Fitted Rims and Tires

What Fitted Rims and Tires does

Fitted Rims and Tires, doing business as Fitzy, is a Canadian e-commerce technology company headquartered in North York that develops software and operates an online marketplace for the automotive wheel and tire aftermarket. The company's core product, Fitzy, is a vertical e-commerce platform with integrated vehicle fitment functionality: it enables automotive wheel and tire retailers to list and sell products online while ensuring compatibility between wheels, tires, and specific vehicle specifications. The platform simultaneously operates as a marketplace where multiple retailers can distribute products to end consumers through a shared storefront.

The target customer segment is automotive wheel and tire retailers, a narrowly vertical audience whose chief pain point is selling wheels and tires online with accurate vehicle fitment data. Fitzy addresses this by tying product catalog data to vehicle specifications, reducing returns and customer-service overhead for merchants. Distribution is digital-first: the marketplace carries a global geo_scope, and the company has built dedicated enterprise onboarding assets (demo, live-demo, and get-started pages) consistent with a SaaS-style B2B sales motion layered on top of the consumer-facing marketplace.

The company was founded in 2015, is privately held, and remains operational based on an active web presence that includes pricing, features, marketplace, careers, contact, and about pages. No funding rounds, executive team, partnerships, patents, awards, or financial metrics have been disclosed in the available data, leaving revenue model specifics (pricing, contract structure, GMV) unverified despite a public pricing page.

Name

Fitted Rims and Tires

Website

https://fittedrims.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Fitted Rims and Tires, operating as Fitzy, is a Canadian e-commerce technology company that provides a vertical marketplace and SaaS-style platform enabling automotive wheel and tire retailers to sell products online with integrated vehicle fitment matching for end consumers.

Ownership category

akta.pro rank

Product category

Automotive E-commerce Software

NAICS

Tire Dealers (44134), Tire and Tube Merchant Wholesalers (423130)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)

Keywords

• E-commerce platform
• Wheel fitment software
• Automotive marketplace
• Tire retail software
• Vehicle fitment tool

Headquarters

HQ city

North York

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Distribution channels1 record

Core offering

Fitted Rims and Tires develops Fitzy, an e-commerce software platform that enables automotive businesses to sell wheels, tires, and accessories online with integrated vehicle fitment matching capabilities. The company also operates its own online marketplace for custom wheels, tires, and accessories built on the Fitzy platform, helping retailers ensure customers purchase parts compatible with their specific vehicles.

Product overview

Fitted Rims and Tires offers a single unified product called Fitzy, an e-commerce platform designed for the automotive wheel and tire industry. The platform enables businesses to sell wheels and tires online with integrated vehicle fitment capabilities, helping customers ensure they purchase parts compatible with their specific vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitzy Fitzy is an e-commerce platform designed for automotive wheel and tire retailers and businesses. It enables them to sell wheels, tires, and accessories online with integrated vehicle fitment functionality, allowing end customers to find compatible parts based on their vehicle specifications. The platform powers both licensed retailer storefronts and Fitted Rims and Tires' own online marketplace for custom wheels, tires, and accessories.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• CARiD: CARiD is a large online retailer of automotive parts, accessories, wheels, and tires. As an established incumbent in online wheel/tire commerce, it reflects the end-customer experience benchmark and the scale of competition in this vertical.
• BigCommerce: BigCommerce is a leading horizontal SaaS e-commerce platform competing with Shopify for mid-market and enterprise merchants including automotive parts retailers. It represents the same generic-platform alternative that Fitzy must differentiate against.
• WheelPros: WheelPros is a major North American distributor of wheels and tires serving retailers and dealers. It operates at scale in the same value chain Fitted Rims and Tires targets, making it both a potential customer and a benchmark competitor.
• Shopify: Shopify is the dominant horizontal e-commerce platform used by many auto parts retailers. It is the primary alternative stack a prospective Fitzy customer would consider, and any vertical fitment feature Shopify adds would directly threaten Fitzy's wedge.
• eBay Motors: eBay Motors is a major online marketplace for automotive parts and accessories including wheels and tires. It represents the marketplace alternative that competes with Fitzy's own marketplace offering for retailer attention and consumer traffic.
• Tire Rack: Tire Rack is one of the largest online tire and wheel retailers, with deep fitment and consumer data. While a retailer rather than a software vendor, it represents both a major customer archetype for Fitzy and a benchmark for online tire/wheel commerce.

Direct peers

• SimplePart: SimplePart provides e-commerce solutions for automotive dealers, tire retailers, and parts stores, including fitment-based product search. It is a directly comparable platform serving the same retailer segment as Fitzy.
• RevolutionParts: RevolutionParts provides e-commerce websites specifically for automotive parts and tire retailers with integrated fitment data. It is the most directly comparable vertical SaaS competitor to Fitzy in the auto parts/tire online selling space.
• PartsTech: PartsTech is an e-commerce platform for auto parts retailers that includes fitment lookup capabilities across categories including tires and wheels. It competes for the same retailer customer base with overlapping fitment-centric functionality.

Others

• ATTO: ATTO (formerly TireHub) is a major U.S. tire distribution joint venture serving retailers and dealers at scale. It is an adjacent infrastructure participant in the tire value chain that retailers on Fitzy's platform depend on, making it a relevant ecosystem peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/fittedrims
• LinkedInlinkedin.com/company/fitted-rims

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitted Rims and Tires