What Walibi Belgium - Aqualibi does

Walibi Belgium - Aqualibi operates a regional amusement park and adjacent indoor tropical water park located in Wavre, Belgium, near Brussels. Founded in 1975 and operating today as a subsidiary of French leisure conglomerate Compagnie des Alpes through Belgian entity BELPARK SA, the park features nine themed worlds (Karma World, Exotic World, Fun World, Adventure World, Walibi Boulevard, Dock World, Loup Garou Zone, Festival World in development, and Aqualibi) across the combined complex. The core product is ticketed day admission to the theme park and to the separate Aqualibi water park, complemented by tiered annual subscriptions (Walibi PASS, Aqualibi PASS, Red & Blue PASS, Silver, Gold, Ruby, Diamond, and Platinum PASS) that confer unlimited access, Speedy fast-track queue privileges, retail and dining discounts, and reciprocal discounts at more than 20 partner parks across Europe. Additional revenue streams include Speedy priority access add-ons, parking, group bookings (minimum 20 visitors with 21-day advance reservation required), corporate event packages, school and educational visits, on-site food and beverage, merchandise, and a 365.be partner distribution channel for discounted tickets.

The underlying technology stack is consumer-facing rather than proprietary: a digital reservation platform (reservation.walibi.be), a WCAG 2.2 AA-compliant website, and iOS/Android mobile applications delivering real-time attraction wait times, dynamic interactive park mapping, restaurant and shop information, and digital ticket storage. Operations rely on seasonal event programming (Halloween, Walibi Winter) and a calendar extension strategy that is supported by the company's parent group and its European partner network. Underlying the commercial model is a multi-channel go-to-market approach combining direct online sales, on-site box offices, a dedicated group booking service, and reseller partnerships, targeting five customer personas: families with children (primary), schools, corporations, social groups, and thrill seekers.

Name

Walibi Belgium - Aqualibi

Legal name

BELPARK SA

Website

https://walibi.be

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Walibi Belgium - Aqualibi operates a family amusement park and adjacent indoor water park in Wavre, Belgium, serving regional visitors with ticketed admissions, tiered annual subscriptions, group bookings, and reciprocal access to 20+ European partner parks under Compagnie des Alpes ownership.

Ownership category

akta.pro rank

Product category

Theme Park & Water Park Operations

NAICS

Amusement and Theme Parks (71311), Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Water Parks (THAAAAAB)

akta.pro secondary industries

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB), Indoor Water Parks (Resort-Integrated, Year-Round Facilities) (THAAABAB), Water Park Concessions & Guest Services (Food, Retail, Lockers, Cabanas) (THAAABAH), Water Park Ticketing, Access Control & Guest Experience Tech (POS, RFID, Reservations) (THAAABAN)

Keywords

• Theme park operations
• Amusement park admissions
• Water park services
• Annual pass subscriptions
• Family entertainment venues

Headquarters

HQ city

Wavre

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Theme Park Admission Tickets: One-time day admission tickets to Walibi Belgium amusement park, with pricing varying by season and visit date. Children under 1 meter enter free.
2. Annual Passes and Subscriptions: Multiple pass tiers including Walibi PASS, Aqualibi PASS, Red&Blue PASS, Silver PASS, Gold PASS, Ruby PASS, Diamond PASS, and Platinum PASS offering unlimited access during valid season with various perks and discounts.
3. Aqualibi Water Park Admission: Separate admission to Aqualibi water park featuring wave pool, water slides, and hot tubs, available as single tickets or Aqualibi PASS subscription.
4. Speedy Queue Jump Access: Priority access passes allowing holders to skip regular lines at attractions with Speedy access.
5. Parking: Paid parking services including Parking PASS option for subscribers.
6. Group Bookings: Group ticket sales for organizations of 20+ visitors with advance reservation requirements and special group rates.
7. Food, Beverage, and Merchandise: On-site restaurants, shops, and boutiques within the park premises.
8. Partner Park Discounts: Pass holders receive discounted or free access to partner theme parks across Europe (Plopsaland group, Bellewaerde, Bokrijk, Movie Park, Toverland, Parc Astérix, Futuroscope, etc.).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Walibi Belgium - Aqualibi operates a family amusement park and adjacent indoor water park in Wavre, Belgium, selling dated and flexible day admission tickets, separate Aqualibi water park tickets, tiered annual subscription passes, Speedy priority-queue upgrades, and group bookings. The parks also generate revenue from on-site restaurants, boutiques, paid parking, and seasonal Halloween and Winter event programming.

