Särka Sport OÜ

What Särka Sport OÜ does

Särka Sport OÜ is an Estonian private limited company (OÜ) founded in 2006 and headquartered in Jõgeva, Estonia, operating an e-commerce business focused on sports awards, medals, trophies, and promotional gifts. The company maintains a catalog spanning more than 43 sports categories and 42 sports disciplines, indicating a deliberately broad vertical coverage within the niche of athletic recognition products. Its customer base spans individuals, sports clubs and federations, event organizers, and corporate buyers, served primarily through online channels within the Estonian domestic market.

The company's core production capability is in-house customization via laser engraving across multiple material types including wood, glass, metal, leather, and acrylic, which enables personalized trophies, medals, and corporate gift items. Särka Sport has also extended adjacent product lines into travel gear and printed works, and has added e-sports as a recognition category. Operational partnerships with the Estonian Wrestling Federation and adjacent Estonian suppliers (Volantibus, Ruudumuster OÜ, Jõgeva Ramm) support localized fulfillment and brand visibility within the national sporting community.

Särka Sport's business model is a direct-to-customer and small-business e-commerce retailer model with unit prices ranging from approximately €0.75 to €140 per item, generating revenue through transactional volume across a fragmented long-tail customer base. The company employs between 1 and 10 people, operates exclusively within Estonia, and shows no disclosed funding, investor signals, or AI/ML capabilities in the available data.

Name

Särka Sport OÜ

Legal name

Särka Sport OÜ

Website

https://sarkasport.ee

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Särka Sport OÜ is an Estonian e-commerce retailer (founded 2006, Jõgeva) selling sports awards, medals, trophies, and promotional gifts across 43+ sports categories, with in-house laser engraving customization serving individuals, clubs, and corporate buyers domestically.

Ownership category

akta.pro rank

Product category

Sports Awards & Trophies

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports Collectibles (Non-Card) Retail (e.g., coins, pins, figurines) (CRAMAOAD)

akta.pro secondary industry

Sports Memorabilia & Autographs Retail (CRALAGAI)

Keywords

• Sports awards
• Trophies and medals
• Laser engraving
• Promotional gifts
• Sports merchandise

Headquarters

HQ city

Jõgeva

HQ country

Estonia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct sales of medals, trophies, cups, awards, and sports merchandise through e-commerce platform. Products range from small medals (€0.75-2.00) to larger trophies and awards (€5-140). Individual unit pricing with volume discounts visible on some products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Särka Sport OÜ designs, manufactures, customizes, and sells sports-specific awards, trophies, medals, cups, and promotional gifts via its own e-commerce website. Products are customized with text, logos, photos, ribbons, and tokens, and offered across approximately 42 sport disciplines. The company also sells ancillary items such as sports goods (bottles, stopwatches, wrestling shoes), printed works (bibs, stickers, diplomas), and travel/hiking accessories.

Product overview

Särka Sport OÜ is an Estonian e-commerce company specializing in sports awards, medals, trophies, and related merchandise. The product portfolio consists of six core product categories: Medalid (Medals) in various sizes and materials including metal, glass, and handmade options; Karikad (Cups/Trophies) available across different price ranges with customizable figures and covers; Auhinnad (Awards) encompassing sports-specific awards, universal awards, stone/wood awards, glass awards, and award plates; Meened (Souvenirs/Premiums) including laser-engraved products on various materials; Spordikaup (Sports Goods) featuring sports equipment like bottles, stopwatches, and wrestling shoes; and Trükitööd (Printed Works) providing printing services for bibs, stickers, diplomas, and metal prints. Products are organized by 42 sports disciplines. The company operates as a standard e-commerce platform without an API, offering both individual products and custom engraving services.

Differentiator

Problem solved

Functional benefit

Products and services

• Medals (Medalid) Sports medals in various sizes (32-98mm) and materials (metal, glass, handmade) with customizable ribbons, tokens, and cases, including sport-discipline-specific medals. Targeted at sports clubs, federations, event organizers, and individuals purchasing awards for competitions and personal celebrations.
• Trophy Cups (Karikad) Trophy cups across multiple price tiers (under €10, €10-50, over €50) with covers, figures, and completion sets, including sport-discipline-specific trophies. Targeted at sports clubs, event organizers, and individuals buying recognition awards.
• Awards (Auhinnad) Sports and general awards including universal awards, stone awards, wooden handicraft awards, award plates, and glass/crystal awards. Targeted at sports organizations, events, and personal milestone celebrations.
• Souvenirs and Promotional Gifts (Meened) Promotional and gift items including wedding/anniversary gifts, keychains, magnets, badges, framed plates, office supplies, and laser-engraved products on glass, plastic, plywood, and wood. Targeted at individuals, event organizers, and corporate buyers.
• Sports Goods (Spordikaup) Sports equipment including sports bottles (COVE, Pacific), stopwatches, wrestling shoes (Asics, Adidas, Rudis), and miscellaneous sports gear. Targeted at individual athletes, sports clubs, and wrestling participants.
• Printed Works (Trükitööd) Printing services and products including bib numbers, metal printing, stickers, magnetic signs, diplomas, and PVC board printing. Targeted at sports event organizers, clubs, and individuals needing custom printed materials.
• Travel and Hiking Gear (Reisi- ja matkatarbed) Travel and hiking accessories including sports bags, bicycle bags with phone cases, measuring tape keychains, and board games. Targeted at individual consumers and active lifestyle buyers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Maadlusliit (Estonian Wrestling Federation)coreStrategic or Co-development PartnerPartnership with the Estonian Wrestling Federation. Särka Sport provides medals, trophies, and awards for wrestling competitions and events organized by the federation.
• VolantibusminorOthersPartner organization displayed in the website footer partners section.
• Jõgeva RammminorOthersPartner organization displayed in the website footer partners section.

Recent moves1 record

Expansion highlights2 records

Direct peers

• Trophy Depot: US-based online trophy and award retailer with customization options. Direct competitor in the e-commerce-first trophy retail model.
• 1st Place Trophies: UK trophy retailer specializing in sports trophies and cups. Similar sports-vertical focus and serves clubs and federations.
• Awards4U: UK awards retailer with personalization and engraving services. Comparable custom awards and trophies e-commerce operator.
• Trophies Direct: UK-based trophy e-commerce retailer offering sports-specific and bespoke awards. Similar mid-market European positioning.
• Trophies Plus: UK trophy and award retailer with deep sports catalog and engraving services. Comparable European e-commerce operator in the same niche.
• Crown Awards: US-based retailer offering trophies, medals, awards, and plaques with personalization options. Closest analog in product mix and customization-led e-commerce model.
• K2 Awards: UK awards retailer offering trophies, medals, and engraved glass/crystal products. Closely matches Särka Sport's product breadth and laser engraving capability.

Broad incumbents

• Zazzle: Global custom products marketplace with personalization capabilities across awards, plaques, and engraved items. Lowers barriers for end-customers to design their own awards.
• Etsy: Global marketplace for handmade and personalized goods including custom medals, trophies, and engraved awards. Overlaps in customization and personalization, but is a marketplace rather than a direct retailer.
• Vistaprint: Large promotional products and printing platform offering awards, plaques, and engraved items as part of broader business merchandise portfolio. Overlaps in custom printing and corporate event awards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Särka Sport OÜ