BROADS TOURISM LIMITED

What BROADS TOURISM LIMITED does

Broads Tourism Limited, trading as Visit the Broads, is a UK private limited company that operates as the quasi-official destination marketing organization for the Broads National Park, spanning parts of Norfolk and Suffolk in East Anglia. The organization runs a WordPress-based website platform, a downloadable mobile app (onelink.to/643cny), a curated member business directory of 80+ tourism operators (boat hire, accommodation, attractions, dining), an events platform, downloadable visitor guides, a press and media service for journalists and broadcasters, and a network of physical Broads Information Centres at Hoveton, How Hill, and Ranworth.

Its primary visitors are domestic and international leisure travelers — families, slow-travel enthusiasts, boating holidaymakers, and day-trippers from London (2–3 hours away) — discovering the Northern and Southern Broads. Service-side customers are split into (i) the Broads Authority, which provides the foundational statutory partnership and appears to be the primary funding counterparty, (ii) ~80+ SMB tourism businesses that join the membership program for visibility, networking, and marketing support, and (iii) a small set of named corporate partners — Hoseasons, Howes Percival (legal services), and Waterways Holidays — that provide sponsorship and channel support.

Revenue mechanics are not publicly disclosed in detail. Pricing for visitor-side services is free, SMB membership fees are undisclosed, and the company describes its model as subscription/recurring (Broads Authority funding, business memberships) supplemented by affiliate/corporate-partnership revenue. Distribution is entirely self-serve via web, app, and physical information centres, with partnership-mediated promotion through member businesses and corporate partners.

Name

BROADS TOURISM LIMITED

Legal name

Broads Tourism Limited

Website

https://visitthebroads.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Broads Tourism Limited (Visit the Broads) is the UK destination marketing organization for the Broads National Park in Norfolk and Suffolk. It runs a website, mobile app, member business directory of 80+ tourism operators, and events and press services, funded primarily by the Broads Authority, member subscriptions, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Promotion

NAICS

Nature Parks and Other Similar Institutions (71219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Destination marketing organization
• Tourism promotion services
• Business membership directory
• National park tourism
• Events marketing platform

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Broads Authority Funding: Visit the Broads is an operating style of Broads Tourism Limited, which works in partnership with the Broads Authority to promote sustainable tourism in the Broads National Park. Primary funding appears to come from the Broads Authority.
2. Business Membership: Tourism businesses pay to become members and gain visibility on the platform, networking opportunities, and marketing support. The 2025/26 member list shows over 80 member businesses.
3. Corporate Partnerships: Corporate sponsors including Hoseasons, Howes Percival, and Waterways Holidays provide financial support in exchange for brand visibility and partnership benefits.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

BROADS TOURISM LIMITED operates Visit the Broads, the official destination marketing platform for the Broads National Park in Norfolk and Suffolk. The company delivers a WordPress-based tourism website, a mobile application, a curated member business directory of 80+ tourism operators, an events platform, press and media services, downloadable visitor guides, and a business membership program. The platform centralizes destination content covering 51 villages, boating holidays, wildlife experiences, accommodation, and dining options to support sustainable tourism promotion in partnership with the Broads Authority.

Product overview

BROADS TOURISM LIMITED operates Visit the Broads, a unified tourism destination marketing platform for the Broads National Park in Norfolk and Suffolk. The core offering is the Visit the Broads Website Platform, complemented by a Mobile App for on-the-go access. Supporting services include a Member Business Directory connecting visitors with local tourism providers (boat hire, accommodation, attractions, restaurants), an Events Platform showcasing activities across the region, Press and Media Services for destination coverage, a Business Membership Program for local tourism operators, and downloadable Visitor Guides. The platform positions itself as the primary resource for slow travel, boating holidays, and nature-based tourism in the Broads National Park.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit the Broads Website Platform

Quantifiable outcome

• Access to over 80 member businesses including boat hire, accommodation, attractions, and dining
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Broads AuthoritycoreStrategic or Co-development Partner · 1 January 1989Visit the Broads works closely with the Broads Authority, the organization responsible for protecting and managing the Broads National Park. The Broads Authority was established in 1989 and has responsibilities similar to those of a National Park Authority, overseeing navigation across the rivers and broads. Visit the Broads helps visitors discover and enjoy the area while supporting sustainable tourism.
• HoseasonscoreGTM or Marketing PartnerLowestoft-based domestic holiday company Hoseasons was founded on the Broads more than 75 years ago. Now one of the UK's leading self-catering accommodation specialists with over 28,000 places to stay in coastal and countryside settings throughout Britain and Europe. Offers boating holidays, luxury lodge breaks, cottage retreats, and family resort breaks.
• Howes PercivalsupportingImplementation/ SI/ Consulting PartnerHowes Percival is a law firm with a specialist Leisure and Tourism team providing quality legal advice to Visit the Broads members. Offers 30-minute free consultations, invitations to legal seminars, sector relevant legal updates, and attendance at members meetings.
• Waterways HolidayscoreGTM or Marketing PartnerFamily owned business specialising in boating holidays and waterside self-catering accommodation across the UK and Europe. Founded in 2000 and offering over 1,700 self-drive hire boats and 400 waterside holiday properties. Leading specialist in 'holidays on and beside the water'.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• VisitBritain: National tourism agency for Great Britain; not a direct competitor but sets strategy, distributes international demand, and partners with DMOs like Visit the Broads for overseas marketing campaigns.
• Visit Wales: Welsh Government tourism body operating a national destination platform with park and outdoor content; broader incumbent providing an analogous but larger-scale public-sector DMO model.

Direct peers

• Yorkshire Dales National Park Tourism: Visitor services for the Yorkshire Dales National Park; directly comparable as a park-authority-affiliated destination platform providing visitor information, business listings, and outdoor activity promotion.
• New Forest National Park Authority: Statutory body and visitor-marketing organization for the New Forest National Park; comparable authority-backed model combining conservation mandate with visitor information and member business promotion.
• North York Moors National Park: National park authority promoting tourism, walking, cycling and wildlife experiences; directly comparable as a UK protected-area destination platform with events, business listings and content marketing.
• Visit Northumberland: Regional DMO for Northumberland covering a defined protected-area and coastal geography; operates a similar website, business directory, events calendar, and content-led marketing model targeting nature-based tourism.
• Visit Peak District: Marketing arm for England's first national park; comparable DMO model promoting accommodation, things to do, and events through a website and member network within a defined protected-area geography.
• Visit Lake District: Official destination marketing organization for the Lake District National Park; directly comparable as a UK national park DMO operating a website, accommodation directory, event listings, and member business network funded by a mix of authority grants and member subscriptions.

Regional players

• Visit Norfolk: County-level DMO covering Norfolk; overlaps geographically with Visit the Broads but promotes a wider region, providing both a partial competitor and a potential co-marketing counterpart for Broads-bound visitors.
• Visit Suffolk: County-level DMO covering Suffolk; comparable business model and overlap with the Southern Broads sub-brand, positioning it as a regional counterpart rather than direct head-to-head competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/broads-tourism

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BROADS TOURISM LIMITED