Product overview

Walibi Belgium - Aqualibi operates as a family-focused amusement and water park complex in Wavre, Belgium (near Brussels), managed by BELPARK SA under Compagnie des Alpes. The core offering consists of ticketed admission to Walibi Belgium theme park and the separate Aqualibi indoor water park. The product portfolio centers on consumer-facing admission products including standard day tickets (dated and flexible options), multi-visit packages, and tiered annual passes (Walibi PASS, Red & Blue PASS, Gold PASS, Ruby PASS, Diamond PASS) offering varying levels of benefits such as priority queue access via Speedy, retail and dining discounts, and reciprocal discounts at partner parks across Europe. Additional products include group booking services for schools and corporate events, the Speedy fast-track add-on, and the mobile application for park navigation. The parks operate seasonal events including Halloween and Winter programming. The company also provides an Easy Pass accessibility service for visitors with specific needs.

Differentiator

Problem solved

Functional benefit

Brands

• Walibi PASS: Annual subscription giving unlimited access to Walibi Belgium during opening periods
• Aqualibi PASS
• Red & Blue PASS
• Silver PASS
• Gold PASS
• Ruby PASS
• Diamond PASS
• Platinum PASS
• Parking PASS
• Speedy

Products and services

• Walibi Belgium Theme Park Tickets Dated and flexible day admission tickets granting access to Walibi Belgium amusement park, including family coasters, thrill rides, and dedicated children's attractions across nine themed worlds. Children under 1 meter enter free; pricing varies by season and visit date.
• Aqualibi Water Park Tickets Separate admission tickets for Aqualibi, the tropical indoor water park adjacent to Walibi Belgium, featuring wave pool, water slides, and hot tubs. Available as one-time day tickets or as part of the Aqualibi PASS subscription.
• Annual Subscription Passes (Walibi PASS, Aqualibi PASS, Red&Blue, Silver, Gold, Ruby, Diamond, Platinum) Tiered annual subscription passes providing unlimited access during the valid season, with benefits such as 10–20% restaurant and boutique discounts, parking inclusion, and unlimited or capped Speedy priority-queue access depending on tier. Red&Blue PASS combines both parks; higher tiers add Speedy and partner-park perks.
• Speedy Pass Standalone priority-queue access add-on allowing holders to skip regular lines at Speedy-equipped attractions for a faster experience. Available as a one-time purchase or bundled within higher-tier annual passes (Ruby, Diamond, Platinum).
• Group Tickets and Reservations Discounted group admission for schools, companies, sports clubs, and other organizations of 20+ visitors, including dedicated reservation services, special group rates, and optional catering. Free entry for every 10 paying children; €2/person surcharge for bookings made less than 21 working days in advance.
• Easy Pass Accessibility Service Accessibility service providing facilitated access to attractions for visitors with disabilities, available at park entrance with ID verification and covering up to three accompanying persons.

