What Tingua Hidden Journeys does

Tingua Hidden Journeys is a Bogotá-based adventure tourism operator that designs and delivers self-guided bikepacking trips in Colombia's Andean regions. Founded in 2018/2019 by three co-founders — Juliana (optometry and wellness), Fabricio (former Cube distributor and bike mechanic), and Jose (engineer) — the company rents a trail-spec MTB fleet that was rebuilt from the ground up in 2024 after testing revealed that Colombia's steep, technical, wet terrain demanded full-suspension mountain bikes rather than gravel bikes. Each rental is delivered as 'The Andean Kit,' a single all-inclusive $60/day package combining a full-suspension MTB (100-120mm fork, Shimano 1x11/1x12 drivetrain, 4-piston hydraulic disc brakes, tubeless-ready 2.2-2.4" tires), a proprietary four-bag bikepacking system with locking-clip mounts, a fitted helmet, a comprehensive on-trail repair kit, bike fitting, pre-trip founders' video call, route logistics planning, and real-time WhatsApp support throughout the ride. The company serves a single narrow customer segment — international experienced cyclists undertaking multi-day mountain-bike expeditions across Colombia's cordilleras — and has no external funding, operating as a bootstrapped founder-led business with sub-4-hour personalized response times in English, German, Spanish, and Portuguese.

The go-to-market is direct-to-consumer via WhatsApp and email, with no intermediary booking platforms and no paid acquisition; demand generation instead relies on content marketing (blog trip reports documenting routes such as the 440km Bogotá-Medellín crossing), earned media placements (Outside Online feature), and ecosystem partnerships with Bikepacking.com (designated go-to logistics partner for Colombian Andean routes) and BT700 Bikepacking (route-development collaboration). The pricing model is flat-rate unit pricing with no tier upsells or add-ons, with discounts available for 2+ week rentals and payment accepted in USD or COP. Revenue mechanics are entirely transactional per-rental; the company does not run a subscription, does not sell package tours, and does not offer guided services. Operational scale is constrained by the founder team: kit pickup happens at the Bogotá location, fleet size is not disclosed but is consistent with the 1-10 employee range, and the longest rental recorded to date is three weeks. Operating signals include a 100% customer return rate and recognition as the de facto logistics partner for English- and German-speaking riders tackling Colombian Andean routes.

The competitive positioning is built on three reinforcing layers: (1) terrain-specific equipment specialization that competitors offering generalist mountain-bike rentals cannot match without similar rebuild investment; (2) a personal-service model where founders — not support staff — handle every inquiry, fitting, and on-trail WhatsApp issue; and (3) cost advantage of roughly 60-70% versus equivalent €150-200+/day rentals in Germany or the Netherlands. The company's structural vulnerabilities are equally clear: the model does not scale without adding co-founder-equivalent talent (the personal WhatsApp touch is both the moat and the bottleneck), there is no recurring-revenue layer, seasonality of adventure tourism to Colombia creates revenue lumpiness, and concentration in a single niche persona means any contraction in international adventure-cycling demand flows directly to revenue.

Name

Tingua Hidden Journeys

Legal name

Tingua Hidden Journeys

Website

https://hiddenjourneys.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Tingua Hidden Journeys is a Bogotá-based operator renting trail-spec full-suspension MTBs as all-inclusive bikepacking kits ($60/day) for international cyclists undertaking self-guided multi-day rides across Colombia's Andes, supported by founders via WhatsApp in four languages.

Ownership category

akta.pro rank

Product category

Bikepacking Gear Rental

NAICS

Recreational Goods Rental (532284), Tour Operators (56152), Tour Operators (561520)

akta.pro primary industry

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

akta.pro secondary industry

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

Keywords

• Mountain bike rental
• Bikepacking gear
• Adventure travel services
• Cycling route planning
• Bike fitting services

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. MTB Equipment Rental: Daily rental of complete MTB kit including full-suspension bike, four-bag system, helmet, repair kit, bike fitting, route planning, and WhatsApp support. Priced at $60/day with flexibility for 2+ week rentals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Tingua Hidden Journeys rents all-inclusive mountain bike bikepacking kits ("The Andean Kit") to international cyclists visiting Colombia, priced at $60 USD/day. Each kit includes a full-suspension MTB rebuilt for steep, wet Andean terrain, a four-bag cargo system with locking clip mechanisms, fitted/sanitized helmet, complete trail repair kit, bike fitting at pickup, pre-trip video call with founders, route advice/logistics planning, and real-time WhatsApp trail support. Pickup is at the company's Bogotá headquarters, with delivery flexibility on request. The service is delivered direct-to-consumer via WhatsApp and email by the three founders personally.

