greater Indianapolis area.
- National Association of Home Builders (NAHB)minorNational industry association membership providing advocacy, networking, and professional development resources for residential builders.
- Builder Professional Certification Institute (BPCI)minorProfessional certification and training institute for residential builders, providing ongoing education and professional development opportunities.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Whicker Construction, Inc. competitors and assessment
Company assessmentBroad incumbents
- Toll Brothers: National luxury homebuilder with extensive presence in Indianapolis suburbs including Plainfield and Zionsville. Competes for the same affluent custom-home buyer but at significantly greater scale and with semi-custom rather than fully custom product.
- Drees Homes: Family-owned regional builder with Indianapolis-area custom and quick-move-in offerings. Comparable in family-led governance and custom product, though operating across multiple states.
- Beazer Homes: National production builder with Indianapolis-area operations offering move-in and to-be-built homes. Overlaps in geography and price tier but with a more standardized product approach.
- PulteGroup: Largest US homebuilder with Centex, Pulte, Del Webb, and John Wieland brands active in Indianapolis. Competes for adjacent buyer segments and dominates lot acquisition in the same submarkets.
- M/I Homes: Public production homebuilder with significant Indianapolis-area operations including in Hendricks County. Competes for the broader new-construction buyer pool with semi-custom product offerings.
- David Weekley Homes: National builder offering custom and semi-custom homes in the Indianapolis market. Competes for overlapping customer profile but with standardized design options rather than fully bespoke builds.
Regional players
- Fischer Homes: Cincinnati-based regional builder with strong Indiana presence offering custom and semi-custom homes in similar price ranges. Comparable in product positioning but operates at greater scale across broader Midwest geography.
Direct peers
- Estridge Companies: Indiana-based custom home builder serving the Indianapolis metro with a similar relationship-driven, custom-build model in the same price tier. Directly comparable in geography, customer segment, and project scale.
Market position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Whicker Construction, Inc. social profiles
Digital presenceWhicker Construction, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whicker Construction, Inc. leadership team
Management profileNumber of profiles
Profiles6 records
Whicker Construction, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whicker Construction, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whicker Construction, Inc.
What does Whicker Construction, Inc. do?
Whicker Construction is a custom home builder and high-end remodeling contractor serving Central Indiana. The company builds 6-10 custom homes annually in the $1-1.5 million range and completes 4-8 large renovation projects annually in the $250k-$750k range. Services include ground-up custom home construction, whole-home and room-specific remodeling (kitchens, bathrooms, living areas, exteriors), and on-your-lot building services for clients who already own land.
Is Whicker Construction, Inc. a public or private company?
Whicker Construction, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Whicker Construction, Inc. founded?
Whicker Construction, Inc. was founded in 1989. It employs 1 to 10 people.
Where is Whicker Construction, Inc. based?
Whicker Construction, Inc. is headquartered in Plainfield, United States, in the North America region.
How does Whicker Construction, Inc. make money?
Two revenue lines are on record. Custom Home Construction is the primary driver. The others are high-End Remodeling Services.
Who are Whicker Construction, Inc.'s main competitors?
Broad incumbents on record are Toll Brothers, Drees Homes, Beazer Homes, PulteGroup, M/I Homes and David Weekley Homes. Fischer Homes is listed as a regional player. Estridge Companies is listed as a direct peer.
Does Whicker Construction, Inc. have an API?
No public API is recorded for Whicker Construction, Inc..
What industry is Whicker Construction, Inc. in?
Whicker Construction, Inc.'s product category is Residential Construction Services. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of HSAPAEAH, Post-Disaster Whole-Home Rebuild (Fire/Water/Storm). Its NAICS code is 236115 and its SIC code is 1520.