Prime Agro Produtos Agricolas Ltda

What Prime Agro Produtos Agricolas Ltda does

Prime Agro Produtos Agricolas Ltda is a privately held Brazilian agricultural inputs and services company founded in 2013 and headquartered in Toledo, Paraná. The company develops, manufactures and commercializes plant nutrition, animal nutrition and biological solutions for agricultural producers and livestock operators, with a stated ambition to extend these offerings beyond Brazil across the Americas. Its operating footprint spans five plant-nutrition lines (Ação, Aplica, Ativa, Nutre, Nutre+) comprising more than 40 specialty fertilizer SKUs, five animal-nutrition lines (Campo, Vigora, Tech, Personnalité, Milk) covering beef and dairy cattle, and a biological solutions unit offering both commercial bioinputs and on-farm biological production through personalized biocasa installations.

The company's underlying technology centers on the proprietary PECC program (Programa de Evolução de Cultivos e Criações) and its Prime 5.0 methodology, which integrate physical, chemical and biological soil diagnostics with cover-crop-based crop-livestock management. Supporting diagnostic modules — Prime UP (soil fertilization), Prime Check (plant nutritional diagnosis), Prime Monitore (physical soil analysis) and Prime Aplica (application technology) — provide the agronomic recommendation layer. The program is reported to cover more than 210,000 hectares, having grown from an initial 3,000-hectare base, with the company holding ISO 9001 certification and four 2024 ESG/sustainability seals.

Prime Agro operates a sales-led go-to-market model via direct WhatsApp and phone engagement with field specialists, supported by an organic social presence on Instagram, Facebook and LinkedIn. Revenue is generated from one-time product sales of plant and animal nutrition SKUs and commercial biological inputs, alongside professional-service revenue from agronomic consulting, soil diagnostics and on-farm biocasa deployment with ongoing technical follow-up. Pricing is not publicly disclosed, the customer base is horizontally segmented across farmers and ranchers with no named enterprise logos, and the ownership structure appears to be founder/management-held with no disclosed institutional investors or venture capital backing.

Name

Prime Agro Produtos Agricolas Ltda

Legal name

Prime Agro Produtos Agricolas Ltda

Website

https://primeagro.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Prime Agro is a privately held Brazilian ag-input company that develops, manufactures and commercializes specialty plant nutrition, animal nutrition, biological solutions and agronomic diagnostics for farmers and ranchers, anchored by its proprietary PECC crop-livestock program.

Ownership category

akta.pro rank

Product category

Agricultural Fertilizers and Animal Nutrition

NAICS

Nitrogenous Fertilizer Manufacturing (325311)

SIC

Agricultural Chemicals (2870), Agricultural Services (700)

akta.pro primary industry

Foliar Fertilizers & Foliar Nutrition Programs (AFABACAC)

akta.pro secondary industries

Plant Tissue, Soil & Water Sampling Coordination (Agronomy-Focused) (AFACABAH), Precision Agriculture & Farm Technology Equipment (IMAHACAH)

Keywords

• Plant nutrition fertilizers
• Animal nutrition supplements
• Biological agricultural solutions
• Soil diagnostic services
• Crop livestock integration

Headquarters

HQ city

Toledo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Plant Nutrition Products: Sale of exclusive plant nutrition formulations including macro and micronutrient products, biological solutions, and specialized fertilizers for various crop stages.
2. Animal Nutrition Products: Sale of animal nutrition products including mineral supplements, protein and protein-energy supplements for beef cattle in confinement, semi-confinement and pasture systems.
3. Agronomic Services: Agronomic consulting services including soil diagnostics, fertilization recommendations, plant nutritional status analysis, application technology services, and ongoing technical support.
4. On-farm Biological Solutions: Planning and implementation of on-farm biological production including biocasa installation, supply selection, culture media, reagents, and biofermenters with technical follow-up.
5. Biological Input Products: Commercial biological solutions including products for root growth stimulation, biological nitrogen fixation, phosphorus solubilization, pest and disease control, and crop microbiological rebalancing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Prime Agro develops, manufactures, and commercializes plant nutrition products (foliar and specialty fertilizers across multiple formulation lines), animal nutrition products (mineral supplements, protein and protein-energy supplements for beef and dairy cattle), biological solutions (commercial bioinputs and on-farm biofactory installations), and agronomic diagnostic services. The PECC program implements the proprietary Prime 5.0 methodology combining soil diagnostics with integrated crop-livestock management practices across more than 210,000 hectares.

