Prepara.me

What Prepara.me does

Prepara.me is a privately held Brazilian HRTech company founded in 2019 by Lucy Nunes and headquartered in São Paulo. It operates exclusively as a B2B service provider, selling responsible-dismissal, offboarding, and outplacement programs to enterprise clients that fund the programs for their departing employees. The company does not serve individual consumers.

The core offering is the Programa de Demissão Responsável (Responsible Dismissal Program), a structured methodology built around three risk pillars — psychosocial, legal, and reputational. The product suite includes career transition support (resume rebuilding, interview simulation, psychotherapy, financial guidance, LinkedIn optimization, job placement referrals), exit surveys and qualitative interviews, conflict mediation with a claimed 75% amicable resolution rate, leadership training on dismissal handling, mass-dismissal crisis management, and regulatory compliance modules mapped to NR-01 (Occupational Risk Management), Lei 14.457/22 (women's employment), and ESG reporting. All modules are delivered through a web-based SaaS platform (app.prepara.me) that provides case management, conflict tracking, risk dashboards, and mentorship scheduling, combined with human-led active-listening and mediation services.

Revenue is generated through corporate service contracts under a quote-based, multi-year pricing model. The company states its investment can cost up to 80% less than traditional outplacement consulting firms and positions itself as a democratized alternative in the Brazilian market. Its go-to-market is sales-led, with all website pages funneling prospects to a "Request a Demo" consultation form. Named enterprise clients include Europ Assistance, Tokio Marine, Cardway, Certisign, APSEN, ClearSale, Memed, Ri Happy, Logcomex, Alice, Stone, Grupo Marista, Espaço Laser, and GreyLogix, spanning insurance, retail, fintech, pharmaceutical, and logistics sectors. The company holds no disclosed external funding and is LGPD-compliant.

Name

Prepara.me

Legal name

Prepara.me

Website

https://prepara.me

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Prepara.me is a São Paulo-based B2B HRTech company, founded in 2019, that provides Brazilian enterprises with responsible-dismissal, offboarding, outplacement, and conflict-mediation programs. Its web-based platform and structured methodology address psychosocial, legal, and reputational risks tied to employee terminations.

Ownership category

akta.pro rank

Product category

Corporate Outplacement & Offboarding Services

NAICS

Employment Placement Agencies (561311), Management Consulting Services (54161), Business Support Services (5614)

SIC

Services-Prepackaged Software (7372), Services-Employment Agencies (7361)

akta.pro primary industry

Offboarding, Renewals & Contractor Lifecycle Governance (BPACAGAL)

akta.pro secondary industries

Employee Onboarding & Offboarding Administration (BPAAAIAA), Onboarding & Offboarding (BPACAPAE), Manager & Team Leader Onboarding (EDABAOAC)

Keywords

• Corporate outplacement services
• Responsible dismissal programs
• Employee offboarding solutions
• HR risk management
• Career transition support

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Outplacement and Offboarding Services: Prepara.me sells its Responsible Dismissal Program (Programa de Demissão Responsável) exclusively to enterprise clients (B2B). Services are contracted and fully funded by companies as part of their responsible dismissal and corporate governance packages. The company explicitly states it does not serve individual consumers directly. Revenue is generated through corporate service contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Prepara.me provides B2B HR technology and services for responsible offboarding, outplacement, and career transition support to corporate clients in Brazil. The company delivers a comprehensive Responsible Dismissal Program including psychological counseling, career mentorship, resume rebuilding, interview simulation, financial guidance, LinkedIn optimization, and job placement assistance for dismissed employees. It also offers risk management, conflict resolution, exit surveys, leadership training, and regulatory compliance services (NR-01, ESG, Lei 14.457/22) through a proprietary web-based platform.

Product overview

Prepara.me is a B2B HRTech platform offering the Programa de Demissão Responsável (Responsible Dismissal Program), a comprehensive suite of corporate offboarding solutions. The core platform is the Prepara.me Platform, which facilitates case management, conflict tracking, and reporting. This platform integrates multiple modules including Outplacement (career transition support with psychological counseling, resume rebuilding, interview simulation, and job placement), Gestão de Riscos e Impactos (risk management across psychosocial, legal, and reputational dimensions), Gestão de Conflitos (conflict mediation achieving 75% amicable resolution), Pesquisa e Interview de Desligamento (exit surveys and qualitative interviews for governance data), Treinamento de Demissão Responsável para Líderes (leadership training in live or recorded formats), and specialized solutions for mass dismissals and regulatory compliance (NR-01, ESG, Lei 14.457/22). The company also provides a free resource library (Materiais Gratuitos) with e-books, checklists, and research materials. All solutions are exclusively B2B, contracted by companies as part of their corporate governance and dismissal management programs.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 75% of conflicts are resolved amicably through Prepara.me's conflict management methodology
• +6 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Right Management (ManpowerGroup): ManpowerGroup's outplacement and career-transition arm offering individual and group outplacement, redeployment, and career-coaching services globally. Directly comparable to Prepara.me's Programa de Demissão Responsável as the global benchmark for enterprise outplacement.
• Challenger, Gray & Christmas: U.S. outplacement firm specializing in career transition, executive coaching, and severance-related advisory. Closely aligned with Prepara.me's enterprise outplacement and severance-question services.
• LHH (Lee Hecht Harrison, Adjunction): A global career-transition and talent-mobility firm offering outplacement, redeployment, career coaching, and leadership development. Closest large-scale analog to Prepara.me in outplacement methodology and enterprise buyer.
• Randstad RiseSmart: Randstad's tech-enabled outplacement and career-transition platform combining AI-driven job matching with career coaching. Directly comparable in the platform-plus-services outplacement model Prepara.me operates.

Regional players

• Kenoby: Latin American recruitment and talent-acquisition platform with presence in Brazil. Comparable as a regional player in the Brazilian HRTech ecosystem addressing adjacent talent-lifecycle use cases.

Broad incumbents

• Mercer: Marsh McLennan's HR consulting arm offering career transition, workforce transformation, and broader benefits and mobility consulting. Comparable as a broad incumbent serving global enterprises with outplacement as one line.
• Korn Ferry: Global organizational consulting firm offering outplacement as part of a broader HR consulting, executive search, and talent management portfolio. Comparable as a broad incumbent that bundles outplacement with wider HR advisory.
• Aon: Global professional services firm providing workforce solutions, including career transition and outplacement, alongside risk, health, and retirement services. Comparable as a broad incumbent with overlapping HR and risk advisory capabilities.
• Workforce Software (now ADP): Workforce management and HR/payroll technology provider under ADP. Comparable as a broad HCM incumbent whose platform capabilities could expand into offboarding and outplacement workflows.

Emerging players

• CareerArc: Tech-forward outplacement and career-transition platform focused on modern employer branding and transition support. Comparable as an emerging tech-enabled player pursuing a similar platform-plus-services wedge.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/prepara-mebr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prepara.me