Quantifiable outcome

• Free entry for children under 1 meter height
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Plopsaland GroupcoreGTM or Marketing PartnerPass holders receive 40% discount on tickets to Plopsaland Belgium, PlopsAqua, Plopsa Indoor Hasselt, Plopsa Ardennes, Plopsaqua Landen-Hanut, and Plopsa Station Antwerp. Exclusive code WALIBI40 required for online booking.
• BellewaerdeminorGTM or Marketing PartnerPass holders receive 50% discount on day tickets via tickets-for-parks.be with code WALIBIBE2BLW, valid April 4, 2026 to January 3, 2027 excluding Halloween nocturnes and fully booked days.
• Bokrijk (Domain)minorGTM or Marketing PartnerPass holders receive 50% discount (selecting 'avantage +13ans' ticket + code 26BPAWABEL) from April 4 to November 1, 2026 including 'Sixties' event and all events except winter period. Children's tickets from €2 online.
• Movie Park GermanyminorGTM or Marketing PartnerPass holders receive 40% discount in season or 20% in winter with code WALIBIBELGIUM, valid March 24, 2026 to January 5, 2027 excluding high attendance days.
• Toverland (Netherlands)minorGTM or Marketing PartnerPass holders receive 20% discount on normal entry fees (for visitors >1.40m) from January 26, 2026 to January 17, 2027, excluding Halloween period. Reservation required via Toverland website.
• Parc Astérix (France)minorGTM or Marketing PartnerPass holders receive 50% discount on entry at park entrance, excluding Halloween period.
• Futuroscope (France)minorGTM or Marketing PartnerPass holders receive 50% discount on entry at park entrance.
• Walibi HollandminorGTM or Marketing PartnerPass holders receive 50% discount on entry at park entrance, excluding Halloween period.
• Efteling (Netherlands)minorGTM or Marketing PartnerPass holders receive €8 reduction on standard entry ticket to 'Visitor Service Center'.
• Compagnie des AlpescoreOthersParent company (Compagnie des Alpes SA) owns and operates Walibi Belgium through subsidiary BELPARK SA. Provides group-wide brand licensing, operational standards, and cross-park network benefits.
• 365.be / Tickets-for-parks.becoreChannel Partner/ Reseller/ DistributorPartner platform for discounted ticket sales. Customers enter code received from 365.be to access reduced pricing on the tickets-for-parks.be platform.
• AqualibicoreOthersAdjacent tropical water park operated under the same BELPARK SA entity, featuring wave pool, water slides, and hot tubs. Combined passes available for both parks.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Toverland: Dutch theme park with indoor and outdoor themed areas and a water park component. Directly comparable in offering mix and is a Walibi pass-discount partner, with overlapping target audience in the Dutch/Belgian family segment.
• Plopsaland De Panne: Belgian theme park operated by Plopsa Group targeting families with IP-driven themed zones (Maya the Bee, Studio 100 characters). Directly comparable as a Belgian family theme park competing for the same Benelux family demographic, and is also a Walibi pass-discount partner park.
• Movie Park Germany: German movie-themed amusement park operated by Parques Reunidos. Similar thrill-ride and family positioning, and is a Walibi pass-discount partner, competing for cross-border European family travelers.
• Futuroscope: French theme park near Poitiers focused on multimedia and visual-experience attractions, also under Compagnie des Alpes ownership. Comparable as a destination theme park in the broader European family leisure market and a Walibi pass-discount partner.
• Efteling: Large Dutch theme park renowned for its fairy-tale forest and high-quality themed attractions. Competes with Walibi Belgium for Benelux family visitors and is a Walibi pass-discount partner park, making it the most significant direct competitor in the same catchment area.
• Bellewaerde: Belgian theme park combining rides with a zoo, located in West Flanders. Comparable family/thrill positioning, also a Walibi pass-discount partner park, and competes directly for Belgian family day-trip demand.
• Bobbejaanland: Belgian theme park (now part of Plopsa Group) in Lichtaart, Belgium. Competes with Walibi Belgium for Belgian family visitors and is a regional peer in scale and target audience.
• Walibi Holland: Sister theme park also owned by Compagnie des Alpes and operated under the Walibi brand in the Netherlands. Operates a similar attraction mix, annual pass structure, and Speedy queue product, making it the closest operational and brand peer.
• Parc Astérix: French theme park themed around the Asterix comic universe, owned by Compagnie des Alpes (sister group asset). Directly comparable family thrill-ride positioning, and is a Walibi pass-discount partner, sharing the same corporate parent group.

Broad incumbents

• Phantasialand: Highly awarded German theme park near Cologne, widely regarded as one of Europe's premier themed parks. While larger and more premium than Walibi, it sets the competitive bar for Benelux/Dutch/German family thrill-seekers and competes for cross-border European visitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@walibibelgium
• YouTubeyoutube.com/user/walibibelgium
• Facebookfacebook.com/walibibelgium
• LinkedInlinkedin.com/company/walibibelgium
• Instagraminstagram.com/walibibelgium

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walibi Belgium - Aqualibi