Yakult Danone India Private Limited
Yakult Danone India is a 50:50 joint venture between Japan's Yakult Honsha and France's Groupe Danone that manufactures and markets probiotic fermented milk drinks containing the proprietary L. casei Shirota strain across India via retail, e-commerce, and Yakult Lady home delivery.
- Company typePrivate
- Founded2008
- HeadquartersNew Delhi, India
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Yakult Danone India Private Limited does
Yakult Danone India Private Limited is a 50:50 joint venture between Japan's Yakult Honsha Co., Ltd. and France's Groupe Danone, incorporated and headquartered in New Delhi with manufacturing in Sonipat, Haryana. The company manufactures and markets probiotic fermented milk drinks in India under three SKUs — Yakult Original, Yakult Light (reduced sugar with added Vitamins D and E), and Yakult Light Mango Flavour — each containing 6.5 billion live cells of the proprietary Lactobacillus casei Shirota (SHIROTA strain) per 65ml bottle. The SHIROTA strain, developed through more than 80 years of research at Yakult Honsha, is documented to be resistant to gastric juices and bile, enabling delivery to the gut alive when the product is kept below 10°C.
Operations center on a single ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, and HACCP-certified facility in Sonipat, with phased capacity of 1 million bottles per day under a fully automated, no-human-touch production process. Distribution combines a proprietary chilled cold chain across 35 distribution centers, the direct-to-consumer Yakult Lady home delivery system in Delhi NCR, Mumbai, Pune, Chandigarh, and Jaipur, organized and unorganized retail presence in 15,000+ outlets across 30+ states, and e-commerce/quick-commerce partnerships with Amazon, BigBasket, Blinkit, Flipkart, JioMart, Swiggy Instamart, Zepto, Dunzo, Supr Daily, and MilkBasket.
The business is purely consumer-facing B2C, monetized through unit-priced 5-bottle packs (Rs 90-100 at retail; Rs 84-94 via home delivery) and a Rs 36 two-bottle mini pack introduced for tier 2/3 city expansion. FY25 revenue was approximately Rs 126 crore, against an Indian probiotics market of Rs 2,070 crore growing at ~22% annually. The company is led by Managing Director Eiji Amano, with an explicit pursuit of double-digit revenue growth through marketing and distribution overhaul, including a 25-30% increase in influencer spending and a shift from TV to digital budgets.
Yakult Danone India Private Limited firmographics
Firmographics- Name
- Yakult Danone India Private Limited
- Legal name
- Yakult Danone India Pvt. Ltd.
- Website
- https://yakult.co.in
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- Yakult Danone India is a 50:50 joint venture between Japan's Yakult Honsha and France's Groupe Danone that manufactures and markets probiotic fermented milk drinks containing the proprietary L. casei Shirota strain across India via retail, e-commerce, and Yakult Lady home delivery.
- Ownership category
- akta.pro rank
Yakult Danone India Private Limited industry classification
Industry- Product category
- Probiotic Dairy Beverages
- NAICS
- Dairy Product (except Frozen) Manufacturing (31151), Dairy Product Manufacturing (3115), Beverage Manufacturing (3121)
- SIC
- Dairy Products (2020), Beverages (2080)
- akta.pro primary industry
- Drinkable Yogurt & Cultured Dairy Beverages (Lassi, Ayran, Probiotic Dairy) (AFAFAEAC)
- akta.pro secondary industries
- Drinkable Yogurt & Kefir Beverages (Probiotic Shots, Smoothie-Style) (AFAHAIAC), Fermented Drinkable Dairy (Lassi, Ayran, Doogh, Chaas/Buttermilk Drinks) (AFAHAIAB), Dairy-Based Beverage Production (Milk Drinks, Yogurt Drinks, Lassi) (AFAFABAJ), Drinkable Yogurt & Kefir Manufacturing (AFAHADAC)
Keywords
Where Yakult Danone India Private Limited is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Yakult Danone India Private Limited business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Probiotic Drink Sales: Direct product sales of Yakult probiotic fermented milk drinks (Yakult Original, Yakult Light, Yakult Light Mango Flavour) through multiple channels including home delivery, retail stores, and e-commerce platforms. Revenue of approximately Rs 126 crore in FY25.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Yakult Original 5-bottle pack |
| Unit Pricing | Pay-as-you-go | Yakult Light 5-bottle pack |
| Unit Pricing | Pay-as-you-go | Yakult Light Mango Flavour 5-bottle pack |
| Unit Pricing | Pay-as-you-go | 2-bottle mini pack |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Yakult Danone India Private Limited product offering
Product offeringCore offering
Yakult Danone India manufactures and markets probiotic fermented milk drinks containing the proprietary Lactobacillus casei Shirota strain, with 6.5 billion live bacteria per 65ml bottle. The company produces three variants (Yakult Original, Yakult Light, and Yakult Light Mango Flavour) at its Sonipat manufacturing facility and distributes them across India through retail outlets, e-commerce platforms, and a Yakult Lady home delivery system spanning 35 distribution centers.