Product overview

Tingua Hidden Journeys offers a single unified product called The Andean Kit — an all-inclusive MTB rental service for bikepacking in Colombia's Andes. The kit combines a trail-spec full-suspension MTB fleet rebuilt for technical Colombian terrain with a four-bag cargo system, helmet, comprehensive repair kit, and WhatsApp-based trail support. The company operates a direct-to-rider model where founders personally equip, support, and remain available throughout each trip. Pricing is $60/day all-inclusive with WhatsApp support on the trail, bike fitting, route planning, and pre-trip video calls bundled into the offering.

Differentiator

Problem solved

Functional benefit

Products and services

• The Andean Kit All-inclusive daily MTB rental package for bikepacking in Colombia's Andes. Each kit bundles a trail-spec full-suspension mountain bike (100–120mm fork, Shimano 1×11 or 1×12 groupset, hydraulic 4-piston disc brakes, tubeless-ready 2.2–2.4" tires), a four-bag cargo system with locking-clip mechanisms (frame bag, handlebar roll, dual rear panniers, seat pack), a fitted and sanitized MTB helmet, a complete on-trail repair kit, bike fitting at Bogotá pickup, a pre-trip video call with the founders, route advice and logistics planning, and real-time WhatsApp trail support. Targeted at international self-guided cyclists planning bikepacking trips across Colombia's Andean cordilleras. Priced at $60 USD/day all-inclusive (or COP equivalent), payable per rental day.

Quantifiable outcome

• 100% customer return rate
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Bikepacking.comcoreOthersRecognized as 'the go-to logistics partner for riders tackling Colombia's Andean routes out of Bogotá.' Partnership for route network and conservation efforts.
• BT700 BikepackingcoreStrategic or Co-development PartnerRoute development and community partnership. Hidden Journeys helped develop Colombia bikepacking routes for the BT700 route network.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Backroads: Established active-travel company offering guided and self-guided bike trips worldwide. Directly comparable business model (multi-day bike tours with provided equipment), though Backroads is a broad incumbent spanning multiple continents and trip types rather than a Colombia specialist.
• Wilderness Travel: Adventure travel company offering active cultural and outdoor trips including cycling. Comparable in targeting experienced adventure travelers seeking curated, gear-inclusive experiences in remote destinations.
• REI Adventures: Outdoor co-op's guided travel arm offering cycling, hiking, and multi-sport trips worldwide. Broader portfolio than Hidden Journeys, but directly comparable in providing gear-inclusive adventure travel to enthusiasts.

Direct peers

• DuVine Cycling + Adventure Co. Boutique bike tour operator specializing in small-group, high-touch cycling experiences with included equipment. Highly comparable service model and customer experience, focused on cycling enthusiasts rather than mass tourism.
• Trek Travel: Premium bike tour operator offering guided and self-guided cycling trips globally, with full bike and gear included. Closest direct comparable to Hidden Journeys' all-inclusive model, though Trek Travel serves multiple geographies and caters to road/gravel more than MTB-specific bikepacking.
• Escape Adventures: Specialist in MTB trips and tours since 1993, operating in North America. Direct peer on MTB-specific multi-day adventure offerings, with comparable technical-terrain positioning and gear-inclusive packages.
• Adventure Life: Adventure travel company offering curated trips including cycling and active journeys in Latin America, including Colombia. Comparable in offering multi-day small-group or self-guided adventure experiences in similar Andean geographies.
• VBT Bicycling Vacations: Self-guided and guided bike vacation company with included equipment and route planning. Comparable in self-guided, gear-inclusive cycling trip model, though focuses on European and North American destinations.
• Butterfield & Robinson: Luxury active travel company offering guided and self-guided cycling trips worldwide with included equipment. Comparable in high-touch, gear-inclusive cycling vacation model targeting affluent travelers.

Others

• Bikepacking.com: Editorial platform and route developer for the bikepacking community, currently partnered with Hidden Journeys as their go-to Colombia logistics partner. Ecosystem peer — not a direct competitor but a content/community channel that drives demand to Hidden Journeys.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tingua-hidden-journeys

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tingua Hidden Journeys