Tri-cities Area Habitat For Humanity

What Tri-cities Area Habitat For Humanity does

Tri-Cities Area Habitat for Humanity is a nonprofit affordable housing organization founded in 1989 and headquartered in Norton Shores, Michigan. It operates as a local affiliate of Habitat for Humanity International and serves Northern Ottawa County and Southern Muskegon County. Its core operation is the construction of simple, decent, and affordable homes for "Partner Families" — low-income families selected based on housing need, ability to pay, and willingness to partner. Homes are built through volunteer labor alongside Partner Families and purchased at no profit via affordable no-interest mortgages.

The organization funds its mission through four revenue streams: tax-deductible cash donations (accepted online or by mail), proceeds from two ReStore retail locations in Norton Shores and Grand Haven that resell donated furniture and household goods, in-kind donations of building materials and tools, and a Whole House Sponsorship program for corporate or organizational funders. Since founding, it has built over 60 homes in the Tri-Cities region while addressing an estimated 529 homeless families in Ottawa County. The GTM motion is fundamentally community-led, relying on grassroots partnerships with local churches, businesses, and individual donors rather than paid marketing or sales channels.

Name

Tri-cities Area Habitat For Humanity

Legal name

Tri-Cities Area Habitat for Humanity

Website

https://tricitieshabitat.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Tri-Cities Area Habitat for Humanity is a nonprofit affiliate founded in 1989 that builds affordable homes in Northern Ottawa County and Southern Muskegon County, Michigan, using volunteer labor and donations, and funds operations through two ReStore retail locations and individual, corporate, and in-kind giving.

Ownership category

akta.pro rank

Product category

Affordable Housing Services

NAICS

Community Housing Services (62422), Other Community Housing Services (624229)

SIC

Services-Social Services (8300)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industries

Residential Affordable Housing Development & Construction (IMAFABAI), Community Development & Neighborhood Revitalization (CDBG, Place-Based Initiatives) (BPAIANAE), Public Housing & Social Housing Development/Modernization Programs (FSALAKAH)

Keywords

• Affordable housing construction
• Nonprofit home building
• Donated goods resale
• Volunteer construction programs
• Homeownership partnerships

Headquarters

HQ city

Grand Haven

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Donations: Tax-deductible cash donations accepted online via credit card/PayPal or by mail. Donors can contribute custom amounts or select preset donation tiers ($10, $25, $50, $100, $250).
2. ReStore Sales: The ReStore sells donated household goods, furniture, and appliances to the public at reduced prices, with proceeds supporting Habitat's homebuilding operations. Two retail locations operate in Norton Shores and Grand Haven.
3. In-Kind Donations: Accepts donations of tools, building materials, and other in-kind contributions such as pickup trucks, storage sheds, and construction supplies that support homebuilding projects.
4. Whole House Sponsorship: Corporate or organizational sponsors can fully fund the completion of a housing project, providing financial resources and volunteer support for a complete home build.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Tri-Cities Area Habitat for Humanity builds simple, decent, and affordable homes for low-income Partner Families in the Tri-Cities region of Michigan (Northern Ottawa County and Southern Muskegon County), funded by charitable donations and built largely with volunteer labor. The organization operates two ReStore retail locations that accept and resell donated household goods, furniture, and appliances to the public, with proceeds supporting homebuilding. It also runs a Whole House Sponsorship program for full project funding and a Volunteer Program engaging community members in construction and ReStore operations.

Product overview

Tri-Cities Area Habitat for Humanity is a non-profit affordable housing organization that operates as a single, unified charitable program focused on eliminating substandard housing. The core offering is the Home Building Program, which constructs affordable homes in partnership with local communities. Supporting operations include two ReStore retail locations (Norton Shores and Grand Haven) that accept and resell donated household goods and furniture. Additional programs include the Whole House Sponsorship initiative for financial support of housing projects and a Volunteer Program enabling community members to participate in construction and retail operations. The organization has built over 60 homes since its founding in 1989.

Differentiator

Problem solved

Functional benefit

Brands

• ReStore: A donation center accepting household goods, furniture, and appliances. The organization operates two ReStore locations: Norton Shores Restore at 3610 Airline Dr. and Grand Haven Restore at 408 N Ferry St.

Products and services

• Home Building Program

Quantifiable outcome

• Children of homeowners are 25% more likely to graduate from high school than children of renters
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Local ChurchescoreStrategic or Co-development PartnerTri-Cities Habitat operates as an ecumenical Christian organization and partners with local churches for volunteer support, fundraising, and community outreach. Churches provide volunteers, host events, and help identify families in need within their congregations.
• Local BusinessescoreStrategic or Co-development PartnerPartnerships with local businesses provide financial sponsorship, volunteer labor through corporate team-building events, and in-kind donations of materials and services for home construction projects.

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Regional players

• Mel Trotter Ministries: Grand Rapids-based faith-rooted nonprofit addressing homelessness and housing insecurity through shelter and supportive services. Comparable as a Michigan faith-based social services organization addressing similar community needs.

Broad incumbents

• Habitat for Humanity International: Global parent network of all Habitat affiliates. Tri-Cities Habitat operates under HFHI's brand, standards, and partner-family model, making the international umbrella the closest broad incumbent.
• Goodwill of Greater Grand Rapids: Similar nonprofit that funds mission work through donated-goods retail stores. Operates a comparable ReStore-style retail model in the same Michigan region, generating revenue to support social programs.
• Salvation Army of Muskegon: Established faith-based social services nonprofit in the same service region. Comparable as a community-supported organization addressing housing, family, and basic-needs support through donations and volunteers.

Direct peers

• Family Promise of Grand Haven: Local nonprofit serving homeless and housing-insecure families in the same Ottawa County geography. Operates with a volunteer- and faith-congregation-driven model targeting housing stability for low-income families.
• Detroit Habitat for Humanity: Larger Michigan Habitat affiliate operating under the same brand and partner-family model with ReStores and volunteer home builds. Relevant as a scaled-up version of Tri-Cities' affiliate model.
• Kent County Habitat for Humanity: Another Michigan Habitat affiliate running the same home-building, ReStore, and volunteer-driven model. Highly comparable in mission, structure, and revenue streams as a fellow regional affiliate.
• Greater Ottawa County Habitat for Humanity: Adjacent Habitat for Humanity affiliate serving Ottawa County. Operates the same no-interest mortgage Partner Family model with volunteer labor and ReStore retail in the same Michigan geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/tri-cities-area-habitat-for-humanity
• Instagraminstagram.com/tricitieshabitat

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tri-cities Area Habitat For Humanity