INTERTELLER LTD
Interteller LTD is a London-based interactive storytelling studio that develops purpose-driven mobile games and agency services. Its flagship product, The Uprooted, is a charity fundraising game telling refugee stories through player-driven narrative choices linked to real-world donations.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What INTERTELLER LTD does
Interteller LTD is a London-based, privately held digital media studio that operates an interactive storytelling agency and develops purpose-driven mobile gaming experiences. Founded in 2022 by Nasma Aljizawi, a digital marketing professional with an MA in Digital and Interactive Storytelling from the University of Westminster, the company is built around a single flagship product, 'The Uprooted' — a mobile game described as the world's first cause-agnostic mobile charity fundraising platform. The product combines interactive narrative mechanics (branching choices, in-scene storytelling objects) with in-app purchases that fund real-world charitable work tied to the narrative; its inaugural story follows Syrian women refugees' journeys to safety.
The underlying technology is an interactive narrative game platform designed for mobile distribution, where player decisions shape character outcomes while simultaneously triggering charitable actions through in-app purchases. Interteller's business model is two-pronged: (1) transaction-based revenue from in-app purchases tied to charitable giving within The Uprooted, and (2) professional services revenue from agency-style interactive storytelling work for external clients. The company targets charities and nonprofits as its primary customer segment, addressing pain points around low donor engagement and the need for innovative beneficiary storytelling. Operations are bootstrapped with no external funding disclosed, the team is essentially the founder plus a small group (1–10 employees), and all revenue signals, customer logos, and partnership names remain undisclosed in public data.
INTERTELLER LTD firmographics
Firmographics- Name
- INTERTELLER LTD
- Legal name
- Interteller LTD
- Website
- https://interteller.co.uk
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Interteller LTD is a London-based interactive storytelling studio that develops purpose-driven mobile games and agency services. Its flagship product, The Uprooted, is a charity fundraising game telling refugee stories through player-driven narrative choices linked to real-world donations.
- Ownership category
- akta.pro rank
INTERTELLER LTD industry classification
Industry- Product category
- Interactive Media and Mobile Gaming
- NAICS
- Software Publishers (5132), Graphic Design Services (54143)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- VR/AR Game Publishing & Distribution (MPAFABAK)
- akta.pro secondary industries
- Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Simulation, Scenario & Serious Games Design (EDAGAKAH)
Keywords
Where INTERTELLER LTD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
INTERTELLER LTD business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- In-app purchases for charitable giving: The game provides opportunities for players to take immediate action through in-app purchases that affect both the character's life in the game and support real-world charitable causes.
- Interactive storytelling agency services: Developing immersive experiences through interactive storytelling for clients using innovative technology.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
INTERTELLER LTD product offering
Product offeringCore offering
Interteller LTD develops interactive storytelling experiences, narrative games, and digital media content. Its flagship offering is "The Uprooted," a mobile narrative game that follows the journeys of Syrian women refugees and integrates in-app purchases that support real-world charitable causes. The company also provides interactive storytelling agency services, creating custom immersive experiences for clients.
Product overview
Interteller LTD operates as a single-product interactive storytelling company, offering 'The Uprooted' — a mobile charity fundraising platform delivered as an immersive narrative game experience. The product combines interactive storytelling with real-world charitable impact, allowing players to support causes through in-game choices and in-app purchases.
Differentiator
Problem solved
Functional benefit
Products and services
- The Uprooted A mobile interactive narrative game that tells the stories of Syrian women refugees from their perspective, allowing players to make choices that guide characters from darkness to light. Players can take immediate action through in-app purchases that affect both in-game outcomes and real-world charitable work through partnerships with charities.
- Interactive Storytelling Agency Services Bespoke interactive storytelling and immersive digital experience development services for clients, combining innovation, creativity, and business principles to deliver digital experiences that generate awareness and challenge common conceptions.
