Travel Rock Brasil

Name

Travel Rock Brasil

Legal name

Travel Rock Viagens Ltda.

Website

https://travelrock.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Ownership category

akta.pro rank

Product category

Student Graduation Travel Services

NAICS

Tour Operators (56152), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Student & Youth Educational Tours (THAKAGAA)

akta.pro secondary industries

School Group & Curriculum-Led Trips (THAKAGAB), Educational/Student Retail Travel Agencies (THAKABAK)

Keywords

• Student graduation trips
• School group travel
• All-inclusive tour packages
• Youth educational tourism
• Brazilian student travel

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Graduation Trip Packages: Travel Rock generates revenue primarily through selling all-inclusive graduation trip packages to students. Packages include transportation, accommodation, meals, activities, parties, and supervision. Revenue is one-time per trip, with payment options including PIX, credit card, boleto, and hybrid payment plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Travel Rock organizes and sells all-inclusive graduation trip packages exclusively for Brazilian 9th-year (Ensino Fundamental) and 3rd-year high school (Ensino Médio) students, bundling transportation, accommodation, meals, supervised activities, themed parties, and on-trip coordination. The three flagship destinations are Bariloche (Argentina) for international trips, and Vale Suíço Resort (Itapeva, MG) and Búzios Beach Resort (Búzios, RJ) for domestic trips, with bookings completed through school-issued group codes on a proprietary online store.

Product overview

Travel Rock is a student graduation trip company operating as a unified service platform offering three main destination products: Bariloche (international trip to Argentina for Ensino Médio 3rd year students), Vale Suíço Resort (all-inclusive resort in Minas Gerais for 9th grade students), and Búzios Beach Resort (beachfront resort in Rio de Janeiro for 9th grade students). The company operates through its main website for marketing and information, and a customer-facing e-commerce platform (store.travelrock.com.br) for trip purchases and reservation management. Travel Rock positions itself as the world's largest graduation trip company, serving students across 6 countries in South America.

Differentiator

Problem solved

Functional benefit

Products and services

• Bariloche Graduation Trip (San Carlos de Bariloche, Argentina) International all-inclusive graduation trip for 3rd-year high school students to San Carlos de Bariloche, Argentina. The 8-day package includes round-trip flights, accommodation, 5 daily meals, ski lessons, snow/adventure activities, exclusive Travel Rock parties, and supervised programming, sold to parents/guardians via school-issued group codes on store.travelrock.com.br.
• Vale Suíço Resort Graduation Trip (Itapeva, MG) All-inclusive 4-day domestic resort graduation trip for 9th-year Ensino Fundamental students at Vale Suíço Resort in Itapeva, Minas Gerais. The package includes accommodation, all meals, themed parties, recreational activities, sports programming, and exclusive Travel Rock programming, with the resort exclusively reserved for Travel Rock passengers during graduation season.
• Búzios Beach Resort Graduation Trip (Búzios, RJ) All-inclusive 4-day beachfront graduation trip for 9th-year Ensino Fundamental students at Búzios Beach Resort in Búzios, Rio de Janeiro. The package includes full board, exclusive parties, recreational activities, sports programs, and water activities at one of the largest resorts in the Lagos Region, exclusively serving Travel Rock passengers during graduation season.

Quantifiable outcome

• Over 25 years in operation with thousands of students traveling annually across 6 countries
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and support.

• Andes Airlines (AndesOnline)coreTechnology or IntegrationPartnership with Andes Airlines for flight booking and web check-in integration. Travel Rock directs passengers to complete online check-in through Andes' check-in portal within 24 hours of departure, with automatic seat assignment support.
• Vale Suíço ResortcoreStrategic or Co-development PartnerExclusive partnership for all-inclusive resort accommodation in Itapeva, MG. The resort is exclusively reserved for Travel Rock passengers during graduation trip season, offering complete packages with meals, themed parties, recreational activities, and sports.
• Búzios Beach ResortcoreStrategic or Co-development PartnerExclusive partnership for beachfront resort in Búzios, RJ. One of the largest resorts in the Lagos Region, exclusively serving Travel Rock passengers during graduation season with full board, exclusive parties, and water activities.
• Efesur Medical ServicessupportTechnology or IntegrationMedical form processing system linked to Argentine medical services. Passengers complete medical information online through Efesur platform, required for Bariloche travel documentation.
• Partner Schools NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of educational institutions across Latin America that partner with Travel Rock to organize graduation trips for their students. Schools receive unique group codes for coordinated booking and may have dedicated sales support.
• Argentine Tourism AuthoritiessupportOthersCompliance with Argentine immigration requirements including minor travel authorization documents (Autorização de Menor Desacompanhado) processed through Brazilian judiciary system (CNJ).

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• ACIS (American Council for International Studies): Specialist in educational student group tours, particularly international trips organized through schools. Comparable because both focus on international student travel sold through school partnerships with chaperoned itineraries.
• Europlus Viagens: Brazilian operator focused on student graduation trips (viagens de formatura), directly competing with Travel Rock in the same school-channel model and similar Bariloche-style destinations. Comparable because both target Brazilian 9th-year and 3rd-year high school cohorts with all-inclusive packaged travel.

Broad incumbents

• CVC Corp: Largest Brazilian travel agency and tour operator with broad leisure and group offerings. Comparable because CVC operates in the same Brazilian leisure travel market and has group/educational packages that can substitute for Travel Rock's offerings, even if it does not specialize in graduation travel.
• EF Educational Tours: Global educational travel operator with significant student-tour business, including destinations and itineraries that overlap with Travel Rock's graduation offerings. Comparable because both package supervised, curriculum-adjacent group travel for school-age students, though EF operates globally and is much larger.
• WorldStrides: Large US-based educational travel company running student group trips, performance tours, and global classrooms. Comparable because both serve school-coordinated group travel for student cohorts with bundled travel, accommodation, and supervision.
• Decolar (Despegar): Leading Latin American OTA serving Brazil and Argentina with flights, hotels, and packaged travel. Comparable because it offers alternative booking paths for the same Bariloche and beach destinations that Travel Rock packages, representing a competitive threat from a well-capitalized digital incumbent.

Emerging players

• StudentUniverse: Online booking platform specializing in discounted travel for students and youth. Comparable because it addresses the same end user (students and their parents) with travel products, though it is a marketplace model rather than a packaged tour operator.
• TrovaTrip: Group travel marketplace that enables hosts (including educators and trip organizers) to sell curated group trips. Comparable because it overlaps with Travel Rock's group-trip, school-cohort model, though it operates more as an enablement platform than a fully-packaged operator.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/travelrockbrasil
• LinkedInlinkedin.com/company/travel-rock
• Instagraminstagram.com/travelrockbr
• TikToktiktok.com/@travelrockbr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travel Rock Brasil