Vnglass Company Limited

What Vnglass Company Limited does

VNGGames is the gaming publishing and distribution subsidiary of Vietnamese technology conglomerate VNG Group Joint Stock Company (Công Ty Cổ Phần Tập Đoàn VNG), founded in 2004 with headquarters in Ho Chi Minh City and 1,200+ employees across seven global offices in Vietnam, China (Shanghai, Guangzhou), South Korea, Taiwan, Thailand, and Malaysia. The company publishes and distributes 100+ online and mobile games spanning MMORPGs, MOBA, shooters, sports, and strategy categories, serving 43.9M quarterly active users across 10+ markets, primarily Vietnam and the broader Southeast Asia region.

The company's core technology is the Level Up platform — an all-in-one launcher, mobile app, and web portal that unifies all titles under a single account with integrated shop, community, and esports capabilities. Its portfolio combines self-developed franchise MMORPGs (Võ Lâm Truyền Kỳ, Kiếm Thế, Thiên Long Bất Bộ) with licensed publishing partnerships for global titles including Riot Games' League of Legends: Wild Rift, Teamfight Tactics, and Valorant; Tencent Games' PUBG Mobile VN, Crossfire: Legends, and Call of Duty: Mobile VN; NetEase Games' NARAKA: Bladepoint and Ngịch Thủy Hàn; NCSoft's Lineage W and Lineage2M; and Devsisters' CookieRun: OvenSmash across SEA.

VNGGames operates a freemium go-to-market: game downloads are free with revenue generated through in-game virtual items, cosmetics, and premium content via the VNGGames Shop and integrated payments (ZaloPay, PayerMax, Adyen, UniPin, Razer Gold, My Card). Secondary revenue comes from publishing/licensing agreements, esports tournament sponsorships and media rights (PUBG Mobile VN, Valorant, League of Legends: Wild Rift leagues), and brand-merchandise e-commerce. Distribution combines proprietary Level Up channels with Apple App Store and Google Play storefronts and game-specific direct portals across Vietnam, Thailand, Indonesia, the Philippines, Singapore, and Malaysia.

Name

Vnglass Company Limited

Legal name

Công Ty Cổ Phần Tập Đoàn VNG

Website

https://vnggames.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

VNGGames is the gaming subsidiary of Vietnamese technology conglomerate VNG Group, publishing 100+ mobile and PC games across Vietnam and Southeast Asia for 43.9 million quarterly active users through a freemium model and partnerships with Riot, Tencent, NetEase, NCSoft, and Devsisters.

Ownership category

akta.pro rank

Product category

Game Publishing

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)

akta.pro secondary industries

Mobile Game Publishing & App Game Stores (BPAMAKAB), Gaming & Virtual World Communities (BPAMABAE)

Keywords

• Game publishing services
• Mobile game distribution
• Esports tournament operations
• Digital game retail
• Regional game localization

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations

Revenue model

1. Game Publishing and Licensing: VNGGames publishes both self-developed games and titles licensed from global developers (Riot Games, Tencent, NetEase, NCSoft, etc.) for the Vietnam and SEA markets, generating revenue through publishing agreements and distribution fees
2. In-Game Purchases and Virtual Items: Revenue from in-game virtual items, in-app purchases, and virtual currency across the 100+ game portfolio, including character skins, weapons, power-ups, and premium content. Games include MMORPGs (Võ Lâm Truyền Kỳ series), action titles (NARAKA: Bladepoint), sports (Total Football), and mobile games
3. Esports and Tournament Operations: Organizing and sponsoring esports tournaments and competitions, including PUBG Mobile VN, Valorant, and League of Legends: Wild Rift leagues, generating revenue through sponsorships, media rights, and tournament fees
4. E-commerce and Merchandise (VNGGames Shop): Direct sales of game-related merchandise, exclusive costumes, items, and gift cards through the VNGGames Shop platform across multiple regional markets (Vietnam, Thailand, Indonesia, Philippines, Singapore, Malaysia)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

VNGGames publishes and distributes 100+ online and mobile games across Vietnam and Southeast Asia, combining self-developed titles with licensed IP from global developers (Riot Games, Tencent, NetEase, NCSoft, Devsisters). The company operates the Level Up platform as an all-in-one gaming hub providing unified account management, exclusive items, shop access, community features, and esports tournament integration, serving 43.9 million quarterly active users across mobile, PC, and web platforms.