Companies that use INTERTELLER LTD
Customer profileSegments1 record
Ideal customer profiles3 records
INTERTELLER LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
INTERTELLER LTD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Charitable organizations (unnamed)coreInterteller has partnered with charities to base their UPROOTED game on real people's stories, telling narratives from the perspective of those directly affected. The partnerships enable the integration of in-app purchases that support real-world charitable work alongside gameplay outcomes.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
INTERTELLER LTD competitors and assessment
Company assessmentDirect peers
- Inkle Studios: Inkle is a small independent studio specializing in interactive narrative and choice-driven games such as 80 Days and Heaven's Vault. Its storytelling-first, mobile-first approach and small-team operating model make it a direct comparable to Interteller's UPROOTED.
- Baobab Studios: Baobab Studios is an animation-led interactive storytelling studio behind Emmy-winning immersive shorts and games with character-driven, purposeful narratives. It is comparable to Interteller as a small studio creating immersive, character-led interactive stories intended for broad consumer audiences.
- Preloaded (now Someone): Preloaded/Someone is a UK-based games studio that builds purpose-driven, learning-oriented games for clients and consumer audiences. It is directly comparable to Interteller as a UK-based, mission-led studio combining agency/client services with original interactive game products.
- Tender Claws: Tender Claws is an indie studio building interactive fiction and immersive narrative experiences, including virtual reality titles like The Under Presents. It overlaps with Interteller as a developer of immersive, story-first interactive experiences for end users.
- Eko: Eko builds interactive video and narrative storytelling technology that lets audiences shape story outcomes through choices. Its interactive narrative technology and creator platform directly overlap with Interteller's interactive storytelling positioning.
- ustwo (ustwo games): ustwo is a digital product studio with a games arm famous for purpose-led and narrative mobile titles such as Monument Valley and Assemble with Care. Like Interteller, it pairs a small creative team with a mission-driven interactive story product, sharing the bridge between interactive narrative and game publishing.
Broad incumbents
- Unit9: Unit9 is an established production company producing interactive, immersive, and branded digital experiences for global brands. As a broader, scaled interactive content agency, it competes for the same B2B interactive storytelling engagements that complement Interteller's product business.
Others
- Choose Love (Choose Love / Help Refugees ecosystem): Choose Love is a humanitarian nonprofit that distributes funds to refugees and displaced people via retail and digital fundraising activations. It is adjacent to Interteller as a potential charity partner in the same refugee-cause vertical that UPROOTED addresses.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
INTERTELLER LTD social profiles
Digital presenceINTERTELLER LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
INTERTELLER LTD leadership team
Management profileNumber of profiles
Profiles1 record
INTERTELLER LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INTERTELLER LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INTERTELLER LTD
What does INTERTELLER LTD do?
Interteller LTD develops interactive storytelling experiences, narrative games, and digital media content. Its flagship offering is "The Uprooted," a mobile narrative game that follows the journeys of Syrian women refugees and integrates in-app purchases that support real-world charitable causes. The company also provides interactive storytelling agency services, creating custom immersive experiences for clients.
Is INTERTELLER LTD a public or private company?
INTERTELLER LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was INTERTELLER LTD founded?
INTERTELLER LTD was founded in 2022. It employs 1 to 10 people.
Where is INTERTELLER LTD based?
INTERTELLER LTD is headquartered in London, United Kingdom, in the Europe region.
How does INTERTELLER LTD make money?
Two revenue lines are on record. In-app purchases for charitable giving is the primary driver. The others are interactive storytelling agency services.
Who are INTERTELLER LTD's main competitors?
Direct peers on record are Inkle Studios, Baobab Studios, Preloaded (now Someone), Tender Claws, Eko and ustwo (ustwo games). Unit9 is listed as a broad incumbent. Choose Love (Choose Love / Help Refugees ecosystem) is listed as an others.
Does INTERTELLER LTD have an API?
No public API is recorded for INTERTELLER LTD.
What industry is INTERTELLER LTD in?
INTERTELLER LTD's product category is Interactive Media and Mobile Gaming. Its primary akta.pro industry code is MPAFABAK, VR/AR Game Publishing & Distribution, with a secondary code of BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D). Its NAICS code is 5132 and its SIC code is 7370.