WAM Hotéis

What WAM Hotéis does

WAM Hotéis, operating commercially as WAM Experience, is a privately-held Brazilian hospitality group headquartered in Caldas Novas, Goiás, that runs 10 all-inclusive resorts and hotels across four Brazilian states (Goiás, Rio de Janeiro, Bahia, and Ceará) plus a separate division of four water parks under the WAM Parks brand. The portfolio spans thermal-water resorts in Caldas Novas (Privé Thermas, Encontro das Águas, Boulevard Suíte Hotel, Riviera Park Hotel, Resort do Lago, Praias do Lago Eco Resort, Ilhas do Lago Eco Resort), beach resorts in Armação de Búzios (Búzios Beach Resort), Aquiraz/Ceará (Dom Pedro Laguna Beach Resort & Golf), and Porto Seguro/Bahia (Ondas Praia Resort). Revenue is generated from hotel accommodations, water park admissions, vacation ownership sales (multipropriedade), and event hosting, with direct-to-consumer distribution via a website, toll-free call center, WhatsApp, and OTAs such as Booking.com.

The company monetizes through three pricing mechanics: per-stay all-inclusive packages, fractional ownership (multipropriedade) tied to WAM Pass point exchanges, and event rentals. Service lines include pet-friendly offerings, corporate events, and a recurring Mês do Turismo promotional campaign offering up to 20% discounts plus 5% Pix incentives. The technology stack is largely undisclosed, but the company describes applying AI and predictive models for customer behavior, process optimization, and decision support, with a stated focus on data integration across operations. The stated customer base is primarily Brazilian families, couples, corporate groups, pet owners, and vacation property buyers with R$12,000–R$25,000 monthly household income; named "customers" in the input are individual celebrities rather than enterprise contracts.

The business is currently scaling its footprint via the R$500 million Polo Turístico Cabo Branco project in João Pessoa (Paraíba), which adds a hotel, theme park, 80-meter ferris wheel, and gastronomic village with first phase in 2026 and full completion by 2027. The Cabo Branco project is anchored by a TAC (Termo de Ajustamento de Conduta) signed with the Ministério Público Federal da Paraíba in July 2024 covering riparian reforestation and sustainability measures. WAM Hotéis does not disclose revenue, has no external investor funding in the data, and is structured as a private limited company (WAM Hotéis e Parques Ltda).

Name

WAM Hotéis

Legal name

WAM Hotéis e Parques Ltda

Website

https://wamhoteis.com.br

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

WAM Hotéis (WAM Experience) is a privately-held Brazilian hospitality group operating 10 all-inclusive resorts and 4 water parks across Goiás, Rio de Janeiro, Bahia, and Ceará, serving Brazilian families, couples, corporate groups, and vacation property buyers with direct-to-consumer bookings and a multipropriedade exchange network.

Ownership category

akta.pro rank

Product category

Hospitality and Resort Hotels

NAICS

Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Beach & Island All-Inclusive Resorts (THAGAKAG)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Hot Springs, Lagoons & Water-Based Wellness (Thermal Pools, Floating Spas) (THAJAJAN), Meetings, Events & Group Travel Strategy (SMMP) (THACAMAE)

Keywords

• All-inclusive resorts
• Beach resorts
• Thermal resorts
• Vacation ownership
• Water parks

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel Accommodations: Revenue from room bookings across 10 all-inclusive resorts and hotels in Brazil, including thermal resorts in Caldas Novas (GO), beach resorts in Búzios (RJ), Porto Seguro (BA), and Aquiraz (CE). The all-inclusive model includes accommodation, meals, beverages, and entertainment.
2. Water Parks Access: Revenue from water park admissions. The company operates 4 water parks in Caldas Novas (Clube Privé, Water Park, Kawana Park, Náutico Praia Clube) and offers free access to guests staying at their hotels.
3. Vacation Ownership (Multipropriedade): Revenue from selling fractions of resort properties to buyers who acquire usage rights for specific periods. WAM Pass serves as the exclusive exchange service for property owners, allowing them to swap weeks or convert points to credits.
4. Event Hosting: Revenue from hosting corporate events, social gatherings, and celebrations. Properties offer meeting rooms and event halls for business and personal events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

WAM Hotéis operates a portfolio of 10 all-inclusive resorts and hotels across Brazil, including beach, thermal, and eco-resort properties. The company also runs four water parks in Caldas Novas, offers a vacation ownership program (WAM Pass / multipropriedade), and hosts corporate and social events at its properties.