Product overview

VNGGames operates as a comprehensive gaming ecosystem with a multi-platform architecture. The core offerings include the VNGGames portal (main hub for 100+ published games), Level Up platform (all-in-one launcher and account management system), Shop (e-commerce for in-game purchases), Esports platform (competitive gaming tournaments), Community (social platform), and Creator platform (content creator support). The product portfolio spans diverse genres including MMORPGs (Võ Lâm Truyền Kỳ franchise, Kiếm Thế franchise, Thiên Long Bát Bộ franchise), MOBA games (Liên Minh Huyền Thoại: Tốc Chiến, CookieRun: OvenSmash), shooters (Valorant, PUBG Mobile VN, Crossfire: Legends), sports (Total Football), and strategy games. Games are distributed across multiple platforms including PC (Windows), iOS, and Android, with operations spanning Vietnam, Southeast Asia, and international markets. The company serves 43.9 million quarterly active users across 7 global offices.

Differentiator

Problem solved

Functional benefit

Brands

• Level Up: All-in-one application connecting users to the entire VNGGames ecosystem, including account management, exclusive items, shop, community, and esports tournaments.
• VNGGames Shop
• Level Up Launcher
• VNGGames Esports
• VNGGames Community
• VNGGames Creators

Products and services

• Level Up All-in-one launcher and account management platform that seamlessly connects users to the entire VNGGames ecosystem, including account management, exclusive items, shop, community features, and esports tournaments via a single account.
• VNGGames Shop E-commerce platform for purchasing in-game items, virtual currency, exclusive digital content, costumes, gift cards, and merchandise across VNGGames titles in multiple regional markets.
• VNGGames Esports Esports platform and tournament organization system supporting competitive gaming across VNGGames titles, including organized leagues, community competitions, and the annual Gameverse event.
• VNGGames Community Community platform connecting gamers for social interactions, discussions, and community-driven content within the VNGGames ecosystem.
• VNGGames Creators Creator program supporting content creators and streamers within the VNGGames ecosystem.
• CookieRun: OvenSmash Multiplayer online battle arena (MOBA) style mobile and PC game featuring CookieRun characters with 3v3 team battles, multiple game modes including Smash Fight, Jelly Race, Castle Crasher, and ranked competitive play.
• Total Football Football/soccer sports game officially published by VNGGames, featuring realistic sports gameplay.
• Lineage W MMORPG published by VNGGames, officially launching in Southeast Asia market with cross-platform support.
• Lineage2M MMORPG published by VNGGames for Southeast Asia, part of the Lineage franchise from NCSoft.
• Võ Lâm Truyền Kỳ (Martial Heroes) Martial arts MMORPG franchise including multiple titles: Võ Lâm Truyền Kỳ, Võ Lâm Truyền Kỳ II, Võ Lâm Truyền Kỳ Mobile, Võ Lâm Truyền Kỳ 1 Mobile, Võ Lâm Truyền Kỳ 2.0, Võ Lâm Truyền Kỳ MAX, and Võ Lâm Công Thành Chiến.
• Liên Minh Huyền Thoại: Tốc Chiến (League of Legends: Wild Rift) Mobile MOBA game published by VNGGames, the mobile version of League of Legends, licensed from Riot Games for Vietnam and SEA markets.
• Valorant Tactical shooter game published by VNGGames in Vietnam under licensing from Riot Games.
• PUBG Mobile VN Battle royale shooter game published by VNGGames in Vietnam under licensing from Tencent Games.
• NARAKA: Bladepoint Action battle royale game published by VNGGames in Vietnam and SEA markets under licensing from NetEase Games.
• Crossfire: Legends First-person shooter game published by VNGGames under licensing from Tencent Games.
• Thiên Long Bát Bộ (Dragon Dynasty) MMORPG franchise including Tân Thiên Long Mobile, Thiên Long Bát Bộ 2, Thiên Long Bát Bộ VNG, Thiên Long Origin, and Tân Thiên Long.
• Kiếm Thế (Sword Legend) Martial arts MMORPG including Kiếm Thế and Kiếm Thế Origin variants.
• Gunny Shooter game franchise including Gunny Mobi, Gunny Origin, Gunny PC, and GunPow.
• Đấu Trường Chân Lý (Teamfight Tactics) Auto-battler strategy game published by VNGGames under licensing from Riot Games.
• Play Together VNG Simulation multiplayer game published by VNGGames for casual social gaming experiences.
• Metal Slug: Awakening Action game published by VNGGames based on the classic Metal Slug franchise.
• Call of Duty: Mobile VN First-person shooter game published by VNGGames in Vietnam under licensing from Tencent Games.
• ZingSpeed Mobile Racing game published by VNGGames under licensing from Tencent Games.