Product overview

Prime Agro Produtos Agricolas Ltda is an agricultural solutions company offering integrated products and services across four main areas: Plant Nutrition (Nutrição Vegetal), Animal Nutrition (Nutrição Animal), Biological Solutions (Biológicos), and PECC agricultural management program. Plant Nutrition includes five product lines (ação, aplica, ativa, nutre, nutre+) with over 40 specialty fertilizer products featuring exclusive formulations with smallest particle sizes on the market. Animal Nutrition offers four product lines (campo, vigora, tech, milk) with mineral supplements, proteinated products, and concentrates for beef and dairy cattle. Biological Solutions provides commercial bioinputs (VOLITURCHO, NEOMETA, NEOBAS, PIOBRADI, PIOAZOS, PIODOMONAS) and on-farm biological production services including biocasas installation. The PECC (Programa de Evolução de Cultivos e Criações) program implements Prime 5.0 methodology combining soil diagnostics with exclusive agricultural and livestock management practices. Supporting these core offerings are four service modules: Prime UP (soil fertilization), Prime Check (plant nutritional diagnostics), Prime Monitore (physical soil analysis), and Prime Aplica (application technology). The company also offers personalized nutrition formulations through the personnalité line based on property mapping.

Differentiator

Problem solved

Functional benefit

Brands

• PECC: Programa de Evolução de Cultivos e Criações - An exclusive program combining soil diagnostics and exclusive management practices from Agriculture and Livestock to optimize resources, balance systems and bring life to the soil.
• Prime UP
• Prime Check
• Prime Monitore
• Prime Aplica
• Linha Campo
• Linha Vigora
• Linha Tech
• Linha Milk
• Linha Ação
• Linha Aplica
• Linha Ativa
• Linha Nutre
• Linha Nutre+

Products and services

• Linha Ação (Action Line) - Plant Nutrition Plant nutrition product line offering balanced nutritional elements to improve crop tolerance to biotic and abiotic stresses. Includes foliar fertilizer formulations (Laponica, Elision, KS, Safe, Stop). Targeted at farmers seeking improved plant resistance.
• Linha Aplica (Aplica Line) - Plant Nutrition Nutritional formulations designed for use across different crops and at various stages of the productive cycle. Includes Drippy (calcium, zinc, iron, manganese), Focus (early development), and Maximo (reproductive cycle).
• Linha Ativa (Ativa Line) - Plant Nutrition Multi-crop nutrients contributing to plant development during periods of greatest need. Includes products such as Arquiteto (plant growth), Nutria (amino acid action), Supremo (nitrogen utilization), Vislumbre (photosynthetic apparatus), and Vital (regional stability).
• Linha Nutre (Nutre Line) - Plant Nutrition Essential nutritional elements for crop development featuring high purity and last-generation raw materials. Includes Argos Neo (controlled metabolism nitrogen), Ballard (magnesium), Boro (ethanolamine-complexed boron), CoMo, Energy (phosphorus), Fer (chelated iron), K (potassium carbonate), Mol (molybdenum), Outard, and Ureasy.
• Linha Nutre+ (Nutre+ Line) - Plant Nutrition Premium exclusive formulations featuring the smallest particle sizes on the market for improved metabolic dynamics of nutrients. Includes Idolo (high-concentration manganese), Lanca (zinc, molybdenum, copper), Massivo (high-concentration zinc as zinc oxide), Mesure (high-concentration copper), and Percurso (highly reactive calcium carbonate).
• Linha Campo (Campo Line) - Animal Nutrition Mineral supplements developed with Prime Agro quality for beef cattle nutrition in pasture systems. Includes CAMPO 40, CAMPO 60, CAMPO 80 (varying calcium and phosphorus levels), CAMPO REPRODUÇÃO and CAMPO REPRODUÇÃO PLUS (with organic chromium for breeders), and CREEP NÚCLEO / CREEP PRONTO (for calves using creep feeding).
• Linha Vigora (Vigora Line) - Animal Nutrition Ready-to-use protein and protein-energy supplements for intensive and semi-intensive cattle production systems. Includes VIGORA ENERGÉTICO NAR (energy supplement with organic chromium), PROTEINADO 40 PB family (40% crude protein), and VIGORA UREADO (urea-based supplement).
• Linha Tech (Tech Line) - Animal Nutrition Products for intensive breeding systems aiming for high animal performance and yield. Includes TECH PASTO NAR, TECH RIC (intensive recasting in trough), TECH UP variants (ILP system supplements with narasin and tannins), TECH NÚCLEO PROTEINADO and ENERGÉTICO variants, TECH CONFINAMENTO TOP MON, and TECH SAFE MIX (mycotoxin premix).
• Linha Milk (Milk Line) - Animal Nutrition Lactation nucleus and additives that promote better animal performance during the lactation cycle. Includes MILK MON (mineral vitamin nucleus with sodium monensin/Rumensin for dairy cattle).
• Linha Personnalité (Personnalité Line) - Custom Animal Nutrition Customized animal nutrition products formulated after individual property mapping, with reduction of costs and maximization of results as primary objectives. Targeted at ranchers seeking property-specific nutrition programs.
• Soluções Biológicas Comerciais (Commercial Biological Solutions) Ready-to-use biological solutions formulated from selected microorganisms acting on different fronts of agricultural production, including plant growth stimulation (VOLITURCHO), biological nitrogen fixation (NEOMETA), phosphorus solubilization (NEOBAS), soil pest and disease control (PIOBRADI), and microbiological rebalancing of crops (PIOAZOS, PIODOMONAS).
• Soluções Biológicas Onfarm / Biocasa (On-farm Biological Production) On-farm biological production service that includes planning, biofactory (biocasa) implantation, supply selection, and technical monitoring. Designed with exclusive plants for each property to optimize production and profitability of bioinputs at the farm.
• Prime UP - Soil Fertilization and Correction Service Soil fertilization and correction service that analyzes the current nutritional conditions of the soil and provides recommendations for ideal management aimed at sustainable and highly productive cultivation.
• Prime Check - Plant Nutritional Diagnosis Plant nutritional state diagnostic service using a modern database and research to indicate nutritional recommendations, achieve crop balance, and optimize resource use and productivity.
• Prime Monitore - Physical Soil Analysis Specialized physical soil analysis service covering structure, density, and infiltration velocity. Reveals actual compaction levels and provides the technical basis for precise strategic decisions.
• Prime Aplica - Application Technology Service Application technology service that evaluates sprayer conditions and equipment calibration, trains operators, and optimizes the field application of agricultural inputs.
• PECC - Programa de Evolução de Cultivos e Criações Programa de Evolução de Cultivos e Criações - integrated crop-livestock management program combining soil diagnostics with exclusive agricultural and livestock management practices to optimize resources, balance systems, and bring life to the soil. Implements the proprietary Prime 5.0 methodology and has been deployed across more than 210,000 hectares.