Product overview

WAM Hotéis operates as a unified hospitality platform under the WAM Experience brand, managing a portfolio of 10 all-inclusive resorts and hotels across Brazil, plus the WAM Parks aquatic parks division and WAM Pass travel agency. The core portfolio includes thermal resorts in Caldas Novas (Goiás), beach resorts on the Northeast coast (Ceará, Bahia, Rio de Janeiro), complemented by the separate WAM Parks division managing four water parks, and WAM Pass for vacation ownership exchanges. Properties include Privé Thermas Hotel, Dom Pedro Laguna Beach Resort & Golf, Búzios Beach Resort, Boulevard Suíte Hotel, Encontro das Águas Thermas Resort, Praias do Lago Eco Resort, Ilhas do Lago Eco Resort, Resort do Lago, Riviera Park Hotel, and Ondas Praia Resort. The company also develops new projects including the Polo Turístico Cabo Branco in João Pessoa (Paraíba).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 86% occupancy rate achieved at Dom Pedro Laguna during July 2025
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• WAM GroupcoreOthersWAM Hotéis is part of WAM Group, a holding company that also includes WAM Parks (water parks) and WAM Pass (vacation property exchange service). This integrated ecosystem provides guests with access to both hotel accommodations and entertainment parks.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Accor Brazil: Global hospitality major with significant Brazilian operations spanning luxury (Fairmont, Sofitel) to midscale (Ibis) and resort brands (Accor All-Inclusive). Competes in the same Brazilian leisure market with greater scale and loyalty infrastructure.
• Atlantica Hotels: One of Brazil's largest hotel operators managing multiple brands and properties across the country. Broader incumbent with wider portfolio than WAM's all-inclusive focus, but overlaps on resort and leisure segments.
• Club Med: Global leader in the all-inclusive resort category, including Brazilian properties (e.g., Club Med Trancoso, Rio das Pedras). Comparable all-inclusive positioning but with international scale and brand recognition.

Direct peers

• Rio Quente Resorts: Brazilian resort and hot springs operator in Caldas Novas (Goiás) with multiple hotels, the Hot Park water park, and integrated all-inclusive packages. Directly comparable to WAM's thermal/water park model and core geographic market.
• Tauá Resorts: Brazilian all-inclusive resort chain with properties across multiple states (including Alexânia, Atibaia, Caeté, and others). Competes head-to-head with WAM in the family all-inclusive segment in Brazil.
• Decameron Hotels & Resorts: Latin American all-inclusive resort operator with beach properties across the region, including Brazilian destinations. Comparable all-inclusive family vacation model targeting Latin American leisure travelers.
• Nobile Hotels: Brazilian hotel chain with resort and business properties across multiple Brazilian states. Comparable in multi-state domestic portfolio structure and resort positioning.
• Vila Galé: Brazilian/Portuguese resort and hotel chain with beach and eco-resort properties across Brazil, offering all-inclusive packages. Comparable in destination mix (beach + leisure) and Brazilian family target market.
• Salinas Resorts: Brazilian all-inclusive beach resort operator in Maragogi/ Alagoas with integrated leisure facilities. Comparable all-inclusive family vacation model targeting Brazilian domestic leisure travelers.

Regional players

• CVC Brasil: Brazil's largest tour operator and travel agency, packaging domestic and international vacation products. Comparable as a distribution channel for Brazilian leisure travel, including all-inclusive resort inventory.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@WAMExperienceOficial
• Facebookfacebook.com/WAMExperience
• Instagraminstagram.com/wamhoteis
• TikToktiktok.com/@wamexperience
• LinkedInlinkedin.com/company/wamhoteiseresorts

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WAM Hotéis