Product overview
Yakult Danone India Private Limited is a 50:50 joint venture between Japan's Yakult Honsha and France's Groupe Danone, offering probiotic fermented milk drinks. The product portfolio consists of three variants: Yakult Original (the signature probiotic drink with L. casei Shirota strain), Yakult Light (reduced sugar variant with added vitamins D and E), and Yakult Light Mango Flavour (mango-flavored reduced sugar variant). All products contain the proprietary Shirota strain and are distributed through a combination of retail stores, e-commerce platforms, and the Yakult Lady door-to-door home delivery system spanning 35 distribution centers across India.
Differentiator
Problem solved
Functional benefit
Brands
- Yakult Light Mango Flavour: Probiotic fermented milk drink with mango flavor, contains 650 crore L. casei Shirota (SHIROTA strain) per bottle to support digestive health and build immunity.
- Yakult Light
- Yakult Original
Products and services
- Yakult Original Probiotic fermented milk drink containing L. casei Shirota (SHIROTA strain) with 650 crore (6.5 billion) live bacteria per 65ml bottle. It increases good bacteria in the gut and supports digestion and immunity for individual consumers.
- Yakult Light Reduced-sugar probiotic fermented milk drink containing the same L. casei Shirota strain with 650 crore bacteria per 65ml bottle. Contains added vitamins D and E and uses the non-caloric sweetener Steviol Glycoside, with less than 50% calories compared to Yakult Original.
- Yakult Light Mango Flavour Mango-flavored variant of Yakult Light with 650 crore live L. casei Shirota bacteria per 65ml bottle, offering a refreshing mango taste while supporting digestive health and immunity.
- Yakult 2-Bottle Mini Pack Smaller 2-bottle pack format of the Yakult probiotic drink priced at Rs 36, designed to expand distribution into Tier 2 and Tier 3 cities and make the product accessible to price-sensitive consumers.
Quantifiable outcome
- 650 crore (6.5 billion) live beneficial bacteria guaranteed per 65ml bottle until expiry date when stored below 10°C
- +2 more outcomes
Companies that use Yakult Danone India Private Limited
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Yakult Danone India Private Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Yakult Danone India Private Limited partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Yakult Honsha (Japan)core50:50 joint venture between Japan's Yakult Honsha and France's Groupe Danone. Yakult Honsha brings 80+ years of probiotic research expertise and the proprietary Shirota strain technology, while the joint venture operates manufacturing and distribution in India.
- Groupe Danone (France)core50:50 joint venture between Japan's Yakult Honsha and France's Groupe Danone. Groupe Danone contributes global food and beverage expertise, brand building capabilities, and operational excellence frameworks to the Indian joint venture.
- Licensed RecyclersminorPartnership with licensed recyclers for plastic bottle recycling in compliance with India's Extended Producer Responsibility (EPR) policy. Supports Yakult's Environmental Vision 2050 for carbon emission reduction and sustainability.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
Yakult Danone India Private Limited competitors and assessment
Company assessmentDirect peers
- Epigamia: India's leading probiotic Greek yogurt and dahi brand, directly targeting health-conscious urban consumers with flavored probiotic cultured dairy products at premium price points.