Quantifiable outcome

• 43.9 million quarterly active users
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Riot GamescoreTechnology or IntegrationVNGGames publishes Riot Games titles including League of Legends: Wild Rift, Teamfight Tactics, and Valorant in Vietnam and SEA markets, handling localization, distribution, and esports league operations
• Tencent GamescoreTechnology or IntegrationVNGGames publishes Tencent Games titles including PUBG Mobile VN, Crossfire: Legends, Call of Duty: Mobile VN, and ZingSpeed Mobile in Vietnam
• NetEase GamescoreTechnology or IntegrationVNGGames publishes NetEase Games titles including NARAKA: Bladepoint, Nghịch Thuỷ Hàn, and Revelation: Thiên Dụ in Vietnam and SEA markets
• NC (NCSoft subsidiary)coreTechnology or IntegrationVNGGames publishes Lineage2M and Lineage W in Southeast Asia markets
• DevsisterscoreTechnology or IntegrationVNGGames publishes CookieRun: OvenSmash in SEA markets (Vietnam, Thailand, Indonesia, Philippines, Singapore, Malaysia, Taiwan, Hong Kong, Macau) through VNG Singapore PTE., LTD
• Google CloudcoreTechnology or IntegrationCloud infrastructure partner providing scalable, reliable cloud services for VNGGames' gaming platform and services
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure partner for hosting gaming services and platform infrastructure
• ZaloPaycoreTechnology or IntegrationPayment channel partner enabling in-game purchases and payments for Vietnamese gamers through the Zalo ecosystem
• GrabminorGTM or Marketing PartnerBrand partnership for cross-promotion and marketing campaigns
• GilletteminorGTM or Marketing PartnerBrand partnership for marketing campaigns and promotions
• VNG Singapore PTE., LTDcoreChannel Partner/ Reseller/ DistributorRegional operating entity for CookieRun: OvenSmash and other SEA publishing operations, located at 9 Raffles Place, #08-03 Republic Plaza, Singapore 048619

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Roblox Corporation: User-generated gaming platform with a Vietnam partnership via VNGGames. Comparable as a gaming ecosystem/viral loop model that overlaps VNGGames' Level Up ambition across SEA.

Direct peers

• NCSoft / NCWest: Parent of NC and direct partner for Lineage W and Lineage2M in SEA via VNGGames. Comparable Korean publisher with MMORPG franchise monetization in similar regional markets.
• Riot Games: Tencent-owned publisher of League of Legends: Wild Rift, Valorant, and Teamfight Tactics in SEA through VNGGames. Direct peer in-game development and publishing, and a content supplier to VNGGames' regional operations.
• Krafton: South Korean publisher of PUBG and successor titles; works with VNGGames as the Vietnam publisher of PUBG Mobile VN. Comparable as an Asian publisher scaling Western IPs into SEA markets.
• Devsisters: Korean publisher of CookieRun franchise; VNGGames is its SEA publisher for CookieRun: OvenSmash. Direct content partner and genre peer in casual/mid-core mobile publishing.
• Tencent Games: Global gaming giant and VNGGames' core publishing partner for PUBG Mobile VN, Crossfire Legends, and Call of Duty: Mobile VN. Comparable as an Asian mega-publisher licensing IP into SEA, with the option of self-publishing that competes with VNGGames regionally.
• miHoYo (HoYoverse): Global publisher of Genshin Impact, Honkai, and Zenless Zone Zero with deep SEA user bases. Competitor for the same regional gamers that VNGGames monetizes through MMORPGs, MOBAs, and shooters.
• NetEase Games: Chinese game publisher with whom VNGGames partners on NARAKA: Bladepoint, Ngịch Thử Hàn, and Revelation. NetEase's overseas expansion strategy and willingness to localize make it a direct publishing peer across SEA.
• Nexon: Korean publisher with multi-genre global franchises comparable to VNGGames' portfolio mix (MMORPGs, shooters, casual). Relevant peer for cross-SEA publishing economics and platform operations.
• Garena (Sea Group): Sea's gaming arm is the dominant SEA game publisher and operator of Free Fire. Closest direct comparator to VNGGames in scale, regional publishing model, and esports operation in Vietnam and Southeast Asia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vnggames.brand
• LinkedInlinkedin.com/company/vnggames
• TikToktiktok.com/@vnggames.official

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vnglass Company Limited