Quantifiable outcome

• PECC program covers 210,000+ hectares, growing from 3,000 hectares

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Trouw Nutrition (Nutreco): Trouw Nutrition is the animal nutrition division of Nutreco, offering premixes, feed specialties, and nutritional services globally with strong Brazilian presence. It is a broad incumbent in animal nutrition comparable to Prime Agro's Linha Campo, Vigora, Tech, and Milk product lines.
• Corteva Agriscience: Corteva is a global seed and crop protection company with expanding biologicals footprint via acquisitions in Latin America. It is a broad incumbent competing with Prime Agro in crop inputs and increasingly in biological solutions.
• FMC Corporation: FMC is a global agricultural sciences company with a strong crop protection and biologicals portfolio serving Brazilian row crops. It is a broad incumbent with overlapping specialty plant nutrition and pest/disease biological solutions.
• Yara International: Yara is the world's largest nitrogen fertilizer producer with deep Brazilian operations through Yara Brasil. It is a broad incumbent competing with Prime Agro's specialty plant nutrition and nitrogenous fertilizer product lines.
• UPL Limited: UPL is a global leader in sustainable agriculture solutions spanning crop protection, seeds, and biologicals with significant Brazilian operations. It competes broadly with Prime Agro across the plant nutrition and biologicals portfolio, though UPL operates at much larger scale and across many more geographies.

Direct peers

• Alltech: Alltech is a global animal nutrition and crop science company combining biological solutions (yeast-based products, microbial inoculants) with feed supplements for livestock. It directly parallels Prime Agro's combined plant nutrition, animal nutrition, and biological solutions offering.
• Lallemand Plant Care: Lallemand develops biological crop inputs including biostimulants, biofertilizers, and biocontrol products with active presence in Brazil. It directly competes with Prime Agro's biological solutions and on-farm biocasa production model.
• Stoller Group: Stoller is a global specialty plant nutrition and biostimulants company with strong operations in Brazil. It directly competes with Prime Agro in foliar nutrition, biostimulants, and integrated crop solutions targeting Brazilian and Latin American row crops.

Emerging players

• Bioceres Group: Bioceres is a Latin American ag biotech company focused on biological crop solutions, drought-tolerant seeds, and integrated agronomic services. It is comparable to Prime Agro as a regional emerging player combining biologicals, sustainability, and integrated services for South American agriculture.
• Acadian Plant Health: Acadian Plant Health is a seaweed-based biostimulant and specialty crop input company with growing presence in Latin America. It is an emerging peer focused on plant biostimulants, comparable to Prime Agro's foliar and specialty plant nutrition lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/primeagro2013
• LinkedInlinkedin.com/company/primeagro
• Instagraminstagram.com/prime.agro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Agro Produtos Agricolas Ltda