- Amul: India's largest dairy cooperative with extensive probiotic buttermilk, dahi, and yogurt offerings. Directly competes with Yakult on retail shelf space using its pan-India refrigerated distribution and aggressive pricing.
- Mother Dairy: Major Indian dairy player with probiotic dahi and probiotic beverage products. Competes directly with Yakult in Delhi NCR and northern India markets using similar retail and traditional trade channels.
Broad incumbents
- Britannia Industries: Leading Indian FMCG with growing dairy portfolio including yogurt, cheese, and probiotic products. Has pan-India distribution and brand recognition that competes with Yakult on health-and-wellness positioning.
- Yakult Honsha: Japanese parent of Yakult India and originator of the Shirota strain, operating in 40+ countries globally with the full Yakult probiotic beverage portfolio. Source of proprietary technology and product innovation.
- Danone: Global dairy and plant-based food major and 50% parent of Yakult India. Operates Activia, Danone yogurt, and other probiotic dairy brands globally with deep R&D and category management expertise.
- Nestlé India: Large Indian FMCG player with dairy and nutrition portfolio including probiotic offerings, milk products, and health-focused beverages. Competes for probiotic health-conscious consumer wallet share.
Emerging players
- Raw Pressery: Indian health-focused cold-pressed beverage brand targeting similar health-conscious urban consumers with functional beverages. Adjacent category but competes for the same daily health-and-wellness consumption occasions.
- Heritage Foods: Indian dairy company expanding into probiotic and value-added dairy categories including yogurt and curd. Regional player with growing presence in South and select North Indian markets.
- Hatsun Agro Product: Leading Indian private-sector dairy company with growing portfolio of value-added products including curd and yogurt, expanding its probiotic and functional dairy offerings across South India.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Yakult Danone India Private Limited social profiles
Digital presenceYakult Danone India Private Limited compliance and trust
Trust signalCompliance4 records
Yakult Danone India Private Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yakult Danone India Private Limited leadership team
Management profileNumber of profiles
Profiles1 record
Yakult Danone India Private Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yakult Danone India Private Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yakult Danone India Private Limited
What does Yakult Danone India Private Limited do?
Yakult Danone India manufactures and markets probiotic fermented milk drinks containing the proprietary Lactobacillus casei Shirota strain, with 6.5 billion live bacteria per 65ml bottle. The company produces three variants (Yakult Original, Yakult Light, and Yakult Light Mango Flavour) at its Sonipat manufacturing facility and distributes them across India through retail outlets, e-commerce platforms, and a Yakult Lady home delivery system spanning 35 distribution centers.
Is Yakult Danone India Private Limited a public or private company?
Yakult Danone India Private Limited is a private company. It is classified as corporate owned and is currently operating.
When was Yakult Danone India Private Limited founded?
Yakult Danone India Private Limited was founded in 2008.
Where is Yakult Danone India Private Limited based?
Yakult Danone India Private Limited is headquartered in New Delhi, India, in the Asia region.
How does Yakult Danone India Private Limited make money?
One revenue line is on record: probiotic Drink Sales.
Who are Yakult Danone India Private Limited's main competitors?
Direct peers on record are Epigamia, Amul and Mother Dairy. Broad incumbents are Britannia Industries, Yakult Honsha, Danone and Nestlé India. Emerging players are Raw Pressery, Heritage Foods and Hatsun Agro Product.
Does Yakult Danone India Private Limited have an API?
No public API is recorded for Yakult Danone India Private Limited.
What industry is Yakult Danone India Private Limited in?
Yakult Danone India Private Limited's product category is Probiotic Dairy Beverages. Its primary akta.pro industry code is AFAFAEAC, Drinkable Yogurt & Cultured Dairy Beverages (Lassi, Ayran, Probiotic Dairy), with a secondary code of AFAHAIAC, Drinkable Yogurt & Kefir Beverages (Probiotic Shots, Smoothie-Style). Its NAICS code is 31151 and its SIC code is 2020.